Search Engine Marketing
Keyword Research for PPC Ads: Pay Per Click Research
October 1, 2019
Keyword research for ppc ads is one of the most impactful steps of creating an ad campaign. You need to have the best keywords organized in a way that makes sense.
Creating a Low-Cost PPC Campaign in Google Ads
September 18, 2019
If you're wondering how to create a low-cost PPC campaign in Google Ads, we have some answers. Set a strict budget, choose one keyword, and stick to your guns.
Decrease CPC on Google Ads: Tips to Lower Your CPC Cost
August 29, 2019
Do too much, and you'll screw up your entire campaign, do too little, and you won't experience the growth you're looking for.
Three Necessary Steps to Apply before SEO Execution
July 13, 2019
When it comes to every company, having a website is imperative to improving your businesses’ prospects. That isn't everything that is needed though.
Understanding the Need for & Uses of Branded Campaigns for PPC
July 8, 2019
Branded campaigns are cheap and effective. This should be all you need to know to convince you to bid on your brands and boost your conversion rate.
Search Engine Optimization: Voice Search Guide
June 24, 2019
With the rise of Siri, Alexa, and other AI assistants in our homes, cars, and everyday lives, it’s not surprising that Google’s investing significant efforts into SEO voice search.
Paid Search for Hotels: Target by Amenities on Google & Facebook
March 4, 2019
Breakfast included makes a big difference! From keywords to PPC campaigns, here’s how hotels can improve marketing ROI with paid search for hotels by amenities.
How SEO Fits Into Your Marketing Strategy
January 8, 2019
SEO marketing can do great things for your business. Here’s what you can do to receive more traffic to your website. A little work and some patience goes a long way.
Important Search Engine Optimization Updates for Hotels
August 3, 2018
Wake up Hoteliers! Remember to update your SEO techniques. If you are not on the ball, you might miss out on more direct bookings!
The Most Critical Search Engine Optimization Tips for Hotels
May 29, 2018
I want to let you know these things that you should focus on to make sure your hotel is showing up in the search results. See what they are here.
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