Social media is a strong tool in today's digital world and marketers are always looking to improve their feed and accounts with content that speaks to their audience in a new and fresh way. Keeping your followers engaged takes a lot of work but here are five tools to help make that a little bit easier.

When it comes to the holidays, it seems like the day they’re here they swing into full force. But is there anything that marketers can take advantage of during the holiday rush? There is and there are several ways that you can use the holidays to help boost your social media marketing strategy.

Content Marketing is defined as a subset of marketing tactics that involve the large production of digital materials for distribution. These materials includes images, videos, blogs, posts, emails and any other digital content regularly distributed to audiences as part of a marketing plan.

There is no escaping them, the holidays are here. So whether you love ‘em or hate ‘em you’ll have to deal with them. This year, make sure your social media profiles are also keeping up with the holidays. With our virtual world taking up a lot of our attention, you should not ignore the holidays, rather embrace them.

When it comes to branding, visuals are very important. They represent your company on every level. From the color of the logo, to the stationary you use, it’s all carefully curated to invoke trust.

The power of the web including that of social media is accompanied with a great responsibility. But what can you do if there is online content that is not inline with your brand?

By now, we should all be experts in blogging right? Wrong. Many authors have it all wrong. Nevertheless, this guide will help you along the right tracks so that you can keep up with the latest best practices when it comes to blogging and it will help you avoid rookie mistakes.

Is blogging still an effective way for hotels to reach out to guests? Absolutely. The best way to tell a good story is with new, fresh content, and blogging is one of the best ways to generate interesting content.

There are several hotel strategies to attract customers but have you ever thought about a blog as one?

Repurposing content for your various social media channels can be extremely helpful! Doing this alone can help save you hours of time by tweaking content rather than spending more of your time creating something new from scratch.