Search Engine Marketing

Keyword research for pay per click ads is one of the most impactful steps of creating an ad campaign. You need to have the best keywords organized in a way that makes sense.

If you're wondering how to create a low-cost PPC campaign in Adwords, we have some answers. Set a strict budget, choose one keyword, and stick to your guns.

If you want to decrease your CPC on Google Ads, you need a strategy. Lowering your cost per conversion requires you to take four impactful steps, and we've got them outlined for you.

When it comes to every company, having a website is imperative to improving your businesses’ prospects. That isn't everything that is needed though.

Branded campaigns are cheap and effective. This should be all you need to know to convince you to bid on your brands and boost your conversion rate.

With the rise of Siri, Alexa, and other AI assistants in our homes, cars, and everyday lives, it’s not surprising that Google’s investing significant efforts into SEO voice search.

Breakfast included makes a big difference! From keywords to PPC campaigns, here’s how hotels can improve marketing ROI with paid search for hotels by amenities.

SEO marketing can do great things for your business. Here’s what you can do to receive more traffic to your website.

Wake up Hoteliers! Remember to update your SEO techniques. If you are not on the ball, you might miss it.

There are many guides out there on the subject of SEO. There are also many out there that claim they are the definitive resource on the subject. I am not here to do that. What I am here to do is let you in on some SEO tips for hotels, which are going to be critical to your success in the field.