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With short-form videos dominating social media, it's more crucial than ever to incorporate clips into your content calendar. Sharing a spontaneous video from your camera roll or an AI-generated animation isn't enough; you'll need informative, engaging content that grabs people's attention and keeps them watching until the end. These Facebook Reels strategies for small business growth will help you refine your approach and stay relevant in the face of changing trends.
Facebook Reels are short videos that appear on your feed while you're scrolling. You can also check out the Reels tab to scroll through videos like you're browsing TikTok. To boost engagement numbers, Facebook tailors Reels to your interests. For example, if you follow numerous cooking pages, you'll see videos that feature cooking instructions and recipe hacks.
You don't have to follow an account for it to show up on your Reels page. For this reason, marketers are looking into Facebook Reels tips for small business to get their company in front of as many people as possible. Once a video goes viral, millions of people could see the clip in a few days, bringing even more visitors to your profile.
Since TikTok's explosion, short videos have dominated social media. Other platforms, such as Facebook and Instagram, have started highlighting clips on their feeds to gain more users. As a result, your followers expect your profile to post videos to stay current. It's not impossible to gain followers without them, but sharing clips shows your followers that you're an active, relevant company that stays on top of the latest trends.
Better yet, Reels provide even more opportunities for engagement. Interviews, sneak peeks, product demonstrations, surprise reveals, how-to videos and influencer collaborations are just a few of the materials you could share, drumming up excitement and offering an unprecedented look at your daily operations.
One of the benefits of Reels is that you can share them on different platforms, including Instagram and TikTok. This helps you maintain a consistent image across different social media platforms, allowing you to make the most out of your investment. You may need to make a few adjustments, but the basic format remains the same.
As you start building an audience, your followers will expect regular updates. If you stop posting for a week or two, they'll assume that you lost interest in Facebook, leading them to check out your competitors. Try sharing a new Reel at least a few times a week to keep people engaged without overwhelming them with content.
If you don't already have a content calendar, this is a valuable tool that helps you space out your posts and plan several months. You can invest in content calendar software or print out a blank calendar page and write your schedule by hand. Once you've added Reels to your calendar alongside your regular social media posts, your creative team will start building content for the upcoming season.
In recent years, sensory videos have blown up on social media. These videos help people relax by showing an employee engaging in a tactile activity, such as rolling dough, sorting materials, or painting surfaces. Often, these clips focus on crinkling, rummaging, or whispering sounds that produce an ASMR response.
Like most companies, you probably have an ASMR goldmine at your fingertips and don't realize it. Watch some corporate ASMR videos to get an idea of the concept, then think about relaxing or satisfying activities that you complete every day. They might seem like a boring routine to you, but they're a fresh experience for people who don't work in your office.
Possible ideas include:
Filming these videos can liven up your workday and give you a greater appreciation for your job. Just make sure you don't accidentally film any company secrets in the process.
While using artificial intelligence (AI) to generate assets might seem like a quick way to save money, the backlash to McDonald's AI-generated commercial has shown that customers aren't ready for synthetic advertisements. If you share AI-generated clips on your profile, you may experience similar blowback, potentially damaging your company's reputation.
However, this doesn't mean that AI is useless. You can still use this software for brainstorming, research, outlining, and creating rough drafts for your creative team. This saves time without placing AI at the forefront of your marketing strategy. Additionally, your assets will retain the human touch.
Trends are spontaneous and unpredictable, so your team can't create a video that's guaranteed to go viral. However, you could attempt to start a trend by thinking creatively and experimenting with different formats. Try exploring social media and looking for an untapped niche or a movement that appears to be on the verge of blowing up.
Occasionally, you can gain followers by jumping on the existing trends, but don't do this too often. Otherwise, you'll earn a reputation as an outdated brand that chases after viral moments instead of starting them. Ensure you're aligning yourself with a movement that has been around for at least a month and appears to have staying power.
Some businesses have tried to earn followers by sharing other people's viral videos. While this might earn followers in the short term, people will perceive you as running a meme repository instead of a business account, which doesn't necessarily lead to conversions. Worse still, you might have a PR crisis on your hands when the original creators realize that you've been sharing their work without permission.
For these reasons, it's best to focus on creating your own videos and leave reposts to the engagement farms. If you really want to share someone else's work, try adding it to your Facebook Story. This links back to the original post, ensuring that they'll get credit.
Every Reels user has a different goal in mind. Some people want entertainment, while others seek educational videos or information on a trending topic. Others prefer animation, games, or music videos. While you can't reach every person who uses Reels, you could cast a wide net by experimenting with different genres.
A diverse content calendar may include a combination of how-to videos, CEO interviews, short animations, product displays, and direct advertisements. Each clip will appear in a different demographic's feed, which boosts engagement and exposes your company to a wider audience. Just make sure you're appealing to your demographic instead of trying to appeal to audiences that won't need your services.
Reels offer a unique opportunity to connect with your audience. Instead of studying images or reading text on a screen, they'll look directly at you while you're discussing your business, telling a joke, or promoting an upcoming sale. You can deepen the connection by looking directly into the camera and speaking to the viewer as if you're hosting a cooking show.
For even more fun, livestreams enable you to interact with your followers in real-time. You could greet them when they join the stream, invite them to ask questions, and even sell products. Once the event ends, you could break the livestream into clips and share them on your Reels.
Facebook offers a vast library of music that you can add to your Reels, including trending songs and sound effects. This music is 100% free and accessible with a few clicks. The only downside is that you'll have a silent video if a company decides to pull its music from the library, but this doesn't happen often.
Adding popular music could encourage people to stop scrolling and watch the entire clip. You'll delight their ears with a tune that they recognize, and you'll show viewers that you're up-to-date on the latest tracks. Better yet, they might share your video with their friends, broadening your audience.
Each type of video appeals to a different demographic. While younger viewers might appreciate humor and viral moments, older users may prefer employee interviews and instructional clips. You probably already have a demographic in mind for your products, so it's easy to apply this audience to your content creation strategy.
Once you understand your demographic, look up viral videos that have resonated with your audience. While you're at it, consider their lifestyle, needs and wants, plans for the future, pain points, and subconscious desires. What does your audience really want? What are they trying to achieve or prevent? With this knowledge, you'll use Reels to demonstrate how your products may improve their lives.
You can try different styles and techniques, but ultimately, creating high-quality content is one of the most important Facebook Reels strategies for small business growth. To start, you'll need a team with professional experience in shooting, writing, and editing, as well as access to high-end cameras and editing software. If you don't have this team on your payroll, it's time to start reaching out to local filmmakers.
Your team also needs experienced marketers who know how to reach your demographic and create honest, informativ,e and entertaining content that enriches their lives. This places your videos in front of an audience who wants to learn or take a short break. Once they've landed on your profile, they might check out your website and eventually place an order.
Learning Facebook Reels strategies for small business growth is just one step in your journey to creating a sleek, professional social media presence. E-Marketing Associates offers social media management at prices tailored for small business owners. Our services include content creation, performance tracking, ad placement, hashtag use, and more. Call E-Marketing Associates today to learn how we help businesses succeed.
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