A Few Tips on Using Instagram Ads for Hotels

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Tina Cheong
Tina Cheong
October 20, 2015
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The amount of users using Instagram on a daily basis continues to increase, which can potentially make advertising on Instagram crucial for your hotel. If you didn’t already know, Instagram is letting the ad feature be more accessible to businesses now. There are also some pretty neat features worth mentioning. Although they are well known for the square photos, Instagram also supports landscape and portrait photos. Videos can be up to 30-60 seconds long with another marquee option for ads. According to SocialMediaToday, Instagram users are more likely to click on the ad that they see on their newsfeed than on any other social media site. Just that fact alone shows how effective Instagram ads can be. Here are several tips on how to utilize Instagram ads and create the perfect ad that will market your hotel effectively.

Instagram is a photo eccentric platform, so the photos that you choose to post really matter. As a hotel you should already have gorgeous shots of your property so creating an Instagram ad using a high quality photo can potentially produce some good results. In addition to that, filters can also be used to enhance the quality of the picture, to attract more attention. Remember the picture has to depict your property in a true sense and must be as authentic as possible. Customers would be disappointed if the hotel didn’t look nearly as nice as the photos posted on Instagram, and this can lead to dissatisfied customers and negative reviews. In addition to that, it’s a good idea to make sure that all of your content on your actual Instagram account is relevant and contains photos of the same quality. Potential customers want to see an active and engaging Instagram when they view your profile so make sure that you are active on Instagram.

The ad should feel natural and flow with the other photos that people would see through their newsfeed. If the photo comes off looking too much like an ad, then chances are users will most likely scroll right past your ad on their newsfeed without looking back. People often enjoy Instagramming beautiful locations and landmarks that they visit so if your hotel is located near any Instagrammable locations this could be used. When deciding on what type of content you want to put on your ad, it is important to take a look at what receives more attention and likes. As a hotel you won’t only be self-advertising on your Instagram, you will be posting about other categories that would be relevant to your hotel such as local attractions, events, or even celebrities visiting your property. Taking a look at the data and seeing what receives the most likes and engagement could be a good idea about what to put on your Instagram ad. If you didn’t already know, Facebook owns Instagram and you can use the same ad targeting you would use on Facebook.

Instagram ads are an effective way to reach out to potential customers on Instagram. These ads can become an important tool that hotels use in their marketing efforts. What other tips do you think are worth mentioning for Instagram advertising?

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