Blog

Beginners Resources for SEO

June 19, 2017

SEO is the foundation of a successful online presence. You must make it easy for people to find you. I've compiled this list to get you started today.

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10 Tips for Creating Engaging Posts

June 15, 2017

Here are some tips for gaining your audience’s attention on the most popular social media platforms.

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Get More From Your Hotel SEO By Doing These Two Things

June 14, 2017

Having a proper SEO foundation can yield better results. 2 things could make a difference. Find out what they are & how to fix them in this article.

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Using Local SEO To Increase Visibility For Your Hotel

June 5, 2017

Make use of Local SEO to raise the visibility of your hotel online to consumers around you!

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Is your Hotel Live?

June 1, 2017

Several social media platforms, in particular Facebook, Instagram, and Twitter have rolled out a “live” feature. Learn to use it for your hotel!

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Books to Help Hoteliers Understand & Improve Their Marketing In The Next Quarter

June 1, 2017

These 8 books will help you market your hotel this year! If you read just 25 pages every day, you will be able to develop a better marketing strategy!

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Using GIF Animations for Business Pages

May 22, 2017

You’ve probably seen them all over the internet but do you know how you can use GIFs for social media on your business accounts?

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Spy On The Competition & Protect Your Brand With Google Alerts

May 19, 2017

Get the most out of the free tools that Google has to offer by using Google Alert for your hotel.

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One Size Does Not Fit All- Hotel Marketing Strategy

May 9, 2017

A marketing plan for a hotel should be just as unique as the property itself.

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Snapchat AR Feature - World Lenses

May 8, 2017

If you’re an active Snapchat user, you may have noticed a new type of filter pop up onto your screen.

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Search Engine Optimization for Hotels : Is It Even Worth It?

May 8, 2017
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10 Reasons Why Hoteliers Should Use Instagram

May 2, 2017

Here are the top 10 reasons why you shouldn’t go another day without curating an Instagram page for your hotel.

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Hospitality Digital Marketing - Always Remember Bofu, Mofu, & Tofu

April 24, 2017
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Facebook Recommendation Feature

April 20, 2017

This feature is simple to use and can be part of a social media strategy for hotels by reaping the benefits of user generated content.

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The Best Travel Hashtags for Hotels

April 9, 2017

Want to gain more organic reach for your hotel's social media posts? Here are the best travel hashtags to use.

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7 Free Hotel Marketing Tools To Make SEO Marketing Easier

April 6, 2017

What if I told you that there were hotel marketing tools out there, that could save you hours of marketing your hotel for the price of F-R-E-E, free!.

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Leveraging Facebook for Hotels

April 5, 2017

Here are some ways of optimizing your hotel’s Facebook page to use its features to your advantage as part of your hotel social media strategy.

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Attracting Hotel Customers through Social Media

March 24, 2017

From optimized websites to hotel blogs our end goal is the same: book empty rooms.

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Website Marketing : 3 Common Heuristics to Improve Performance

March 24, 2017

What comes to mind when you want to improve digital reach & bring in new customers? Would you be surpriced if I suggested heuristics?

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Creating and Maintaining your Hotel’s Visual Brand

March 13, 2017

Maintaining your hotel marketing strategies consists of a various parts. One of..

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Steve Jobs: Was He Truly that Brilliant or Just Overrated

October 26, 2011

The death of Steve Jobs has affected people all over the world. Some people disliked him, many more people admired...

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Periodic Table of the Elements of Social Media

March 30, 2011

Are you ready to dig into the science behind social media? As demonstrated through the periodic table below, social media...

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A Hospitality Acrostic Poem

September 20, 2010

What better way to start off the week than with a reminder of our younger years? Below is an acrostic...

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Video Marketing Tips that Look Beyond the Creative

October 17, 2011

Earlier this month, America’s most creative minds ventured into Madison Avenue for the 8th annual Advertising Week, and with digital at the forefron..

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Attracting Hotel Customers through Social Media

March 24, 2017

From optimized websites to hotel blogs our end goal is the same: book empty rooms.

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Website Marketing : 3 Common Heuristics to Improve Performance

March 24, 2017

What comes to mind when you want to improve digital reach & bring in new customers? Would you be surpriced if I suggested heuristics?

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Building a Professional Profile On LinkedIn

May 29, 2013

LinkedIn is a social networking website where professionals can join together, have discussions and network. Since LinkedIn is...

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Guidelines for Marketing Your Web Design Business

June 3, 2013

The following is a guest blog post from Charles Mburugu, who writes about marketing your web design business online.

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Digital Marketing: Traditional or Modern?

June 10, 2013

The following blog post is written by our friend, Jessica, who writes about marketing in both a traditional and a...

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Project Resource Software Streamlines Marketing Efforts

July 19, 2013

The following is a guest blog post from our friend Frank, who writes about the importance of project management software.

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4 Tips to Organically Grow Your Hotel’s Facebook Page

June 25, 2013

Most hoteliers know they should be implementing Facebook and other social media channels into their marketing efforts. And while...

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How You Can Use Design, Reviews and Snail Mail to Generate More Direct Bookings

July 27, 2013

Design, Reviews & Snail Mail to Generate Bookings

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How Hotels Can Effectively Use Google+

July 2, 2013

It is no surprise that social media is an important marketing tool for hotels in today’s world....

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8 Social Media Updates Hotels Should Post

The following is a guest blog post written by our friend, Unmana, who offers content ideas for your hotel’s social...

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Independent Hotels: Take Control of Your TripAdvisor Page

July 11, 2013

Before going on a trip, it is common practice to check online reviews of hotels. Travelers want a...

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Go Mobile: Create an App for Your Hotel Business

July 15, 2013

The following guest blog post was written by our friend, Andrew, who offers his opinion on why hotels should implement...

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Mastering Local Search for Hotels: 2013 Edition

July 29, 2013

The following blog post was written by our friend, Jeremy, who discusses how hotels can take full advantage of local...

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Web Design – Usability Mistakes to Avoid

August 1, 2013

The following post was written by our friend, Charles, who writes about common flaws in web design and how to...

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How Hotels Can Use Google+ to Rely Less on OTAs

August 7, 2013

The struggle continues as many hotels look to reduce reliance on Online Travel Agencies and increase direct bookings. This may...

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Hotels vs. OTAs: Who Has the Better Price?

August 9, 2013

Many customers believe that OTAs automatically have lower prices when it comes to hotel rooms as opposed to...

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Re: Imagination: Google Re: Brief

August 12, 2013

Before online advertising, a five-word print slogan could sell millions. A captivating billboard picture could convert thousands....

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How to Increase Direct Bookings through your Hotel’s Website

August 13, 2013

In today’s competitive hospitality industry, hoteliers are struggling to get direct bookings with online travel agencies (OTAs) taking such...

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How the Domination of Google Products will Impact Hotel Search

August 25, 2013

In the latest changes and additions to Google’s search landscape, many hoteliers are finding it much more difficult to stand...

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Incorporate Local Attractions into your Hotel’s Social Media Strategy

August 19, 2013

It should not be news by now that an optimized Facebook page can have an impact on organic search...

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Creating Engaging Content for Hotel Websites

August 21, 2013

By now, hotels are well aware that content within websites must contain certain keywords in order to rank...

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Gifts Ideas for Your Hospitality Industry Colleagues

August 23, 2013

The following guest blog post was written by our friend, Jin, who writes about gift ideas for professionals working in...

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What Hoteliers Need to Know about SEO

September 27, 2013

There are endless debates over online marketing techniques. Among those debates, SEO effectiveness is...

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Choosing the ‘Right’ Mobile Solution to Maximize Bookings

August 29, 2013

With the continual rise in traffic and last-minute bookings from mobile devices, it is apparent that having a mobile site...

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How to Market Your Boutique Hotel

September 3, 2013

The following guest blog post is written by our friend, Sam Peters, who discusses marketing for independent and boutique hotels.

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OTA Market Growth is Losing Steam

September 9, 2013

The time of the OTA rule is slowly coming to an end. OTAs, or Online Travel...

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