Blog

5 Instagram Features for Hotel Marketing

August 14, 2017

Let’s explore the five top Instagram features that will help boost your hotel’s marketing strategy!

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Using the 80/20 Rule for Social Media

August 4, 2017

One of the core principles of marketing is the 80/20 rule. which stated that 20% of your strategy is going to produce 80% of the results!

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What is a SKAG, & Why Is It The Best Thing for You

August 4, 2017

They days of targeting a broad match keyword like “hotels in LA” are over. Advertiing is now granular. What are you doing to pass up the competition?

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Optimizing Your Hotel Website For Voice Search

August 4, 2017

How can you optimize your hotel's website for voice search?

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Google Chat w/ your Customers Directly From Search

July 20, 2017

Google now allows businesses to chat directly with customers from search. Here's how it works and how to set it up.

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#Hashtag101

July 20, 2017

Let's talk about what the #hashtag can do for you on social media!

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Using WhatsApp to Engage With Your Guests

July 20, 2017

With WhatsApp, engage with your guests faster and better than ever before!

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Influencer Marketing for Hotels

July 10, 2017

Through the use of influencer marketing, you can raise awareness and engagement for your hotel. Find out how to choose the right influencer!

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Creating Google My Business Posts

July 10, 2017

Here's everything you need to know about Google My Business Posts and how to create them.

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7 Reasons Hotels Need Social Media

July 7, 2017

There are enormous benefits of using a social media for hotels, here are just seven!

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Are Your AdWords Hotel Ads Targeting the Right People?

July 1, 2017

Are your ads on adwords targeting the right people? If you can't find an answer to that question, then you are in luck, because I have the answer.

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Beginners Resources for SEO

June 19, 2017

SEO is the foundation of a successful online presence. You must make it easy for people to find you. I've compiled this list to get you started today.

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10 Tips for Creating Engaging Posts

June 15, 2017

Here are some tips for gaining your audience’s attention on the most popular social media platforms.

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Get More From Your Hotel SEO By Doing These Two Things

June 14, 2017

Having a proper SEO foundation can yield better results. 2 things could make a difference. Find out what they are & how to fix them in this article.

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Using Local SEO To Increase Visibility For Your Hotel

June 5, 2017

Make use of Local SEO to raise the visibility of your hotel online to consumers around you!

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Is your Hotel Live?

June 1, 2017

Several social media platforms, in particular Facebook, Instagram, and Twitter have rolled out a “live” feature. Learn to use it for your hotel!

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Books to Help Hoteliers Understand & Improve Their Marketing In The Next Quarter

June 1, 2017

These 8 books will help you market your hotel this year! If you read just 25 pages every day, you will be able to develop a better marketing strategy!

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Using GIF Animations for Business Pages

May 22, 2017

You’ve probably seen them all over the internet but do you know how you can use GIFs for social media on your business accounts?

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Spy On The Competition & Protect Your Brand With Google Alerts

May 19, 2017

Get the most out of the free tools that Google has to offer by using Google Alert for your hotel.

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One Size Does Not Fit All- Hotel Marketing Strategy

May 9, 2017

A marketing plan for a hotel should be just as unique as the property itself.

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Search Engine Optimization for Hotels : Is It Even Worth It?

May 8, 2017
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Snapchat AR Feature - World Lenses

May 8, 2017

If you’re an active Snapchat user, you may have noticed a new type of filter pop up onto your screen.

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10 Reasons Why Hoteliers Should Use Instagram

May 2, 2017

Here are the top 10 reasons why you shouldn’t go another day without curating an Instagram page for your hotel.

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Hospitality Digital Marketing - Always Remember Bofu, Mofu, & Tofu

April 24, 2017
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Facebook Recommendation Feature

April 20, 2017

This feature is simple to use and can be part of a social media strategy for hotels by reaping the benefits of user generated content.

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The Best Travel Hashtags for Hotels

April 9, 2017

Want to gain more organic reach for your hotel's social media posts? Here are the best travel hashtags to use.

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7 Free Hotel Marketing Tools To Make SEO Marketing Easier

April 6, 2017

What if I told you that there were hotel marketing tools out there, that could save you hours of marketing your hotel for the price of F-R-E-E, free!.

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Leveraging Facebook for Hotels

April 5, 2017

Here are some ways of optimizing your hotel’s Facebook page to use its features to your advantage as part of your hotel social media strategy.

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Go SMS Pro for Android (Review)

April 13, 2011

A good text messaging application can be hard to come by. Smartphone users appreciate a good text messaging application that...

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5 Tips to Freshen Up Your Hotel’s Tweets

November 30, 2011

It shouldn’t be news to you by now that Twitter is an essential tool for your hotel’s social media efforts....

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Digital Concierge Service Going Mainstream

July 6, 2011

We have mentioned several applications for the hotel and hospitality industry including some to help you find a last minute room and som...

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Steve Jobs: Was He Truly that Brilliant or Just Overrated

October 26, 2011

The death of Steve Jobs has affected people all over the world. Some people disliked him, many more people admired...

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Periodic Table of the Elements of Social Media

March 30, 2011

Are you ready to dig into the science behind social media? As demonstrated through the periodic table below, social media...

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A Hospitality Acrostic Poem

September 20, 2010

What better way to start off the week than with a reminder of our younger years? Below is an acrostic...

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Video Marketing Tips that Look Beyond the Creative

October 17, 2011

Earlier this month, America’s most creative minds ventured into Madison Avenue for the 8th annual Advertising Week, and with digital at the forefron..

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Attracting Hotel Customers through Social Media

March 24, 2017

From optimized websites to hotel blogs our end goal is the same: book empty rooms.

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Website Marketing : 3 Common Heuristics to Improve Performance

March 24, 2017

What comes to mind when you want to improve digital reach & bring in new customers? Would you be surpriced if I suggested heuristics?

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Building a Professional Profile On LinkedIn

May 29, 2013

LinkedIn is a social networking website where professionals can join together, have discussions and network. Since LinkedIn is...

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Guidelines for Marketing Your Web Design Business

June 3, 2013

The following is a guest blog post from Charles Mburugu, who writes about marketing your web design business online.

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Digital Marketing: Traditional or Modern?

June 10, 2013

The following blog post is written by our friend, Jessica, who writes about marketing in both a traditional and a...

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Project Resource Software Streamlines Marketing Efforts

July 19, 2013

The following is a guest blog post from our friend Frank, who writes about the importance of project management software.

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4 Tips to Organically Grow Your Hotel’s Facebook Page

June 25, 2013

Most hoteliers know they should be implementing Facebook and other social media channels into their marketing efforts. And while...

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How You Can Use Design, Reviews and Snail Mail to Generate More Direct Bookings

July 27, 2013

Design, Reviews & Snail Mail to Generate Bookings

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How Hotels Can Effectively Use Google+

July 2, 2013

It is no surprise that social media is an important marketing tool for hotels in today’s world....

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8 Social Media Updates Hotels Should Post

The following is a guest blog post written by our friend, Unmana, who offers content ideas for your hotel’s social...

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Independent Hotels: Take Control of Your TripAdvisor Page

July 11, 2013

Before going on a trip, it is common practice to check online reviews of hotels. Travelers want a...

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Go Mobile: Create an App for Your Hotel Business

July 15, 2013

The following guest blog post was written by our friend, Andrew, who offers his opinion on why hotels should implement...

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Mastering Local Search for Hotels: 2013 Edition

July 29, 2013

The following blog post was written by our friend, Jeremy, who discusses how hotels can take full advantage of local...

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Web Design – Usability Mistakes to Avoid

August 1, 2013

The following post was written by our friend, Charles, who writes about common flaws in web design and how to...

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How Hotels Can Use Google+ to Rely Less on OTAs

August 7, 2013

The struggle continues as many hotels look to reduce reliance on Online Travel Agencies and increase direct bookings. This may...

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