Search Engine Marketing

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Creating a Low-Cost PPC Campaign in Adwords

September 18, 2019
woman smiling about savings
If you're wondering how to create a low-cost PPC campaign in Adwords, we have some answers. Set a strict budget, choose one keyword, and stick to your guns.
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Decrease CPC on Google Ads: Tips to Lower Your Cost

August 29, 2019
little girl counting change
If you want to decrease your CPC on Google Ads, you need a strategy. Lowering your cost per conversion requires you to take four impactful steps, and we've got them outlined for you.
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Three Necessary Steps to Apply before SEO Execution

July 13, 2019
taking seo notes
When it comes to every company, having a website is imperative to improving your businesses’ prospects. That isn't everything that is needed though.
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Understanding the Need for & Uses of Branded Campaigns for PPC

July 8, 2019
building a brand
Branded campaigns are cheap and effective. This should be all you need to know to convince you to bid on your brands and boost your conversion rate.
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Search Engine Optimization: Voice Search Guide

June 24, 2019
person using voice search
With the rise of Siri, Alexa, and other AI assistants in our homes, cars, and everyday lives, it’s not surprising that Google’s investing significant efforts into SEO voice search.
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Paid Search for Hotels: Target by Amenities on Google & Facebook

March 4, 2019
the marketing funnel
Breakfast included makes a big difference! From keywords to PPC campaigns, here’s how hotels can improve marketing ROI with paid search for hotels by amenities.
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How SEO Fits Into Your Marketing Strategy

January 8, 2019
How SEO Works
SEO marketing can do great things for your business. Here’s what you can do to receive more traffic to your website.
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2018's Important SEO Updates for Hotels

August 3, 2018
Close-up of a person's hands on the keyboard of a MacBook
Wake up Hoteliers! Remember to update your SEO techniques. If you are not on the ball, you might miss it.
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The Most Critical SEO Tips for Hotels

May 29, 2018
seo tips growth
There are many guides out there on the subject of SEO. There are also many out there that claim they are the definitive resource on the subject. I am not here to do that. What I am here to do is let you in on some SEO tips for hotels, which are going to be critical to your success in the field.
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Your Business Guide to Retargeting Campaigns

April 30, 2018
retargeting on different channels
This method of advertising works so well because you already know that the visitor has an interest in your site. If you maintain a presence when this user browses the internet after visiting, familiarity develops which ultimately leads to trust. Once you have established trust, the sale becomes easier.
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