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Data Protection Basics for Business
January 18, 2020
basic data protection principles

The General Data Protection Regulation represents the most significant change in data protection law since 1995. Learn the seven basic data protection principles.

How to Get More "Word of Mouth" Referrals
January 13, 2020
getting more word of mouth marketing

People underestimate the power of "Word of Mouth" as a marketing strategy. Learn how to raise awareness of your brand with some of these steps.

Tips for Increasing User Reviews
January 8, 2020
how to increase your business reviews

Reviews can influence how consumers perceive a company or product. Use these tips to get more reviews so you can stand out from your competitors.

How to Write a 1-Page Marketing Plan
January 3, 2020
one page marketing strategy

Use this guide as a roadmap to writing an effective marketing plan. It can be tough, but it's useful and can make or break your business.

2020 Webpage Design Trends
December 29, 2019
latest webpage design trends

If you're looking to update your webpage, check out these latest trends and incorporate them on your company's website for 2020.

How to Grow Your Social Media Audience
December 24, 2019
how to build up your social media

Learn these set of skills step-by-step to build your social channels, grow your reputation and lay a foundation for your company's online presence.

Tips to Increase Sales Affordably
December 21, 2019
tips to increase sales affordably

Utilize these tips in your sales business plan to Increase your profit and sales without spending too much time, money, and effort.

11 Easy Ways to Grow Your YouTube Subscribers in 2020
December 18, 2019
how to grow youtube subscribers 2020

Start 2020 off strong by reviewing these easy ways to grow your YouTube subscribers.

Hiding Likes on Instagram will Affect Businesses and Influencers
November 25, 2019
how hiding likes on instagram will affect businesses influencers

Instagram's decision to hide likes on its platform is expected to create some big changes for both businesses and influencers. Here's how each of these groups could be affected.

Turning your Instagram into a Business Profile
November 8, 2019
women holding phone with instagram

Discover the features Instagram has to offer that can help better your business.

Hiding Likes on Instagram will Affect Businesses and Influencers

November 25, 2019
how hiding likes on instagram will affect businesses influencers

Instagram's decision to hide likes on its platform is expected to create some big changes for both businesses and influencers. Here's how each of these groups could be affected.

Turning your Instagram into a Business Profile

November 8, 2019
women holding phone with instagram

Discover the features Instagram has to offer that can help better your business.

A Competitive Advantage Through Positive Customer Experience

October 22, 2019
block going from sad to happy

Are you interested in learning how creating a competitive advantage through positive customer experience can benefit your business? Click here for more.

Keyword Research for PPC Ads: Pay Per Click Research

October 1, 2019
woman doing research

Keyword research for pay per click ads is one of the most impactful steps of creating an ad campaign. You need to have the best keywords organized in a way that makes sense.

Creating a Low-Cost PPC Campaign in Adwords

September 18, 2019
woman smiling about savings

If you're wondering how to create a low-cost PPC campaign in Adwords, we have some answers. Set a strict budget, choose one keyword, and stick to your guns.

Converting Pinterest Account to Business Account

September 16, 2019
creating a pinterest business account 2019

Here's how to create a Pinterest Business account in 2019

Ten Ways To Write An Email Blast Your Subscribers Will Love

September 9, 2019
woman smiling at email blast on her phone

If you want to experience the 4400% ROI of email, it’s time to create better emails. Focus on these ten aspects of your email blast to make your subscribers convert!

It's Time to Create Your Holiday Campaigns

August 30, 2019
creating a holiday campaign

Believe it or not, now is the perfect time to start getting your holiday campaigns ready to go live. Here’s a quick list to get you prepared for your holiday campaigns.

Decrease CPC on Google Ads: Tips to Lower Your Cost

August 29, 2019
little girl counting change

If you want to decrease your CPC on Google Ads, you need a strategy. Lowering your cost per conversion requires you to take four impactful steps, and we've got them outlined for you.

Don’t Forget Your Marketing Basics

August 19, 2019
marketing basics

This should probably be titled don’t forget your common sense basics because when you’re marketing, I think just stepping back and putting yourself in the customers’ shoes goes a long way.

How to Find & Use User Generated Content

August 19, 2019
how to find user generated content

Amp up your posts with User Generated Content! Here's how to find it.

5 Hospitality Blogs Every Hotel Should Be Reading

August 12, 2019
hospitality

To help you, hoteliers, out, I’ve compiled a list of five hospitality blogs to read to keep up with your guests.

Seventeen Ways to Increase Website Performance

August 5, 2019
person using a stopwatch

Forget about bloated sites that take too long to load! Increase website performance with these 17 tips for both beginners and experts. 

Twitter Launches New Layout

August 5, 2019
new twitter layout 2019

Twitter has launched an all-new layout for summer 2019

Surprising Things Freud Can Teach You About How to Market

July 22, 2019
someone coming to a conclusion

When it comes to understanding the personality of your customer base, how can Freud help you to run a successful marketing campaign?

Changes to Facebook's Mobile Ads

July 22, 2019
Facebook mobile ads lines of primary text

The shift from desktop to mobile is growing by the minute, so it comes as no surprise that Facebook is currently seeking to improve the mobile ad experience with an update.

Three Necessary Steps to Apply before SEO Execution

July 13, 2019
taking seo notes

When it comes to every company, having a website is imperative to improving your businesses’ prospects. That isn't everything that is needed though.

Explore the Principles & Elements of Design in Hotel Websites

July 10, 2019
web design

‍It’s no secret that when you stay in a five-star resort or even just a budget motel, someone had to have spent a lot of time and money on how it looks.

My Instagram Summer Post Ideas for Hotels

July 9, 2019
instagram post ideas for hotels

Engage travelers this summer with great posts on your hotel's Instagram!

Understanding the Need for & Uses of Branded Campaigns for PPC

July 8, 2019
building a brand

Branded campaigns are cheap and effective. This should be all you need to know to convince you to bid on your brands and boost your conversion rate.

How To Use Instagram for Your Hotel

July 4, 2019
beautiful hotel in sunset

Instagram is one of the greatest opportunities your hotel can take advantage and it's free.

Search Engine Optimization: Voice Search Guide

June 24, 2019
person using voice search

With the rise of Siri, Alexa, and other AI assistants in our homes, cars, and everyday lives, it’s not surprising that Google’s investing significant efforts into SEO voice search.

Adding Links To Your Instagram

June 24, 2019
instagram camera logo

The majority of social media channels allow businesses to include links in various areas of their sites, including the bio, stories, and most importantly - posts. Unfortunately, the same isn’t valid for one of the internet’s most popular social media networks - Instagram.

Using Hootsuite's New Composer

June 10, 2019
Hootsuite's New Composer

Hootsuite is one of the most popular social media scheduling tools in 2019. Familiarize yourself with Hootsuite's new composer.

Eighteen Ways to Increase Engagement for Your Content

June 10, 2019
2 people hugging their computer

Follow these tips for creating engaging content this year. If your blog content or social posts have been struggling, this advice can help you improve engagement.

Three Qualities Every Hotel Website Should Have

June 5, 2019
mobile friendly website

Don't miss the opportunity to stand out from your competition. Learn what the top qualities are in a hotel website.

Increase Email Response Rate

May 28, 2019
opening an email

Follow the advice in this article to help improve your email marketing campaigns and increase the email response rate.

Ways Inaccurate Business Listings Hurt Hotels

May 24, 2019
red car in front of beautiful hotel

You could be missing out on potential clients because somewhere online your address and phone number are completely inaccurate.

Avoiding Too Much Text in Facebook Ads

May 21, 2019
text in facebook ads

Did you know Facebook Ads require that you don't use too much text in photos and videos in order to be shown to the maximum number of people?

How to Get Started With Hotel Marketing for Beginners

May 13, 2019
woman taking marketing notes

We have put together a getting started guide to hotel marketing for independent hotels hoping to increase traffic to their website and grow their businesses.

Best Tips for Incredible Photos Pt. 2

May 7, 2019
The Best Tips for Incredible Photos Part 2

If you're looking to save money on professional photography, don't fear! We are here to flesh out some tips on how you can invest just a little elbow grease and make your photos impeccable. Check out this second part on how to get incredible photos.

Top Mother's Day Hashtags for Instagram

May 1, 2019
Mother's Day Hashtags

The most popular mother's day hashtags on Instagram and beyond.

Responding to a Negative Hotel Review

April 29, 2019
hotel front desk

Review sites and social media are tools that all travelers should use when looking for hotels to stay in. But what happens when you get a negative review?

Hotel Marketing Trends This Year

April 15, 2019
woman on her phone waiting for hotel room

Increase brand loyalty, improve guest experience, and get more direct bookings by implementing these hotel marketing trends.

Best Tips for Incredible Photos Pt. 1

April 9, 2019
The Best Tips for Incredible Photos Part 1

Hiring a professional photographer is worth the money but can be expensive and might take time to set up a shoot. If you are on a time crunch or looking to save money with a DIY project check out these easy tips for improving your amateur photography skills

How Social Media Can Improve Online Marketing

April 2, 2019
people on their social media apps

Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefits of a solid online marketing plan and help build brand awareness.

8 Social Media Updates Your Hotel Should Post

April 1, 2019
social media posting of a wedding

Most hotels have a Facebook page, if not accounts on Twitter, Pinterest, YouTube, and other social media sites as well. But what do you post on your social media pages frequently enough to keep your followers engaged and get new followers?

How You Can Make Sense of Hotel Search Engine Marketing

April 1, 2019
person doing research

Learn these crucial hotel search engine marketing strategies to drive more traffic and steadily increase your hotel bookings throughout the year.

Save Time on Scheduling Content with Hootsuite Bulk Composer

March 20, 2019
Saving Time on Scheduling Content with the Hootsuite Bulk Composer

The Hootsuite Bulk Composer is a great tool for anyone who runs multiple social media accounts. The major benefit of this uploading tool is the time it saves you. Here is your step by step guide for using the Hootsuite Bulk Composer.

3 Ways To Market Your Hotel Now

March 19, 2019
people discussing marketing a hotel

Having knowledge of where your potential guests are going along the booking path and which resources they use to come to their final decision to book can be key to driving direct bookings.

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