Over the years organic reach on social media has declined drastically, in large part to the changing algorithms. Due to these new changes in social media, marketers also have to adjust. Read on to learn about a rising strategy that might be right for you.
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A few years ago the golden standard was that marketers should post 80% of useful content about their industry and only about 20% of self promoting material but those days are long over. There is a shift in how material is being consumed.
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Don't miss out on these tips to better your business.
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As a hotel looking for more business, you need to able to adapt to your demographic. The demographic that is coming of age are Millennials.
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There is one big issue that keeps arising in social media, robots. Although, Twitter, Instagram and Facebook all have tried to get this problem under control it’s an ongoing issue that continues to this day and it might be affecting you.
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The E-Marketing Associates blog started in June 2010, and over the years, we have had some great stats. Find out what our secret has been and increase your blog traffic.
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As hoteliers, we can agree that every year the end goal will be the same. Increase direct bookings and drive top-line revenue. But, every year is different. We have to establish new strategies.
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Take a look at this step-by-step guide on creating simple videos using the free version of Adobe Spark.
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SEO marketing can do great things for your business. Here’s what you can do to receive more traffic to your website.
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Keep a lookout for these key components of a website most don't even think about.
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Social media is still going strong for businesses and you’ll want to continue that streak into the new year. Here are some social media best practices to keep in mind for 2019.
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If you want to get ahead of your competition, check out this list of features your hotel website should have.
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When choosing a hotel advertisement slogan, you want to create a phrase that will help you stand out from competitors.
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It's important for hotels to have key qualities in their business.
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Is your hotel branding strategy hurting or growing your business? Discover the 4 essential branding pillars that your hotel needs to book more guests.
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Social media is a strong tool in today's digital world and marketers are always looking to improve their feed and accounts with content that speaks to their audience in a new and fresh way. Keeping your followers engaged takes a lot of work but here are five tools to help make that a little bit easier.
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Here are the 20 top trends in 2018 for hotel marketing to boost customer engagement and loyalty, and drive greater awareness for your brand amongst consumers.
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Here's how you can get your Facebook Ad approved with the photo containing text.
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When it comes to the holidays, it seems like the day they’re here they swing into full force. But is there anything that marketers can take advantage of during the holiday rush? There is and there are several ways that you can use the holidays to help boost your social media marketing strategy.
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Content Marketing is defined as a subset of marketing tactics that involve the large production of digital materials for distribution. These materials includes images, videos, blogs, posts, emails and any other digital content regularly distributed to audiences as part of a marketing plan.
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There is no escaping them, the holidays are here. So whether you love ‘em or hate ‘em you’ll have to deal with them. This year, make sure your social media profiles are also keeping up with the holidays. With our virtual world taking up a lot of our attention, you should not ignore the holidays, rather embrace them.
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If you haven’t already heard, Instagram recently launched a new application called IGTV. This has changed the way users can market and advertise their brand.
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When it comes to branding, visuals are very important. They represent your company on every level. From the color of the logo, to the stationary you use, it’s all carefully curated to invoke trust.
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Creating an effective hotel marketing plan is no easy feat. If you're in need of some inspiration, this one-size-fits-all approach will help you get started.
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When a review is left by your guest after their stay, it all comes down to how you handle the guest experience.
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The power of the web including that of social media is accompanied with a great responsibility. But what can you do if there is online content that is not inline with your brand?
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Everyone knows sales are important. There are multiple methods businesses use to support their sales team from specialized trainings to lead generation and so on. Although this is the case, seldom does anyone note social media as a powerful tool in the sales process.
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What sets you apart from your competitor? You need to put a face behind your hotel. Show that you and your team are personable!
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Building a hotel branding strategy is daunting, yet critical. Fortunately, you can have your strategy laid out in no time with these best practices.
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Before you can take advantage of the branding benefits of Yelp, you need to make sure that all your ducks are in order. If that is taken care of then you can start using these tactics for branding.
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By now, we should all be experts in blogging right? Wrong. Many authors have it all wrong. Nevertheless, this guide will help you along the right tracks so that you can keep up with the latest best practices when it comes to blogging and it will help you avoid rookie mistakes.
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Today's highly targeted generation appreciates genuine content, fun culture, information relevant to them, and an emotional connection with a brand.
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Is blogging still an effective way for hotels to reach out to guests? Absolutely. The best way to tell a good story is with new, fresh content, and blogging is one of the best ways to generate interesting content.
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Take these steps to request an Instagram Verification Badge! Business can now also request to become verified.
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The world of social media is constantly changing and with new updates every so often come new features and terms to know. Take a look at this beginner's guide of terms to know that are indispensable terms for anyone new to working with any form of social media.
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If guest services is your weakest link, you might want to go back to the drawing board when it comes to your hotel's priorities.
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There are several hotel strategies to attract customers but have you ever thought about a blog as one?
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Wake up Hoteliers! Remember to update your SEO techniques. If you are not on the ball, you might miss it.
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Whatever business you are in, it pays to keep up to date on the latest marketing news. In this weeks issue, we focus on hotel distribution on TripAdvisor, Restaurants marketing in the summer months, and helping you figure out how to rock content marketing.
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Customer service is a crucial aspect of any business, but have you ever thought about how it can affect your online presence?
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With social media being a necessity in mainstream and pop culture, marketing yourself is in the palm of your hands.
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Repurposing content for your various social media channels can be extremely helpful! Doing this alone can help save you hours of time by tweaking content rather than spending more of your time creating something new from scratch.
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Don't want to see a user's posts but still want to follow them? Here's how
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IG TV is Instagram's newest feature and was announced on June 20th and is already making waves. Let’s take a look at what it is exactly and explore possible advantages of Instagram’s latest brainchild.
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If you’re running a hotel or work in one, there’s no doubt that you’ve received a ton of emails and calls from “influencers” asking for a free stay. Here's how to distinguish beneficial influencers from fake influencers.
CONTINUE BLOGDon't miss out on these tips to better your business.
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Many of the big brands are represented in the movies, but there are also notable independent hotels as well. Read on to see which hotels have made their way to the big screen.
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Want answers to some of the most burning questions asked about how instagram works? Read up on some of the most common inqueries regarding one of the top social media platforms.
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Learn the basics of creating a Facebook ad in 2018.
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