Hootsuite is one of the most popular social media scheduling tools in 2019. Familiarize yourself with Hootsuite's new composer.
Follow these tips for creating engaging content this year. If your blog content or social posts have been struggling, this advice can help you improve engagement.
Don't miss the opportunity to stand out from your competition. Learn what the top qualities are in a hotel website.
Follow the advice in this article to help improve your email marketing campaigns and increase the email response rate.
You could be missing out on potential clients because somewhere online your address and phone number are completely inaccurate.
Did you know Facebook Ads require that you don't use too much text in photos and videos in order to be shown to the maximum number of people?
We have put together a getting started guide to hotel marketing for independent hotels hoping to increase traffic to their website and grow their businesses.
If you're looking to save money on professional photography, don't fear! We are here to flesh out some tips on how you can invest just a little elbow grease and make your photos impeccable. Check out this second part on how to get incredible photos.
The most popular mother's day hashtags on Instagram and beyond.
Review sites and social media are tools that all travelers should use when looking for hotels to stay in. But what happens when you get a negative review?
Increase brand loyalty, improve guest experience, and get more direct bookings by implementing these hotel marketing trends in 2019.
Hiring a professional photographer is worth the money but can be expensive and might take time to set up a shoot. If you are on a time crunch or looking to save money with a DIY project check out these easy tips for improving your amateur photography skills
Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefits of a solid online marketing plan and help build brand awareness.
Most hotels have a Facebook page, if not accounts on Twitter, Pinterest, YouTube, and other social media sites as well. But what do you post on your social media pages frequently enough to keep your followers engaged and get new followers?
Learn these crucial hotel search engine marketing strategies to drive more traffic and steadily increase your hotel bookings throughout the year.
The Hootsuite Bulk Composer is a great tool for anyone who runs multiple social media accounts. The major benefit of this uploading tool is the time it saves you. Here is your step by step guide for using the Hootsuite Bulk Composer.
Understanding the customer path to purchase is the most critical step to developing your hotel’s marketing strategy. Having knowledge of where your potential guests are going along the booking path and which resources they use to come to their final decision to book can be key to driving direct bookings.
What is it that make one stop scrolling on a newsfeed and read a caption even one that is a hotel caption? Why are we inclined to like certain posts and not other? What exactly is it about some content that makes it perform better than other pieces? It’s the appeal and value they bring to our lives.
Every single day, marketing strategies are adapting. Writing out your company's values and goals isn't enough. A lot of your potential clients, aren't going to read what you have to say. They would rather have you show them. Check out why you should use explainer videos to capture a newer audience.
Acquiring new business in today’s climate is only step 1. Once somebody purchases your product or service, they become users. It’s from there where, in the digital age, businesses set themselves apart.
Most people ask “how can my website generate more business?” or “What can I do to bring traffic to my website?” – the answer to both of these questions is viral content!
In the age of social media sites like Twitter and Facebook, is blogging still an effective way for hotels to reach out to guests?
Breakfast included makes a big difference! From keywords to PPC campaigns, here’s how hotels can improve marketing ROI with paid search for hotels by amenities.
A practical guide to hotel web design. Go forth confidently in the competitive world of digital marketing, turning your website visitors into hotel guests.
Over the years organic reach on social media has declined drastically, in large part to the changing algorithms. Due to these new changes in social media, marketers also have to adjust. Read on to learn about a rising strategy that might be right for you.
A few years ago the golden standard was that marketers should post 80% of useful content about their industry and only about 20% of self promoting material but those days are long over. There is a shift in how material is being consumed.
Social media is always evolving. If you don’t roll with the changes, you could be missing out. Don't miss out on these tips to better your business.
As a hotel looking for more business, you need to able to adapt to your demographic. The demographic that is coming of age are Millennials.
There is one big issue that keeps arising in social media, robots. Although, Twitter, Instagram and Facebook all have tried to get this problem under control it’s an ongoing issue that continues to this day and it might be affecting you.
As hoteliers, we can agree that every year the end goal will be the same. Increase direct bookings and drive top-line revenue. But, every year is different. We have to establish new strategies.
Take a look at this step-by-step guide on creating simple videos using the free version of Adobe Spark.
SEO marketing can do great things for your business. Here’s what you can do to receive more traffic to your website.
Keep a lookout for these key components of a website most don't even think about.
Social media is still going strong for businesses and you’ll want to continue that streak into the new year. Here are some social media best practices to keep in mind for 2019.
If you want to get ahead of your competition, check out this list of features your hotel website should have.
When choosing a hotel advertisement slogan, you want to create a phrase that will help you stand out from competitors.
It's important for hotels to have key qualities in their business. A pleasant stay begins with the online experience that they have with the hotel.
Is your hotel branding strategy hurting or growing your business? Discover the 4 essential branding pillars that your hotel needs to book more guests.
Social media is a strong tool in today's digital world and marketers are always looking to improve their feed and accounts with content that speaks to their audience in a new and fresh way. Keeping your followers engaged takes a lot of work but here are five tools to help make that a little bit easier.
Here are the 20 top trends in recent years for hotel marketing to boost customer engagement and loyalty, and drive greater awareness for your brand amongst consumers.
Here's how you can get your Facebook Ad approved with the photo containing text.
When it comes to the holidays, it seems like the day they’re here they swing into full force. But is there anything that marketers can take advantage of during the holiday rush? There is and there are several ways that you can use the holidays to help boost your social media marketing strategy.
Content Marketing is defined as a subset of marketing tactics that involve the large production of digital materials for distribution. These materials includes images, videos, blogs, posts, emails and any other digital content regularly distributed to audiences as part of a marketing plan.
If you manage a great hotel that guests love (no matter the size), the next step isn’t repeating everything you’re doing. It’s improving.
Today, promoting your business on social media is all about ads. While this is 100% true, there are still some ways you can promote your business organically.
This article will give you a few ideas about how social media can play a big part in your holiday campaigns.
If you haven’t already heard, Instagram recently launched a new application called IGTV. This has changed the way users can market and advertise their brand.
It’s by no means easy, but when you align some critical internet marketing techniques together you can accomplish new records for your hotel’s website.
When it comes to branding, visuals are essential. They represent your company on every level. From the color of the logo to the stationary you use, it’s all carefully curated to invoke trust.
Creating an effective hotel marketing plan is no easy feat. If you're in need of some inspiration, this approach for hotels will help you get started.