Blog

Ways Inaccurate Business Listings Hurt Hotels

May 24, 2019
red car in front of beautiful hotel

You could be missing out on potential clients because somewhere online your address and phone number are completely inaccurate.

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Avoiding Too Much Text in Facebook Ads

May 21, 2019
text in facebook ads

Did you know Facebook Ads require that you don't use too much text in photos and videos in order to be shown to the maximum number of people?

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How to Get Started With Hotel Marketing for Beginners

May 13, 2019
woman taking marketing notes

We have put together a getting started guide to hotel marketing for independent hotels hoping to increase traffic to their website and grow their businesses.

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Best Tips for Incredible Photos Pt. 2

May 7, 2019
The Best Tips for Incredible Photos Part 2

If you're looking to save money on professional photography, don't fear! We are here to flesh out some tips on how you can invest just a little elbow grease and make your photos impeccable. Check out this second part on how to get incredible photos.

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Top Mother's Day Hashtags for Instagram

May 1, 2019
Mother's Day Hashtags

The most popular mother's day hashtags on Instagram and beyond.

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How to Respond to a Negative Hotel Review

April 29, 2019
hotel front desk

Review sites and social media are tools that all travelers should use when looking for hotels to stay in. But what happens when you get a negative review?

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Hotel Marketing Trends for 2019

April 15, 2019
woman on her phone waiting for hotel room

Increase brand loyalty, improve guest experience, and get more direct bookings by implementing these hotel marketing trends in 2019.

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Best Tips for Incredible Photos Pt. 1

April 9, 2019
The Best Tips for Incredible Photos Part 1

Hiring a professional photographer is worth the money but can be expensive and might take time to set up a shoot. If you are on a time crunch or looking to save money with a DIY project check out these easy tips for improving your amateur photography skills

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How Social Media Can Improve Online Marketing

April 2, 2019
people on their social media apps

Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefits of a solid online marketing plan and help build brand awareness.

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8 Social Media Updates Your Hotel Should Post

April 1, 2019
social media posting of a wedding

Most hotels have a Facebook page, if not accounts on Twitter, Pinterest, YouTube, and other social media sites as well. But what do you post on your social media pages frequently enough to keep your followers engaged and get new followers?

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How To Make Sense of Hotel Search Engine Marketing

April 1, 2019
person doing research

Learn these crucial hotel search engine marketing strategies to drive more traffic and steadily increase your hotel bookings throughout the year.

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Saving Time on Scheduling Content with Hootsuite Bulk Composer

March 20, 2019
Saving Time on Scheduling Content with the Hootsuite Bulk Composer

The Hootsuite Bulk Composer is a great tool for anyone who runs multiple social media accounts. The major benefit of this uploading tool is the time it saves you. Here is your step by step guide for using the Hootsuite Bulk Composer.

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Marketing Your Hotel Now

March 19, 2019
people discussing marketing a hotel

Understanding the customer path to purchase is the most critical step to developing your hotel’s marketing strategy. Having knowledge of where your potential guests are going along the booking path and which resources they use to come to their final decision to book can be key to driving direct bookings.

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How to Engage your Audience: The Secrets Behind Connecting Brands and People

March 19, 2019
How to Engage your Audience: The Secrets Behind Connecting Brands and People

What is it that make one stop scrolling on a newsfeed and read a caption even one that is a hotel caption? Why are we inclined to like certain posts and not other? What exactly is it about some content that makes it perform better than other pieces? It’s the appeal and value they bring to our lives.

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3 Reasons You Should Use Explainer Videos

March 19, 2019
man writing formulas on whiteboard

Every single day, marketing strategies are adapting. Writing out your company's values and goals isn't enough. A lot of your potential clients, aren't going to read what you have to say. They would rather have you show them. Check out why you should use explainer videos to capture a newer audience.

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How ‘Users’ Will Take Your Business to the Next Level

March 18, 2019
woman doing user testing

Acquiring new business in today’s climate is only step 1. Once somebody purchases your product or service, they become users. It’s from there where, in the digital age, businesses set themselves apart.

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How to Create Viral Content

March 11, 2019
people talking about things that they like

Most people ask “how can my website generate more business?” or “What can I do to bring traffic to my website?” – the answer to both of these questions is viral content!

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7 Subjects to Spruce Up Your Hotel’s Blog

March 5, 2019
optimize a hotel blog

In the age of social media sites like Twitter and Facebook, is blogging still an effective way for hotels to reach out to guests?

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Paid Search for Hotels: Increase Bookings by Targeting Amenities

March 4, 2019
the marketing funnel

Breakfast included makes a big difference! From keywords to PPC campaigns, here’s how hotels can improve marketing ROI with paid search for hotels by amenities.

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Why You Must Take The Guesswork Out Of Hotel Web Design

February 18, 2019
person engaging in the hotel design process

A practical guide to hotel web design. Go forth confidently in the competitive world of digital marketing, turning your website visitors into hotel guests.

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Creating Videos for Social Media Using Adobe Spark

January 10, 2019
Creating Videos for Social Media using Adobe Spark

Take a look at this step-by-step guide on creating simple videos using the free version of Adobe Spark.

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How SEO Works Into Your Marketing Strategy

January 8, 2019
How SEO Works

SEO marketing can do great things for your business. Here’s what you can do to receive more traffic to your website.

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Overlooked Features in a Company Website

January 7, 2019
2 people working on a project with a laptop

Keep a lookout for these key components of a website most don't even think about.

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Creating Your Hotel Advertisement Slogan

December 24, 2018
hotel advertising

When choosing a hotel advertisement slogan, you want to create a phrase that will help you stand out from competitors.

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12 Social Media Best Practices for 2019

January 1, 2019
social media best practices 2019

Social media is still going strong for businesses and you’ll want to continue that streak into the new year. Here are some social media best practices to keep in mind for 2019.

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The 5 Important Features of Hotel Websites

December 24, 2018
middle aged hands using a smartphone

If you want to get ahead of your competition, check out this list of features your hotel website should have.

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Attributes Every Hotel Should Have

December 21, 2018
white sheets on a bed in a hotel room

It's important for hotels to have key qualities in their business. A pleasant stay begins with the online experience that they have with the hotel.

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5 Tools Everyone Should Use To Improve Their Social Media Presence

December 6, 2018
5 Tools Everyone Should Use To Improve Their Social Media Presence

Social media is a strong tool in today's digital world and marketers are always looking to improve their feed and accounts with content that speaks to their audience in a new and fresh way. Keeping your followers engaged takes a lot of work but here are five tools to help make that a little bit easier.

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Use This Hotel Branding Strategy to Build a Compelling Brand

December 10, 2018
Branding Strategies

Is your hotel branding strategy hurting or growing your business? Discover the 4 essential branding pillars that your hotel needs to book more guests.

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Incorporating the Holidays into your Marketing Plan

November 26, 2018
Incorporating the Holidays into your Marketing Plan

When it comes to the holidays, it seems like the day they’re here they swing into full force. But is there anything that marketers can take advantage of during the holiday rush? There is and there are several ways that you can use the holidays to help boost your social media marketing strategy.

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Exceptions to Facebook's 'No Text in Photo Ad' Rule

November 26, 2018
too much text in facebook ads

Here's how you can get your Facebook Ad approved with the photo containing text.

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20 Top Trends in Hotel Marketing

November 26, 2018
marketing trends

Here are the 20 top trends in recent years for hotel marketing to boost customer engagement and loyalty, and drive greater awareness for your brand amongst consumers.

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Content Marketing 101

November 20, 2018
Content Marketing 101

Content Marketing is defined as a subset of marketing tactics that involve the large production of digital materials for distribution. These materials includes images, videos, blogs, posts, emails and any other digital content regularly distributed to audiences as part of a marketing plan.

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10 Strategies to Jump Start your 2019 Hotel Marketing Plan

November 14, 2018
Hotel Marketing Strategies

If you manage a great hotel that guests love (no matter the size), the next step isn’t repeating everything you’re doing. It’s improving.

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How to Organically Promote Your Business on Social Media this Holiday Season

November 8, 2018
Promote your business on social media for the holidays!

Promote your business on social media for the holidays!

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7 Internet Marketing Strategies for Hotels to 2x your Website Visits

October 29, 2018
marketing strategy

It’s by no means easy, but when you align some critical internet marketing techniques together you can accomplish new records for your hotel’s website.

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Holiday Ideas for Social Media This Holiday Season

November 6, 2018
Holiday Ideas for Social Media This Holiday Season

There is no escaping them, the holidays are here. So whether you love ‘em or hate ‘em you’ll have to deal with them. This year, make sure your social media profiles are also keeping up with the holidays. With our virtual world taking up a lot of our attention, you should not ignore the holidays, rather embrace them.

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3 Ways Hotels Can Take Advantage of IGTV

October 29, 2018
man using phone in city district

If you haven’t already heard, Instagram recently launched a new application called IGTV. This has changed the way users can market and advertise their brand.

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How Photos Make Your Brand Credible

October 24, 2018
How Photos Make Your Brand Credible

When it comes to branding, visuals are very important. They represent your company on every level. From the color of the logo, to the stationary you use, it’s all carefully curated to invoke trust.

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A Hotel Marketing Plan (With Promotions!)

October 17, 2018
people discussing a marketing plan

Creating an effective hotel marketing plan is no easy feat. If you're in need of some inspiration, this one-size-fits-all approach will help you get started.

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3 Tips to Improve Review Results

October 15, 2018
man typing on laptop wearing a nice watch

When a review is left by your guest after their stay, it all comes down to how you handle the guest experience.

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The New Age of Brands Taking Responsibility Online

October 10, 2018
hotel social media strategy

The power of the web including that of social media is accompanied with a great responsibility. But what can you do if there is online content that is not inline with your brand?

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RIP Google+

October 10, 2018
Google+ is dead

Google has finally decided to say goodbye to Google+

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Why Social Media Matters in the Sales Process

October 1, 2018
ocial media strategy for hotels

Everyone knows sales are important. There are multiple methods businesses use to support their sales team from specialized trainings to lead generation and so on. Although this is the case, seldom does anyone note social media as a powerful tool in the sales process.

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3 Tips To Make Your Hotel More Personable

October 4, 2018
a man and woman working on a laptop for project

What sets you apart from your competitor? You need to put a face behind your hotel. Show that you and your team are personable!

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How To Build Your Hotel Branding Strategy

October 1, 2018
branding

Building a hotel branding strategy is daunting, yet critical. Fortunately, you can have your strategy laid out in no time with these best practices.

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Branding Through Yelp

September 17, 2018
how to build a brand

Before you can take advantage of the branding benefits of Yelp, you need to make sure that all your ducks are in order. If that is taken care of then you can start using these tactics for branding.

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How To Solve The Biggest Problems With Blogs

September 5, 2018
How To Solve The Biggest Problems With Blogs

By now, we should all be experts in blogging right? Wrong. Many authors have it all wrong. Nevertheless, this guide will help you along the right tracks so that you can keep up with the latest best practices when it comes to blogging and it will help you avoid rookie mistakes.

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Make Your Hotel's Instagram Stand Out With These Techniques

August 31, 2018
woman on her cell phone

Today's highly targeted generation appreciates genuine content, fun culture, information relevant to them, and an emotional connection with a brand.

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7 Topics to Upgrade Your Hotel's Blog

September 4, 2018
airplane flying over highrise bulding

Is blogging still an effective way for hotels to reach out to guests? Absolutely. The best way to tell a good story is with new, fresh content, and blogging is one of the best ways to generate interesting content.

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