Keyword Research for PPC Ads: Pay Per Click Research

October 1, 2019
woman doing research

Keyword research for pay per click ads is one of the most impactful steps of creating an ad campaign. You need to have the best keywords organized in a way that makes sense.

Creating a Low-Cost PPC Campaign in Adwords

September 18, 2019
woman smiling about savings

If you're wondering how to create a low-cost PPC campaign in Adwords, we have some answers. Set a strict budget, choose one keyword, and stick to your guns.

Converting Pinterest Account to Business Account

September 16, 2019
creating a pinterest business account 2019

Here's how to create a Pinterest Business account in 2019

Ten Ways To Write An Email Blast Your Subscribers Will Love

September 9, 2019
woman smiling at email blast on her phone

If you want to experience the 4400% ROI of email, it’s time to create better emails. Focus on these ten aspects of your email blast to make your subscribers convert!

It's Time to Create Your Holiday Campaigns

August 30, 2019
creating a holiday campaign

Believe it or not, now is the perfect time to start getting your holiday campaigns ready to go live. Here’s a quick list to get you prepared for your holiday campaigns.

Decrease CPC on Google Ads: Tips to Lower Your Cost

August 29, 2019
little girl counting change

If you want to decrease your CPC on Google Ads, you need a strategy. Lowering your cost per conversion requires you to take four impactful steps, and we've got them outlined for you.

Don’t Forget Your Marketing Basics

August 19, 2019
marketing basics

This should probably be titled don’t forget your common sense basics because when you’re marketing, I think just stepping back and putting yourself in the customers’ shoes goes a long way.

How to Find and Use User Generated Content

August 19, 2019
how to find user generated content

Amp up your posts with User Generated Content! Here's how to find it.

5 Hospitality Blogs Every Hotel Should Be Reading

August 12, 2019

To help you, hoteliers, out, I’ve compiled a list of five hospitality blogs to read to keep up with your guests.

Seventeen Ways to Increase Website Performance

August 5, 2019
person using a stopwatch

Forget about bloated sites that take too long to load! Increase website performance with these 17 tips for both beginners and experts. 

Twitter Launches New Layout

August 5, 2019
new twitter layout 2019

Twitter has launched an all-new layout for summer 2019

Surprising Things Freud Can Teach You About How to Market

July 22, 2019
someone coming to a conclusion

When it comes to understanding the personality of your customer base, how can Freud help you to run a successful marketing campaign?

Changes to Facebook's Mobile Ads

July 22, 2019
Facebook mobile ads lines of primary text

The shift from desktop to mobile is growing by the minute, so it comes as no surprise that Facebook is currently seeking to improve the mobile ad experience with an update.

Three Necessary Steps to Apply before SEO Execution

July 13, 2019
taking seo notes

When it comes to every company, having a website is imperative to improving your businesses’ prospects. That isn't everything that is needed though.

Explore the Principles & Elements of Design in Hotel Websites

July 10, 2019
web design

‍It’s no secret that when you stay in a five-star resort or even just a budget motel, someone had to have spent a lot of time and money on how it looks.

My Instagram Summer Post Ideas for Hotels

July 9, 2019
instagram post ideas for hotels

Engage travelers this summer with great posts on your hotel's Instagram!

Understanding the Need for & Uses of Branded Campaigns for PPC

July 8, 2019
building a brand

Branded campaigns are cheap and effective. This should be all you need to know to convince you to bid on your brands and boost your conversion rate.

How To Use Instagram for Your Hotel

July 4, 2019
beautiful hotel in sunset

Instagram is one of the greatest opportunities your hotel can take advantage and it's free.

Search Engine Optimization: Voice Search Guide

June 24, 2019
person using voice search

With the rise of Siri, Alexa, and other AI assistants in our homes, cars, and everyday lives, it’s not surprising that Google’s investing significant efforts into SEO voice search.

Adding Links To Your Instagram

June 24, 2019
instagram camera logo

The majority of social media channels allow businesses to include links in various areas of their sites, including the bio, stories, and most importantly - posts. Unfortunately, the same isn’t valid for one of the internet’s most popular social media networks - Instagram.

Using Hootsuite's New Composer

June 10, 2019
Hootsuite's New Composer

Hootsuite is one of the most popular social media scheduling tools in 2019. Familiarize yourself with Hootsuite's new composer.

Eighteen Ways to Increase Engagement for Your Content

June 10, 2019
2 people hugging their computer

Follow these tips for creating engaging content this year. If your blog content or social posts have been struggling, this advice can help you improve engagement.

Three Qualities Every Hotel Website Should Have

June 5, 2019
mobile friendly website

Don't miss the opportunity to stand out from your competition. Learn what the top qualities are in a hotel website.

Increase Email Response Rate

May 28, 2019
opening an email

Follow the advice in this article to help improve your email marketing campaigns and increase the email response rate.

Ways Inaccurate Business Listings Hurt Hotels

May 24, 2019
red car in front of beautiful hotel

You could be missing out on potential clients because somewhere online your address and phone number are completely inaccurate.

Avoiding Too Much Text in Facebook Ads

May 21, 2019
text in facebook ads

Did you know Facebook Ads require that you don't use too much text in photos and videos in order to be shown to the maximum number of people?

How to Get Started With Hotel Marketing for Beginners

May 13, 2019
woman taking marketing notes

We have put together a getting started guide to hotel marketing for independent hotels hoping to increase traffic to their website and grow their businesses.

Best Tips for Incredible Photos Pt. 2

May 7, 2019
The Best Tips for Incredible Photos Part 2

If you're looking to save money on professional photography, don't fear! We are here to flesh out some tips on how you can invest just a little elbow grease and make your photos impeccable. Check out this second part on how to get incredible photos.

Top Mother's Day Hashtags for Instagram

May 1, 2019
Mother's Day Hashtags

The most popular mother's day hashtags on Instagram and beyond.

Responding to a Negative Hotel Review

April 29, 2019
hotel front desk

Review sites and social media are tools that all travelers should use when looking for hotels to stay in. But what happens when you get a negative review?

Hotel Marketing Trends This Year

April 15, 2019
woman on her phone waiting for hotel room

Increase brand loyalty, improve guest experience, and get more direct bookings by implementing these hotel marketing trends.

Best Tips for Incredible Photos Pt. 1

April 9, 2019
The Best Tips for Incredible Photos Part 1

Hiring a professional photographer is worth the money but can be expensive and might take time to set up a shoot. If you are on a time crunch or looking to save money with a DIY project check out these easy tips for improving your amateur photography skills

How Social Media Can Improve Online Marketing

April 2, 2019
people on their social media apps

Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefits of a solid online marketing plan and help build brand awareness.

8 Social Media Updates Your Hotel Should Post

April 1, 2019
social media posting of a wedding

Most hotels have a Facebook page, if not accounts on Twitter, Pinterest, YouTube, and other social media sites as well. But what do you post on your social media pages frequently enough to keep your followers engaged and get new followers?

How You Can Make Sense of Hotel Search Engine Marketing

April 1, 2019
person doing research

Learn these crucial hotel search engine marketing strategies to drive more traffic and steadily increase your hotel bookings throughout the year.

Save Time on Scheduling Content with Hootsuite Bulk Composer

March 20, 2019
Saving Time on Scheduling Content with the Hootsuite Bulk Composer

The Hootsuite Bulk Composer is a great tool for anyone who runs multiple social media accounts. The major benefit of this uploading tool is the time it saves you. Here is your step by step guide for using the Hootsuite Bulk Composer.

3 Ways To Market Your Hotel Now

March 19, 2019
people discussing marketing a hotel

Having knowledge of where your potential guests are going along the booking path and which resources they use to come to their final decision to book can be key to driving direct bookings.

The Secrets Behind Connecting Brands and People

March 19, 2019
How to Engage your Audience: The Secrets Behind Connecting Brands and People

What is it that makes one stop scrolling on a newsfeed and read a caption? Why are we inclined to like individual posts and not others? Find out here.

3 Reasons to Use Explainer Videos

March 19, 2019
man writing formulas on whiteboard

Every single day, marketing strategies are adapting. Writing out your company's values and goals isn't enough. A lot of your potential clients, aren't going to read what you have to say. They would rather have you show them. Check out why you should use explainer videos to capture a newer audience.

Users Will Take Your Business to the Next Level

March 18, 2019
woman doing user testing

Acquiring new business in today’s climate is only step 1. Once somebody purchases your product or service, they become users. It’s from there where, in the digital age, businesses set themselves apart.

Creating Viral Content

March 11, 2019
people talking about things that they like

Most people ask “how can my website generate more business?” or “What can I do to bring traffic to my website?” – the answer to both of these questions is viral content!

Seven Subjects to Spruce Up Your Hotel’s Blog

March 5, 2019
optimize a hotel blog

In the age of social media sites like Twitter and Facebook, is blogging still an effective way for hotels to reach out to guests?

Paid Search for Hotels: Target by Amenities on Google & Facebook

March 4, 2019
the marketing funnel

Breakfast included makes a big difference! From keywords to PPC campaigns, here’s how hotels can improve marketing ROI with paid search for hotels by amenities.

Is Your Hotel Website Designed For Success?

February 18, 2019
person engaging in the hotel design process

A practical guide to hotel web design. Go forth confidently in the competitive world of digital marketing, turning your website visitors into hotel guests.

Get More Results From Less Content

February 15, 2019
Get More from Less Content

Over the years organic reach on social media has declined drastically, in large part to the changing algorithms. Due to these new changes in social media, marketers also have to adjust. Read on to learn about a rising strategy that might be right for you.

A New Approach to the 80/20 Rule for Social Media

February 5, 2019
person taking a picture with phone

A few years ago the golden standard was that marketers should post 80% of useful content about their industry and only about 20% of self promoting material but those days are long over. There is a shift in how material is being consumed.

3 Ways To Improve Your Online Presence

February 4, 2019
social media web surfing laptop

Social media is always evolving. If you don’t roll with the changes, you could be missing out. Don't miss out on these tips to better your business.

Hotels Can Learn from Millennials

February 1, 2019
group of people taking a selfie

As a hotel looking for more business, you need to able to adapt to your demographic. The demographic that is coming of age are Millennials.

Rise of Robots in Social Media

January 24, 2019
The Rise of Robots in Social Media

There is one big issue that keeps arising in social media, robots. Although, Twitter, Instagram and Facebook all have tried to get this problem under control it’s an ongoing issue that continues to this day and it might be affecting you.

A New Year Means A New Marketing Strategy

January 12, 2019
writing down marketing notes

As hoteliers, we can agree that every year the end goal will be the same. Increase direct bookings and drive top-line revenue. But, every year is different. We have to establish new strategies.

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