Search Engine Marketing

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Understanding the Need for Having Branded Campaigns

July 8, 2019
building a brand
Branded campaigns are cheap and effective. This should be all you need to know to convince you to bid on your brands and boost your conversion rate.
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Search Engine Optimization: Voice Search Guide

June 24, 2019
person using voice search
With the rise of Siri, Alexa, and other AI assistants in our homes, cars, and everyday lives, it’s not surprising that Google’s investing significant efforts into SEO voice search.
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Paid Search for Hotels: Target by Amenities on Google & Facebook

March 4, 2019
the marketing funnel
Breakfast included makes a big difference! From keywords to PPC campaigns, here’s how hotels can improve marketing ROI with paid search for hotels by amenities.
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How SEO Fits Into Your Marketing Strategy

January 8, 2019
How SEO Works
SEO marketing can do great things for your business. Here’s what you can do to receive more traffic to your website.
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2018's Important SEO Updates for Hotels

August 3, 2018
Close-up of a person's hands on the keyboard of a MacBook
Wake up Hoteliers! Remember to update your SEO techniques. If you are not on the ball, you might miss it.
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The Most Critical SEO Tips for Hotels

May 29, 2018
seo tips growth
There are many guides out there on the subject of SEO. There are also many out there that claim they are the definitive resource on the subject. I am not here to do that. What I am here to do is let you in on some SEO tips for hotels, which are going to be critical to your success in the field.
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Your Business Guide to Retargeting Campaigns

April 30, 2018
retargeting on different channels
This method of advertising works so well because you already know that the visitor has an interest in your site. If you maintain a presence when this user browses the internet after visiting, familiarity develops which ultimately leads to trust. Once you have established trust, the sale becomes easier.
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Using Header Tags For SEO

April 17, 2018
typing heading tags
The “H” tags. Do they really matter for SEO? Many people don't really understand the “H” tags. In my opinion, I believe that they do, but not for the reasons that many might have you believe.
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Things To Keep In Mind When Crafting Your Hotel SEO Strategy

March 26, 2018
seo
Keep in mind that your strategy won’t just spring up out of the blue. You really have to sit down and think it through. It might not be a success, but as long as you have a plan there is a greater chance the your hotel will do well
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Google AdWords Geo Targeting for Hotels Get More Walk-In Business

February 6, 2018
setting up radius targeting in adowrds
Looking for more transient business for your hotel? Well, I might just have the answer for you. It comes in the form of a 10 minute time investment in AdWords.
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