New products are always fun in the ideation phase, but when it comes to planning a new product marketing launch, businesses need to be as strategic as possible.
To effectively measure ROI on marketing spend, you should first focus on the goals that matter most. Here are some common goal statements that you can help you.
If you want to know how to improve your business reviews, take note of these tips. Sometimes, reviews can be the final decision-making process.
Becoming a strong leader takes negotiation skills. Implement these effective techniques to become a successful disciplined delegator.
The General Data Protection Regulation (GDPR) represents the most significant change in data protection law since 1995. Learn the 7 basic data protection principles.
People underestimate the power of "Word of Mouth" as a marketing strategy. Learn how to raise awareness of your brand with some of these steps.
Reviews can influence how consumers perceive a company or product. Use these tips to get more reviews so you can stand out from your competitors.
Use this guide as a roadmap to writing an effective marketing plan. It can be tough, but it's useful and can make or break your business.
If you're looking to update your webpage, check out these latest trends and incorporate them on your company's website for 2020.
Learn these set of skills step-by-step to build your social channels, grow your reputation and lay a foundation for your company's online presence.
Utilize these tips in your sales business plan to Increase your profit and sales without spending too much time, money, and effort.
In all honesty, growing an account’s YouTube subscribers isn’t easy. It takes dedication, hard work, and some inside tips to take you to the top.
Instagram's decision to hide likes is expected to create some big changes for both businesses and influencers. Here's the effect it will have on groups.
Discover the features Instagram has to offer that can help better your business.
Are you interested in learning how creating a competitive advantage through positive customer experience can benefit your business? Click here for more.
Keyword research for pay per click ads is one of the most impactful steps of creating an ad campaign. You need to have the best keywords organized in a way that makes sense.
If you're wondering how to create a low-cost PPC campaign in Google Ads, we have some answers. Set a strict budget, choose one keyword, and stick to your guns.
Here's how to create a Pinterest Business account in 2019
If you want to experience the 4400% ROI of email, it’s time to create better emails. Focus on these ten aspects of your email blast to make your subscribers convert!
Believe it or not, now is the perfect time to start getting your holiday campaigns ready to go live. Here’s a quick list to get you prepared for your holiday campaigns.
If you want to decrease your CPC on Google Ads, you need a strategy. Lowering your cost per conversion requires you to take four impactful steps, and we've got them outlined for you.
This should probably be titled don’t forget your common sense basics because when you’re marketing, I think just stepping back and putting yourself in the customers’ shoes goes a long way.
Amp up your posts with User Generated Content! Here's how to find it.
To help you, hoteliers, out, I’ve compiled a list of five hospitality blogs to read to keep up with your guests.
Forget about bloated sites that take too long to load! Increase website performance with these 17 tips for both beginners and experts.
Twitter has launched an all-new layout for summer 2019
When it comes to understanding the personality of your customer base, how can Freud help you to run a successful marketing campaign?
The shift from desktop to mobile is growing by the minute, so it comes as no surprise that Facebook is currently seeking to improve the mobile ad experience with an update.
When it comes to every company, having a website is imperative to improving your businesses’ prospects. That isn't everything that is needed though.
It’s no secret that when you stay in a five-star resort or even just a budget motel, someone had to have spent a lot of time and money on how it looks.
Engage travelers this summer with great posts on your hotel's Instagram!
Branded campaigns are cheap and effective. This should be all you need to know to convince you to bid on your brands and boost your conversion rate.
Instagram is one of the greatest opportunities your hotel can take advantage and it's free.
With the rise of Siri, Alexa, and other AI assistants in our homes, cars, and everyday lives, it’s not surprising that Google’s investing significant efforts into SEO voice search.
The majority of social media channels allow businesses to include links in various areas of their sites, including the bio, stories, and most importantly - posts. Unfortunately, the same isn’t valid for one of the internet’s most popular social media networks - Instagram.
Hootsuite is one of the most popular social media scheduling tools in 2019. Familiarize yourself with Hootsuite's new composer.
Follow these tips for creating engaging content this year. If your blog content or social posts have been struggling, this advice can help you improve engagement.
Don't miss the opportunity to stand out from your competition. Learn what the top qualities are in a hotel website.
Follow the advice in this article to help improve your email marketing campaigns and increase the email response rate.
You could be missing out on potential clients because somewhere online your address and phone number are completely inaccurate.