Blog

TripBarometer Reports Areas of Opportunity Your Hotel Might Be Missing

June 13, 2017

TripAdvisor collects data from its users to create a powerful report called TripBarometer. This report lists what is truly...

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5 Ways Hotels Can Encourage User Generated Content on Social Media

June 1, 2017

User Generated Content (UGC) can be a powerful tool for hotels. User Generated Content includes any type of content a...

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Creating and Maintaining your Hotel’s Visual Brand

March 13, 2017

Maintaining your hotel marketing strategies consists of a various parts. One of..

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How to Set Reminders on Facebook

March 12, 2017

The best way to get the most out of your social media channels is to post regularly, which...

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Marketing Strategies for Hotels – Acquiring Backlinks

March 9, 2017

Today’s internet-driven business landscape is unique, exciting, and fast-paced, which means that it has considerable requirements for...

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Adding Multiple Photos and Videos to an Instagram Post

February 27, 2017

Instagram has been adding a number of new changes in the past year, which is likely due to their increasing..

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Are you SoLoMo? Your Competitors are!

February 27, 2017

So, why should hoteliers be SoLoMo (Social, Local, Mobile)? A successful marketing campaign in today’s high tech world requires...

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Creating Dynamic Blog Photos

February 24, 2017

Blogs are crucial in today’s online world. No matter the subject, new content allures audiences across the board....

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Voice Search Optimization Tips for Hotels

February 23, 2017

Today’s quick-evolving technological landscape offers countless tools, resources, and products designed to improve the ease of...

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What Google Switching to Mobile-First Index Means for Hotels

February 13, 2017

Google is switching to a mobile first index.

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Build Your Showcase on Pinterest

February 9, 2017

The social media space is constantly changing, and if you are utilizing it as part of your

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Simplifying the Rift between Leisure and Business Travel

February 8, 2017

What do travelers look for when they shop for a hotel? Well, that depends on the type of...

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Is your Hotel Providing Enough Value to Guests?

January 30, 2017

What makes a person choose one hotel over another? It’s value.

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WiFi Security Concerns for Every Hotelier

January 28, 2017

Recently the FCC has put their foot down on the fight over WiFi Blocking in hotels. They have ruled that...

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Using the AIDA Model in Your SEO Strategy

January 23, 2017

Most of the search engine optimization is a process.

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Increase Exposure with These Content Promotion Optimizations

January 16, 2017

I am sure that at this point you have heard the statement that content is king.

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How to Create an Online Voice for Your Hotel

January 9, 2017

How to Create an Online Voice for Your Hotel

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How to Increase Engagement on your Hotel’s Social Media Channels

December 29, 2016

Does your hotel have a lots of followers but few interactions? Don’t worry, most brands do. Although it...

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Video Trends that Hoteliers Should Look Out For

December 28, 2016

With the new year approaching quickly, it is not only time to reflect on the revolutionary changes that...

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Is Your Hotel Ready for Expanded Text Ads?

December 22, 2016

Is your hotel ready for Expanded Text Ads? Do you run paid search ads on Google? Do you feel 100%...

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TripAdvisor’s TripConnect: A Worthwhile Investment for Independent Hotels

October 24, 2013

The recent announcement of TripAdvisor’s TripConnect has created a lot of positive buzz and high expectations...

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Hoteliers Vs. OTAs: How Hotels are Fighting Back!

December 25, 2013

As a hotel professional, how do you feel about the online travel agencies (OTAs)? Are you tired of the...

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The Most Effective Forms of Earned Media for Hotels

October 30, 2013

By now, you have likely heard about three specific types of media, all...

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Happy Halloween from EMA!

October 31, 2013

We’d like to wish you all a Happy Halloween from the team at E-Marketing Associates!

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The Hotel Guest Experience Begins Online

November 1, 2013

When hoteliers think about providing an excellent experience for hotel guests, their mind immediately directs to the guest...

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5 Ways To Improve Customer Interaction On Your Website

November 5, 2013

The following guest post was written by our friend, Tricia Borren, who provides suggestions for how hotels can improve customer...

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@[Hotel] to @[Guest]: “Coffee’s on us!”

November 8, 2013

Last week, Starbucks announced a new service called Tweet-a-coffee. The program is as intuitive as it sounds –...

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How the Four Seasons Became the Highest-Rated Hotel in Austin

November 13, 2013

Hotels are no stranger to the benefits and dangers that come with online reviews. Travelers are researching hotels...

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6 Recommendations from Google: How to Respond to Reviews

November 15, 2013

Although recent research has indicated that travelers’ review fatigue is setting in, a majority of travelers say that...

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Convert Lookers Into Bookers with Updated Photography

November 18, 2013

Imagery on a hotel’s website is one of the most crucial elements for a good user experience. The...

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Give Hotel Guests what they want at First Glance

November 21, 2013

Hoteliers are always finding ways to increase the guest satisfaction before...

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Understanding the Modern Day Traveler

November 27, 2013

Hoteliers have always made it a priority to know the types of guests (business, leisure, and affluent travelers)...

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Oh, the Places Your Guests Will Go!

December 5, 2013

On November 20, Pinterest released its newest feature: Place Pins. Cue travel marketers rejoicing. The window...

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Connecting to today’s vacationer through video and social media

December 9, 2013

The following blog post was written by our friend, Michelle, who writes about the importance of using video in your...

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A New Perspective on OTAs & Metasearch Engines

December 12, 2013

Today, travelers are much savvier when it comes to finding the best airline and hotel deals online. As the online...

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Johnny, the Smug-Nosed Hotel Owner

December 16, 2013

You know hotels need Facebook...

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Use the New HootSuite Reputology App to Monitor Online Reviews

December 17, 2013

Hoteliers are well aware of the importance of managing a hotel’s reputation. A large part of managing that...

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4 Ways to Recapture Share from OTAs

December 19, 2013

Online Travel Agencies or OTAs such as Expedia, Priceline, and Hotels.com may seem to be doing hotels a favor at...

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Four Reasons SEO Campaigns Fail, and How To Change That

December 23, 2013

The following blog post was written by our friend, Marlena Stoddard

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New Year’s Resolutions Hoteliers Should Make for 2014

December 27, 2013

When it comes to the new age in search marketing, it is about finding a balance...

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5 Helpful Improvements For Your Hotel Website To Bolster SEO Rankings

December 30, 2013

Search engine optimization, more commonly known as SEO, is an Internet...

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Social Selling via Linkedin – The New Sales Tactic for Hoteliers

January 3, 2014

Are you using Linkedin, the world’s largest professional network site, as...

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Boutique Hotel Marketing Tips

January 7, 2014

The following guest blog post is written by our friend, Russell, who offers tips on marketing boutique hotels.

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How Hoteliers Should use Instagram in 2014

January 10, 2014

Although Instagram hasn’t been around as long as Facebook or Twitter, it is among the fastest growing social networks...

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How to Write a Response to a Negative Review

January 15, 2014

Hoteliers know that regardless of how smoothly they attempt to run operations around the hotel, there is always...

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5 Components of Every Successful Facebook Promotion

January 17, 2014

The following blog post was written by our friend, Karleia, who writes about Facebook promotions.

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Utilizing Professional and User-Generated Photos in Hotel Marketing

January 20, 2014

Photography plays an important role in a hotel’s online marketing strategy. Having powerful imagery is a good start to...

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Kickstart Your 2014 Marketing Plan with Fresh Hotel Photography

January 22, 2014

In the past, hotels have had a tendency to neglect aspects of...

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What We’ve Learned from Hospitality Social Media in 2013

January 23, 2014

The following blog post was written by our friend, Stacey, who writes about hospitality social media trends in 2013.

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Create A Hotel Business Plan for Success

January 28, 2014

The following guest blog post was written by our friend, Mary, who discusses how a hotel can generate more bookings...

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