Search Engine Marketing

With the rise of Siri, Alexa, and other AI assistants in our homes, cars, and everyday lives, it’s not surprising that Google’s investing significant efforts into SEO voice search.

Breakfast included makes a big difference! From keywords to PPC campaigns, here’s how hotels can improve marketing ROI with paid search for hotels by amenities.

SEO marketing can do great things for your business. Here’s what you can do to receive more traffic to your website.

Wake up Hoteliers! Remember to update your SEO techniques. If you are not on the ball, you might miss it.

There are many guides out there on the subject of SEO. There are also many out there that claim they are the definitive resource on the subject. I am not here to do that. What I am here to do is let you in on some SEO tips for hotels, which are going to be critical to your success in the field.

This method of advertising works so well because you already know that the visitor has an interest in your site. If you maintain a presence when this user browses the internet after visiting, familiarity develops which ultimately leads to trust. Once you have established trust, the sale becomes easier.

The “H” tags. Do they really matter for SEO? Many people don't really understand the “H” tags. In my opinion, I believe that they do, but not for the reasons that many might have you believe.

Keep in mind that your strategy won’t just spring up out of the blue. You really have to sit down and think it through. It might not be a success, but as long as you have a plan there is a greater chance the your hotel will do well

Looking for more transient business for your hotel? Well, I might just have the answer for you. It comes in the form of a 10 minute time investment in AdWords.

Local SEO presents a unique set of challenges for hotels. The nature of our business makes it imperative that the information that potential customers are seeing is relevant, but even more so, it must be accurate. If you are wondering what you need to do, make sure you implement these 3 tactics.