Content

A few years ago the golden standard was that marketers should post 80% of useful content about their industry and only about 20% of self promoting material but those days are long over. There is a shift in how material is being consumed.

The E-Marketing Associates blog started in June 2010, and over the years, we have had some great stats. Find out what our secret has been and increase your blog traffic.

Keep a lookout for these key components of a website most don't even think about.

If you want to get ahead of your competition, check out this list of features your hotel website should have.

It's important for hotels to have key qualities in their business.

Social media is a strong tool in today's digital world and marketers are always looking to improve their feed and accounts with content that speaks to their audience in a new and fresh way. Keeping your followers engaged takes a lot of work but here are five tools to help make that a little bit easier.

When it comes to the holidays, it seems like the day they’re here they swing into full force. But is there anything that marketers can take advantage of during the holiday rush? There is and there are several ways that you can use the holidays to help boost your social media marketing strategy.

Content Marketing is defined as a subset of marketing tactics that involve the large production of digital materials for distribution. These materials includes images, videos, blogs, posts, emails and any other digital content regularly distributed to audiences as part of a marketing plan.

There is no escaping them, the holidays are here. So whether you love ‘em or hate ‘em you’ll have to deal with them. This year, make sure your social media profiles are also keeping up with the holidays. With our virtual world taking up a lot of our attention, you should not ignore the holidays, rather embrace them.

When it comes to branding, visuals are very important. They represent your company on every level. From the color of the logo, to the stationary you use, it’s all carefully curated to invoke trust.