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Small Business Sustainability Guide
February 27, 2021
Man using a laptop surrounded with eco-friendly devices - Make your business more sustainable

Adopting sustainability practices is good for the environment and your bottom line. Our guide on how to make your small business more sustainable shows you how.

SEO Tips for Small Businesses
February 23, 2021
Keyboard button with the word "SEO" - Best SEO Tips for Small Businesses

Are you looking to take your brand and business to the next level? Click here for expert SEO tips for small businesses and much more.

Small Business Budgets Made Easy
February 19, 2021
Man putting a coin inside a jar - Building a Budget for Small Business

Most business owners struggle when it comes to creating a budget. Learn how to get started now with this small business budget made easy guide.

Hotel Social Media Marketing Tips
February 16, 2021
Hand holding a phone with an Instagram Post - Social Media Tips - Hotels

The average hotel has a very low engagement rate on social media, but you can boost engagement with these social media marketing tips for hotels.

The Ideal Flexible Work Arrangements
February 12, 2021
Man talking to a woman at work - Best Practices Flexible Work Arrangement

Implementing these flexible work arrangements best practices will give your business the ability to scale without the limitations of traditional office space.

Brick-and-Mortar Marketing Strategy
February 8, 2021
Four lightbulbs with one of them on - Brick & Mortar Strategies

Crafting and implementing an effective brick-and-mortar marketing strategy can be daunting for small business owners. This guide will help you get started.

How to Build a Strong Sales Pipeline
February 5, 2021
Building a Sales Pipeline - Hands with sales graphics and an overlay image of pipelines

Boosting revenue is a real challenge for many small businesses. One of the most effective ways to accomplish this is by building a strong sales pipeline.

Remote Work Security Best Practices
February 1, 2021
Man using a laptop with a security shield representing cyber security - Cyber Security Best Practices

Data security is one of the biggest challenges small businesses face due to staff working remotely. These remote work security best practices can help.

Reimagine Your Office of the Future
January 28, 2021
Man inside a colorful modern office - Workplace of the future

With so many traditional offices shuttered due to staff working remotely, reimagining your office of the future is possible, you just have to be creative.

SMB Remote Working Best Practices
January 24, 2021
Woman sitting in the floor with her laptop - Best Practices for Working Remotely

Now that many small business employees are working from home, it is important that businesses follow these good remote working best practices.

High-Quality Video on a Budget
January 20, 2021
Video camera in a pink background - Creating Video Content on a Budget

Has your small business been struggling with how to create high-quality videos on a budget? This guide will share practical tips on how to do it.

Best CRM Software for Salespeople
January 16, 2021
Group of people lined up, with a woman above everyone else stepping on blogs that says "CRM"

Most salespeople hate administrative work, which includes keeping track of their leads, prospects, and customers. Here are the best CRM software for salespeople

Cheap Ways to Reinvent Your Business
January 13, 2021
Reinvent your Business without spending too much - Arrows going to different directions

Are you looking for ways to give your business a makeover but you don’t have a lot of money? Here are 5 low-cost ways to reinvent your business.

Building a Strong Remote Team
January 9, 2021
Woman working remotely having a video conference - Building a Strong Remote Team

Most organizations struggle with how to manage their work-from-home staff. In this guide, you will learn how to build and motivate a strong remote team.

Small Business Challenges 2021
January 6, 2021
Man in front of the entrance of a labyrinth - 2021 Challenges for Small Businesses

Every year small business owners face numerous challenges that affect their business. Here are the top small business challenges for 2021.

Social Media Trends for Business
January 2, 2021
Women taking photo with an Instagram frame - 2021 Trends Social Media

As social media continues to evolve, small businesses need to adapt to stay relevant. Here are the top social media trends for business in 2021.

How to Increase Website Leads
December 30, 2020
Laptop with a website - Boost your website's lead generation

Increasing the number of leads you get from your small business website can be challenging, but not impossible. These best practices will help.

What is Intent-Based Marketing?
December 26, 2020
Red and white bullseye - The Importance of Intent-based Marketing

Intent-Based marketing can benefit your business in several ways. Increase your conversions and sales with these strategies and best practices.

Top Small Biz Accounting Software
December 22, 2020
Computer screen showing accounting graphics - Best Accounting Software

Accounting is one of those functions that most small business owners hate, but it can be less stressful if you have the right accounting software.

How to Increase Productivity
December 18, 2020
People working together - Improve Staff Productivity

Increasing productivity is a big challenge for most small businesses. If you want to boost productivity you must first learn how to motivate your team.

Small Business LLC vs Incorporation
December 15, 2020
Man choosing between LLC or Inc. - LLC or Incorporation. Which one is better for you?

Protecting personal assets from the companies’ are important for most small businesses, but which structure is right for your situation?

How to Make Your Business Stand Out
December 11, 2020
Lots of white carved wood pieces with one being more outstanding - Make your business outstanding

Most business owners are not sure how to make their companies stand out. Here are some tips on how to distinguish your small business from competitors.

Work "On" Your Business, Not "In" It
December 7, 2020
Man working in front of the computer - Are you working ON your business?

Most small business owners can’t find the time to work ‘on’ their business instead of ‘in’ their business because they’re doing tasks that should be delegated.

Year End Tax Tips for Small Business
December 3, 2020
Blocks of words spelling "TAXES" - Tax Strategies

If you're a business owner looking to save money on your taxes, be sure to check out this year-end tax tips for small businesses.

Virtual Office Celebration Ideas
November 29, 2020
Hands in front of a laptop surrounded with Holiday decorations - Virtual Celebrations

With many employees working from home, coming up with virtual office celebration ideas can be challenging. These fun ideas will make yours exciting.

Managing Healthcare: HSAs vs FSAs
November 25, 2020
Pill container open with money in the background - Healthcare Costs

If you want to keep healthcare costs in line and your employees happy at the same time, adding an HSA or FSA to your benefits package could reduce your expenses

Pros and Cons of a Virtual Assistant
November 21, 2020
Woman with a headset working in front of her computer - Pros and Cons of a Virtual Assistant

One of the top challenges small business owners face is time poverty. The best way to overcome this is to hire a virtual assistant to handle the mundane tasks.

Small Business DIY Marketing Tips
November 17, 2020
Woman looking up while holding the title - Small Business DIY Marketing Tips

Does your small business need a sales boost but you’re not sure where to start? Check out these DIY marketing tips for small businesses.

Instagram Engagement Strategies
November 14, 2020
Hand holding a mobile phone with Instagram splash screen - Instagram Engagement Strategies

Businesses who want to improve their results on Instagram need a plan, and the best place to start is to implement these Instagram engagement strategies.

Top Online Sales Training Programs
November 10, 2020
Business Man using a laptop - Top Online Sales Training Programs

Training new salespeople shouldn’t be painful. Start improving the results of your sales team with these top online sales training programs for small businesses

How to Write Great Job Descriptions
November 6, 2020
Chairs with the words: We want you - How to Write the Best Job Description

Do you struggle when it comes to writing job descriptions? Check out our guide for best practices on how to write the best job descriptions.

Creative & Fun Staff Room Ideas
November 2, 2020
Break room with red and yellow chairs - Creative and Fun Staff Room Ideas

If you’re looking for easy ways to boost employee morale at your small business, check out these creative and fun staff room ideas.

Business Owner Work-Life Balance
October 29, 2020
Black leather mans shoe next to a running sneaker - Business Owner Work-Life Balance

Achieving a work-life balance for small business owners is one of the biggest challenges company owners face today. This guide will help you find your balance.

Small Business Retirement Plans
October 25, 2020
Jar with money inside - Small Business Retirement Plans

Are you looking for small business retirement plans for your company? Our guide will give you a better understanding of what’s available.

LinkedIn for Small Business
October 21, 2020
Mobile Phone screen with Linkedin open - LinkedIn for Small Business

If you own a company that sells B2B, understanding how to use LinkedIn for small business is essential for success. This is the right direction.

Practices for Relationship Selling
October 17, 2020
Two business man shaking hands - Relationship Selling Best Practices

Do you want to increase sales at your small business but don’t know where to start? These relationship selling best practices will get you started.

Healthy Eating Tips for Busy People
October 14, 2020
Container with salad next to a laptop - Healthy Eating for Busy Professionals

Are you tired of eating unhealthy fast food every day because you hate packing lunch? Check out these tips on healthy eating for busy professionals.

Customer Diversification Strategies
October 10, 2020
Different colors of hands - Customer Diversification Strategies

Are you looking for ways to grow your business? If so, these customer diversification strategies can help you grow your business in new, untapped markets.

Reducing Employee Stress
October 6, 2020
Man showing signs of stress - How to Reduce Employee Stress

Even the most well-adjusted employees will feel work stress at some point in their careers. Here are five ways to achieve lower stress levels at your workplace.

Business Equipment Leasing vs Buying
October 2, 2020
Hands with puzzle pieces and the words Buy & Lease - Business Equipment Leasing vs Buying

Whether you need the latest technology or machinery for manufacturing, you will want to consider the benefits of leasing vs buying equipment

Best Sales Compensation Plans
September 29, 2020
Hand with Dollar Bills - Best Types of Sales Compensation Plans

Ideally, your chosen compensation plan will incentivize your employee to work even harder and make even more sales while improving the bottom line.

Top Five SEO Tips for Small Business
September 25, 2020
SEO blocks - Top-5 SEO Tips for Small Business

SEO isn’t a one-and-done type of deal. It is competitive, and there will always be people fighting you for the top spot. Here's how to get you some quick wins.

Facebook Ads Versus Boosted Posts
September 21, 2020
Hand holding a mobile with Facebook's splash screen

With paid advertising on Facebook, you can target audiences and even tailor your creative design to better appeal to their interests.

Increase Small Business Cash Flow
September 17, 2020
Hands holding a tablet with the words "Cash Flow" - Increase Small Business Cash Flow

If you struggled to find a way to balance the money coming in with the money going out, these tips to help increase cash flow for a small business will help.

How To Market on a Shoestring Budget
September 14, 2020
Mobile phone with digital marketing elements - Marketing on a Shoestring Budget

Marketing on a shoestring budget takes some work but it is doable. Using these six tips will help make your marketing effort wildly rewarding.

Small Business Owners Insurance
September 10, 2020
Person looking for a Business Insurance online - Insurance for Small Business Owners

Whether you’re a solopreneur or a company with 200 employees, this article explores the various insurance products to help protect you from unexpected losses.

Instagram Reels for Small Business
September 6, 2020
Instagram splash screen on a mobile phone

Small business guide on how to use Instagram Reels to promote and grow your business. In this article, you will learn how to leverage this powerful app.

Creative Employee Benefits Ideas
September 2, 2020
Blue puzzle piece with the word "Benefits" - Creative Employee Benefit Ideas

Small businesses looking to boost employee retention and improve morale should check out our guide that is packed with creative employee benefit ideas.

Eliminate Wasted Advertising Dollars
August 29, 2020
Man's hands using a calculator - Eliminating Wasted Advertising Dollars

This article explores how to eliminate wasted advertising dollars, which has been one of the greatest dilemmas in advertising for more than a century.

Local Search Website Optimization
August 25, 2020
Person using a tablet with a lot of local pins on a map - Local Search Website Optimization

This article will show you how to properly optimize your website for SEO. The best practices laid out in this article will improve your local search results.

Increasing Your Profit Margin
August 21, 2020
Coins representing increase of profits - How to Increase Your Profit Margins

Most small business owners don’t know how to increase their profit margins. Our guide will help you understand the process and show you how to get started.

Complying With California CCPA
August 17, 2020
Security Shield - How to Comply With California CCPA

Does your website comply with California’s Consumer Privacy Act or CCPA? If you’re not sure, check out our guide on how to comply with California CCPA.

Defining Your Target Market
August 14, 2020
Magnifier on top of sticky notes with people's icons drawn - How to Define Your Target Market

Most small business owners don’t know how to define their target market. Our guide will explain why this is important, and show you how to get started.

TikTok for Small Business Marketing
August 10, 2020
Phone with TikTok's logo - TikTok for Small Business Marketing

Does your business have limited marketing dollars? If so, you can use TikTok for your small business marketing to boost sales through this powerful channel.

Best Small Business Lending Options
August 6, 2020
Calculators with credit cards and dollar bills - Best Small Business Lending Options

Are you looking for financing or funding options for your small business? Our comprehensive guide lists the top options for both secured and unsecured loans.

Stay Healthy & Grow Your Business
August 2, 2020
Bowl of Salad next to a keyboard - Stay Healthy & Grow Your Business

Do you think it's possible to maintain good health while running a small business? The short answer is yes, it is possible. Here are some tips.

How ADA Compliant Is My Site?
July 29, 2020
Blocks with the letters ADA

If you don't know why it’s important for your website to be ADA compliant, you’re not alone. Less than 5% of sites in the United States are compliant.

Small Business Security Systems
July 25, 2020
Alarm System - Small Business Security System DIY

Are you tired of paying $30+ per month for security alarm monitoring? By switching to a DIY small business security system you can cut costs while upgrading

On-Page SEO Guide for Small Business
July 21, 2020
SEO letters on top of a keyboard - On-Page SEO: A Guide for Small Business

The absolute basic of it is that you are optimizing pages on your website. You are doing this in the hopes that you'll get better search placement in the SERPs

Customer Loyalty Program Software
July 17, 2020
Hands pointing graphics - Customer Loyalty Program Software

If you have been thinking of starting a customer loyalty program, you can begin the process by checking out the top customer loyalty program software reviews.

Employee Handbook for Small Business
July 14, 2020
Book with notes - Employee Handbook for Small Business

So, why does your small business need an employee handbook? First of all, the handbook sets expectations and encourages employees to behave in certain ways.

Cybersecurity for Small Businesses
July 10, 2020
Hand with a mouse clicking at a security lock - Cybersecurity for Small Businesses

Just because you are a small business doesn’t mean cybercriminals will pass you over. Protect your business with these cybersecurity best practices.

Social Media Tips for Dental Offices
July 6, 2020
Colorful Plastic Teeth - Social Media Tips for Dental Offices

Are you a dentist or dental clinic and aren’t sure how to use social media to grow your practice? These social media marketing tips will help you get business.

Time Management for New Managers
July 2, 2020
Calendar, Clock and Sticky Notes - Time Management for New Managers

If you just got a promotion and are a new manager, one of the most important things you must master is how to control your time. These tips give you an edge.

Boost Sales with Features & Benefits
June 28, 2020
Tiny shopping cart on top of a laptop - Boost Sales with Features & Benefits

If you want more sales, one of the easiest ways to accomplish this is by sharing the features and benefits of your product or service before revealing the price

Onsite vs. Offsite SEO
June 24, 2020
woman searching on computer

If you are on this page, it is because you are beginning with SEO. Keywords are now a thing of the past for you, & you are looking to see what else you can do.

How Often to Post on Social Media
June 20, 2020
Woman holding a "Love" sign - How Often to Post on Social Media

A common question small business owners ask is how often they should post on their social channels. Well, the answer depends on the type of business you're in.

Stay Productive Working Remotely
June 16, 2020
Man working from home - Stay Productive Working Remotely

Are you feeling overwhelmed working from home? These tips on how to stay productive while working remotely will help you stay focused on what’s important.

Call-To-Action Buttons Boost Sales
June 13, 2020
Hand pressing a button - Call-To-Action Buttons Boost Sales

Do you want to dramatically increase your website conversions? It's possible if you have the right call-to-action buttons. Use this guide to show you how.

Tips for Taming Your To-Do List
June 9, 2020
A To Do List with a cup of coffee - Tips for Taming Your To-Do List

If your to-do list is out of control and you find it difficult to get everything done, then these tips for taming your to-do list will help you get more done.

Telemarketing vs Direct Sales
June 5, 2020
Office Telephone Device - Telemarketing vs Direct Sales

Which is more effective, telemarketing, or direct sales? The short answer is it depends on the type of business you’re in, and where your target customers are.

Increase Customer Lifetime Value
June 1, 2020
How to Increase Customer Lifetime Value - Customer with a growing chart in the back

Building loyalty and increasing customer lifetime value (CLV) boosts long-term ROI. For most businesses, 80% of long-term revenue comes from loyal customers.

Build a Customer Referral Program
May 28, 2020
Building a Customer Referral Program - Woman whispering something in a man's ear

Customer referral programs use a specific process to promote word-of-mouth referral marketing, leading to epic rewards for customers who refer their friends.

Getting More Customer Reviews
May 24, 2020
How to Get More Customer Reviews - Hands placing the fifth star on a five star review

Most owners know there is a direct correlation between review scores & an increase in business. What most don’t know is how to get more customer reviews.

Secrets of Effective Time Management
May 20, 2020
Secrets of Effective Time Management - Image of a clock pointing at 12:00

Most small business owners have this one thing in common, time-poverty. Why not learn the secrets of effective time management so you can get more done!

How to Increase Customer Spend
May 17, 2020
How to Increase Customer Spend - Hand with shopping bags

Increasing revenue starts with building your customer base, but it doesn't end there. You also need to get customers to spend more at retail store, or website.

How Can Local Citations Help SEO?
May 13, 2020
How Do Local Citations Help SEO? - Map with a red pin

Citations are listings online that reference a business’s information, including Name, Address, & Phone (NAP). Citations help searchers find a business nearby.

Does Social Media Engagement Matter?
May 9, 2020
Does Social Media Engagement Matter? - Graphic of a girl using social media

Why does social media engagement matter? If you’ve been asking that question you’re not alone. In this article, we will delve into the subject.

Marketing Tips to Get New Customers
May 6, 2020
Marketing Tips to Get New Customers - Woman looking at title

Are you looking for more customers but don't know where to start? Our guide on marketing to get new customers will show you how to start, & where to find them.

How to Choose; Chatbot vs. Live Chat
May 2, 2020
Person chatting with a chatbot in a mobile phone

One of the things you might want to consider is whether to use a chatbot, or live chat to answer website visitor questions. So, what is the difference?

HR Tech in Hiring and Retention
April 29, 2020
Magnifying glass on the candidate - HR Technology in Hiring and Retention

Achieve a higher ROI on your human resource efforts by implementing hr technology in the hiring and retention process. These tips will help you get there.

Guide to Working With Influencers
April 25, 2020
Influencer posing - Guide to Working With Influencers

With the perfect visuals, thousands of followers, and influencer-endorsed trust, many products have blossomed over social media interest.

Content Marketing Strategies
April 21, 2020
Ideas for Content Marketing - Guide to Create a Content Marketing Strategy

Content marketing is a strategy that has been successful for companies in a wide range of industries and locations. So, how do you get your piece of the pie?

Handling Objections in Sales
April 18, 2020
Woman objecting - Handling Objections in Sales

If you have trouble handling objections in sales you’re not alone. Most salespeople are not very good at handling them, and it is killing their close rate.

Social Media in Times of Crisis
April 14, 2020
social media in times of crisis

Every business will deal with a crisis. Make sure your business has a strategy in place to deal with the various types of crises.

Why Would I Need EPLI Insurance?
April 10, 2020
Why Do I need EPLI Coverage - Professional talking to another person

If a former employee sues me am I covered under my business liability insurance? No, but a separate Employment Practices Liability Insurance (EPLI) policy helps

Email Marketing for Small Business
April 7, 2020
Woman sitting with a laptop with a lot of emails

Want to boost the effectiveness of your email marketing campaigns? These email marketing tips and tricks will help you increase the reach for your newsletter

How to Juggle Multiple Tasks at Work
April 3, 2020
Stressed man trying to finish tasks

Do you have trouble staying organized and on-task while juggling multiple tasks at work? Use these tips to help you conquer time management effortlessly.

Top Human Resources Software Reviews
March 31, 2020
Person choosing a candidate in the computer

Onboarding and managing employees is a snap if you have the right software. These Top Human Resources Software Reviews will help you make sense of it all.

Top Software to Increase Your Sales
March 27, 2020
Screen with Marketing Software

Have you looked at the latest software to increase sales? These are not the same CRMs & sales tools of old. Find out how to get more business with these tools,

Choosing a CPA for a Small Business
March 24, 2020
Calculator with Accounting Papers

Not sure how to choose a CPA for your small business? These expert tips will help you make sense of the process, and making an informed decision will be easier.

How to Reach a New Customer Base
March 21, 2020
Reaching a New Customer Base in Business Can Be Very Profitable

With the right marketing plan, reaching a new customer base in business is not only achievable but profitable. Here are 5 ideas you can use to make it happen.

Protect Data & Comply w/ Regulations
March 18, 2020
Strategies designed to detect data and comply with regulations

Implementing strategies designed to detect data & comply with regulations are essential requirements for overall data security, breach protection, & compliance.

How to Stay Innovative
March 15, 2020
Hanging light bulbs with one glowing differently.

The number one secret to innovation is never get left behind. To avoid this, you need to keep up with the latest advancements and changes in your industry.

Tools to Increase Work Productivity
March 12, 2020
Tools to Increase Productivity at Work

Are you a business owner working way too many hours? With our guide: Tools to Increase Productivity at Work you can learn how to work smarter, not harder.

Customer Service & Social Media
March 9, 2020
person holding phone with social media apps

Why Should You Provide Social Customer Service? Today, 72% of adults use at least some type of social media channel. It's also where they're seeking support

How to Build Repeat Business
March 5, 2020
This guide will show you how to build repeat business.

Retention is important for success. What are some tactics you can use to bring customers back, again and again? Learn how to build repeat business here.

Sales Tips to Close More Business
March 1, 2020
Are you looking for more sales tips to close business?

If you’re not hitting your sales numbers and you’re tired of trying schemes that don’t work, try these sales tips to close business and make more money.

Ideas to Improving Customer Service
February 27, 2020
Top Ideas for Improving Customer Service at Your Business

An in-depth guide with great ideas for improving customer service. Includes creative ways that businesses can use to cultivate memorable customer experiences.

Email Tips On Time Management
February 23, 2020
Increase Productivity: Email Tips for Time Management

If you follow these email tips for time management you can spend less time refreshing your inbox, and more time tackling your important daily tasks and projects

Small Business Sustainability Guide
February 27, 2021
Man using a laptop surrounded with eco-friendly devices - Make your business more sustainable

Adopting sustainability practices is good for the environment and your bottom line. Our guide on how to make your small business more sustainable shows you how.

SEO Tips for Small Businesses
February 23, 2021
Keyboard button with the word "SEO" - Best SEO Tips for Small Businesses

Are you looking to take your brand and business to the next level? Click here for expert SEO tips for small businesses and much more.

Small Business Budgets Made Easy
February 19, 2021
Man putting a coin inside a jar - Building a Budget for Small Business

Most business owners struggle when it comes to creating a budget. Learn how to get started now with this small business budget made easy guide.

Hotel Social Media Marketing Tips
February 16, 2021
Hand holding a phone with an Instagram Post - Social Media Tips - Hotels

The average hotel has a very low engagement rate on social media, but you can boost engagement with these social media marketing tips for hotels.

The Ideal Flexible Work Arrangements
February 12, 2021
Man talking to a woman at work - Best Practices Flexible Work Arrangement

Implementing these flexible work arrangements best practices will give your business the ability to scale without the limitations of traditional office space.

Brick-and-Mortar Marketing Strategy
February 8, 2021
Four lightbulbs with one of them on - Brick & Mortar Strategies

Crafting and implementing an effective brick-and-mortar marketing strategy can be daunting for small business owners. This guide will help you get started.

How to Build a Strong Sales Pipeline
February 5, 2021
Building a Sales Pipeline - Hands with sales graphics and an overlay image of pipelines

Boosting revenue is a real challenge for many small businesses. One of the most effective ways to accomplish this is by building a strong sales pipeline.

Remote Work Security Best Practices
February 1, 2021
Man using a laptop with a security shield representing cyber security - Cyber Security Best Practices

Data security is one of the biggest challenges small businesses face due to staff working remotely. These remote work security best practices can help.

Reimagine Your Office of the Future
January 28, 2021
Man inside a colorful modern office - Workplace of the future

With so many traditional offices shuttered due to staff working remotely, reimagining your office of the future is possible, you just have to be creative.

SMB Remote Working Best Practices
January 24, 2021
Woman sitting in the floor with her laptop - Best Practices for Working Remotely

Now that many small business employees are working from home, it is important that businesses follow these good remote working best practices.

High-Quality Video on a Budget
January 20, 2021
Video camera in a pink background - Creating Video Content on a Budget

Has your small business been struggling with how to create high-quality videos on a budget? This guide will share practical tips on how to do it.

Best CRM Software for Salespeople
January 16, 2021
Group of people lined up, with a woman above everyone else stepping on blogs that says "CRM"

Most salespeople hate administrative work, which includes keeping track of their leads, prospects, and customers. Here are the best CRM software for salespeople

Cheap Ways to Reinvent Your Business
January 13, 2021
Reinvent your Business without spending too much - Arrows going to different directions

Are you looking for ways to give your business a makeover but you don’t have a lot of money? Here are 5 low-cost ways to reinvent your business.

Building a Strong Remote Team
January 9, 2021
Woman working remotely having a video conference - Building a Strong Remote Team

Most organizations struggle with how to manage their work-from-home staff. In this guide, you will learn how to build and motivate a strong remote team.

Small Business Challenges 2021
January 6, 2021
Man in front of the entrance of a labyrinth - 2021 Challenges for Small Businesses

Every year small business owners face numerous challenges that affect their business. Here are the top small business challenges for 2021.

Social Media Trends for Business
January 2, 2021
Women taking photo with an Instagram frame - 2021 Trends Social Media

As social media continues to evolve, small businesses need to adapt to stay relevant. Here are the top social media trends for business in 2021.

How to Increase Website Leads
December 30, 2020
Laptop with a website - Boost your website's lead generation

Increasing the number of leads you get from your small business website can be challenging, but not impossible. These best practices will help.

What is Intent-Based Marketing?
December 26, 2020
Red and white bullseye - The Importance of Intent-based Marketing

Intent-Based marketing can benefit your business in several ways. Increase your conversions and sales with these strategies and best practices.

Top Small Biz Accounting Software
December 22, 2020
Computer screen showing accounting graphics - Best Accounting Software

Accounting is one of those functions that most small business owners hate, but it can be less stressful if you have the right accounting software.

How to Increase Productivity
December 18, 2020
People working together - Improve Staff Productivity

Increasing productivity is a big challenge for most small businesses. If you want to boost productivity you must first learn how to motivate your team.

Small Business LLC vs Incorporation
December 15, 2020
Man choosing between LLC or Inc. - LLC or Incorporation. Which one is better for you?

Protecting personal assets from the companies’ are important for most small businesses, but which structure is right for your situation?

How to Make Your Business Stand Out
December 11, 2020
Lots of white carved wood pieces with one being more outstanding - Make your business outstanding

Most business owners are not sure how to make their companies stand out. Here are some tips on how to distinguish your small business from competitors.

Work "On" Your Business, Not "In" It
December 7, 2020
Man working in front of the computer - Are you working ON your business?

Most small business owners can’t find the time to work ‘on’ their business instead of ‘in’ their business because they’re doing tasks that should be delegated.

Year End Tax Tips for Small Business
December 3, 2020
Blocks of words spelling "TAXES" - Tax Strategies

If you're a business owner looking to save money on your taxes, be sure to check out this year-end tax tips for small businesses.

Virtual Office Celebration Ideas
November 29, 2020
Hands in front of a laptop surrounded with Holiday decorations - Virtual Celebrations

With many employees working from home, coming up with virtual office celebration ideas can be challenging. These fun ideas will make yours exciting.

Managing Healthcare: HSAs vs FSAs
November 25, 2020
Pill container open with money in the background - Healthcare Costs

If you want to keep healthcare costs in line and your employees happy at the same time, adding an HSA or FSA to your benefits package could reduce your expenses

Pros and Cons of a Virtual Assistant
November 21, 2020
Woman with a headset working in front of her computer - Pros and Cons of a Virtual Assistant

One of the top challenges small business owners face is time poverty. The best way to overcome this is to hire a virtual assistant to handle the mundane tasks.

Small Business DIY Marketing Tips
November 17, 2020
Woman looking up while holding the title - Small Business DIY Marketing Tips

Does your small business need a sales boost but you’re not sure where to start? Check out these DIY marketing tips for small businesses.

Instagram Engagement Strategies
November 14, 2020
Hand holding a mobile phone with Instagram splash screen - Instagram Engagement Strategies

Businesses who want to improve their results on Instagram need a plan, and the best place to start is to implement these Instagram engagement strategies.

Top Online Sales Training Programs
November 10, 2020
Business Man using a laptop - Top Online Sales Training Programs

Training new salespeople shouldn’t be painful. Start improving the results of your sales team with these top online sales training programs for small businesses

How to Write Great Job Descriptions
November 6, 2020
Chairs with the words: We want you - How to Write the Best Job Description

Do you struggle when it comes to writing job descriptions? Check out our guide for best practices on how to write the best job descriptions.

Creative & Fun Staff Room Ideas
November 2, 2020
Break room with red and yellow chairs - Creative and Fun Staff Room Ideas

If you’re looking for easy ways to boost employee morale at your small business, check out these creative and fun staff room ideas.

Business Owner Work-Life Balance
October 29, 2020
Black leather mans shoe next to a running sneaker - Business Owner Work-Life Balance

Achieving a work-life balance for small business owners is one of the biggest challenges company owners face today. This guide will help you find your balance.

Small Business Retirement Plans
October 25, 2020
Jar with money inside - Small Business Retirement Plans

Are you looking for small business retirement plans for your company? Our guide will give you a better understanding of what’s available.

LinkedIn for Small Business
October 21, 2020
Mobile Phone screen with Linkedin open - LinkedIn for Small Business

If you own a company that sells B2B, understanding how to use LinkedIn for small business is essential for success. This is the right direction.

Practices for Relationship Selling
October 17, 2020
Two business man shaking hands - Relationship Selling Best Practices

Do you want to increase sales at your small business but don’t know where to start? These relationship selling best practices will get you started.

Healthy Eating Tips for Busy People
October 14, 2020
Container with salad next to a laptop - Healthy Eating for Busy Professionals

Are you tired of eating unhealthy fast food every day because you hate packing lunch? Check out these tips on healthy eating for busy professionals.

Customer Diversification Strategies
October 10, 2020
Different colors of hands - Customer Diversification Strategies

Are you looking for ways to grow your business? If so, these customer diversification strategies can help you grow your business in new, untapped markets.

Reducing Employee Stress
October 6, 2020
Man showing signs of stress - How to Reduce Employee Stress

Even the most well-adjusted employees will feel work stress at some point in their careers. Here are five ways to achieve lower stress levels at your workplace.

Business Equipment Leasing vs Buying
October 2, 2020
Hands with puzzle pieces and the words Buy & Lease - Business Equipment Leasing vs Buying

Whether you need the latest technology or machinery for manufacturing, you will want to consider the benefits of leasing vs buying equipment

Best Sales Compensation Plans
September 29, 2020
Hand with Dollar Bills - Best Types of Sales Compensation Plans

Ideally, your chosen compensation plan will incentivize your employee to work even harder and make even more sales while improving the bottom line.

Top Five SEO Tips for Small Business
September 25, 2020
SEO blocks - Top-5 SEO Tips for Small Business

SEO isn’t a one-and-done type of deal. It is competitive, and there will always be people fighting you for the top spot. Here's how to get you some quick wins.

Facebook Ads Versus Boosted Posts
September 21, 2020
Hand holding a mobile with Facebook's splash screen

With paid advertising on Facebook, you can target audiences and even tailor your creative design to better appeal to their interests.

Increase Small Business Cash Flow
September 17, 2020
Hands holding a tablet with the words "Cash Flow" - Increase Small Business Cash Flow

If you struggled to find a way to balance the money coming in with the money going out, these tips to help increase cash flow for a small business will help.

How To Market on a Shoestring Budget
September 14, 2020
Mobile phone with digital marketing elements - Marketing on a Shoestring Budget

Marketing on a shoestring budget takes some work but it is doable. Using these six tips will help make your marketing effort wildly rewarding.

Small Business Owners Insurance
September 10, 2020
Person looking for a Business Insurance online - Insurance for Small Business Owners

Whether you’re a solopreneur or a company with 200 employees, this article explores the various insurance products to help protect you from unexpected losses.

Instagram Reels for Small Business
September 6, 2020
Instagram splash screen on a mobile phone

Small business guide on how to use Instagram Reels to promote and grow your business. In this article, you will learn how to leverage this powerful app.

Creative Employee Benefits Ideas
September 2, 2020
Blue puzzle piece with the word "Benefits" - Creative Employee Benefit Ideas

Small businesses looking to boost employee retention and improve morale should check out our guide that is packed with creative employee benefit ideas.

Eliminate Wasted Advertising Dollars
August 29, 2020
Man's hands using a calculator - Eliminating Wasted Advertising Dollars

This article explores how to eliminate wasted advertising dollars, which has been one of the greatest dilemmas in advertising for more than a century.

Local Search Website Optimization
August 25, 2020
Person using a tablet with a lot of local pins on a map - Local Search Website Optimization

This article will show you how to properly optimize your website for SEO. The best practices laid out in this article will improve your local search results.

Increasing Your Profit Margin
August 21, 2020
Coins representing increase of profits - How to Increase Your Profit Margins

Most small business owners don’t know how to increase their profit margins. Our guide will help you understand the process and show you how to get started.

Complying With California CCPA
August 17, 2020
Security Shield - How to Comply With California CCPA

Does your website comply with California’s Consumer Privacy Act or CCPA? If you’re not sure, check out our guide on how to comply with California CCPA.

Defining Your Target Market
August 14, 2020
Magnifier on top of sticky notes with people's icons drawn - How to Define Your Target Market

Most small business owners don’t know how to define their target market. Our guide will explain why this is important, and show you how to get started.

TikTok for Small Business Marketing
August 10, 2020
Phone with TikTok's logo - TikTok for Small Business Marketing

Does your business have limited marketing dollars? If so, you can use TikTok for your small business marketing to boost sales through this powerful channel.

Best Small Business Lending Options
August 6, 2020
Calculators with credit cards and dollar bills - Best Small Business Lending Options

Are you looking for financing or funding options for your small business? Our comprehensive guide lists the top options for both secured and unsecured loans.

Stay Healthy & Grow Your Business
August 2, 2020
Bowl of Salad next to a keyboard - Stay Healthy & Grow Your Business

Do you think it's possible to maintain good health while running a small business? The short answer is yes, it is possible. Here are some tips.

How ADA Compliant Is My Site?
July 29, 2020
Blocks with the letters ADA

If you don't know why it’s important for your website to be ADA compliant, you’re not alone. Less than 5% of sites in the United States are compliant.

Small Business Security Systems
July 25, 2020
Alarm System - Small Business Security System DIY

Are you tired of paying $30+ per month for security alarm monitoring? By switching to a DIY small business security system you can cut costs while upgrading

On-Page SEO Guide for Small Business
July 21, 2020
SEO letters on top of a keyboard - On-Page SEO: A Guide for Small Business

The absolute basic of it is that you are optimizing pages on your website. You are doing this in the hopes that you'll get better search placement in the SERPs

Customer Loyalty Program Software
July 17, 2020
Hands pointing graphics - Customer Loyalty Program Software

If you have been thinking of starting a customer loyalty program, you can begin the process by checking out the top customer loyalty program software reviews.

Employee Handbook for Small Business
July 14, 2020
Book with notes - Employee Handbook for Small Business

So, why does your small business need an employee handbook? First of all, the handbook sets expectations and encourages employees to behave in certain ways.

Cybersecurity for Small Businesses
July 10, 2020
Hand with a mouse clicking at a security lock - Cybersecurity for Small Businesses

Just because you are a small business doesn’t mean cybercriminals will pass you over. Protect your business with these cybersecurity best practices.

Social Media Tips for Dental Offices
July 6, 2020
Colorful Plastic Teeth - Social Media Tips for Dental Offices

Are you a dentist or dental clinic and aren’t sure how to use social media to grow your practice? These social media marketing tips will help you get business.

Time Management for New Managers
July 2, 2020
Calendar, Clock and Sticky Notes - Time Management for New Managers

If you just got a promotion and are a new manager, one of the most important things you must master is how to control your time. These tips give you an edge.

Boost Sales with Features & Benefits
June 28, 2020
Tiny shopping cart on top of a laptop - Boost Sales with Features & Benefits

If you want more sales, one of the easiest ways to accomplish this is by sharing the features and benefits of your product or service before revealing the price

Onsite vs. Offsite SEO
June 24, 2020
woman searching on computer

If you are on this page, it is because you are beginning with SEO. Keywords are now a thing of the past for you, & you are looking to see what else you can do.

How Often to Post on Social Media
June 20, 2020
Woman holding a "Love" sign - How Often to Post on Social Media

A common question small business owners ask is how often they should post on their social channels. Well, the answer depends on the type of business you're in.

Stay Productive Working Remotely
June 16, 2020
Man working from home - Stay Productive Working Remotely

Are you feeling overwhelmed working from home? These tips on how to stay productive while working remotely will help you stay focused on what’s important.

Call-To-Action Buttons Boost Sales
June 13, 2020
Hand pressing a button - Call-To-Action Buttons Boost Sales

Do you want to dramatically increase your website conversions? It's possible if you have the right call-to-action buttons. Use this guide to show you how.

Tips for Taming Your To-Do List
June 9, 2020
A To Do List with a cup of coffee - Tips for Taming Your To-Do List

If your to-do list is out of control and you find it difficult to get everything done, then these tips for taming your to-do list will help you get more done.

Telemarketing vs Direct Sales
June 5, 2020
Office Telephone Device - Telemarketing vs Direct Sales

Which is more effective, telemarketing, or direct sales? The short answer is it depends on the type of business you’re in, and where your target customers are.

Increase Customer Lifetime Value
June 1, 2020
How to Increase Customer Lifetime Value - Customer with a growing chart in the back

Building loyalty and increasing customer lifetime value (CLV) boosts long-term ROI. For most businesses, 80% of long-term revenue comes from loyal customers.

Build a Customer Referral Program
May 28, 2020
Building a Customer Referral Program - Woman whispering something in a man's ear

Customer referral programs use a specific process to promote word-of-mouth referral marketing, leading to epic rewards for customers who refer their friends.

Getting More Customer Reviews
May 24, 2020
How to Get More Customer Reviews - Hands placing the fifth star on a five star review

Most owners know there is a direct correlation between review scores & an increase in business. What most don’t know is how to get more customer reviews.

Secrets of Effective Time Management
May 20, 2020
Secrets of Effective Time Management - Image of a clock pointing at 12:00

Most small business owners have this one thing in common, time-poverty. Why not learn the secrets of effective time management so you can get more done!

How to Increase Customer Spend
May 17, 2020
How to Increase Customer Spend - Hand with shopping bags

Increasing revenue starts with building your customer base, but it doesn't end there. You also need to get customers to spend more at retail store, or website.

How Can Local Citations Help SEO?
May 13, 2020
How Do Local Citations Help SEO? - Map with a red pin

Citations are listings online that reference a business’s information, including Name, Address, & Phone (NAP). Citations help searchers find a business nearby.

Does Social Media Engagement Matter?
May 9, 2020
Does Social Media Engagement Matter? - Graphic of a girl using social media

Why does social media engagement matter? If you’ve been asking that question you’re not alone. In this article, we will delve into the subject.

Marketing Tips to Get New Customers
May 6, 2020
Marketing Tips to Get New Customers - Woman looking at title

Are you looking for more customers but don't know where to start? Our guide on marketing to get new customers will show you how to start, & where to find them.

How to Choose; Chatbot vs. Live Chat
May 2, 2020
Person chatting with a chatbot in a mobile phone

One of the things you might want to consider is whether to use a chatbot, or live chat to answer website visitor questions. So, what is the difference?

HR Tech in Hiring and Retention
April 29, 2020
Magnifying glass on the candidate - HR Technology in Hiring and Retention

Achieve a higher ROI on your human resource efforts by implementing hr technology in the hiring and retention process. These tips will help you get there.

Guide to Working With Influencers
April 25, 2020
Influencer posing - Guide to Working With Influencers

With the perfect visuals, thousands of followers, and influencer-endorsed trust, many products have blossomed over social media interest.

Content Marketing Strategies
April 21, 2020
Ideas for Content Marketing - Guide to Create a Content Marketing Strategy

Content marketing is a strategy that has been successful for companies in a wide range of industries and locations. So, how do you get your piece of the pie?

Handling Objections in Sales
April 18, 2020
Woman objecting - Handling Objections in Sales

If you have trouble handling objections in sales you’re not alone. Most salespeople are not very good at handling them, and it is killing their close rate.

Social Media in Times of Crisis
April 14, 2020
social media in times of crisis

Every business will deal with a crisis. Make sure your business has a strategy in place to deal with the various types of crises.

Why Would I Need EPLI Insurance?
April 10, 2020
Why Do I need EPLI Coverage - Professional talking to another person

If a former employee sues me am I covered under my business liability insurance? No, but a separate Employment Practices Liability Insurance (EPLI) policy helps

Email Marketing for Small Business
April 7, 2020
Woman sitting with a laptop with a lot of emails

Want to boost the effectiveness of your email marketing campaigns? These email marketing tips and tricks will help you increase the reach for your newsletter

How to Juggle Multiple Tasks at Work
April 3, 2020
Stressed man trying to finish tasks

Do you have trouble staying organized and on-task while juggling multiple tasks at work? Use these tips to help you conquer time management effortlessly.

Top Human Resources Software Reviews
March 31, 2020
Person choosing a candidate in the computer

Onboarding and managing employees is a snap if you have the right software. These Top Human Resources Software Reviews will help you make sense of it all.

Top Software to Increase Your Sales
March 27, 2020
Screen with Marketing Software

Have you looked at the latest software to increase sales? These are not the same CRMs & sales tools of old. Find out how to get more business with these tools,

Choosing a CPA for a Small Business
March 24, 2020
Calculator with Accounting Papers

Not sure how to choose a CPA for your small business? These expert tips will help you make sense of the process, and making an informed decision will be easier.

How to Reach a New Customer Base
March 21, 2020
Reaching a New Customer Base in Business Can Be Very Profitable

With the right marketing plan, reaching a new customer base in business is not only achievable but profitable. Here are 5 ideas you can use to make it happen.

Protect Data & Comply w/ Regulations
March 18, 2020
Strategies designed to detect data and comply with regulations

Implementing strategies designed to detect data & comply with regulations are essential requirements for overall data security, breach protection, & compliance.

How to Stay Innovative
March 15, 2020
Hanging light bulbs with one glowing differently.

The number one secret to innovation is never get left behind. To avoid this, you need to keep up with the latest advancements and changes in your industry.

Tools to Increase Work Productivity
March 12, 2020
Tools to Increase Productivity at Work

Are you a business owner working way too many hours? With our guide: Tools to Increase Productivity at Work you can learn how to work smarter, not harder.

Customer Service & Social Media
March 9, 2020
person holding phone with social media apps

Why Should You Provide Social Customer Service? Today, 72% of adults use at least some type of social media channel. It's also where they're seeking support

How to Build Repeat Business
March 5, 2020
This guide will show you how to build repeat business.

Retention is important for success. What are some tactics you can use to bring customers back, again and again? Learn how to build repeat business here.

Sales Tips to Close More Business
March 1, 2020
Are you looking for more sales tips to close business?

If you’re not hitting your sales numbers and you’re tired of trying schemes that don’t work, try these sales tips to close business and make more money.

Ideas to Improving Customer Service
February 27, 2020
Top Ideas for Improving Customer Service at Your Business

An in-depth guide with great ideas for improving customer service. Includes creative ways that businesses can use to cultivate memorable customer experiences.

Email Tips On Time Management
February 23, 2020
Increase Productivity: Email Tips for Time Management

If you follow these email tips for time management you can spend less time refreshing your inbox, and more time tackling your important daily tasks and projects

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2020 Webpage Design Trends

December 29, 2019
latest webpage design trends

If you're looking to update your webpage, check out these latest trends and incorporate them on your company's website for 2020.

How to Grow Your Social Media Audience

December 24, 2019
how to build up your social media

Learn these set of skills step-by-step to build your social channels, grow your reputation and lay a foundation for your company's online presence.

Tips to Increase Sales Affordably

December 21, 2019
tips to increase sales affordably

Utilize these tips in your sales business plan to Increase your profit and sales without spending too much time, money, and effort.

11 Easy Ways to Grow Your YouTube Subscribers in 2020

December 18, 2019
how to grow youtube subscribers 2020

In all honesty, growing an account’s YouTube subscribers isn’t easy. It takes dedication, hard work, and some inside tips to take you to the top.

Hiding Likes on Instagram will Affect Businesses and Influencers

November 25, 2019
how hiding likes on instagram will affect businesses influencers

Instagram's decision to hide likes is expected to create some big changes for both businesses and influencers. Here's the effect it will have on groups.

Turn Your Instagram into a Business Profile

November 8, 2019
women holding phone with instagram

You have all the tips and tools to make your business online stand out much more. You know how to switch your account to a professional profile.

A Competitive Advantage Through Positive Customer Experience

October 22, 2019
block going from sad to happy

Are you interested in learning how creating a competitive advantage through positive customer experience can benefit your business? Click here for more.

Keyword Research for PPC Ads: Pay Per Click Research

October 1, 2019
woman doing research

Keyword research for ppc ads is one of the most impactful steps of creating an ad campaign. You need to have the best keywords organized in a way that makes sense.

Creating a Low-Cost PPC Campaign in Google Ads

September 18, 2019
woman smiling about savings

If you're wondering how to create a low-cost PPC campaign in Google Ads, we have some answers. Set a strict budget, choose one keyword, and stick to your guns.

An Email Blast Subscribers Love

September 9, 2019
woman smiling at email blast on her phone

If you want to experience the 4400% ROI of email, it’s time to create better emails. Focus on these aspects of your email to make your subscribers convert!

It's Time to Create Your Holiday Campaigns

August 30, 2019
creating a holiday campaign

Summer’s over, and your business is probably coming down from the summer rush as everyone heads back to school and work. Believe it or not, now is the perfect time t

Decrease CPC on Google Ads: Tips to Lower Your CPC Cost

August 29, 2019
little girl counting change

Do too much, and you'll screw up your entire campaign, do too little, and you won't experience the growth you're looking for.

Don’t Forget Your Marketing Basics

August 19, 2019
marketing basics

This should be titled don’t forget your common sense because when you’re marketing, just stepping back & putting yourself in the customers’ shoes goes a long way.

Find & Use User Generated Content

August 19, 2019
how to find user generated content

No matter how you slice it, people love social media. They love keeping up with people in their lives and staying up-to-date with the latest information.

5 Hospitality Blogs Every Hotel Should Be Reading

August 12, 2019
hospitality

To help you, hoteliers, out, I’ve compiled a list of five hospitality blogs to read to keep up with your guests. Find out what they are here.

Seventeen Ways to Increase Website Performance

August 5, 2019
person using a stopwatch

Forget about bloated sites that take too long to load! Increase website performance with these 17 tips for both beginners and experts. 

Twitter Launches New Layout

August 5, 2019
new twitter layout 2019

After seven years, Twitter has a brand new look for summer 2019. The social site has launched an all-new design that makes the home screen tweets the center of atten

Surprising Things Freud Can Teach You About How to Market

July 22, 2019
someone coming to a conclusion

When it comes to understanding the personality of your customer base, how can Freud help you to run a successful marketing campaign?

Three Necessary Steps to Apply before SEO Execution

July 13, 2019
taking seo notes

When it comes to every company, having a website is imperative to improving your businesses’ prospects. That isn't everything that is needed though.

Explore the Principles & Elements of Design in Hotel Websites

July 10, 2019
web design

‍It’s no secret that when you stay in a five-star resort or even just a budget motel, someone had to have spent a lot of time and money on how it looks.

Instagram Summer Post Ideas - Hotels

July 9, 2019
instagram post ideas for hotels

Photos are the ultimate way to sell your hotel to travelers. Many people are visual and love being able to see their destination instead of just picturing it in

Uses of Branded Campaigns for PPC

July 8, 2019
building a brand

Branded campaigns are cheap and effective. This should be all you need to know to convince you to bid on your brands and boost your conversion rate.

How To Use Instagram for Your Hotel

July 4, 2019
beautiful hotel in sunset

Instagram is a social networking service that engages it's users with photos and videos. On an average day, about 80 million photos and videos are shared on Instagra

SEO: Voice Search Guide

June 24, 2019
person using voice search

With the rise of Siri, Alexa, and other AI assistants in our homes, cars, and everyday lives, it’s not surprising that Google’s investing

Adding Links To Your Instagram

June 24, 2019
instagram camera logo

The majority of social media channels allow businesses to include links in various areas of their sites, including the bio, stories, and most importantly.

Eighteen Ways to Increase Engagement for Your Content

June 10, 2019
2 people hugging their computer

Follow these tips for creating engaging content this year. If your blog content or social posts have been struggling, this advice can help you improve engagement.

Using Hootsuite's New Composer

June 10, 2019
Hootsuite's New Composer

Hootsuite is one of the most popular social media scheduling tools in 2019. Familiarize yourself with Hootsuite's new composer.

Three Qualities Every Hotel Website Should Have

June 5, 2019
mobile friendly website

It is essential to hoteliers that customers have an enjoyable guest experience, not only at the hotel but online. You want to provide the best guest experience even.

Increase Email Response Rate

May 28, 2019
opening an email

Follow the advice in this article to help improve your email marketing campaigns and increase the email response rate. Many people check their emails on their phones

Ways Inaccurate Listings Hurt Hotels

May 24, 2019
red car in front of beautiful hotel

You could be missing out on potential clients because somewhere online your address and phone number are completely inaccurate.

Too Much Text in Facebook Ads

May 21, 2019
text in facebook ads

Did you know Facebook Ads require that you don't use too much text in photos and videos in order to be shown to the maximum number of people?

Hotel Marketing for Beginners

May 13, 2019
woman taking marketing notes

We have put together a getting started guide to hotel marketing for independent hotels hoping to increase traffic to their website and grow their businesses.

Tips for Incredible Photos Pt. 2

May 7, 2019
The Best Tips for Incredible Photos Part 2

We're here for tips on how you can invest just a little and make your photos impeccable. Check out this second part on how to get incredible photos.

Mother's Day Hashtags for Instagram

May 1, 2019
Mother's Day Hashtags

If you're creating posts for social media, the top Mother's Day hashtags will help your posts gain reach and be seen by a broader audience.

Responding to a Negative Hotel Review

April 29, 2019
hotel front desk

Review sites and social media are tools that all travelers should use when looking for hotels to stay in. But what happens when you get a negative review?

Hotel Marketing Trends This Year

April 15, 2019
woman on her phone waiting for hotel room

Increase brand loyalty, improve guest experience, and get more direct bookings by implementing these hotel marketing trends. Read more here.

Tips for Incredible Photos Pt. 1

April 9, 2019
The Best Tips for Incredible Photos Part 1

If you are on a time crunch or looking to save money with a DIY project check out these easy tips for improving your amateur photography skills

How Social Media Can Improve Online Marketing

April 2, 2019
people on their social media apps

Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefit

8 Social Media Updates To Post

April 1, 2019
social media posting of a wedding

What do you post on your social media pages frequently enough to keep your followers engaged and get new followers? Check out these tips.

Make Sense of Hotel SEM

April 1, 2019
person doing research

Learn these crucial hotel search engine marketing strategies to drive more traffic and steadily increase your hotel bookings throughout the year.

Save Time on Scheduling Content with Hootsuite Bulk Composer

March 20, 2019
Saving Time on Scheduling Content with the Hootsuite Bulk Composer

Keep in mind that there is a 350 post limit using this tool, but anything after that can be scheduled manually. Happy scheduling.

The Secrets Behind Connecting Brands and People

March 19, 2019
How to Engage your Audience: The Secrets Behind Connecting Brands and People

What is it that makes one stop scrolling on a newsfeed and read a caption? Why are we inclined to like individual posts and not others? Find out here.

3 Reasons to Use Explainer Videos

March 19, 2019
man writing formulas on whiteboard

A lot of your potential clients, aren't going to read what you have to say. They would rather have you show them. Check out why.

3 Ways To Market Your Hotel Now

March 19, 2019
people discussing marketing a hotel

Having knowledge of where potential guests are along the booking path & which resources they use to book can be key to driving direct bookings.

Take You to the Next Level

March 18, 2019
woman doing user testing

Once somebody purchases your product or service, they become users. It's from there where, in the digital age, businesses set themselves apart.

Creating Viral Content

March 11, 2019
people talking about things that they like

Most people ask “how can my website generate more business?” or “What can I do to bring traffic to my website?” – the answer is viral content!

How to Spruce Up Your Hotel’s Blog

March 5, 2019
optimize a hotel blog

In the age of social media sites like Twitter and Facebook, is blogging still an effective way for hotels to reach out to guests?

Paid Search for Hotels: Target by Amenities on Google & Facebook

March 4, 2019
the marketing funnel

Breakfast included makes a big difference! From keywords to PPC campaigns, here’s how hotels can improve marketing ROI with paid search for hotels by amenities.

Is Your Hotel Website Designed For Success?

February 18, 2019
person engaging in the hotel design process

A practical guide to hotel web design. Go forth confidently in the competitive world of digital marketing, turning your website visitors into hotel guests.

Get More Results From Less Content

February 15, 2019
Get More from Less Content

Use all of these tips to cut back on the amount of content you produce and increase the quality of what is posted on your social media channels.

A New Approach to the 80/20 Rule

February 5, 2019
person taking a picture with phone

Social media is continually changing. That means that with new information, changes, and variable engagement rates, the strategies behind the posts also change.

3 Ways To Improve Your Online Presence

February 4, 2019
social media web surfing laptop

Social media is always evolving. If you don’t roll with the changes, you could be missing out. Don't miss out on these tips to better your business.

Hotels Can Learn from Millennials

February 1, 2019
group of people taking a selfie

As a hotel looking for more business, you need to able to adapt to your demographic. The demographic that is coming of age are Millennials.

Rise of Robots in Social Media

January 24, 2019
The Rise of Robots in Social Media

Although Twitter, Instagram, and Facebook all have tried to get this problem under control, it’s an ongoing issue that continues to this day.

A New Year Means A New Marketing Strategy

January 12, 2019
writing down marketing notes

As hoteliers, we can agree that every year the end goal will be the same. Increase direct bookings and drive top-line revenue. We have to establish new strategies.

Create Videos Using The Free Version of Adobe Spark

January 10, 2019
Creating Videos for Social Media using Adobe Spark

There is no doubt that video is king when it comes to social media. Over the years, a move towards video has slowly crept up and now is in full effect.

How SEO Fits Into Your Marketing Strategy

January 8, 2019
How SEO Works

SEO marketing can do great things for your business. Here’s what you can do to receive more traffic to your website. A little work and some patience goes a long way.

Top Overlooked Features in a Company Website

January 7, 2019
2 people working on a project with a laptop

Keep a lookout for these key components of a website most don't even think about. See how they can help you generate more business.

Twelve Social Media Best Practices

January 1, 2019
social media best practices 2019

Social media is still going strong for businesses and you’ll want to continue that streak into the new year. Here are some social media best practices.

Create Your Hotel Advertisement Slogan

December 24, 2018
hotel advertising

When choosing a hotel advertisement slogan, you want to create a phrase that will help you stand out from competitors and keep you top of mind for your customers.

Important Features of Hotel Websites

December 24, 2018
middle aged hands using a smartphone

If you want to get ahead of your competition, check out this list of features your hotel website should have. Get more bookings today!

Attributes Hotels Should Have

December 21, 2018
white sheets on a bed in a hotel room

It's important for hotels to have key qualities in their business. A pleasant stay begins with the online experience that they have with the hotel.

Build a Compelling Brand

December 10, 2018
Branding Strategies

Is your hotel branding strategy hurting or growing your business? Discover the 4 essential branding pillars that your hotel needs to book more guests.

Tools To Improve Your Social

December 6, 2018
5 Tools Everyone Should Use To Improve Their Social Media Presence

Keeping your followers engaged takes a lot of work, but here are five tools to help make that a little bit easier. Check them out and make your life easier!

Exceptions to the Facebook's 'No Text in Photo Ad' Rule

November 26, 2018
too much text in facebook ads

It can be frustrating when you create a Facebook ad only to see the Not Approved notification, especially for something as simple as too much text in the photo.

The 20 Top Trends in Hotel Marketing

November 26, 2018
marketing trends

Here are the 20 top trends for hotel marketing to boost customer engagement and loyalty, and drive greater awareness for your brand amongst consumers.

Content Marketing - 101

November 20, 2018
Content Marketing 101

The roles of images in content marketing are critical. These are usually the first thing people see when they encounter digital content.

Jump Start Your Hotel Marketing Plan

November 14, 2018
Hotel Marketing Strategies

If you manage a great hotel that guests love (no matter the size), the next step isn’t repeating everything you’re doing. It’s improving.

Promote Business For the Holidays

November 8, 2018
Promoting your business

Today, promoting your business on social media is all about ads. While this is 100% true, there are still some ways you can promote your business organically.

Holiday Ideas for Social

November 6, 2018
Holiday Ideas for Social Media This Holiday Season

This article will give you a few ideas about how social media can play a big part in your holiday campaigns. Check out the festive tips and tricks.

Three Ways Hotels Can Take Advantage of IGTV

October 29, 2018
man using phone in city district

If you haven’t already heard, Instagram recently launched a new application called IGTV. This has changed the way users can market and advertise their brand.

7 Internet Marketing Strategies

October 29, 2018
marketing strategy

It’s by no means easy, but when you align some critical internet marketing techniques together you can accomplish new records for your hotel’s website.

How Photos Can Make Your Brand Credible

October 24, 2018
How Photos Make Your Brand Credible

When it comes to branding, visuals are essential. They represent your company on every level. From the color of the logo to the stationary you use, it matters.

Use This Hotel Marketing Plan (With Promotions!)

October 17, 2018
people discussing a marketing plan

Creating an effective hotel marketing plan is no easy feat. If you're in need of some inspiration, this approach for hotels will help you get started.

Three Tips to Improve Review Results

October 15, 2018
man typing on laptop wearing a nice watch

When a review is left by your guest after their stay, it all comes down to how you handle it. Responding appropriately can generate more business.

R.I.P. Google+

October 10, 2018
Google+ is dead

Google has finally decided to say goodbye to Google+. The time has come to say goodbye to Google+ once and for all. Find out what happened, here.

Psychology and Hotel Marketing

October 7, 2018
psychologist talking to a person

Great marketing is all about being able to tap into the mind of your target audience. You must figure out ways to entice travelers to book a room in your hotel.

Three Tips To Make Your Hotel More Personable

October 4, 2018
a man and woman working on a laptop for project

What sets you apart from your competitor? You need to put a face behind your hotel. Show that you and your team are personable!

Building Your Hotel Branding Strategy

October 1, 2018
branding

Building a hotel branding strategy is daunting, yet critical. Fortunately, you can have your strategy laid out in no time with these best practices.

Social Media Matters in Sales

October 1, 2018
ocial media strategy for hotels

There are multiple methods businesses use to support their sales team. Seldom does anyone note social media as a powerful tool in the sales process.

Effectively Market to Specific Customer Segments

September 24, 2018
figuring out customer segments

These search behavior cues will help you market to your specific target audience and help you deliver a more personalized experience for each of your guests.

You Can Request Instagram Verification Now

September 17, 2018
how to request instagram verification

Take these steps to request an Instagram Verification Badge! You can request a verified badge directly from your account and Instagram will review the request.

Successful Branding Through Yelp

September 17, 2018
how to build a brand

If you have a good product or exceptional service, then I think that you are a prime candidate to improve your branding through Yelp.

Solving The Biggest Problems With Blogs

September 5, 2018
How To Solve The Biggest Problems With Blogs

This guide will help you so that you can keep up with the latest best practices when it comes to blogging and it will help you avoid rookie mistakes.

Make Your Hotel's Instagram Stand Out

August 31, 2018
woman on her cell phone

Today's highly targeted generation appreciates genuine content, fun culture, information relevant to them, and an emotional connection with a brand.

Social Media Term Glossary

August 27, 2018
Social Media Term Glossary for Beginners

Take a look at this beginner's guide of terms to know that are indispensable terms for anyone new to working with any form of social media.

Benefits of Blogging for Hotels

August 17, 2018
hotel strategies to attract customers

There are several hotel strategies to attract customers but have you ever thought about a blog as one? See how it can get you more business.

Tips To Enhance Guest Experience In Your Hotel

August 15, 2018
men laughing over a joke

If guest services is your weakest link, you might want to go back to the drawing board when it comes to your hotel's priorities.

Important SEO Updates for Hotels

August 3, 2018
Close-up of a person's hands on the keyboard of a MacBook

Wake up Hoteliers! Remember to update your SEO techniques. If you are not on the ball, you might miss out on more direct bookings!

Customer Service For Hotels w Social

July 26, 2018
Customer Service for Hotels via Social Media

Customer service is a crucial aspect of any business, but have you ever thought about how it can affect your online presence?

Tips To Market Your Boutique Hotel

July 23, 2018
living room with trinkets and nice furniture

With social media being a necessity in mainstream and pop culture, marketing yourself is in the palm of your hands. Find out more here.

Digital Remodeling Checklist for Independent Hotels

July 18, 2018
under construction

Many hotels are remodeled every few years to stay up-to-date and in-tune with the latest styles and technologies. In this day and age, this same mentality should be

Repurposing Content Can Save Time

July 13, 2018
How Repurposing Content Can Save You Time

Repurposing content for your various social media channels can be extremely helpful! Doing this alone can help save you hours of time.

Three Site Improvements Create A Better Experience For Users

July 9, 2018
designing a website

As a business owner, you want your website to generate revenue, but converting visitors into customers is not always easy. Find out what you can do here.

A New Wave of Video is Here - IG TV

July 2, 2018
The New Wave of Video is Here - IG TV

IG TV is Instagram's newest feature announced on June 20th and its making waves. Let’s take a look at what it is exactly and explore its possible advantages.

How Can Hotels Scope Out Fake Influencers

June 28, 2018
should my hotel work with an influencer

If you're running a hotel or work in one, there's no doubt that you've received a ton of emails and calls from "influencers," asking for a free stay.

These Are Movies With Hotels in Them

June 25, 2018
people watching movies

This article features movies with hotels in them. It will only feature films in which the hotels are the central filming locations.

Ideas for Content on Social Media

June 5, 2018
Inspiration Ideas for Content Creation on Social Media

Whether you are addicted to social media or are late on the bandwagon, social media is a powerful tool for businesses to use to reach their customers.

Custom Alerts in Google Analytics

May 30, 2018
analytics dashboard

Are you looking for a simple guide on how to set up alerts? This isn't it. If you are looking for some alerts to keep an eye on things, this article is for you.

The Most Critical Search Engine Optimization Tips for Hotels

May 29, 2018
seo tips growth

I want to let you know these things that you should focus on to make sure your hotel is showing up in the search results. See what they are here.

Care About The Facebook Algorithm

May 17, 2018
hotels that work with influencers

If people are interacting with meaningful posts, you will be on Facebook’s good side, and the algorithm will rank you higher.

Understanding Bias in Online Reviews: A Guide for Businesses

May 15, 2018
reviews

In today’s internet-centered society, one is unlikely to come across a person who doesn’t consult online opinions before making a purchase.

Keep Your Hotel Guests In The Know

May 8, 2018
Keeping your Hotel Guests in the Know

How can a hotel help make their guest experience better by keeping them in the know? The following tips can give you an edge when it comes to guest satisfaction.

Using Tools for Easily Creating Inspiring Visual Content

May 2, 2018
How can you continue to produce fresh content that keeps your audience engaged with few resources?

How can you continue to produce fresh content that keeps your audience engaged with few resources? Find out in this article, and take your content to the next level.

Business Guide to Retargeting Campaigns

April 30, 2018
retargeting on different channels

Maintain a presence when this user browses, familiarity develops which ultimately leads to trust. Once you have established trust, the sale becomes easier.

5 Ways To Humanize Your Brand

April 25, 2018
Five ways to Humanize your Brand

To keep your audience engaged, be sure to remind them of the human element behind the brand. Show them that besides being reliable, there are real people running it.

Using Header Tags For Search Engine Optimization

April 17, 2018
typing heading tags

Many people don't really understand the “H” tags. In my opinion, I believe that they do, but not for the reasons that many might have you believe.

Beat Instagram’s Algorithm Changes for Success

April 16, 2018
Working Around Instagram’s Algorithm Changes

Back in the days on Instagram, the newsfeed was in chronological order. As long as you posted at the right time, your followers would be able to see your posts.

Common Instagram Mistakes and How You Can Fix Them

April 12, 2018
instagram logo

Posting photos on a social media app such as Instagram sounds relatively easy, however there are some mistakes that hoteliers make that should be avoided.

Organizing Your Outgoing Posts With Hootsuite Bulk Posting

April 10, 2018
Hootsuite Bulk Posting

Our friends over at Hootsuite have created a platform that allows you to organize your outgoing posts across multiple channels, all from one place!

Crafting Your SEO Strategy

March 26, 2018
seo

Your strategy won’t spring up out of the blue. You really have to sit down and think it through. It might not begin a success, but it'll get better with time.

Branding 101: Small Businesses

March 23, 2018
Branding 101 for Small Businesses

With so many curators on all channels, branding has become more important than ever to distinguish you from your competitors. Read more here.

Five Tips to Combat the Age of Content Oversaturation

March 19, 2018
social media strategy for hotels

Our storage seems infinite with "the cloud" and stack upon stacks of external hard drives, memory cards, and the like, we have changed the ways we use photos.

Creating A Hotel Business Plan for Success

March 8, 2018
box with business plan on white background

If you are going to get in on this action, you need to ensure that your hotel stays in the black. You could be getting customers, but at what cost?

Blog Writing Is A Different Beast

March 6, 2018
writing a blog

If you put out enough good stuff, then people might start associating your brand with whatever service/product you are offering.

Organically Grow Your Social Media Followers: Twitter

March 5, 2018
Grow Your Twitter Followers 2018

If you are interested in growing your Twitter following organically, take a look at these tips. Read on to see how you can implement them for your business.

Organically Grow Your Social Media Followers: Facebook

March 4, 2018
Grow Your Facebook Followers 2018

Be prepared to put in the hours. Here are some steps you can take to grow your Facebook followers organically. Find out more here.

Create an Aesthetically Appealing Instagram

February 16, 2018
aestheticallyCreating an Aesthetically Appealing Instagram in 2018

Anyone can pick up a camera, take a photo, and post it on Instagram but to truly provide value and build a loyal following is something else entirely.

Facebook Video As A Means Of Reaching Audiences Organically

February 15, 2018
Facebook Video as a Means for Reaching Audiences Organically

Now that organic content is more and more infrequently displayed to your audience, let's explore how you can increase reach through video.

Google Geo Targeting for Hotels

February 6, 2018
setting up radius targeting in adowrds

Looking for more transient business for your hotel? Well, I might have the answer for you. It comes in the form of a 10 minute time investment in Google Ads.

Instagram Just Got Easier For Businesses Thanks to This

February 5, 2018
instagram scheduling 2018

Creating engaging content, taking eye-catching photography, and getting your posts just right is not an easy task. See how this change will make your life easier.

Mastering Local SEM for Hotels 2018

January 22, 2018
Google search box

Local SEO presents a unique set of challenges for hotels. If you are wondering what you need to do, make sure you implement these 3 tactics.

Big Changes Coming to Facebook’s News Feed

January 22, 2018
Facebook Newsfeed Changes

Businesses have been awaiting the day where Facebook finally announces that the company will be required to pay up if they hope to reach their audience's News Feed.

Five Video Tips for Enhancing User Experience

January 18, 2018
5 Video Tips for Enhancing User Experience

Let's explore just a few topics which will increase the satisfaction of your viewers and pique their interest enough for them to continue watching your content.

Building Guest Relationships For Hotels With Social Media

January 4, 2018
hotel positioning

In the hotel business, social media plays a vital role in building relationships with past and potential guests. This is why it is crucial to build relationships.

Evergreen Content: Saving Your Valuable Time

December 28, 2017
benefits of user generated content

There are various benefits of user-generated content, including time-saving, but today we’ll delve deeper into evergreen content

Importance of Monitoring Social Media Comments

December 22, 2017
social media strategy for hotels

As part of any social media strategy for hotels, there should be time set aside to review your performance. See how to keep an eye on your comments.

Why isn't my SEO working?

December 12, 2017
seo desk area

Why isn't my SEO working? This is a question that I get all the time. I usually have my answer to this question once I follow this simple process.

Facebook Polls: Encourage Travel

December 11, 2017
Facebook Polls: Encouraging Travel

Since these polls are often lighthearted and playful, they may gain more momentum than traditional posts. Read more about Facebook Polls here.

3 Tactics To Improve SEO Rankings That Still Matter in 2017

November 28, 2017
magnifying glass

SEO, is a digital marketing discipline that improves the position of your site in search. There is something so vaguely simple about that, but it holds true.

New Twitter Character Count

November 15, 2017
hotel social media strategy

Twitter announced that they would be expanding their character count from 140 characters to a whooping double character count of 280.

Three Content Marketing Ideas for Hotels

November 13, 2017
old school typewriter

Content marketing is here to stay. The reason is, that when it is done correctly, you can have a piece of content that keeps on giving.

How Hotels Can Be a Resource for Travelers

November 8, 2017
hotel social media strategy

Joining the “travel” bandwagon builds a momentum that helps gain more business from travelers interested in visiting your location.

Manage Your Account & Lower Cost With These 3 PPC Scripts

October 31, 2017
robot for automating scripts

This article helps you allocate time to your paid search accounts where it really matters. If you're spending too much on maintenance, how will you ever grow?

The Online Reviews Your Hotel Must Monitor

October 26, 2017
Online Reviews your Hotel HAS to be Monitoring in 2017

What review sites should your hotel be monitoring in 2017? Make sure you are actively checking and responding on these key sites.

Ten Instagram Mistakes Hurting your Brand

October 19, 2017
common mistakes on instagram

If you’re considering hotel strategies to attract customers, social media should be on your radar. Just make sure you are not doing these 10 things!

Lifestyle Marketing for Your Hotel

October 16, 2017
lifestyle marketing for hotels

Have you thought about lifestyle marketing for your hotel? Let's explore how the “lifestyle” angle can benefit your hotel’s marketing strategy.

Content Marketing For Hotels

October 10, 2017
moleskin for writing down notes

A primary function of marketing is promotion, but what if you struggle to find things to promote? How can you form a content strategy around this?

Do-It-Yourself Google Ads: Adding Negative Keywords

October 2, 2017
adding negative keywords

"Why am I spending so much on Google Ads?" I get asked this question the most. Although there could be many issues, 1 simple fix usually does the trick.

Mobile SEO for Hotels & How to Dominate the SERPS

October 1, 2017
meeting room

If you look at our industry blogs, you will hear the same chatter when it comes to mobile SEO. This chatter is only looking at a few factors.

Five Free Photo Editing Tools

September 26, 2017
5 Free Photo Editing Tools

If you are looking to save some cash while making your photos stand out, these five free photo-editing tools are a great place to start.

Simple Framework For Optimizing Titles & Meta Descriptions

September 18, 2017
the words "test" written on chalk

Presentation, testing,& optimizing are essential to digital marketing. Nailing all three is tough, unless you have a simple framework.

Facebook No Longer Allows You to Edit Images Within Posts

September 18, 2017
puppy smiling

While it’s inconvenient to no longer have the option to edit images and text on Facebook posts, it’s nice to know there are some options and workarounds.

Five Tips for Avoiding Mistakes on Social Media

September 8, 2017
5 Tips for Avoiding Mistakes on Social Media

When it comes to social media, one thing that doesn’t change is that you should scrutinize what you post. These tips can help!

How To Find The Best Internal Linking Opportunity

September 4, 2017
magnifying glass on seo search box

Want to increase the overall quality of your website in a matter of minutes? Follow this simple internal linking guide, & you'll get just that.

Facebook’s Eight Tips for Photos

September 1, 2017
Facebook’s 8 Tips for Taking Great Photos

Facebook offers a list of 8 tips for taking photos. Learn about each one today! See how. you can use them for your property and put them into action today.

Micro Influencers - Social Media Brand Ambassadors

August 24, 2017
Micro Influencers - Social Media Brand Ambassadors

A social media influencers is someone that can become the key evangelist to helping you grow brand awareness that leads to conversions.

5 Instagram Features for Hotel Marketing

August 14, 2017
5 Useful Instagram Features

Let’s explore the five top Instagram features that will help boost your hotel’s marketing strategy! Check out how it can help you get more business.

What is a SKAG?

August 4, 2017
person typing on a computer with question mark background

They days of targeting a broad match keyword like “hotels in LA” are over. Advertising is now granular. What are you doing to pass up the competition?

Optimizing Your Hotel Website For Voice Search

August 4, 2017
google voice search image

The rise of voice search is evident. More people are speaking to virtual assistants. How can you optimize for voice search in this new era of SEO?

Using WhatsApp to Engage With Your Guests

July 20, 2017
WhatsApp

With over 1.2 billion active users worldwide, which is more than Twitter and Snapchat combined, hoteliers should consider implementing WhatsApp into their strategy.

Influencer Marketing for Hotels

July 10, 2017
woman holding finger to lips

Through the use of influencer marketing, you can raise awareness and engagement for your hotel. Find out how to choose the right influencer!

Creating Google My Business Posts

July 10, 2017
Creating Google My Business Posts

If you thought that Google was going to let the idea of a social media site disappear without a fight - think again! Find out more here.

7 Reasons Why Hotels Should be Using Social Media

July 7, 2017
person pinching to zoom on ipad

There are enormous benefits of using a social media strategy for hotels. Here are seven reasons why your hotel should use social media!

How Are Your Hotel Ads Performing on Google Ads?

July 1, 2017
person taking notes

Are your ads on Google Ads targeting the right people? If you can't find an answer to that question, then you are in luck, because I have the answer.

Beginners Resources for SEO

June 19, 2017
search engine optimization

SEO is the foundation of a successful online presence. You must make it easy for people to find you. I've compiled this list to get you started today.

10 Tips for Creating Engaging Posts

June 15, 2017
Tips for Creating Engaging Posts

Here are some tips for gaining your audience’s attention on popular social media platforms like LinkedIn, Facebook, Instagram, Twitter and Pinterest.

Get More From Hotel SEO By Doing These Two Things

June 14, 2017
SEO + UX

Having a proper SEO foundation can yield better results. 2 things could make a difference. Find out what they are & how to fix them in this article.

Using Local SEO To Increase Visibility For Your Hotel

June 5, 2017
woman checking google maps on her tablet

Local SEO can help hotels to better improve their visibility to consumers who are trying to find a hotel in their area. However, success isn't so easy.

Books to Help Hoteliers Improve Their Marketing In The Next Qtr.

June 1, 2017
stack of books

These 8 books will help you market your hotel this year! If you read just 25 pages every day, you will be able to develop a better marketing strategy!

Is Your Hotel Live? Can It Benefit From This New Feature?

June 1, 2017
going live with social media

Several social media platforms, in particular Facebook, Instagram, and Twitter have rolled out a “live” feature. Learn to use it for your hotel!

Using GIF Animations for Business Pages

May 22, 2017
using gifs on social media

You’ve probably seen them all over the internet but do you know how you can use GIFs for social media on your business accounts?

The Power of Pinning: The Value of Pinterest on Your SEO Efforts

May 21, 2017
pinterest

With the growing influence social media has on SEO, it is crucial to take advantage of one of the most engaged social media outlets in Pinterest

Track Rivals & Protect Your Brand w/ Google Alerts

May 19, 2017
kid using magnifying glass to look at floor

Google is fantastic, aren't they? They provide a bunch of valuable tools for free, and if you know how to harness them, they can be very powerful for your business.

A Marketing Strategy for you Hotel

May 9, 2017
computer and papers on a desk

What is the leading best practice today can quickly become outdated. See what you can do to implement your marketing strategy for timeless effectiveness.

Search Engine Optimization for Hotels : Is It Even Worth It?

May 8, 2017
clicking on SEO image

You know that SEO for hotels is important. You need more people in your hotel to fill those empty rooms! I'll show you why SEO might be the answer.

Snapchat AR Feature - World Lenses

May 8, 2017
snapchat world lenses

Recently, Snapchat introduced a new filter concept - AR, or augmented reality. Snapchat is referring to these filters as World Lenses.

10 Reasons Why Hoteliers Should Use Instagram

May 2, 2017
instagram hotels

Here are the top 10 reasons why you shouldn’t go another day without curating an Instagram page for your hotel. Read more to find out why.

Hospitality Digital Marketing - Keep Bofu, Mofu, & Tofu In Mind

April 24, 2017
person taking a panoramic picture on their phone

Bofu? Mofu? Tofu? What on earth is that? I would like to introduce you to these acronyms so that they can help you with your marketing campaigns.

Facebook Recommendation Feature

April 20, 2017
facebook recommendations

This feature is simple to use and can be part of a social media strategy for hotels by reaping the benefits of user generated content.

Hashtags Every Hotelier Should Know

April 9, 2017
best travel hashtags for hotels

Everyone knows that if you want to increase your reach, you have to add hashtags. The key is knowing the right hashtags to use that will increase engagement.

7 Free Hotel Marketing Tools To Make SEO Marketing Easier

April 6, 2017
google trends graph

What if I told you that there were hotel marketing tools out there, that could save you hours of marketing your hotel for the price of F-R-E-E, free!.

Leveraging Facebook for Hotels

April 5, 2017
using facebook for hotels

Here are some ways of optimizing your hotel’s Facebook page to use its features to your advantage as part of your hotel social media strategy.

Attracting Hotel Customers through Social Media

March 24, 2017
Social Media

Although our approach to every avenue is distinct, I'm going to be highlighting a key point to implement for a successful social media strategy for hotels.

Website Marketing : 3 Common Heuristics

March 24, 2017
tangled web of nerves

What comes to mind when you want to improve digital reach & bring in new customers? Would you be surprised if I suggested heuristics?

Creating and Maintaining your Hotel’s Visual Brand

March 13, 2017
designer looking at photo

One of these critical parts is the visual brand of your hotel. Here are some guidelines to help you create and maintain your hotel’s image.

How to Set Reminders on Facebook

March 12, 2017
how to set reminders on facebook

An easy way to ensure that this is always the case is to set reminders on Facebook. Here is how you can do just that. Find out more here.

Hotel Marketing Strategies: Acquiring Backlinks

March 9, 2017
links

Let’s take a look at one of the most crucial types of marketing strategies for hotels to get traffic that are available today: building backlinks.

Are you SoLoMo? Your Competitors are!

February 27, 2017
Smartphone apps icons

If you choose to tackle a digital marketing campaign that is social, mobile, and local, keep two things in mind – integration and creativity.

Adding Multiple Photos and Videos to Instagram

February 27, 2017
people taking a picture

Instagram has been adding some new changes in the past year, which is likely due to their increasing need to compete with Snapchat.

Creating Photos That Stand Out For Your Blog

February 24, 2017
elevating your blog with photos

Here we’ll focus on optimizing your blog photos to captivate your audience and entice them to click on your blog. Find out more here.

Voice Search Optimization Tips for Hotels

February 23, 2017
voice search logo

As travel business and hotel professionals, this should be a time of action, to assure that growing trends don’t turn into headaches shortly.

Leisure and Business Travel

February 8, 2017
simplifying rift

What do travelers look for when they shop for a hotel? Well, that depends on the type of trip they plan. Is their trip business or leisure related?

Is your Hotel Providing Enough Value to Guests?

January 30, 2017
providing value to guests through amenities

What makes a person choose one hotel over another? It’s value. Value is what drives every purchaser’s decision, but how can your hotel add more value?

Using the AIDA Model in Your SEO Strategy

January 23, 2017
AIDA Marketing Model

SEO is a process. Many bases need to be covered to be successful. Using this tried-and-true marketing principle can help facilitate this process.

4 Useful Positioning Strategies

January 17, 2017
online marketing

Do you know how your hotel is positioned against your competitive set? Have you considered looking at the positioning? See what makes the difference.

Increase Exposure with Content Promotion

January 16, 2017
woman optimizing content on laptop

I am sure that at this point you have heard the statement that content is king. Well, I want to take that one step further and tell you that good content is king.

How to Create an Online Voice for Your Hotel

January 9, 2017
close-up of a microphone

It's difficult to express your hotel’s voice online. Without visiting your hotel, how can potential customers get an idea of what your hotel is about?

Increase Engagement on your Hotel’s Social Media

December 29, 2016
desktop

Growing your engagement is a sign that your audience enjoys your content and may eventually purchase your product or service.

Video Trends that Hoteliers Should Look Out For

December 28, 2016
man taking picture facing computer screen

Many content distribution platforms adopted video content in 2017 because of its interactive & informative nature. Why should it matter to your hotel?

How to Build Your Hotel’s Brand Online

December 19, 2016
palm trees at hotel during sunset

Before you begin working on the construction of your image, you need to establish what your brand is. What does your business stand for, believe in, or aim to be?

Take Hotel’s Insta to the Next Level

December 16, 2016
woman tapping on phone screen

Ready to get more out of your hotel’s Instagram page? Then it’s time for you to upgrade to a business profile. Find out how here.

Email Automations That Will Delight Your Guests

December 8, 2016
guest paying for hotel room

I will share with you a few of my favorite email marketing automations. These should be simple enough to put in place. Find out here.

3 Email Tips To Help Grow Your Business

December 5, 2016
computer tablet keyboard

There are companies that use email to engage with customers for branding purposes. There are many companies that use it to drive revenue. What are you using it for?

Why You Should Use Holiday eCards for Marketing

November 30, 2016
holiday greeting ecards

Sending and receiving holiday cards has been an American tradition for decades, and in the digital age, it has taken an exciting turn.

How Long Should Social Media Posts be on Various Channels

November 29, 2016
social media apps on a phone

When creating content for social media a prevalent question recurs: how long should posts be for hotels on social media? Find out here.

How to Use Snapchat for Hotel Marketing

November 21, 2016
snapchat logo on phone

More & more audiences are turning to faster forms of communication. Facebook remains the top social platform but you shouldn't discount Snapchat.

The Secret Guide to Creating your Hotel’s Story

November 20, 2016
flipping pages of a book

You may have read a plethora of articles advising you to use your hotel’s story when it comes to social media, blogging, and content marketing.

3 Ways To Get More Business For Your Hotel During The Holidays

November 17, 2016
log book with a ribbon on it

To maximize your revenue during this holiday season, here are a few helpful marketing tips you can integrate with your own hotel’s strategy.

3 Hotel PPC Campaigns To Get You Up & Running

November 17, 2016
adwords in scrabble letters

Once you get the hang of it, you realize that there's potential for fantastic ROI. Below are a few tips to get your PPC account up and running.

Using Advertising Principles to Help Your Hotel’s Marketing

November 7, 2016
person typing on a laptop

You are presenting an ad. Among them is a percentage, small or large, whom you hope to interest. Go after that percentage & strike the chord that resonates.

How to Use Crowdriff for Hotel Marketing

November 2, 2016
woman laughing

Don't have a budget for photography for your hotel? Move away from generic photos and have Crowdriff get the photos to come to you!

Persuade Travelers to Book Direct

November 1, 2016
arrows pointing up

Here are three marketing tactics to implement immediately if you want to encourage travelers to book direct. All of them are fairly easy to implement.

5 Hotel SEO Enhancements

October 30, 2016
person holding SEO sign

The hotel industry is as competitive as it has ever been. Book direct campaigns are springing up left and right. How can a hotel compete?

7 Budget-Friendly Marketing Tips

October 18, 2016
piggy bank

With the internet at your fingertips, you don’t have to spend much, or anything at all, as long as you have the know-how & time to commit to online marketing.

5 Simple Steps to Boosting Your Conversion Rate

October 7, 2016
increasing revenue

Follow these five simple steps to boost your site’s conversion rate and be well on your way to driving more direct bookings. Read more here.

Effective Hotel Marketing : Connecting with the Right People

October 6, 2016
networking at an event

Have you ever heard the expression, “it’s not about what you know, but about who you know?” This phrase has never been more valid than it is today.

Hotel Marketing: Integrating The Human Element

October 4, 2016
father holding daughters hand

Nothing turns away potential customers like blatant advertising. It dehumanizes your brand. To connect with customers you must incorporate the human element.

Hotel Marketing Attribution: Assigning Value to Marketing Efforts

September 22, 2016
hotel

Marketing attribution analysis can help you see where your traffic is coming from, and if it is of the quality that you are looking for. It is critical to know.

Hotel Marketing: 5 Tactics to Use for the Holiday Season

September 21, 2016
ornament on christmas tree

Now that summer is over, it’s time to start implementing seasonal marketing themes. The holidays are approaching quicker than you may think.

What You Should Know About Google 'Trips' App

September 21, 2016
planning a trip

This app is designed to take the stress out of planning your itinerary and providing travelers with easy access to information like things to do and see.

DSAs for Hotels; Are They for You?

September 8, 2016
taking notes on dynamic search ads

The purpose of this article isn’t to tell you how good DSA's are, but rather show, the caveats. I'll outline some of the most common in the industry.

Which Has the Most Impact on Your Hotel’s ROI?

September 8, 2016
social media apps on phone

By learning the benefits each channel has for your overall marketing strategy, the better leverage you will have in promoting your hotel’s story.

3 Benefits of User Generated Content

September 2, 2016
woman taking picture facing computer screen

UGC will not only provide you with media you can share on your sites (with permission by the poster), but also provide your online brand with some authenticity.

3 Content Marketing Strategy Tips

August 24, 2016
woman on facebook on laptop

Once you've identified what attracts your target audience, then you will be able to start developing a content marketing strategy that incorporates these three tips.

Why Online Reviews are Important for Your Business

August 22, 2016
tablet computer and computer keyboard

Everybody’s a critic, especially now that it is easier than ever for customers to voice opinions online. Why should you care about these reviews?

3 Effective Strategies to Create Engagement

August 9, 2016
social media

Follow these three effective strategies to create engagement among your audience and to foster a relationship between you and the guest.

Everything you Need to Know About Instagram

August 8, 2016
close-up of puppy

Here is everything you need to know about Instagram Stories and how to get started. Find out if it is right for your business and what you should be doing.

How to Change TripAdvisor Profile Ownership

July 28, 2016
tripadvisor logo

Reviews on TripAdvisor can make or break a hotel's chance when it comes to a guest booking a room. This is where Reputation Management come into play.

How To Set Up A Pokémon Go Friendly Hotel

July 27, 2016
Pokémon go on phone

It would be a shame to let such an opportunity go by without taking advantage of the crowds. Here are a few ways your hotel can become a Pokémon Go friendly hotel.

3 Signs Your Hotel Website Isn’t Converting

July 22, 2016
website on computer and a cup of coffee

Your goal should be producing more “Qualified” traffic that converts. Here are 3 signs your website isn’t converting and actionable ways to fix them.

Recapture Direct Bookings

July 18, 2016
best price

Different OTA sites are taking customers from a hotel’s website. A powerful strategy is needed to combat these losses. This can come in the form of a special.

Earned, Paid & Owned Media for Hotels

July 14, 2016
front desk

Improving a digital presence can be confusing. You know you need to be there, but there are so many places to be. Which is best for your hotel?

Drive Traffic to Your Hotels Blog

June 30, 2016
wordpress add new post

Merely writing about an event or attraction near your hotel isn’t enough to capture the attention of the reader. You'll have to do a little more.

3 Tips For Creating Your Best Hotel Mobile Website

June 30, 2016
drinking coffee and checking phone

Please don’t be lazy by thinking you can take your desktop website and turn it into a good hotel mobile website. Find out what else you can do to improve your site.

A 2-Pronged Approach To Paid Search for Boutique Hotels

June 30, 2016
bands of money

What if I told you that there was a way that you could succeed in paid search for your boutique hotels with a small budget? Find out how here.

The Key to Responding to Backlash on Social Media

June 20, 2016
person typing a response on a laptop

No matter how amazing your hotel may be, it will not be immune to receiving backlash online at some point. Find out how to address these issues.

A Guide to Writing Your Hotel’s Instagram Caption

June 19, 2016
frustrated social user

Getting the right photo is vital, and you’re about 89% there. But to ensure that your post gets the most views, your hotel’s Instagram caption needs to be #OnPoint.

The Facebook Metrics that Matter for Hotels

June 6, 2016
upward trend graph

While it can be easy to get caught up in metrics that make it seem like the content you are posting is performing well, you may have to dig a bit deeper.

7 Reasons To Consider Voice Search

June 1, 2016
voice search microphone

There is a new mobile-first mindset. Studies have shown us that users turn to their phones, and more importantly, voice search, when they want answers.

Best Insta-Giveaway for Your Hotel

June 1, 2016
instagram artsy logo

After analyzing your hotel’s Instagram, you decide it needs more engagement. You’ve done some research, and you think it might be useful to host a giveaway.

Attract Users by Improving your Instagram Photos

May 23, 2016
hollywood hotel pool area

When you login, you see the picture only got ten likes and no comments! Why you ask yourself, is no one engaging with my hotel on Instagram? Find out why.

Make Your Social Photos Pop!

May 22, 2016
sunset plaza hotel pool

Thanks to a new tool available today, you no longer need to be an expert in photoshop to create exceptional images for your social media accounts.

Do Hotel Guests Reviews Really Matter?

May 18, 2016
pool on mountainside

Hotel guest reviews can have their very own rendition of At the Movies with Gene Siskel and Roger Ebert; Only this review is about your hotel.

Writing Hotel Content that Will Convert

May 9, 2016
person writing content on laptop

When it comes to deciding to redesign your hotel’s website, many hoteliers focus on the aesthetics and put little emphasis on improving their hotel’s story.

Forget The 4 P’s Of Marketing For Hotels & Focus On The 3 I’s

May 9, 2016
two people discussing something at workstation

There are so many new ways to get customers to your business, but some good old fashioned marketing principles always seem to do the trick.

Effective Branding for Hotels – What’s Your Property About?

May 4, 2016
hotel rooms

In today’s highly competitive business climate, those who wish to stay afloat—and remain profitable—must take a number of steps and measures to do so.

LinkedIn Case Study on 123Notary.com

April 28, 2016
a bunch of books with pages open

123Notary had been in business since 1999, but they didn’t know how to leverage LinkedIn to get more business. Read on to see how we helped.

Google Ads Update Strengthens The Case for Location Marketing

April 25, 2016
location markers

If your hotel makes use of the AdWords location extension, they can expect to see an increase in website visits. All of this by just adding one simple extension!

Social is Vital for Hotels | Part 2

April 25, 2016
social media apps

Social media isn’t a single strategy to gain more bookings. It is used as part of a larger system that makes up your digital marketing strategy.

Google Ads Resources for Hoteliers

April 23, 2016
side of a brick building

To find success in the crowded hotel climate of today, you need an edge on the competition. That edge is pay-per-click (PPC) marketing.

Why Social Media is Important for Hotels | Part 1

April 11, 2016
social media apps

Are you wondering if social media is worth it for your hotel? Many hoteliers have asked themselves this very question and aren’t sure where to find the answer.

A Pinterest Checklist for Success: Hotel Edition

April 10, 2016
checklist

Whether your hotel currently uses Pinterest or you are looking to improve your current strategy, here is a Pinterest Checklist for success specifically for hotels.

One Effective Way to Improve SEO

April 5, 2016
person holding up SEO sign

Staying up-to-date with SEO is tough. The moment you have mastered a certain technique, Google comes in changes everything. How can you stay ahead?

Why Do Hotels Need Free Wi-Fi? Pt 2

March 27, 2016
computer next to wifi logo

If you missed our last post about “Why Do Hotels Need Free Wi-Fi?”, this is a follow up in addition to it. Find out the conclusion here.

Spice Up Tweets with GIFs!

March 14, 2016
tiles with social networks on them

It’s very easy for your posts to get lost in the noise, which is why hotel marketers are always trying to come up with new ways to make their posts stand out.

Why Do Hotels Need Free Wi-Fi?

March 11, 2016
free wifi zone logo

Hotels may ask themselves, do we need free Wi-Fi?”. If that’s the case, this article may help you get a better understanding.

Google Paid Search Changes to Four Ad Format

February 29, 2016
google

The four ads were on some of the higher traffic locations, so we felt that something was about to happen, and just last week, it did.

What Every Hotelier Should be Analyzing On GA

February 26, 2016
google analytics dashboard

When you become familiar with these metrics, you will discover new marketing opportunities and be able to tailor your message to the right audience.

Why Hotels Need To Start Writing Blogs

February 24, 2016
person writing a blog

If you want to give yourself any chance of getting bookings through your hotel website, you need highly relevant traffic first.

How To Develop a Content Marketing Strategy

February 12, 2016
woman writing on laptop

Hotel’s need to make it a priority to use the power of content marketing to convey their hotel’s story and amplify that story to readers.

Why Every Hotel Needs Its Own Website

February 8, 2016
website search bar

It is important for businesses to have their own website. If you have a business and don’t have a website, you are losing out on many opportunities.

Five Hospitality Blogs for Hoteliers

February 4, 2016
blog clouds

Hoteliers are constantly on the go, and making sure that you are staying on top of the latest news can be difficult. We have 5 blogs to keep you in the loop.

Using Facebook’s to Monitor Your Hotel Competition

January 22, 2016
chess pieces

There’s a lot to talk about when developing a social strategy for your hotel. One aspect to keep in mind when forming this strategy is to monitor your competitors.

The 3 Types of Search Queries

January 21, 2016
question mark

It does not matter if the avenue you chose to implement your keyword strategy is organic search (SEO) or paid search, you need to be focused.

Key Social Media Metrics to Analyze

January 15, 2016
google analytics graph

Here are 3 of the most important social media metrics that hoteliers need to analyze to determine the effectiveness of your social initiatives.

Google Ads Intro for Hoteliers

January 8, 2016
person taking notes on Google Ads

If you are not familiar with how this system works, I will provide a brief rundown on the concept. Most ad platforms run off of the same basic premise.

Eight Common SEO Mistakes You Should Avoid

December 31, 2015
google search page

It doesn’t matter how great your hotel’s website is or how much content you fill it with; if your SEO tactics are weak, you will not get the results you want.

10 New Year’s Resolutions Hoteliers Need to Make

December 24, 2015
new years fireworks

As we head into the new year, hoteliers need to start coming up with their new year’s resolutions to increase their hotel’s top-line revenue.

Hotel Video Marketing For The Holiday

December 18, 2015
christmas tree with ornament

The Holiday season is full of seasonal festivities that are great for powerful content marketing. One of the best forms of content to leverage is video.

Tips to Help Improve Your Hotel’s Results With Social

December 17, 2015
drawn collage of apps

Every hotelier should have a well-crafted social media strategy when it comes to marketing their property through social media.

Six Ways to Market your Hotel during Holiday Season

December 9, 2015
christmas tree with lights

Inside are a few tactics hoteliers can use to create effective marketing strategies for the holidays on their websites, social media, and on-site at the hotel.

How to Achieve Facebook’s ‘Very Responsive’ Badge

December 7, 2015
facebook

The Very Responsive Badge will turn on once you reply to 90% of all messages within 5 minutes or less. Find out how your business can get it.

Tips For A Pinterest Marketing Strategy

December 3, 2015
pinterest with push pins

There are many ways to use Pinterest for marketing, but here are a few tips that will definitely boost your hotel’s visibility on the platform today!

Benefits of a Virtual Hotel Tour

December 2, 2015
hotel virtual tour

The more familiar your audience gets with you, the better chance you have to get them to your site. A great way to get traffic is with visual content marketing.

Develop Your Hotel’s Content Marketing Voice

November 18, 2015
person holding a microphone

Voice can directly alter the effect that your content has on your audience. But first, you must learn how to develop your brand’s voice.

Build a Content Calendar for Your Hotel

November 10, 2015
content calendar

One of the goals of having a content calendar is to plan your content ahead of time. That way you can maintain the flow at which you publish your posts.

Using Long Tail Keywords

November 3, 2015
tablet and keyboard on google search

It is known that the higher your site ranks, the higher the possibility that a traveler will book directly at your site. See how long-tail keywords can benefit you.

Semantic Search Is The Future of SEO

October 27, 2015
google under the magnifying glass

This change is based on the advancement of search culture. People know exactly what they’re looking for, and they’re going to search for just that.

Understanding Social Media Insights Is Important

October 26, 2015
facebook and twitter logo

Take a look at analytics to let you know what your audience is interested in. Then you can use this info when looking for future content for your social media.

Video Content on a Smartphone

October 21, 2015
taking instagram video with phone

Chances are you don’t have a huge budget for video content. Fortunately, you have a powerful camera right at the tip of your fingers.

Tips on Using Instagram Ads for Hotels

October 20, 2015
instagram logo

The amount of users using Instagram on a daily basis continues to increase, which can potentially make advertising on Instagram crucial for your hotel.

Best YouTube Alternatives

October 17, 2015
watching youtube on computer and phone

There are many other great sites to post videos on that will receive a large amount of exposure. Below are the best YouTube alternatives.

Using Pinterest’s Analytics

October 5, 2015
pinterest

If you haven’t looked at your Analytics for Pinterest yet, then you should start now. Here are some cool features offered on Pinterest Analytics.

Why Are Some Hotel Websites Successful?

September 25, 2015
sunset plaza hotel website

When travelers enjoy your website, you increase the chances of them visiting for longer, which is one step closer to getting the cherished direct booking.

Six Ways to Increase Views on YouTube

September 19, 2015
vlogger filming for YouTube

Because video content is such a powerful tool on the internet, hoteliers are increasingly using it to boost traffic to their websites and encourage direct bookings.

Five Tips for Increasing Your Hotel’s Conversion Rate

September 18, 2015
upward trend graph

In this day and age, everyone is spending a good portion of their time surfing the internet, so having a website for your hotel is a necessity.

Our EMA Team Tried Out the New Snapchat Lenses!

September 16, 2015
snapchat logo

For its latest update, Snapchat released some new features that currently have everyone talking. The most notable help you up your selfie game!

Pinterest Board Ideas for Your Hotel

September 14, 2015
pool on hillside

Pinterest is quickly becoming one of the most popular social media channels. Here are some Pinterest board ideas that hotels can benefit from.

Five Important Factors for Shooting Better Videos

September 8, 2015
person shooting video

Hotels that present fantastic video content on their websites & social media have a better chance of getting traffic and increasing their direct booking numbers.

How to Build Your Hotel on Social

September 2, 2015
social media under the magnifying glass

You want to establish a brand for your hotel so people can quickly identify your hotel. Here are a few tips to help you jumpstart your hotel brand on social media.

Best Types of Videos for Hotel Marketing

August 27, 2015
video camera pointing at screen

Your videos should tell a story about your hotel. People that feel a connection with your hotel are more likely to book a room.

5 Things Hotels Did That You Didn’t Even Know

August 22, 2015
Emergency Head Bag at a hotel

Do you think your company has excellent service? You might find it hard to surpass the lengths that some hotels go to please their customers.

Optimizing Social Posts Using SSO

August 19, 2015
thumbs up thumbs down on computer keyboard keys

A successful hotel marketing strategy requires Social Search Optimization (SSO), which incorporates a powerful synergy between SEO and social media.

Start Using Instagram for your Hotel

August 17, 2015
instagram picture of hotel room

Instagram is a social channel that allows users to express their creativity with the flexibility to edit and filter images. Why should hotels use Instagram?

Strategies to Improve your Impact on TripAdvisor

August 14, 2015
tripadvisor logo

If you work in the travel industry, you're well-acquainted with TripAdvisor. This review aggregator can directly affect the number of bookings your hotel receives.

Twitter Users Now Can Send Longer Direct Messages

August 13, 2015
typing twitter message on laptop

Social Media has become a key customer service tool for hotels in the past few years. Twitter now makes it easier to communicate through direct messages.

How Blogs can Positively affect Direct Bookings

August 6, 2015
blog

There are numerous digital marketing tools available for hoteliers to effectively promote their properties. One of these useful tools is the hotel blog.

Hotel Top Five Reasons your Direct Bookings are Low

July 31, 2015
hotel manager on the phone

Hoteliers work to find ways to increase bookings. In today's digital era, the online website is a hotelier's most potent tool to attract more guests to the property.

How to Utilize Your Hotel’s Website For Sales

July 29, 2015
clicking on hotel text

Here are a few helpful tips that will improve your website’s conversions and ultimately generate direct bookings for your hotel.

How Your Hotel Can Improve Customer Service

July 24, 2015
customer service

Aside from the basics, here are a few ways to improve on that customer service to keep customers happy and satisfied at your hotel.

Creating A Social Media Strategy For A Hotel

July 23, 2015
social media icons on keyboard

More hoteliers are getting on board & taking advantage of all that social has to offer, it's crucial to have a solid strategy in place to receive the benefits.

The Power of A Hotel Concierge App

July 20, 2015
person using a phone

The smartphone is one of the most technologically advanced products in our hands. Is your hotel doing everything it can to take advantage of this?

Using Social Media to Compete With OTA’'s

July 10, 2015
social media network

OTA’s and hotels are in a long standing battle for customer bookings. Are you doing everything you can to compete with the online travel agencies?

Don’t Forget the Baby Boomer Segment

July 10, 2015
2 people in their 50's using their phones

Once you understand the Baby Boomers and use your knowledge to market to them effectively, your hotel will benefit from this valuable generation segment.

Reasons for Hoteliers to Start With Pinterest

July 7, 2015
pinterest

This social media channel has tons of visual content, and investing in Pinterest could benefit hotels in the long run. See how it can help you.

Why Video Marketing is Important for Hotels

July 3, 2015
youtube play button

There is countless marketing research revealing the popularity and impact of video. Here are a few stats that show why video marketing is vital for hotels.

The Family Traveler in 2015

July 2, 2015
family sitting in an airport

Here are a few trends of family travelers that will help hoteliers better market their “WOW Factor” and make their hotel the ultimate family-friendly getaway.

Three Powerful Ways Hoteliers Can Influence the Booking Decision

June 24, 2015
shopping cart on top of a laptop

Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.

Best Practice for Responding to Reviews

June 17, 2015
responding to reviews on laptop

Aside from major review sites, hoteliers should be monitoring reviews left on their social channels. Here is some advice from Google on how to handle responses.

Importance of Video Marketing

June 12, 2015
taking video

Blogs, pictures, & social media posts are all useful forms of content, but brands are using another form of media and it’s yielding great results.

Tips for Adding Visual Content to Social Media

June 5, 2015
social media logos

Visual content has wholly transformed social media, and now just simple text won’t be enough to captivate the visitor’s attention.

Do You Understand The Power Of SEO Keywords

June 4, 2015
google home page

There are many ways to incorporate keywords into your copy. Keywords aren’t just random phrases that are placed into your content.

5 Ways Hotels Can Encourage User Generated Content

June 1, 2015
encourage user generated content

User-Generated Content (UGC) can be a powerful tool for hotels. User-Generated Content includes any content a guest may create about your hotel,

How Your Website Will Compete With OTA’s

May 29, 2015
color board

With OTA’s giving hotels stiff competition for direct bookings, simply having your site on the SERP isn’t going to be enough to convert a visitor.

Marketing to Tourists & Travelers

May 26, 2015
couple waiting for the train

Though a few people disagree, there are some cultural differences between those who are tourists & those who are travelers. Hotels receive both of these guests

Few Qualities that Every Hotel Website Should Have

May 20, 2015
website search bar

Here are a few qualities that every hotel website should have for their hotel to ensure a pleasant experience for their customers and potential customers.

Content Marketing for Hotels

May 15, 2015
content marketing word cloud

With so many media outlets available, hoteliers have numerous ways to reach their audience. Check out a few of the ways in this article.

Understanding A Social Media Pages Roles

May 14, 2015
people holding hands in a circle

When it comes to a hotel’s social media channels, there may be more than one staff member you want to assign to either post or monitor the accounts.

It’s Time to Create a Social-Customer-Care Team

May 8, 2015
social media cubes

Starting as a platform for marketing, it is slowly turning into a platform geared towards customer service as interaction with customers increases across

Key to Encouraging Direct Bookings

May 4, 2015
connected network of people

As online travel agencies continue to use their massive marketing budgets to dominate the Google real estate, hotels will need to use a more creative marketing

Benefits of Investing In Social Media

April 30, 2015
social media apps on phone

When it comes to marketing for hotels, hoteliers must decide on what they want to invest their time and money on in order to produce the best results.

How To Improve Service During Peak Demand

April 28, 2015
people waiting in line

Many larger or luxury and 5-star properties have rigid customer service standards that are made primarily possible by having appropriate staffing.

Hootsuite Allows to Schedule Photos

April 21, 2015
image display on hootsuite

One of the most accessible tools used to schedule tweets & monitor your presence is Hootsuite. They launched a new feature that will make your life easier.

Use YouTube to Market Your Hotel

April 20, 2015
youtube logo

There is no denying the power of YouTube. With over 1.8 billion users, you know that you should be on that channel, but how are you going to use it?

Marketing Trends Hoteliers Should Look Out For

April 16, 2015
person walking on stage

There are several trends that hoteliers should be watching out for so that they can sell their products and services effectively.

Importance of your Social Media Presence

April 15, 2015
social media logos on computer keys

There are several reasons why a social media presence is essential, and here are some ways hoteliers can utilize it to their advantage.

Unclutter the Hotelier’s Inbox

April 10, 2015
email @ logo

With so many things to manage, it’s not difficult to be overwhelmed, and a cluttered Inbox can quickly add to that frustration.

5 Ways Hotels Use Twitter’s ‘Retweet w/ Comment’

April 9, 2015
retweeting

Have you ever had the dilemma of whether to retweet another user's tweet using the retweet button or to RT so that you could enter a comment about the post?

Understanding Business Travelers In 2015

April 8, 2015
silhouette of person talking on phone

Business travelers are all about efficiency, so it is the hotelier’s responsibility to ensure that the guest is well-taken care of and that everything runs smoothly.

Do You Have Charging Solutions for the Forgetful Guest?

April 3, 2015
charging phone

Big Box retail stores are charging massive markups on cables, and guests don’t have the time to do the research. What can hotels do to help guests happy.

Do You Understand The Power of Hashtags?

April 2, 2015
hastag symbol

Although hashtags are standard for social media users, hoteliers should be catching onto this trend if they have not already.

The Benefits of a Cloud Based PMS

March 25, 2015
the cloud

Independent hotels have to wear many hats to ensure their hotels are operating properly, but this workload can often come at a cost.

Collect Guest Surveys for Your Hotel

March 20, 2015
checking off box on survey

With the amount of reservations that move through hotels every year, there is a wealth of data available to the hotelier who is willing to put the time

Tools for Success: Focus On Reputation Management

March 12, 2015
people writing a review on smartphone

When it comes to finding a hotel, review sites can have a massive impact on whether a prospective customer decides to book with you or not.

How Your Hotel Can Benefit From The Selfie

March 9, 2015
three people taking a selfie

As more millennials begin to travel, hoteliers must be able to accommodate this change and understand the importance of having a selfie-friendly setting.

Protect Your Guest Information

March 6, 2015
woman showing staff how to protect guest information

In today's digital world, it's becoming pervasive to see reports of cybercriminals breaking into the servers of some of the world's largest corporations to steal

Increase Guest Loyalty Through Social Media

March 5, 2015
people and loyalty

As the hospitality industry becomes more competitive, independent hotels need to offer new features and benefits to attract and retain guests.

Fighting Against the OTAs

February 20, 2015
a hotel

With only two major players left in the OTA space, Expedia and Priceline can make and play by their own rules. Find out what you can do to combat that.

Selling Time Between Reservations

February 13, 2015
roll of cash

Once the hotel’s marketing efforts are focused on driving direct bookings, it is time to get creative and take full control over their inventory.

Content Marketing Done Right, The Hotel Edition

February 9, 2015
backlit keyboard keys

Content marketing is, by far, one of the most impactful ways to convert an online visitor into a potential guest along the booking journey.

What About A Hybrid Front Desk?

February 6, 2015
woman checking in on Ipad

With more hotels adopting mobile and self-check-in kiosks, the front desk experience is rapidly changing. Check out the possible benefits of the hybrid front desk.

Create a ‘Book Now’ Call to Action on Facebook

February 5, 2015
facebook book now button

Facebook offers businesses a ‘Call-to-Action’ button that provides users with a seamless way of visiting your website. The button appears at the bottom right of the

Educating Guests Away from the OTAs

January 22, 2015
woman working on computer

If successful, this strategy could help reduce a property’s OTA contributions. But, in the ongoing fight against commissions, are ideas like this enough?

Tips to Increase Blog Traffic

January 15, 2015
chart showing increase

The E-Marketing Associates blog started in June 2010, and over the years, we have had some great stats. Find out what our secret has been and increase your blog

Using Feedback Loops to Improve Reviews

January 14, 2015
feedback loop

For a lot of travelers, after a guest checks in, they may not have an interaction with the hotel staff until they check out. This could potentially lead to the guest

How To Merge Multiple Facebook Pages

January 12, 2015
back and forth image

Does more than 1 Facebook page exist for your hotel? This may not have seemed like that big of a deal in the past. Still, now that more and more guests are starting

Creating an SEO Strategy for YouTube

November 11, 0215
recording videos for youtube

If you’re trying to get more traffic to your hotel website, posting videos on YouTube is a great way to do it. Read on to see how it is done!

Social Post Ideas for Hotels

December 29, 2014
social media post ideas

A common mistake many hoteliers make is using social media solely for self-promotion, which is an easy way to drive away fans.

Benefits of Flexible Cancellation

December 24, 2014
cancel button

When plans change or the unforeseen happens, there are few options available for the guest. Here is how smart hoteliers can use this to their advantage.

Strategies to Attract International Travelers

December 19, 2014
international traveler on smartphone

One of the growing hospitality trends this year is the steady increase in international travel all around the world. Whether or not your hotel’s business mix include

The Art of Overbooking

December 17, 2014
sorry no vacancy sign

Even with enough reservations to fill a hotel, there are always last-minute cancellations or no-shows. Because of this, it’s common practice for hotels to oversell

Encouraging Guest Phone Reservations

December 10, 2014
orange corded telephone

Hoteliers operating smaller properties often don’t have the support they need to spend time developing a proper promotional strategy. Because of this, many hotels

Decorating Your Hotel Marketing for the Holidays

December 5, 2014
hotel christmas present

‘Tis the season for holiday travel during one of the busiest times of the year for the hospitality industry. It’s the best time for hoteliers to get into the holiday

Interacting with Guests on Social Media Channels

November 28, 2014
social media icons on smartphone

Is your hotel engaging users on all social media sites where you are actively posting? While it’s great to have an active presence by posting often

The Top Four Hotel Marketing Mistakes to Avoid

November 14, 2014
hotel marketing mistakes

Many marketing mistakes have been made by even the largest and most successful hotels, making it beneficial for hoteliers to be aware of these common

How Hotels Take Advantage of Twitter Lists (Part 2)

November 5, 2014
twitter logo

This tool can be especially useful when you are looking for relevant content to share with your audience or looking for some quality tweets to retweet.

What Hoteliers Should Know About Bleisure Travelers

October 30, 2014
bleisure travelers on a tour

Over the past few years, the hospitality industry’s segment of business and leisure travelers have begun to merge into a single entity, now known as

How Hotels Can Take Advantage of Twitter Lists (Pt. 1)

October 20, 2014
twitter icon

When using Twitter for your hotel, a good rule of thumb is to share other users’ content along with your content. Searching through your news feed to find relevant

Leverage Yelp to Maximize Bookings

October 16, 2014
direct booking

How can you start reaping the benefits of Yelp for your business? Here are five helpful tips hotels can use in their local marketing strategy to leverage

Looking to Enhance Your Website?

October 10, 2014
recording with a Video Camera

This shift in trip planning is a unique opportunity for hotels to attract more direct bookings. So what kind of videos should you be hosting on your hotel's webpage?

Differences Between Business and Leisure Travelers

October 6, 2014
business vs leisure travel holding briefcase

To have a successful business, it is crucial to understand the needs and wants of your customers. Find out what they are looking for in this article.

How Fast Is Your WiFi? Guests Need To Know!

October 2, 2014
Wifi speedometer

WiFi availability is consistently rated as a top factor in the decisions making process when booking a hotel. Most guests expect it to be free, but some are still

Creating an Immersive Guest Experience

September 24, 2014
people enjoying their trip

Some travelers are looking for a more immersive experience from their hotel as soon as they book a reservation. But what does a more immersive experience look like?

Encourage Guest Reviews Boost Hotel’s Credibility

September 22, 2014
group brainstorming how to get more reviews

In the travel world, online reviews and rates are known to have a significant impact on a traveler’s decision to book a particular hotel.

The Top Seven Hotel Blunders on Travel Reviews

September 19, 2014
happy and sad faces for reviews

Even though travel review websites are gaining popularity and significance among travelers, many hoteliers still do not leverage travel reviews

Revenue Management for Busy Hoteliers

September 18, 2014
hand showing time is money

Revenue Management is a full-time job regardless of the property size, but its complexities can be overwhelming for someone wearing as many hats as the GM.

A Sharing Economy Strategy for Hotels

September 11, 2014
two people shaking hands

It seems like every day there is a new upstart making waves with a new sharing economy system. This controversial system has companies like Uber and Airbnb

Marketing to Millennials: The Hotel Edition

September 9, 2014
millennials on their cell phones

There has been plenty of talk about this group in the hospitality industry since their purchasing power is increasing. Are you ready to market to this segment?

Overlooked Features of A Soft Remodel

September 3, 2014
Hotel room

Keeping things clean daily is a great way to prolong the life of a property, but eventually, the property will require a facelift.

Convergence of Big Data & Personalization

August 27, 2014
big data and personalization

Here are several examples that you can use to provide a personalized experience that guests will appreciate by using Big Data analytics.

Understanding Complexity of the Booking Journey

August 20, 2014
picture of a winding word

Hoteliers must learn to deliver content that will reflect consumer behavior, appeal to the traveler’s needs, and align with today’s technology.

Convenience is Key w/ NFC

August 6, 2014
hotel Mobile Keys Door Phone

The cost to install and educate guests about these locks is disproportionate from their current benefits. Incorporating it into your property will be easier.

Creative Marketing During High Demand Periods

July 30, 2014
woman screaming into megaphone

Hotels let their location do their marketing for them, but what can the hotels farther away do to build value around the event to help entice guests to book first?

Hotel Personalization That Gets Greater Conversions

July 27, 2014
happy customer on her phone

To provide for today’s demanding travelers, hoteliers ought to ask themselves, “What value can I provide to guests that would entice them to stay at my

SMS in Hospitality: A New & Improved Age of Customer Service

July 24, 2014
woman using sms

Hoteliers can agree that many, if not all travelers, bring their smartphones along during their travels. It is clear to see that the majority of travelers are highly

What Makes Guests The Most Influential Marketers

July 23, 2014
influencers talking together

With more and more guests sharing their experiences on review sites, social media, and travel blogs, hotels are recognizing the user-generated content as marketing

Guest Diversity Good or Bad

July 16, 2014
guest diversity in hotels

Diversification can keep your investments protected during financial hardships. If one market takes a turn for the worst, you don't have all your money tied

Exchange Value for Direct Repeat Bookings

July 10, 2014
guest loyalty check in at the front desk

It is known that it is less costly for hoteliers to retain a guest than it is to attract a new one. Gaining new guests can cost approximately 5 to 8 times

Integrate Software to Increase Productivity

July 9, 2014
system software update

Staying tech current doesn’t stop at guest amenities. There are considerable opportunities to keep your office systems up to date, as well.

Building Value For Guests Through Package Deals

July 2, 2014
hotel Packages

With a little creativity any property can leverage their surrounding area and offer something unique that sets them apart from their competition.

Hidden Opportunities in Online Forums

June 19, 2014
Blog comments

Time spent in these forums can uncover a lot of opportunities for hoteliers to educate themselves and actively participate and influence the buying process.

Using Call Tracking to Drive Mobile Bookings

June 16, 2014
person making a reservation

It’s easy to become accustomed to answering phone calls from the front desk, but is there a way for hoteliers to capitalize on the monotony of the voice channel to b

How Your Booking Engine Can Impact Conversions

June 13, 2014
travel shopper

Let’s face it—converting a looker into a booker goes beyond having a beautiful website, it’s about properly merchandising your guest-rooms throughout the entire

Top Amenities Family Travelers Want

June 10, 2014
hotel amenities

Does your hotel host a lot of families? If so, you will want to be sure that your hotel is offering key amenities that these travelers desire.

Pricing Strategies That Are Worth Testing

June 6, 2014
person with their credit card out

It’s no secret that price is one of the most prominent factors guests consider when shopping for a room. Trying to set those prices to remain attractive and still

Improving ROI on Mobile Bookings

June 5, 2014
woman using mobile device

Hotels must find creative ways to reach and engage guests through their mobile devices to not only stay top of mind but to create more opportunities for

Increase Occupancy in Low Periods

May 16, 2014
hotel occupancy check in

Before deciding on what you will offer at your hotel during need periods, you will need to identify the following market areas to get the best ROI.

Combat Review Blackmail

May 14, 2014
woman holding hands to head because of bad review

Online reviews are a crucial part of a hotel’s appearance online. When a hotel is first building their review base, each entry can carry a lot of weight in how

Hoteliers’ Blueprint for Decisions and Results

May 9, 2014
big data all seeing eye

The term ‘Big Data’ has been a trendy buzzword used among marketers and other professionals for the past few years. So what exactly does the

Secure Your Guest Information

May 7, 2014
blue lock

What happens when a guest's identity gets stolen, and the leak can be traced back to your hotel? Those reviews are going to have a much more damaging effect.

Organically Grow Your Facebook Likes

May 6, 2014
Facebook Likes

If there is no one there to listen, how can Facebook be effective? Read on to learn how to grow your followers, and increase your likes organically.

Benefits of Empowering Your Staff

May 1, 2014
woman taking credit card for payment at hotel

Entry-level positions have a lot of things in common, regardless of the industry. Depending on the mentality of the employee, they are either jobs or careers.

Provide Better Customer Service

April 28, 2014
teamwork makes the dreamwork

Here are a few easy ways that hotels can provide better social customer service immediately. Implement these and see guest satisfaction skyrocket.

Improve Hotel Website Conversions

April 24, 2014
woman looking happily at her reservation

Getting direct bookings through your hotel's website is a constant battle, one in which often leads to defeat rather than success.

Marketing Channel Worth Investing In

April 20, 2014
people discussing assisted versus direct marketing

If you are not aware of the potential revenue each digital marketing channel can generate you could be in the dark. See what channel you should invest in today.

Get the Most Out of TripAdvisor

April 14, 2014
tripadvisor logo

Once up and running, TripAdvisor can help manage and promote the growth of a properties profile in several ways. See how to get the most out of your Tripadvisor

Market Segmentation: Pros & Cons for Your Hotel

April 10, 2014
market segmentation

Market segmentation is a marketing strategy used by businesses that mostly results in the targeting of a specific group of customers.

How To Attract Customers To Your Hotel

April 3, 2014
lit up hotel sign

There are some simple & cost-effective ways to get business. Use these 5 helpful tips when navigating the complexities of hospitality marketing.

TripAdvisor’s ‘Review Express’ to Maximize Reviews

April 1, 2014
a happy woman on her computer

TripAdvisor launched a product aimed at increasing your property reviews and exposure on TripAdvisor. Check it out in this blog post.

Twitter’s Feature to Showcase Hotel

March 27, 2014
Twitter circle

Is your hotel on Twitter yet? Twitter is an excellent way for hotels to engage with guests and to build their Social Search Optimization (SSO).

What Really Persuades Hotel Guests to Book Direct?

February 27, 2014
family traveling

This study reveals the top incentives or perks that hotels can offer to their guests to encourage more direct bookings. Find out more here.

How Can Flip.to Benefit Your Hotel

February 6, 2014
Flip.to

Flip.to is a platform that helps hotels gain exposure and create buzz through their current guests. It uses technology that ties to the booking process on a hotel’s

Professional & User-Generated Photos

January 20, 2014
professional photographer for hotel photos

Hotels should invest in better photography, and do so quickly to stay ahead of their competitors! Taking advantage of new image centric mediums is essential.

Writing a Response to a Negative Review

January 15, 2014
Writing a Response

If customers notice that your hotel cares enough to address any issues guests have had, it will give them confidence in choosing your hotel.

3 Boutique Hotel Marketing Tips

January 7, 2014
boutique hotel room

Large hotels rely on loyalty programs and name recognition. While this is not an impossible feat for small hotels, the landscape does look different.

Social Selling Via Linkedin

January 3, 2014
Social Selling

Are you using LinkedIn, the world’s largest professional network site, as a sales tool for your hotel? If not, you are missing out on tons of opportunity.

Hoteliers Versus OTAs

December 25, 2013
people fighting against the OTA's

As a hotel professional, how do you feel about online travel agencies (OTAs)? Are you tired of the unfair pricing structure? See how to fight back!

4 Reasons SEO Campaigns

December 23, 2013
woman optimizing her site

Businesses launch SEO campaigns all the time, and these campaigns often fail for a few reasons. See if your website has committed any of these issues.

3 Ways to Recapture Share from OTAs

December 19, 2013
graph with stacks of coins

If you are tired of the big guy pushing you around, here are three ways hotels can recapture share from the OTAs. Get those direct bookings back!

Hootsuite to Monitor Online Reviews

December 17, 2013
reputology on hootsuite

Many hoteliers are already using HootSuite to manage various social media accounts, so adding online reviews to the mix is both convenient and helpful.

New Perspective on OTAs & Metasearch

December 12, 2013
woman checking rate on phone

Today, travelers are much savvier when it comes to finding the best airline & hotel deals. As the online world has evolved, so has the modern-day traveler.

The Modern Day Traveler

November 27, 2013
computer, maps, coffee

To effectively implement a hotel marketing strategy that works, hoteliers must understand today’s traveler by getting to know your guests.

Give Hotel Guests What They Want

November 21, 2013
two people hugging their laptops

Here are some effective ways in which to entice an online visitor to book with your hotel. Make that first impression count, and start generating more bookings.

Lookers Into Bookers with New Photos

November 18, 2013
hotel photography

Typically, hoteliers do not neglect to update or renovate their properties, and in turn, they should not overlook their digital properties either!

6 Recommendations from Google

November 15, 2013
hotel reviews

Before you begin responding to reviews, you should review Google’s 6 recommendations. There is a wealth of information here regarding reviews.

Using Twitter to Delight Your Guests

November 8, 2013
woman happily using twitter

Companies within the hospitality industry should be quick to take advantage of this service, as it is low-cost but could have a significant impact.

The Hotel Experience Begins Online

November 1, 2013
hotel website on mobile, tablet, desktop

What many hoteliers do not realize, is that the hotel experience begins before the guest steps foot on the property. It starts during the research process.

Earned Media for Hotels

October 30, 2013
hotel sign

Gaining earned media can mean putting in some time, but it will pay off when your hotel appears high organically. See what it's all about here.

Bypass the Travel Booking Sites

October 21, 2013
woman fighting the ota's

It's worthwhile to explore other online options that allow your hospitality business to get straight through to the customer.

4 Simple Blog Ideas for Hotels

October 18, 2013
blog on a gold brick

Every hotel wants their site to rank high on Google search. Ranking higher on search engines includes regularly providing fresh content on your site.

Leave an Impression on Guests

October 14, 2013
hotel brands

Brand hotels tend to drive more traffic... but not necessarily more conversions. See what you can do to deliver a better impressions to your guests.

Guide to Improving Online Reviews

October 9, 2013
company standing together

Once you have addressed the concerns, it’s time for you to fix the problem – that’s where the real cleaning begins. See what you can do to improve your reviews.

LinkedIn Groups for Hotel Owners

October 7, 2013
independent hotel linkedin profile

Whether you are a marketer or an independent hotel owner, it is crucial to have useful, reliable contacts within your industry.

Customer Service Options

September 23, 2013
customer service reps

Today’s consumers expect a great shopping experience, and they’re willing to keep searching until they find it. See what customer service options are available.

Save Your Hotel’s Reputation

September 18, 2013
different sentiments

Whether you love them or hate them, online reviews do get read. Getting a good one is great, but getting a bad review could lead to disaster.

Refine Your Hotel’s FB Strategy

September 16, 2013
facebook insights

As hotels begin realizing the importance of online marketing, they are also starting to see how social media fits into the big picture.

Marketing Your Boutique Hotel

September 3, 2013
Service bell on front desk at hotel

By following these simple marketing strategies, you’ll be able to increase reach and sales, promote your business, and generate press.

Evolution of Google & Hotel Search

August 25, 2013
search engine results page heat map

Let’s review these major changes & discuss how hotels can utilize these features to maximize visibility, increase traffic & boost conversions.

Gift Idea for Hospitality Colleagues

August 23, 2013
Hospitality gift ideas

Showing your appreciation to a colleague for a job well done is a crucial part of a good business relationship. See what gift you can get your colleagues.

Creating Engaging Content for Hotel Websites

August 21, 2013
writing hotel content

All hotel copy should be written with guests in mind to enhance experience. Here are 3 easy suggestions to follow when it comes to writing content for hotels.

Incorporate Local Attractions

August 19, 2013
woman tapping on computer screen

The following suggestions are for refining your social media marketing strategy using attractions. We do this in the hopes that these ideas stir up other ideas.

Increase Direct Bookings On Site

August 13, 2013
home page of a hotel website

In today's hospitality industry, hoteliers are struggling to get direct bookings with online travel agencies (OTAs) taking such a large chunk of their business.

Hotels vs. OTAs: Who Wins on Price?

August 9, 2013
woman thinking

Many customers believe that OTAs have lower prices. While this might not always be the case, it is definitely what the OTAs want customers to believe.

Web Usability Mistakes To Avoid

August 1, 2013
a woman taking notes at her computer

Usability is an essential element of web design. A site with good usability is simply one which is easy to use. See what mistakes you should avoid.

Design, Reviews & Snail Mail

July 27, 2013
front desk at a hotel

Hoteliers didn’t predict that OTA sites would become so popular that customers stopped reserving rooms in other ways. Check out these methods.

Go Mobile: Create a Business App

July 15, 2013
someone using an app on a phone

Your hospitality business should go beyond only making a mobile version of your hotel’s website for mobile marketing, and consider mobile app creation.

Take Control of A TripAdvisor Page

July 11, 2013
TripAdvisor logo

Hotel owners should not see TripAdvisor as merely a place for customers to leave reviews but instead, take advantage of TripAdvisor business accounts.

Organically Grow Your Hotel FB Page

June 25, 2013
facebook notifications

Hoteliers know they should implement Facebook into their marketing efforts. Knowing is half the battle, taking action is the task at hand here.

Guidelines for Marketing Your WebDesign Business

June 3, 2013
website marketing image for web design company

The following are some guidelines which will help you market your web design business online, thus increasing your chances of success.

Building Professional Profiles On LinkedIn

May 29, 2013
LinkedIn

In todays digital-first world, it is important that you put your best foot forward. Optimizing your LinkedIn profile is a great place to start.

Best Gorilla Commercials

May 23, 2013
gorilla

Guerilla Marketing: an unconventional advertising tactic used by businesses. It employs unusual and in-your-face methods to capture an audience’s attention.

Maximizing Hotel Revenue

May 17, 2013
many different screens

After reading three articles on the advancement of multiple device interaction in the hospitality industry, it became clear that hoteliers need to assist guests

Improving Reviews & Boosting ROI

April 16, 2013
woman screaming into a megaphone

Carla Caccavale, a brand strategist at TrustYou, a company that provides solutions for businesses to analyze reviews, tweets, and posts across the social web

Tips for Writing Product Descriptions in Ecommerce

March 27, 2013
woman writing ecommerce descriptions

Here are some tips which will help you create compelling product descriptions for your site. Find out how to increase your sales.

Pinterest for Business: Using Pinterest to Drive Brand Awareness

March 5, 2013
man using pinterest for business

There is an ever-increasing number of sites and products to manage your online standing, and their applications are almost endless. Check out how you can use

Marketing with Reddit

March 1, 2013
person liking things on their phone

What if your content marketing strategy relies more on words rather than images? No worries, there is a social network for sharing unique stories, blogs,

B2B Demand Generation Benchmarks

February 27, 2013
b2b demand generation

Business-to-business marketers will focus on in-house email marketing, social media, and especially referral/advocate marketing strategies in 2018.

Hotel Promos & Social Media - Part 2

February 20, 2013
social media promotions

Once you've created your property’s promotion, you'll need to spend time marketing the offer using social media. Don't know how? Check out this post.

Creative Hotel Promotions (Part 1)

February 13, 2013
two women celebrating successful social media campaign

Coupling creative promotions with specific social media strategies will work twofold to draw guests into both your actual property as well as your social media

How to Respond to Social Media Backlash

February 8, 2013
woman gasping at computer

Here are some tips on how to respond if you start seeing negative comments from customers on your Facebook Timeline or Twitter feed.

Social Media Strategies for A Noobie

February 5, 2013
social media icons on a tree

Twitter found its way into the fashion world in 2013, with the debut of its Twitter dress. It was seen on UK “X Factor” judge, Nicole Scherzinger.

HotelSwaps: Boost Employee Retention in the Hospitality Industry

February 1, 2013
retention in hospitality industry

Do you work in the hospitality industry? If so, whether you are a manager or simply part of the staff, you may be interested in learning about HotelSwaps

Exploring Mobile Travel Guide, Everplaces

January 30, 2013
everplaces interface

There is a travel guide that utilizes the power of mobile and combines it with the popularity of bookmarking pictures: Everplaces.

Wikivoyage: A Dynamic Travel Guide

January 16, 2013
woman using laptop to look for travel

Wikivoyage aims to be primarily a Wikipedia for travel. Wikipedia is many Internet users’ go-to for quick information on almost anything. Wikivoyage

Crafting a Killer Tweet

December 13, 2012
someone tweeting

The following are a few key ingredients to crafting successful tweets, so that no matter if you tweet multiple times a day or simply once or twice a week

Is Your Social Media Too Intrusive?

December 5, 2012
social media icons

A recent eMarketer article showed some very revealing data about social media marketing that should impact the way marketers are using social networks.

Instagram Tips To Use In The Retail Industry

December 3, 2012
woman using Instagram

The following are 7 actionable tips that you can use to step up your Instagram game. If you are having trouble coming up with ideas on what to post.

Writing From Experience Matters For Hotels

November 9, 2012
person typing on laptop

I think it is essential for content producers or copywriters like me to get a complete and accurate picture in our heads of a property. I can explain why in one word

Sell You Hotel On FB Timeline

October 23, 2012
a hotel on facebook

With many hotels behind the curve on adopting social media into their marketing strategies, many properties are doing a formidable job.

Social Media Listening Tools

October 19, 2012
social media listening

Hoteliers should be aware of all these conversations happening regarding their properties for instant, easy feedback. By simply listening

My Social Media Week: Insight Into Location & Geosocial Marketing

September 27, 2012
social media tree

I’d like to share with you my key takeaways on this panel that will hopefully stir up some of your own creative juices when it comes to location-based marketing.

Pinterest Board Ideas For Hotels

September 21, 2012
woman coming up with ideas for Pinterest

Once you join the site and choose a username that reflects your hotel, the next thing you should do is brainstorm ideas for boards.

Why Hotels Need To Respond to Online Reviews

September 14, 2012
customer service

In today’s digital world, hotels must step up to the plate and take the time to respond to feedback their guests are leaving. And here’s why.

Encourage Hotel Employees to Share Experiences

September 12, 2012
local experiences

I recently came across a guest article on Tnooz that sparked my interest and got me thinking again about the importance of blogging for a hotel.

Importance of TripAdvisor’s New Full Review Form

September 5, 2012
tripadvisor logo

TripAdvisor alleviated its review process more than ever last week when the popular travel website released its newest widget for hotels.

3 Must-Have Search Marketing Fundamentals

August 17, 2012
woman searching on computer

As online marketing continues to become a dominant selling tool, businesses must utilize all areas of marketing opportunities to stay ahead of the competition.

5 Key Components to a Hotel’s Mobile Website

August 10, 2012
e-marker mobile site stats

Since mobile is undoubtedly here to stay, hoteliers are investing more than ever before into their mobile sites. What are they doing?

How Small Businesses Can Get Started With Social Media

July 27, 2012
posting on social media

If your small business isn’t on social media yet, you are truly missing out on an excellent opportunity to generate exposure and build a community

How To Get Your Guests To Join You On Facebook

July 10, 2012
person interacting with facebook

For your typical hotel, creating and maintaining a social media presence is hard enough, but growing your network can be.....

Social Competitions to Engage Guests

June 29, 2012
social media contest participants

We’ve written many times about how social can help hotels engage their communities through Facebook or Twitter. See what we mean here.

Timing Your Tweets & Other Twitter Refreshers

June 27, 2012
twitter logo watch hands

The study looked at engagement levels between the Twitter accounts and their respective followers, focusing specifically on engagement levels.

Google’s Semantic Search Refocuses on Information

May 18, 2012
google semantic search

This update will eliminate the situation mentioned above by working with you to find the information you need with fewer clicks.

Hotels & Social Media: Agency or DIY?

May 9, 2012
do it yourself tools

Hiring an agency or marketing team to flourish your social media presence is a viable option, along with doing it yourself, but neither is without its pros and cons.

Social Networking Online Protection Act

May 2, 2012
a lock and chains

Earlier this year, the story began circulating that some employers were asking new job candidates to hand over their Facebook logins and passwords.

Proofread, Then Proofread Again

April 25, 2012
never make typos, with typo

I was recently reading an article on Website Magazine that touched upon a topic about which I have some pretty strong feelings.

Information Overload: How To Keep Your Blog Unique & Relevant

April 18, 2012
keeping blog unique

You can find hundreds of articles on reputable sites and blogs all reporting pretty much the same story. And therein lies the problem.

Measuring Success in your SEO Efforts

April 12, 2012
woman analyzing seo efforts

Every successful business starts with establishing an objective and setting a goal. There are several goals that small and corporate companies hope to achieve

Importance of Guest Blogging for Your Hotel

April 11, 2012
guest blogging

Once you have established a blog for your hotel, there is another step that you must take, to take it to the next level. Traffic is at stake here!

Why Project Glass Scares Me

April 6, 2012
google

I’m sure you’ve seen the Project Glass video by now. I put it off for a while, but eventually, I had to see what everyone on my Facebook feed was talking about.

Don’t Fall Victim to Over-Optimization

April 4, 2012
over optimization

According to a new announcement made by Google’s SEO guru, Matt Cutts, there will be a regulation on sites that are considered ‘over-optimized.’

Now Companies Want Access to Your Social Networks

March 21, 2012
a person searching for someone else's information

HR coordinators and interviewers are not only looking for mentions of your name on the web in general, but they are also specifically seeking you out on social media

Rise of Ambient Social Networking

March 16, 2012
social networking actions

There’s a new trend in social networking called ambient social networking. The possibilities for this are endless. Sharing without all the extra work!

Hotels: Optimizing Your Twitter Network

March 14, 2012
twitter bird

Building a strong and steady Twitter following for your property helps get the word out about your hotel, improves your SEO, and enhances your credibility.

Put a Face Behind Your Company

March 7, 2012
about us page for a website

With so many agencies, & online businesses emerging, it's difficult for your company to stand out. Try using these tactics to help humanize your company.

Facebook Fatigue

February 29, 2012
facebook

At the end of last month, I did the unthinkable. I deactivated my personal Facebook account. One reason for this, was mild laziness.

Learn from Beverly Hilton’s Twitter Faux Pas

February 15, 2012
surprised woman

Many people turned to the hotel’s Twitter account, hoping for photos, updates, etc. of the chaos surrounding Whitney Houston’s passing. What did they find instead?

Success with Social Media Contests

January 25, 2012
social media contests

Hotels are realizing that they can make their guest interactions fun and mix things up with unique contests. The following are a few creative hotel contests.

The Top 4 Overlooked Aspects of Hotel Websites

January 11, 2012
Important aspects of a hotel website

I thought it would be fun to put together a list of five areas where hotel websites commonly fail to inspire bookings. Find out what we included.

How Hotels Can Embrace the Tablet Trend Today

January 11, 2012
woman using a tablet

Utilizing an iPad or other tablet devices in everyday practices at a hotel can be a rewarding, impressive, and fun way to interact with guests.

Freshen Up Your Hotel’s Tweets

November 30, 2011
woman tweeting

Read on for a list of new Twitter tips, content ideas, and do’s & don’ts that will help your hotel utilize Twitter to its fullest extent.

Was He Truly that Brilliant or Just Overrated

October 26, 2011
monkey thinking

People put him in the same class as Walt Disney & I have to agree. He has made the same type of impact and changed our lives in a very dramatic way.

Video Marketing Tips: Look Beyond the Creative

October 17, 2011
Video Marketing

Listen to the advice of today’s most successful advertisers, who believe that creating share-worthy content takes more than just smart creative.

Digital Concierge Services Are Going Mainstream

July 6, 2011
keys at the front desk reception

A digital concierge service can be used in conjunction with physical staff and can help improve customer satisfaction and can lighten your daily workload.

Go SMS Pro for Android

April 13, 2011
person text messaging

SMS apps have their strengths and weaknesses but having used all of them, I must say that Go SMS Pro has become my go-to text messaging application.

Hospitality Acrostic Poem

September 20, 2010
front desk at a hotel

This is an acrostic poem about the hospitality industry and how the Internet is revolutionizing the way guests share reviews and experiences.

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