Search Engine Marketing

Local Search Website Optimization

August 25, 2020
Person using a tablet with a lot of local pins on a map - Local Search Website Optimization
This article will show you how to properly optimize your website for SEO. The best practices laid out in this article will help improve your local search results.
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On-Page SEO Guide for Small Business

July 21, 2020
SEO letters on top of a keyboard - On-Page SEO: A Guide for Small Business
The absolute basic of it is that you are optimizing pages on your website. You are doing this in the hopes that you will get better search placement in the SERPs.
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Onsite vs. Offsite SEO

June 24, 2020
woman searching on computer
If you are on this page, it is because you are beginning with SEO. Keywords are now a thing of the past for you, and you are looking to see what else you can do.
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Keyword Research for PPC Ads: Pay Per Click Research

October 1, 2019
woman doing research
Keyword research for ppc ads is one of the most impactful steps of creating an ad campaign. You need to have the best keywords organized in a way that makes sense.
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Creating a Low-Cost PPC Campaign in Google Ads

September 18, 2019
woman smiling about savings
If you're wondering how to create a low-cost PPC campaign in Google Ads, we have some answers. Set a strict budget, choose one keyword, and stick to your guns.
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Decrease CPC on Google Ads: Tips to Lower Your CPC Cost

August 29, 2019
little girl counting change
Do too much, and you'll screw up your entire campaign, do too little, and you won't experience the growth you're looking for.
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Three Necessary Steps to Apply before SEO Execution

July 13, 2019
taking seo notes
When it comes to every company, having a website is imperative to improving your businesses’ prospects. That isn't everything that is needed though.
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Understanding the Need for & Uses of Branded Campaigns for PPC

July 8, 2019
building a brand
Branded campaigns are cheap and effective. This should be all you need to know to convince you to bid on your brands and boost your conversion rate.
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Search Engine Optimization: Voice Search Guide

June 24, 2019
person using voice search
With the rise of Siri, Alexa, and other AI assistants in our homes, cars, and everyday lives, it’s not surprising that Google’s investing significant efforts into SEO voice search.
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Paid Search for Hotels: Target by Amenities on Google & Facebook

March 4, 2019
the marketing funnel
Breakfast included makes a big difference! From keywords to PPC campaigns, here’s how hotels can improve marketing ROI with paid search for hotels by amenities.
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