Blog

Hootsuite's New Composer

June 10, 2019
Hootsuite's New Composer

Hootsuite is one of the most popular social media scheduling tools in 2019. Familiarize yourself with Hootsuite's new composer.

Eighteen Ways to Increase Engagement for Your Content

June 10, 2019
2 people hugging their computer

Follow these tips for creating engaging content this year. If your blog content or social posts have been struggling, this advice can help you improve engagement.

3 Qualities Every Hotel Website Should Have

June 5, 2019
mobile friendly website

Don't miss the opportunity to stand out from your competition. Learn what the top qualities are in a hotel website.

Increase Email Response Rate

May 28, 2019
opening an email

Follow the advice in this article to help improve your email marketing campaigns and increase the email response rate.

Ways Inaccurate Business Listings Hurt Hotels

May 24, 2019
red car in front of beautiful hotel

You could be missing out on potential clients because somewhere online your address and phone number are completely inaccurate.

Avoiding Too Much Text in Facebook Ads

May 21, 2019
text in facebook ads

Did you know Facebook Ads require that you don't use too much text in photos and videos in order to be shown to the maximum number of people?

How to Get Started With Hotel Marketing for Beginners

May 13, 2019
woman taking marketing notes

We have put together a getting started guide to hotel marketing for independent hotels hoping to increase traffic to their website and grow their businesses.

Best Tips for Incredible Photos Pt. 2

May 7, 2019
The Best Tips for Incredible Photos Part 2

If you're looking to save money on professional photography, don't fear! We are here to flesh out some tips on how you can invest just a little elbow grease and make your photos impeccable. Check out this second part on how to get incredible photos.

Top Mother's Day Hashtags for Instagram

May 1, 2019
Mother's Day Hashtags

The most popular mother's day hashtags on Instagram and beyond.

Responding to a Negative Hotel Review

April 29, 2019
hotel front desk

Review sites and social media are tools that all travelers should use when looking for hotels to stay in. But what happens when you get a negative review?

Hotel Marketing Trends for 2019

April 15, 2019
woman on her phone waiting for hotel room

Increase brand loyalty, improve guest experience, and get more direct bookings by implementing these hotel marketing trends in 2019.

Best Tips for Incredible Photos Pt. 1

April 9, 2019
The Best Tips for Incredible Photos Part 1

Hiring a professional photographer is worth the money but can be expensive and might take time to set up a shoot. If you are on a time crunch or looking to save money with a DIY project check out these easy tips for improving your amateur photography skills

How Social Media Can Improve Online Marketing

April 2, 2019
people on their social media apps

Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefits of a solid online marketing plan and help build brand awareness.

8 Social Media Updates Your Hotel Should Post

April 1, 2019
social media posting of a wedding

Most hotels have a Facebook page, if not accounts on Twitter, Pinterest, YouTube, and other social media sites as well. But what do you post on your social media pages frequently enough to keep your followers engaged and get new followers?

How You Can Make Sense of Hotel Search Engine Marketing

April 1, 2019
person doing research

Learn these crucial hotel search engine marketing strategies to drive more traffic and steadily increase your hotel bookings throughout the year.

Saving Time on Scheduling Content with Hootsuite Bulk Composer

March 20, 2019
Saving Time on Scheduling Content with the Hootsuite Bulk Composer

The Hootsuite Bulk Composer is a great tool for anyone who runs multiple social media accounts. The major benefit of this uploading tool is the time it saves you. Here is your step by step guide for using the Hootsuite Bulk Composer.

Marketing Your Hotel Now

March 19, 2019
people discussing marketing a hotel

Understanding the customer path to purchase is the most critical step to developing your hotel’s marketing strategy. Having knowledge of where your potential guests are going along the booking path and which resources they use to come to their final decision to book can be key to driving direct bookings.

The Secrets Behind Connecting Brands and People

March 19, 2019
How to Engage your Audience: The Secrets Behind Connecting Brands and People

What is it that make one stop scrolling on a newsfeed and read a caption even one that is a hotel caption? Why are we inclined to like certain posts and not other? What exactly is it about some content that makes it perform better than other pieces? It’s the appeal and value they bring to our lives.

3 Reasons to Use Explainer Videos

March 19, 2019
man writing formulas on whiteboard

Every single day, marketing strategies are adapting. Writing out your company's values and goals isn't enough. A lot of your potential clients, aren't going to read what you have to say. They would rather have you show them. Check out why you should use explainer videos to capture a newer audience.

How Users Will Take Your Business to the Next Level

March 18, 2019
woman doing user testing

Acquiring new business in today’s climate is only step 1. Once somebody purchases your product or service, they become users. It’s from there where, in the digital age, businesses set themselves apart.

How to Create Viral Content

March 11, 2019
people talking about things that they like

Most people ask “how can my website generate more business?” or “What can I do to bring traffic to my website?” – the answer to both of these questions is viral content!

7 Subjects to Spruce Up Your Hotel’s Blog

March 5, 2019
optimize a hotel blog

In the age of social media sites like Twitter and Facebook, is blogging still an effective way for hotels to reach out to guests?

Paid Search for Hotels: Target by Amenities on Google & Facebook

March 4, 2019
the marketing funnel

Breakfast included makes a big difference! From keywords to PPC campaigns, here’s how hotels can improve marketing ROI with paid search for hotels by amenities.

Taking the Guesswork out of Hotel Web Design

February 18, 2019
person engaging in the hotel design process

A practical guide to hotel web design. Go forth confidently in the competitive world of digital marketing, turning your website visitors into hotel guests.

Get More from Less Content

February 15, 2019
Get More from Less Content

Over the years organic reach on social media has declined drastically, in large part to the changing algorithms. Due to these new changes in social media, marketers also have to adjust. Read on to learn about a rising strategy that might be right for you.

A New Approach to the 80/20 Rule of Social Media

February 5, 2019
A New Approach to the 80/20 Rule of Social Media

A few years ago the golden standard was that marketers should post 80% of useful content about their industry and only about 20% of self promoting material but those days are long over. There is a shift in how material is being consumed.

3 Ways To Improve Your Online Presence

February 4, 2019
social media web surfing laptop

Social media is always evolving. If you don’t roll with the changes, you could be missing out. Don't miss out on these tips to better your business.

How Hotels Can Learn from Millennials

February 1, 2019
The Rise of Robots in Social Media

As a hotel looking for more business, you need to able to adapt to your demographic. The demographic that is coming of age are Millennials.

The Rise of Robots in Social Media

January 24, 2019
The Rise of Robots in Social Media

There is one big issue that keeps arising in social media, robots. Although, Twitter, Instagram and Facebook all have tried to get this problem under control it’s an ongoing issue that continues to this day and it might be affecting you.

A New Year Means A New Marketing Strategy

January 12, 2019
writing down marketing notes

As hoteliers, we can agree that every year the end goal will be the same. Increase direct bookings and drive top-line revenue. But, every year is different. We have to establish new strategies.

Creating Videos Using The Free Version of Adobe Spark

January 10, 2019
Creating Videos for Social Media using Adobe Spark

Take a look at this step-by-step guide on creating simple videos using the free version of Adobe Spark.

How SEO Fits Into Your Marketing Strategy

January 8, 2019
How SEO Works

SEO marketing can do great things for your business. Here’s what you can do to receive more traffic to your website.

Top Overlooked Features in a Company Website

January 7, 2019
2 people working on a project with a laptop

Keep a lookout for these key components of a website most don't even think about.

12 Social Media Best Practices

January 1, 2019
social media best practices 2019

Social media is still going strong for businesses and you’ll want to continue that streak into the new year. Here are some social media best practices to keep in mind for 2019.

Important Features of Hotel Websites

December 24, 2018
middle aged hands using a smartphone

If you want to get ahead of your competition, check out this list of features your hotel website should have.

Create Your Hotel Advertisement Slogan

December 24, 2018
hotel advertising

When choosing a hotel advertisement slogan, you want to create a phrase that will help you stand out from competitors.

Attributes Hotels Should Have

December 21, 2018
white sheets on a bed in a hotel room

It's important for hotels to have key qualities in their business. A pleasant stay begins with the online experience that they have with the hotel.

Use This Hotel Branding Strategy & Build a Compelling Brand

December 10, 2018
Branding Strategies

Is your hotel branding strategy hurting or growing your business? Discover the 4 essential branding pillars that your hotel needs to book more guests.

5 Tools To Improve Your Social Media Presence

December 6, 2018
5 Tools Everyone Should Use To Improve Their Social Media Presence

Social media is a strong tool in today's digital world and marketers are always looking to improve their feed and accounts with content that speaks to their audience in a new and fresh way. Keeping your followers engaged takes a lot of work but here are five tools to help make that a little bit easier.

The 20 Top Trends in Hotel Marketing

November 26, 2018
marketing trends

Here are the 20 top trends in recent years for hotel marketing to boost customer engagement and loyalty, and drive greater awareness for your brand amongst consumers.

Exceptions to the Facebook's 'No Text in Photo Ad' Rule

November 26, 2018
too much text in facebook ads

Here's how you can get your Facebook Ad approved with the photo containing text.

Incorporating Holidays into your Marketing Plan

November 26, 2018
Incorporating the Holidays into your Marketing Plan

When it comes to the holidays, it seems like the day they’re here they swing into full force. But is there anything that marketers can take advantage of during the holiday rush? There is and there are several ways that you can use the holidays to help boost your social media marketing strategy.

Content Marketing - 101

November 20, 2018
Content Marketing 101

Content Marketing is defined as a subset of marketing tactics that involve the large production of digital materials for distribution. These materials includes images, videos, blogs, posts, emails and any other digital content regularly distributed to audiences as part of a marketing plan.

Ten Strategies to Jump Start your 2019 Hotel Marketing Plan

November 14, 2018
Hotel Marketing Strategies

If you manage a great hotel that guests love (no matter the size), the next step isn’t repeating everything you’re doing. It’s improving.

Organically Promote Your Business For the Holidays: Social Media

November 8, 2018
Promoting your business

Today, promoting your business on social media is all about ads. While this is 100% true, there are still some ways you can promote your business organically.

Holiday Ideas for Social This Holiday Season

November 6, 2018
Holiday Ideas for Social Media This Holiday Season

This article will give you a few ideas about how social media can play a big part in your holiday campaigns.

Three Ways Hotels Can Take Advantage of IGTV

October 29, 2018
man using phone in city district

If you haven’t already heard, Instagram recently launched a new application called IGTV. This has changed the way users can market and advertise their brand.

7 Internet Marketing Strategies

October 29, 2018
marketing strategy

It’s by no means easy, but when you align some critical internet marketing techniques together you can accomplish new records for your hotel’s website.

How Photos Can Make Your Brand Credible

October 24, 2018
How Photos Make Your Brand Credible

When it comes to branding, visuals are essential. They represent your company on every level. From the color of the logo to the stationary you use, it’s all carefully curated to invoke trust.

Use This Hotel Marketing Plan (With Promotions!)

October 17, 2018
people discussing a marketing plan

Creating an effective hotel marketing plan is no easy feat. If you're in need of some inspiration, this approach for hotels will help you get started.

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