Keyword research for pay per click ads is one of the most impactful steps of creating an ad campaign. You need to have the best keywords organized in a way that makes sense.
If you're wondering how to create a low-cost PPC campaign in Adwords, we have some answers. Set a strict budget, choose one keyword, and stick to your guns.
Here's how to create a Pinterest Business account in 2019
If you want to experience the 4400% ROI of email, it’s time to create better emails. Focus on these ten aspects of your email blast to make your subscribers convert!
Believe it or not, now is the perfect time to start getting your holiday campaigns ready to go live. Here’s a quick list to get you prepared for your holiday campaigns.
If you want to decrease your CPC on Google Ads, you need a strategy. Lowering your cost per conversion requires you to take four impactful steps, and we've got them outlined for you.
This should probably be titled don’t forget your common sense basics because when you’re marketing, I think just stepping back and putting yourself in the customers’ shoes goes a long way.
Amp up your posts with User Generated Content! Here's how to find it.
To help you, hoteliers, out, I’ve compiled a list of five hospitality blogs to read to keep up with your guests.
Forget about bloated sites that take too long to load! Increase website performance with these 17 tips for both beginners and experts.
Twitter has launched an all-new layout for summer 2019
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When it comes to understanding the personality of your customer base, how can Freud help you to run a successful marketing campaign?
The shift from desktop to mobile is growing by the minute, so it comes as no surprise that Facebook is currently seeking to improve the mobile ad experience with an update.
When it comes to every company, having a website is imperative to improving your businesses’ prospects. That isn't everything that is needed though.
It’s no secret that when you stay in a five-star resort or even just a budget motel, someone had to have spent a lot of time and money on how it looks.
Engage travelers this summer with great posts on your hotel's Instagram!
Branded campaigns are cheap and effective. This should be all you need to know to convince you to bid on your brands and boost your conversion rate.
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Instagram is one of the greatest opportunities your hotel can take advantage and it's free.
With the rise of Siri, Alexa, and other AI assistants in our homes, cars, and everyday lives, it’s not surprising that Google’s investing significant efforts into SEO voice search.
The majority of social media channels allow businesses to include links in various areas of their sites, including the bio, stories, and most importantly - posts. Unfortunately, the same isn’t valid for one of the internet’s most popular social media networks - Instagram.
Hootsuite is one of the most popular social media scheduling tools in 2019. Familiarize yourself with Hootsuite's new composer.
Follow these tips for creating engaging content this year. If your blog content or social posts have been struggling, this advice can help you improve engagement.
Don't miss the opportunity to stand out from your competition. Learn what the top qualities are in a hotel website.
Follow the advice in this article to help improve your email marketing campaigns and increase the email response rate.
You could be missing out on potential clients because somewhere online your address and phone number are completely inaccurate.
Did you know Facebook Ads require that you don't use too much text in photos and videos in order to be shown to the maximum number of people?
We have put together a getting started guide to hotel marketing for independent hotels hoping to increase traffic to their website and grow their businesses.
If you're looking to save money on professional photography, don't fear! We are here to flesh out some tips on how you can invest just a little elbow grease and make your photos impeccable. Check out this second part on how to get incredible photos.
The most popular mother's day hashtags on Instagram and beyond.
Review sites and social media are tools that all travelers should use when looking for hotels to stay in. But what happens when you get a negative review?
Increase brand loyalty, improve guest experience, and get more direct bookings by implementing these hotel marketing trends.
Hiring a professional photographer is worth the money but can be expensive and might take time to set up a shoot. If you are on a time crunch or looking to save money with a DIY project check out these easy tips for improving your amateur photography skills
Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefits of a solid online marketing plan and help build brand awareness.
Most hotels have a Facebook page, if not accounts on Twitter, Pinterest, YouTube, and other social media sites as well. But what do you post on your social media pages frequently enough to keep your followers engaged and get new followers?
Learn these crucial hotel search engine marketing strategies to drive more traffic and steadily increase your hotel bookings throughout the year.
The Hootsuite Bulk Composer is a great tool for anyone who runs multiple social media accounts. The major benefit of this uploading tool is the time it saves you. Here is your step by step guide for using the Hootsuite Bulk Composer.
Having knowledge of where your potential guests are going along the booking path and which resources they use to come to their final decision to book can be key to driving direct bookings.
What is it that makes one stop scrolling on a newsfeed and read a caption? Why are we inclined to like individual posts and not others? Find out here.
Every single day, marketing strategies are adapting. Writing out your company's values and goals isn't enough. A lot of your potential clients, aren't going to read what you have to say. They would rather have you show them. Check out why you should use explainer videos to capture a newer audience.
Acquiring new business in today’s climate is only step 1. Once somebody purchases your product or service, they become users. It’s from there where, in the digital age, businesses set themselves apart.
Most people ask “how can my website generate more business?” or “What can I do to bring traffic to my website?” – the answer to both of these questions is viral content!
In the age of social media sites like Twitter and Facebook, is blogging still an effective way for hotels to reach out to guests?
Breakfast included makes a big difference! From keywords to PPC campaigns, here’s how hotels can improve marketing ROI with paid search for hotels by amenities.
A practical guide to hotel web design. Go forth confidently in the competitive world of digital marketing, turning your website visitors into hotel guests.
Over the years organic reach on social media has declined drastically, in large part to the changing algorithms. Due to these new changes in social media, marketers also have to adjust. Read on to learn about a rising strategy that might be right for you.
A few years ago the golden standard was that marketers should post 80% of useful content about their industry and only about 20% of self promoting material but those days are long over. There is a shift in how material is being consumed.
Social media is always evolving. If you don’t roll with the changes, you could be missing out. Don't miss out on these tips to better your business.
As a hotel looking for more business, you need to able to adapt to your demographic. The demographic that is coming of age are Millennials.
There is one big issue that keeps arising in social media, robots. Although, Twitter, Instagram and Facebook all have tried to get this problem under control it’s an ongoing issue that continues to this day and it might be affecting you.
As hoteliers, we can agree that every year the end goal will be the same. Increase direct bookings and drive top-line revenue. But, every year is different. We have to establish new strategies.
