If you're looking to update your webpage, check out these latest trends and incorporate them on your company's website for 2020.
Learn these set of skills step-by-step to build your social channels, grow your reputation and lay a foundation for your company's online presence.
Utilize these tips in your sales business plan to Increase your profit and sales without spending too much time, money, and effort.
In all honesty, growing an account’s YouTube subscribers isn’t easy. It takes dedication, hard work, and some inside tips to take you to the top.
Instagram's decision to hide likes is expected to create some big changes for both businesses and influencers. Here's the effect it will have on groups.
You have all the tips and tools to make your business online stand out much more. You know how to switch your account to a professional profile.
Are you interested in learning how creating a competitive advantage through positive customer experience can benefit your business? Click here for more.
Keyword research for ppc ads is one of the most impactful steps of creating an ad campaign. You need to have the best keywords organized in a way that makes sense.
If you're wondering how to create a low-cost PPC campaign in Google Ads, we have some answers. Set a strict budget, choose one keyword, and stick to your guns.
If you want to experience the 4400% ROI of email, it’s time to create better emails. Focus on these aspects of your email to make your subscribers convert!
Summer’s over, and your business is probably coming down from the summer rush as everyone heads back to school and work. Believe it or not, now is the perfect time t
Do too much, and you'll screw up your entire campaign, do too little, and you won't experience the growth you're looking for.
This should be titled don’t forget your common sense because when you’re marketing, just stepping back & putting yourself in the customers’ shoes goes a long way.
No matter how you slice it, people love social media. They love keeping up with people in their lives and staying up-to-date with the latest information.
To help you, hoteliers, out, I’ve compiled a list of five hospitality blogs to read to keep up with your guests. Find out what they are here.
Forget about bloated sites that take too long to load! Increase website performance with these 17 tips for both beginners and experts.
After seven years, Twitter has a brand new look for summer 2019. The social site has launched an all-new design that makes the home screen tweets the center of atten
When it comes to understanding the personality of your customer base, how can Freud help you to run a successful marketing campaign?
When it comes to every company, having a website is imperative to improving your businesses’ prospects. That isn't everything that is needed though.
It’s no secret that when you stay in a five-star resort or even just a budget motel, someone had to have spent a lot of time and money on how it looks.
Photos are the ultimate way to sell your hotel to travelers. Many people are visual and love being able to see their destination instead of just picturing it in
Branded campaigns are cheap and effective. This should be all you need to know to convince you to bid on your brands and boost your conversion rate.
Instagram is a social networking service that engages it's users with photos and videos. On an average day, about 80 million photos and videos are shared on Instagra
With the rise of Siri, Alexa, and other AI assistants in our homes, cars, and everyday lives, it’s not surprising that Google’s investing
The majority of social media channels allow businesses to include links in various areas of their sites, including the bio, stories, and most importantly.
Hootsuite is one of the most popular social media scheduling tools in 2019. Familiarize yourself with Hootsuite's new composer.
Follow these tips for creating engaging content this year. If your blog content or social posts have been struggling, this advice can help you improve engagement.
It is essential to hoteliers that customers have an enjoyable guest experience, not only at the hotel but online. You want to provide the best guest experience even.
Follow the advice in this article to help improve your email marketing campaigns and increase the email response rate. Many people check their emails on their phones
You could be missing out on potential clients because somewhere online your address and phone number are completely inaccurate.
Did you know Facebook Ads require that you don't use too much text in photos and videos in order to be shown to the maximum number of people?
We have put together a getting started guide to hotel marketing for independent hotels hoping to increase traffic to their website and grow their businesses.
If you're creating posts for social media, the top Mother's Day hashtags will help your posts gain reach and be seen by a broader audience.
Review sites and social media are tools that all travelers should use when looking for hotels to stay in. But what happens when you get a negative review?
Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefit
Learn these crucial hotel search engine marketing strategies to drive more traffic and steadily increase your hotel bookings throughout the year.
Keep in mind that there is a 350 post limit using this tool, but anything after that can be scheduled manually. Happy scheduling.
Having knowledge of where potential guests are along the booking path & which resources they use to book can be key to driving direct bookings.
What is it that makes one stop scrolling on a newsfeed and read a caption? Why are we inclined to like individual posts and not others? Find out here.
Once somebody purchases your product or service, they become users. It's from there where, in the digital age, businesses set themselves apart.
Most people ask “how can my website generate more business?” or “What can I do to bring traffic to my website?” – the answer is viral content!
In the age of social media sites like Twitter and Facebook, is blogging still an effective way for hotels to reach out to guests?
Breakfast included makes a big difference! From keywords to PPC campaigns, here’s how hotels can improve marketing ROI with paid search for hotels by amenities.
A practical guide to hotel web design. Go forth confidently in the competitive world of digital marketing, turning your website visitors into hotel guests.
Use all of these tips to cut back on the amount of content you produce and increase the quality of what is posted on your social media channels.
Social media is continually changing. That means that with new information, changes, and variable engagement rates, the strategies behind the posts also change.
Social media is always evolving. If you don’t roll with the changes, you could be missing out. Don't miss out on these tips to better your business.
As a hotel looking for more business, you need to able to adapt to your demographic. The demographic that is coming of age are Millennials.
Although Twitter, Instagram, and Facebook all have tried to get this problem under control, it’s an ongoing issue that continues to this day.
As hoteliers, we can agree that every year the end goal will be the same. Increase direct bookings and drive top-line revenue. We have to establish new strategies.
There is no doubt that video is king when it comes to social media. Over the years, a move towards video has slowly crept up and now is in full effect.
SEO marketing can do great things for your business. Here’s what you can do to receive more traffic to your website. A little work and some patience goes a long way.
Keep a lookout for these key components of a website most don't even think about. See how they can help you generate more business.
Social media is still going strong for businesses and you’ll want to continue that streak into the new year. Here are some social media best practices.
When choosing a hotel advertisement slogan, you want to create a phrase that will help you stand out from competitors and keep you top of mind for your customers.
After reading three articles on the advancement of multiple device interaction in the hospitality industry, it became clear that hoteliers need to assist guests
If you want to get ahead of your competition, check out this list of features your hotel website should have. Get more bookings today!
It's important for hotels to have key qualities in their business. A pleasant stay begins with the online experience that they have with the hotel.
Is your hotel branding strategy hurting or growing your business? Discover the 4 essential branding pillars that your hotel needs to book more guests.
Keeping your followers engaged takes a lot of work, but here are five tools to help make that a little bit easier. Check them out and make your life easier!
Here are the 20 top trends for hotel marketing to boost customer engagement and loyalty, and drive greater awareness for your brand amongst consumers.
It can be frustrating when you create a Facebook ad only to see the Not Approved notification, especially for something as simple as too much text in the photo.
The roles of images in content marketing are critical. These are usually the first thing people see when they encounter digital content.
If you manage a great hotel that guests love (no matter the size), the next step isn’t repeating everything you’re doing. It’s improving.
Today, promoting your business on social media is all about ads. While this is 100% true, there are still some ways you can promote your business organically.
This article will give you a few ideas about how social media can play a big part in your holiday campaigns. Check out the festive tips and tricks.
If you haven’t already heard, Instagram recently launched a new application called IGTV. This has changed the way users can market and advertise their brand.
It’s by no means easy, but when you align some critical internet marketing techniques together you can accomplish new records for your hotel’s website.
When it comes to branding, visuals are essential. They represent your company on every level. From the color of the logo to the stationary you use, it matters.
Creating an effective hotel marketing plan is no easy feat. If you're in need of some inspiration, this approach for hotels will help you get started.
When a review is left by your guest after their stay, it all comes down to how you handle it. Responding appropriately can generate more business.
Google has finally decided to say goodbye to Google+. The time has come to say goodbye to Google+ once and for all. Find out what happened, here.
Great marketing is all about being able to tap into the mind of your target audience. You must figure out ways to entice travelers to book a room in your hotel.
What sets you apart from your competitor? You need to put a face behind your hotel. Show that you and your team are personable!
Building a hotel branding strategy is daunting, yet critical. Fortunately, you can have your strategy laid out in no time with these best practices.
There are multiple methods businesses use to support their sales team. Seldom does anyone note social media as a powerful tool in the sales process.
These search behavior cues will help you market to your specific target audience and help you deliver a more personalized experience for each of your guests.
Take these steps to request an Instagram Verification Badge! You can request a verified badge directly from your account and Instagram will review the request.
If you have a good product or exceptional service, then I think that you are a prime candidate to improve your branding through Yelp.
This guide will help you so that you can keep up with the latest best practices when it comes to blogging and it will help you avoid rookie mistakes.
Today's highly targeted generation appreciates genuine content, fun culture, information relevant to them, and an emotional connection with a brand.
There are several hotel strategies to attract customers but have you ever thought about a blog as one? See how it can get you more business.
If guest services is your weakest link, you might want to go back to the drawing board when it comes to your hotel's priorities.
Wake up Hoteliers! Remember to update your SEO techniques. If you are not on the ball, you might miss out on more direct bookings!
Customer service is a crucial aspect of any business, but have you ever thought about how it can affect your online presence?
With social media being a necessity in mainstream and pop culture, marketing yourself is in the palm of your hands. Find out more here.
Many hotels are remodeled every few years to stay up-to-date and in-tune with the latest styles and technologies. In this day and age, this same mentality should be
Repurposing content for your various social media channels can be extremely helpful! Doing this alone can help save you hours of time.
As a business owner, you want your website to generate revenue, but converting visitors into customers is not always easy. Find out what you can do here.
IG TV is Instagram's newest feature announced on June 20th and its making waves. Let’s take a look at what it is exactly and explore its possible advantages.
If you're running a hotel or work in one, there's no doubt that you've received a ton of emails and calls from "influencers," asking for a free stay.
This article features movies with hotels in them. It will only feature films in which the hotels are the central filming locations.
Whether you are addicted to social media or are late on the bandwagon, social media is a powerful tool for businesses to use to reach their customers.
I want to let you know these things that you should focus on to make sure your hotel is showing up in the search results. See what they are here.
If people are interacting with meaningful posts, you will be on Facebook’s good side, and the algorithm will rank you higher.
In today’s internet-centered society, one is unlikely to come across a person who doesn’t consult online opinions before making a purchase.
How can a hotel help make their guest experience better by keeping them in the know? The following tips can give you an edge when it comes to guest satisfaction.
How can you continue to produce fresh content that keeps your audience engaged with few resources? Find out in this article, and take your content to the next level.
Maintain a presence when this user browses, familiarity develops which ultimately leads to trust. Once you have established trust, the sale becomes easier.
To keep your audience engaged, be sure to remind them of the human element behind the brand. Show them that besides being reliable, there are real people running it.
Many people don't really understand the “H” tags. In my opinion, I believe that they do, but not for the reasons that many might have you believe.
Back in the days on Instagram, the newsfeed was in chronological order. As long as you posted at the right time, your followers would be able to see your posts.
Posting photos on a social media app such as Instagram sounds relatively easy, however there are some mistakes that hoteliers make that should be avoided.
Our friends over at Hootsuite have created a platform that allows you to organize your outgoing posts across multiple channels, all from one place!
Your strategy won’t spring up out of the blue. You really have to sit down and think it through. It might not begin a success, but it'll get better with time.
With so many curators on all channels, branding has become more important than ever to distinguish you from your competitors. Read more here.
Our storage seems infinite with "the cloud" and stack upon stacks of external hard drives, memory cards, and the like, we have changed the ways we use photos.
If you are going to get in on this action, you need to ensure that your hotel stays in the black. You could be getting customers, but at what cost?
If you put out enough good stuff, then people might start associating your brand with whatever service/product you are offering.
If you are interested in growing your Twitter following organically, take a look at these tips. Read on to see how you can implement them for your business.
Be prepared to put in the hours. Here are some steps you can take to grow your Facebook followers organically. Find out more here.
Anyone can pick up a camera, take a photo, and post it on Instagram but to truly provide value and build a loyal following is something else entirely.
Now that organic content is more and more infrequently displayed to your audience, let's explore how you can increase reach through video.
Looking for more transient business for your hotel? Well, I might have the answer for you. It comes in the form of a 10 minute time investment in Google Ads.
Creating engaging content, taking eye-catching photography, and getting your posts just right is not an easy task. See how this change will make your life easier.
Businesses have been awaiting the day where Facebook finally announces that the company will be required to pay up if they hope to reach their audience's News Feed.
Let's explore just a few topics which will increase the satisfaction of your viewers and pique their interest enough for them to continue watching your content.
In the hotel business, social media plays a vital role in building relationships with past and potential guests. This is why it is crucial to build relationships.
Are you looking for a simple guide on how to set up alerts? This isn't it. If you are looking for some alerts to keep an eye on things, this article is for you.
There are various benefits of user-generated content, including time-saving, but today we’ll delve deeper into evergreen content
As part of any social media strategy for hotels, there should be time set aside to review your performance. See how to keep an eye on your comments.
Why isn't my SEO working? This is a question that I get all the time. I usually have my answer to this question once I follow this simple process.
Since these polls are often lighthearted and playful, they may gain more momentum than traditional posts. Read more about Facebook Polls here.
SEO, is a digital marketing discipline that improves the position of your site in search. There is something so vaguely simple about that, but it holds true.
Twitter announced that they would be expanding their character count from 140 characters to a whooping double character count of 280.
Content marketing is here to stay. The reason is, that when it is done correctly, you can have a piece of content that keeps on giving.
Joining the “travel” bandwagon builds a momentum that helps gain more business from travelers interested in visiting your location.
This article helps you allocate time to your paid search accounts where it really matters. If you're spending too much on maintenance, how will you ever grow?
What review sites should your hotel be monitoring in 2017? Make sure you are actively checking and responding on these key sites.
If you’re considering hotel strategies to attract customers, social media should be on your radar. Just make sure you are not doing these 10 things!
Have you thought about lifestyle marketing for your hotel? Let's explore how the “lifestyle” angle can benefit your hotel’s marketing strategy.
A primary function of marketing is promotion, but what if you struggle to find things to promote? How can you form a content strategy around this?
"Why am I spending so much on Google Ads?" I get asked this question the most. Although there could be many issues, 1 simple fix usually does the trick.
If you look at our industry blogs, you will hear the same chatter when it comes to mobile SEO. This chatter is only looking at a few factors.
If you are looking to save some cash while making your photos stand out, these five free photo-editing tools are a great place to start.
Presentation, testing,& optimizing are essential to digital marketing. Nailing all three is tough, unless you have a simple framework.
While it’s inconvenient to no longer have the option to edit images and text on Facebook posts, it’s nice to know there are some options and workarounds.
When it comes to social media, one thing that doesn’t change is that you should scrutinize what you post. These tips can help!
Want to increase the overall quality of your website in a matter of minutes? Follow this simple internal linking guide, & you'll get just that.
Facebook offers a list of 8 tips for taking photos. Learn about each one today! See how. you can use them for your property and put them into action today.
A social media influencers is someone that can become the key evangelist to helping you grow brand awareness that leads to conversions.
Let’s explore the five top Instagram features that will help boost your hotel’s marketing strategy! Check out how it can help you get more business.
The rise of voice search is evident. More people are speaking to virtual assistants. How can you optimize for voice search in this new era of SEO?
They days of targeting a broad match keyword like “hotels in LA” are over. Advertising is now granular. What are you doing to pass up the competition?
With over 1.2 billion active users worldwide, which is more than Twitter and Snapchat combined, hoteliers should consider implementing WhatsApp into their strategy.
Through the use of influencer marketing, you can raise awareness and engagement for your hotel. Find out how to choose the right influencer!
If you thought that Google was going to let the idea of a social media site disappear without a fight - think again! Find out more here.
There are enormous benefits of using a social media strategy for hotels. Here are seven reasons why your hotel should use social media!
Are your ads on Google Ads targeting the right people? If you can't find an answer to that question, then you are in luck, because I have the answer.
SEO is the foundation of a successful online presence. You must make it easy for people to find you. I've compiled this list to get you started today.
Here are some tips for gaining your audience’s attention on popular social media platforms like LinkedIn, Facebook, Instagram, Twitter and Pinterest.
Having a proper SEO foundation can yield better results. 2 things could make a difference. Find out what they are & how to fix them in this article.
Local SEO can help hotels to better improve their visibility to consumers who are trying to find a hotel in their area. However, success isn't so easy.
Several social media platforms, in particular Facebook, Instagram, and Twitter have rolled out a “live” feature. Learn to use it for your hotel!
These 8 books will help you market your hotel this year! If you read just 25 pages every day, you will be able to develop a better marketing strategy!
You’ve probably seen them all over the internet but do you know how you can use GIFs for social media on your business accounts?
With the growing influence social media has on SEO, it is crucial to take advantage of one of the most engaged social media outlets in Pinterest
Google is fantastic, aren't they? They provide a bunch of valuable tools for free, and if you know how to harness them, they can be very powerful for your business.
What is the leading best practice today can quickly become outdated. See what you can do to implement your marketing strategy for timeless effectiveness.
You know that SEO for hotels is important. You need more people in your hotel to fill those empty rooms! I'll show you why SEO might be the answer.
Recently, Snapchat introduced a new filter concept - AR, or augmented reality. Snapchat is referring to these filters as World Lenses.
Here are the top 10 reasons why you shouldn’t go another day without curating an Instagram page for your hotel. Read more to find out why.
Bofu? Mofu? Tofu? What on earth is that? I would like to introduce you to these acronyms so that they can help you with your marketing campaigns.
This feature is simple to use and can be part of a social media strategy for hotels by reaping the benefits of user generated content.
Everyone knows that if you want to increase your reach, you have to add hashtags. The key is knowing the right hashtags to use that will increase engagement.
What if I told you that there were hotel marketing tools out there, that could save you hours of marketing your hotel for the price of F-R-E-E, free!.
Here are some ways of optimizing your hotel’s Facebook page to use its features to your advantage as part of your hotel social media strategy.
What comes to mind when you want to improve digital reach & bring in new customers? Would you be surprised if I suggested heuristics?
Although our approach to every avenue is distinct, I'm going to be highlighting a key point to implement for a successful social media strategy for hotels.
One of these critical parts is the visual brand of your hotel. Here are some guidelines to help you create and maintain your hotel’s image.
An easy way to ensure that this is always the case is to set reminders on Facebook. Here is how you can do just that. Find out more here.
Let’s take a look at one of the most crucial types of marketing strategies for hotels to get traffic that are available today: building backlinks.
Instagram has been adding some new changes in the past year, which is likely due to their increasing need to compete with Snapchat.
If you choose to tackle a digital marketing campaign that is social, mobile, and local, keep two things in mind – integration and creativity.
Here we’ll focus on optimizing your blog photos to captivate your audience and entice them to click on your blog. Find out more here.
As travel business and hotel professionals, this should be a time of action, to assure that growing trends don’t turn into headaches shortly.
What do travelers look for when they shop for a hotel? Well, that depends on the type of trip they plan. Is their trip business or leisure related?
What makes a person choose one hotel over another? It’s value. Value is what drives every purchaser’s decision, but how can your hotel add more value?
SEO is a process. Many bases need to be covered to be successful. Using this tried-and-true marketing principle can help facilitate this process.
Do you know how your hotel is positioned against your competitive set? Have you considered looking at the positioning? See what makes the difference.
I am sure that at this point you have heard the statement that content is king. Well, I want to take that one step further and tell you that good content is king.
It's difficult to express your hotel’s voice online. Without visiting your hotel, how can potential customers get an idea of what your hotel is about?
Local SEO presents a unique set of challenges for hotels. If you are wondering what you need to do, make sure you implement these 3 tactics.
Growing your engagement is a sign that your audience enjoys your content and may eventually purchase your product or service.
Many content distribution platforms adopted video content in 2017 because of its interactive & informative nature. Why should it matter to your hotel?
Before you begin working on the construction of your image, you need to establish what your brand is. What does your business stand for, believe in, or aim to be?
Ready to get more out of your hotel’s Instagram page? Then it’s time for you to upgrade to a business profile. Find out how here.
I will share with you a few of my favorite email marketing automations. These should be simple enough to put in place. Find out here.
There are companies that use email to engage with customers for branding purposes. There are many companies that use it to drive revenue. What are you using it for?
Sending and receiving holiday cards has been an American tradition for decades, and in the digital age, it has taken an exciting turn.
When creating content for social media a prevalent question recurs: how long should posts be for hotels on social media? Find out here.
More & more audiences are turning to faster forms of communication. Facebook remains the top social platform but you shouldn't discount Snapchat.
You may have read a plethora of articles advising you to use your hotel’s story when it comes to social media, blogging, and content marketing.
Once you get the hang of it, you realize that there's potential for fantastic ROI. Below are a few tips to get your PPC account up and running.
To maximize your revenue during this holiday season, here are a few helpful marketing tips you can integrate with your own hotel’s strategy.
You are presenting an ad. Among them is a percentage, small or large, whom you hope to interest. Go after that percentage & strike the chord that resonates.
Don't have a budget for photography for your hotel? Move away from generic photos and have Crowdriff get the photos to come to you!
Here are three marketing tactics to implement immediately if you want to encourage travelers to book direct. All of them are fairly easy to implement.
The hotel industry is as competitive as it has ever been. Book direct campaigns are springing up left and right. How can a hotel compete?
With the internet at your fingertips, you don’t have to spend much, or anything at all, as long as you have the know-how & time to commit to online marketing.
Follow these five simple steps to boost your site’s conversion rate and be well on your way to driving more direct bookings. Read more here.
Have you ever heard the expression, “it’s not about what you know, but about who you know?” This phrase has never been more valid than it is today.
Nothing turns away potential customers like blatant advertising. It dehumanizes your brand. To connect with customers you must incorporate the human element.
Marketing attribution analysis can help you see where your traffic is coming from, and if it is of the quality that you are looking for. It is critical to know.
This app is designed to take the stress out of planning your itinerary and providing travelers with easy access to information like things to do and see.
Now that summer is over, it’s time to start implementing seasonal marketing themes. The holidays are approaching quicker than you may think.
The purpose of this article isn’t to tell you how good DSA's are, but rather show, the caveats. I'll outline some of the most common in the industry.
By learning the benefits each channel has for your overall marketing strategy, the better leverage you will have in promoting your hotel’s story.
UGC will not only provide you with media you can share on your sites (with permission by the poster), but also provide your online brand with some authenticity.
Once you've identified what attracts your target audience, then you will be able to start developing a content marketing strategy that incorporates these three tips.
Everybody’s a critic, especially now that it is easier than ever for customers to voice opinions online. Why should you care about these reviews?
Follow these three effective strategies to create engagement among your audience and to foster a relationship between you and the guest.
Here is everything you need to know about Instagram Stories and how to get started. Find out if it is right for your business and what you should be doing.
Reviews on TripAdvisor can make or break a hotel's chance when it comes to a guest booking a room. This is where Reputation Management come into play.
It would be a shame to let such an opportunity go by without taking advantage of the crowds. Here are a few ways your hotel can become a Pokémon Go friendly hotel.
Your goal should be producing more “Qualified” traffic that converts. Here are 3 signs your website isn’t converting and actionable ways to fix them.
Different OTA sites are taking customers from a hotel’s website. A powerful strategy is needed to combat these losses. This can come in the form of a special.
Improving a digital presence can be confusing. You know you need to be there, but there are so many places to be. Which is best for your hotel?
What if I told you that there was a way that you could succeed in paid search for your boutique hotels with a small budget? Find out how here.
Please don’t be lazy by thinking you can take your desktop website and turn it into a good hotel mobile website. Find out what else you can do to improve your site.
Merely writing about an event or attraction near your hotel isn’t enough to capture the attention of the reader. You'll have to do a little more.
No matter how amazing your hotel may be, it will not be immune to receiving backlash online at some point. Find out how to address these issues.
Getting the right photo is vital, and you’re about 89% there. But to ensure that your post gets the most views, your hotel’s Instagram caption needs to be #OnPoint.
While it can be easy to get caught up in metrics that make it seem like the content you are posting is performing well, you may have to dig a bit deeper.
After analyzing your hotel’s Instagram, you decide it needs more engagement. You’ve done some research, and you think it might be useful to host a giveaway.
There is a new mobile-first mindset. Studies have shown us that users turn to their phones, and more importantly, voice search, when they want answers.
When you login, you see the picture only got ten likes and no comments! Why you ask yourself, is no one engaging with my hotel on Instagram? Find out why.
Thanks to a new tool available today, you no longer need to be an expert in photoshop to create exceptional images for your social media accounts.
Hotel guest reviews can have their very own rendition of At the Movies with Gene Siskel and Roger Ebert; Only this review is about your hotel.
When it comes to deciding to redesign your hotel’s website, many hoteliers focus on the aesthetics and put little emphasis on improving their hotel’s story.
There are so many new ways to get customers to your business, but some good old fashioned marketing principles always seem to do the trick.
In today’s highly competitive business climate, those who wish to stay afloat—and remain profitable—must take a number of steps and measures to do so.
123Notary had been in business since 1999, but they didn’t know how to leverage LinkedIn to get more business. Read on to see how we helped.
If your hotel makes use of the AdWords location extension, they can expect to see an increase in website visits. All of this by just adding one simple extension!
Social media isn’t a single strategy to gain more bookings. It is used as part of a larger system that makes up your digital marketing strategy.
To find success in the crowded hotel climate of today, you need an edge on the competition. That edge is pay-per-click (PPC) marketing.
Are you wondering if social media is worth it for your hotel? Many hoteliers have asked themselves this very question and aren’t sure where to find the answer.
Whether your hotel currently uses Pinterest or you are looking to improve your current strategy, here is a Pinterest Checklist for success specifically for hotels.
Staying up-to-date with SEO is tough. The moment you have mastered a certain technique, Google comes in changes everything. How can you stay ahead?
If you missed our last post about “Why Do Hotels Need Free Wi-Fi?”, this is a follow up in addition to it. Find out the conclusion here.
It’s very easy for your posts to get lost in the noise, which is why hotel marketers are always trying to come up with new ways to make their posts stand out.
Hotels may ask themselves, do we need free Wi-Fi?”. If that’s the case, this article may help you get a better understanding.
The four ads were on some of the higher traffic locations, so we felt that something was about to happen, and just last week, it did.
When you become familiar with these metrics, you will discover new marketing opportunities and be able to tailor your message to the right audience.
If you want to give yourself any chance of getting bookings through your hotel website, you need highly relevant traffic first.
Hotel’s need to make it a priority to use the power of content marketing to convey their hotel’s story and amplify that story to readers.
It is important for businesses to have their own website. If you have a business and don’t have a website, you are losing out on many opportunities.
Hoteliers are constantly on the go, and making sure that you are staying on top of the latest news can be difficult. We have 5 blogs to keep you in the loop.
There’s a lot to talk about when developing a social strategy for your hotel. One aspect to keep in mind when forming this strategy is to monitor your competitors.
It does not matter if the avenue you chose to implement your keyword strategy is organic search (SEO) or paid search, you need to be focused.
Here are 3 of the most important social media metrics that hoteliers need to analyze to determine the effectiveness of your social initiatives.
If you are not familiar with how this system works, I will provide a brief rundown on the concept. Most ad platforms run off of the same basic premise.
It doesn’t matter how great your hotel’s website is or how much content you fill it with; if your SEO tactics are weak, you will not get the results you want.
As we head into the new year, hoteliers need to start coming up with their new year’s resolutions to increase their hotel’s top-line revenue.
The Holiday season is full of seasonal festivities that are great for powerful content marketing. One of the best forms of content to leverage is video.
Every hotelier should have a well-crafted social media strategy when it comes to marketing their property through social media.
Inside are a few tactics hoteliers can use to create effective marketing strategies for the holidays on their websites, social media, and on-site at the hotel.
The Very Responsive Badge will turn on once you reply to 90% of all messages within 5 minutes or less. Find out how your business can get it.
There are many ways to use Pinterest for marketing, but here are a few tips that will definitely boost your hotel’s visibility on the platform today!
The more familiar your audience gets with you, the better chance you have to get them to your site. A great way to get traffic is with visual content marketing.
Voice can directly alter the effect that your content has on your audience. But first, you must learn how to develop your brand’s voice.
One of the goals of having a content calendar is to plan your content ahead of time. That way you can maintain the flow at which you publish your posts.
It is known that the higher your site ranks, the higher the possibility that a traveler will book directly at your site. See how long-tail keywords can benefit you.
This change is based on the advancement of search culture. People know exactly what they’re looking for, and they’re going to search for just that.
Take a look at analytics to let you know what your audience is interested in. Then you can use this info when looking for future content for your social media.
Chances are you don’t have a huge budget for video content. Fortunately, you have a powerful camera right at the tip of your fingers.
The amount of users using Instagram on a daily basis continues to increase, which can potentially make advertising on Instagram crucial for your hotel.
There are many other great sites to post videos on that will receive a large amount of exposure. Below are the best YouTube alternatives.
If you haven’t looked at your Analytics for Pinterest yet, then you should start now. Here are some cool features offered on Pinterest Analytics.
When travelers enjoy your website, you increase the chances of them visiting for longer, which is one step closer to getting the cherished direct booking.
Because video content is such a powerful tool on the internet, hoteliers are increasingly using it to boost traffic to their websites and encourage direct bookings.
In this day and age, everyone is spending a good portion of their time surfing the internet, so having a website for your hotel is a necessity.
For its latest update, Snapchat released some new features that currently have everyone talking. The most notable help you up your selfie game!
Pinterest is quickly becoming one of the most popular social media channels. Here are some Pinterest board ideas that hotels can benefit from.
Hotels that present fantastic video content on their websites & social media have a better chance of getting traffic and increasing their direct booking numbers.
You want to establish a brand for your hotel so people can quickly identify your hotel. Here are a few tips to help you jumpstart your hotel brand on social media.
Your videos should tell a story about your hotel. People that feel a connection with your hotel are more likely to book a room.
Do you think your company has excellent service? You might find it hard to surpass the lengths that some hotels go to please their customers.
A successful hotel marketing strategy requires Social Search Optimization (SSO), which incorporates a powerful synergy between SEO and social media.
Instagram is a social channel that allows users to express their creativity with the flexibility to edit and filter images. Why should hotels use Instagram?
If you work in the travel industry, you're well-acquainted with TripAdvisor. This review aggregator can directly affect the number of bookings your hotel receives.
Social Media has become a key customer service tool for hotels in the past few years. Twitter now makes it easier to communicate through direct messages.
There are numerous digital marketing tools available for hoteliers to effectively promote their properties. One of these useful tools is the hotel blog.
Hoteliers work to find ways to increase bookings. In today's digital era, the online website is a hotelier's most potent tool to attract more guests to the property.
Here are a few helpful tips that will improve your website’s conversions and ultimately generate direct bookings for your hotel.
Aside from the basics, here are a few ways to improve on that customer service to keep customers happy and satisfied at your hotel.
More hoteliers are getting on board & taking advantage of all that social has to offer, it's crucial to have a solid strategy in place to receive the benefits.
The smartphone is one of the most technologically advanced products in our hands. Is your hotel doing everything it can to take advantage of this?
OTA’s and hotels are in a long standing battle for customer bookings. Are you doing everything you can to compete with the online travel agencies?
Once you understand the Baby Boomers and use your knowledge to market to them effectively, your hotel will benefit from this valuable generation segment.
This social media channel has tons of visual content, and investing in Pinterest could benefit hotels in the long run. See how it can help you.
There is countless marketing research revealing the popularity and impact of video. Here are a few stats that show why video marketing is vital for hotels.
Here are a few trends of family travelers that will help hoteliers better market their “WOW Factor” and make their hotel the ultimate family-friendly getaway.
Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.
Aside from major review sites, hoteliers should be monitoring reviews left on their social channels. Here is some advice from Google on how to handle responses.
Blogs, pictures, & social media posts are all useful forms of content, but brands are using another form of media and it’s yielding great results.
Visual content has wholly transformed social media, and now just simple text won’t be enough to captivate the visitor’s attention.
There are many ways to incorporate keywords into your copy. Keywords aren’t just random phrases that are placed into your content.
User-Generated Content (UGC) can be a powerful tool for hotels. User-Generated Content includes any content a guest may create about your hotel,
With OTA’s giving hotels stiff competition for direct bookings, simply having your site on the SERP isn’t going to be enough to convert a visitor.
Though a few people disagree, there are some cultural differences between those who are tourists & those who are travelers. Hotels receive both of these guests
Here are a few qualities that every hotel website should have for their hotel to ensure a pleasant experience for their customers and potential customers.
With so many media outlets available, hoteliers have numerous ways to reach their audience. Check out a few of the ways in this article.
When it comes to a hotel’s social media channels, there may be more than one staff member you want to assign to either post or monitor the accounts.
Starting as a platform for marketing, it is slowly turning into a platform geared towards customer service as interaction with customers increases across
As online travel agencies continue to use their massive marketing budgets to dominate the Google real estate, hotels will need to use a more creative marketing
When it comes to marketing for hotels, hoteliers must decide on what they want to invest their time and money on in order to produce the best results.
Many larger or luxury and 5-star properties have rigid customer service standards that are made primarily possible by having appropriate staffing.
One of the most accessible tools used to schedule tweets & monitor your presence is Hootsuite. They launched a new feature that will make your life easier.
There is no denying the power of YouTube. With over 1.8 billion users, you know that you should be on that channel, but how are you going to use it?
There are several trends that hoteliers should be watching out for so that they can sell their products and services effectively.
There are several reasons why a social media presence is essential, and here are some ways hoteliers can utilize it to their advantage.
With so many things to manage, it’s not difficult to be overwhelmed, and a cluttered Inbox can quickly add to that frustration.
Have you ever had the dilemma of whether to retweet another user's tweet using the retweet button or to RT so that you could enter a comment about the post?
Business travelers are all about efficiency, so it is the hotelier’s responsibility to ensure that the guest is well-taken care of and that everything runs smoothly.
Big Box retail stores are charging massive markups on cables, and guests don’t have the time to do the research. What can hotels do to help guests happy.
Although hashtags are standard for social media users, hoteliers should be catching onto this trend if they have not already.
Independent hotels have to wear many hats to ensure their hotels are operating properly, but this workload can often come at a cost.
With the amount of reservations that move through hotels every year, there is a wealth of data available to the hotelier who is willing to put the time
When it comes to finding a hotel, review sites can have a massive impact on whether a prospective customer decides to book with you or not.
As more millennials begin to travel, hoteliers must be able to accommodate this change and understand the importance of having a selfie-friendly setting.
In today's digital world, it's becoming pervasive to see reports of cybercriminals breaking into the servers of some of the world's largest corporations to steal
As the hospitality industry becomes more competitive, independent hotels need to offer new features and benefits to attract and retain guests.
With only two major players left in the OTA space, Expedia and Priceline can make and play by their own rules. Find out what you can do to combat that.
Once the hotel’s marketing efforts are focused on driving direct bookings, it is time to get creative and take full control over their inventory.
Content marketing is, by far, one of the most impactful ways to convert an online visitor into a potential guest along the booking journey.
With more hotels adopting mobile and self-check-in kiosks, the front desk experience is rapidly changing. Check out the possible benefits of the hybrid front desk.
Facebook offers businesses a ‘Call-to-Action’ button that provides users with a seamless way of visiting your website. The button appears at the bottom right of the
If successful, this strategy could help reduce a property’s OTA contributions. But, in the ongoing fight against commissions, are ideas like this enough?
The E-Marketing Associates blog started in June 2010, and over the years, we have had some great stats. Find out what our secret has been and increase your blog
For a lot of travelers, after a guest checks in, they may not have an interaction with the hotel staff until they check out. This could potentially lead to the guest
Does more than 1 Facebook page exist for your hotel? This may not have seemed like that big of a deal in the past. Still, now that more and more guests are starting
If you’re trying to get more traffic to your hotel website, posting videos on YouTube is a great way to do it. Read on to see how it is done!
A common mistake many hoteliers make is using social media solely for self-promotion, which is an easy way to drive away fans.
When plans change or the unforeseen happens, there are few options available for the guest. Here is how smart hoteliers can use this to their advantage.
One of the growing hospitality trends this year is the steady increase in international travel all around the world. Whether or not your hotel’s business mix include
Even with enough reservations to fill a hotel, there are always last-minute cancellations or no-shows. Because of this, it’s common practice for hotels to oversell
Hoteliers operating smaller properties often don’t have the support they need to spend time developing a proper promotional strategy. Because of this, many hotels
‘Tis the season for holiday travel during one of the busiest times of the year for the hospitality industry. It’s the best time for hoteliers to get into the holiday
Is your hotel engaging users on all social media sites where you are actively posting? While it’s great to have an active presence by posting often
Many marketing mistakes have been made by even the largest and most successful hotels, making it beneficial for hoteliers to be aware of these common
This tool can be especially useful when you are looking for relevant content to share with your audience or looking for some quality tweets to retweet.
Over the past few years, the hospitality industry’s segment of business and leisure travelers have begun to merge into a single entity, now known as
When using Twitter for your hotel, a good rule of thumb is to share other users’ content along with your content. Searching through your news feed to find relevant
How can you start reaping the benefits of Yelp for your business? Here are five helpful tips hotels can use in their local marketing strategy to leverage
This shift in trip planning is a unique opportunity for hotels to attract more direct bookings. So what kind of videos should you be hosting on your hotel's webpage?
To have a successful business, it is crucial to understand the needs and wants of your customers. Find out what they are looking for in this article.
WiFi availability is consistently rated as a top factor in the decisions making process when booking a hotel. Most guests expect it to be free, but some are still
Some travelers are looking for a more immersive experience from their hotel as soon as they book a reservation. But what does a more immersive experience look like?
In the travel world, online reviews and rates are known to have a significant impact on a traveler’s decision to book a particular hotel.
Even though travel review websites are gaining popularity and significance among travelers, many hoteliers still do not leverage travel reviews
Revenue Management is a full-time job regardless of the property size, but its complexities can be overwhelming for someone wearing as many hats as the GM.
It seems like every day there is a new upstart making waves with a new sharing economy system. This controversial system has companies like Uber and Airbnb
There has been plenty of talk about this group in the hospitality industry since their purchasing power is increasing. Are you ready to market to this segment?
Keeping things clean daily is a great way to prolong the life of a property, but eventually, the property will require a facelift.
Here are several examples that you can use to provide a personalized experience that guests will appreciate by using Big Data analytics.
Hoteliers must learn to deliver content that will reflect consumer behavior, appeal to the traveler’s needs, and align with today’s technology.
The cost to install and educate guests about these locks is disproportionate from their current benefits. Incorporating it into your property will be easier.
Hotels let their location do their marketing for them, but what can the hotels farther away do to build value around the event to help entice guests to book first?
To provide for today’s demanding travelers, hoteliers ought to ask themselves, “What value can I provide to guests that would entice them to stay at my
Hoteliers can agree that many, if not all travelers, bring their smartphones along during their travels. It is clear to see that the majority of travelers are highly
With more and more guests sharing their experiences on review sites, social media, and travel blogs, hotels are recognizing the user-generated content as marketing
Diversification can keep your investments protected during financial hardships. If one market takes a turn for the worst, you don't have all your money tied
It is known that it is less costly for hoteliers to retain a guest than it is to attract a new one. Gaining new guests can cost approximately 5 to 8 times
Staying tech current doesn’t stop at guest amenities. There are considerable opportunities to keep your office systems up to date, as well.
With a little creativity any property can leverage their surrounding area and offer something unique that sets them apart from their competition.
Time spent in these forums can uncover a lot of opportunities for hoteliers to educate themselves and actively participate and influence the buying process.
It’s easy to become accustomed to answering phone calls from the front desk, but is there a way for hoteliers to capitalize on the monotony of the voice channel to b
Let’s face it—converting a looker into a booker goes beyond having a beautiful website, it’s about properly merchandising your guest-rooms throughout the entire
Does your hotel host a lot of families? If so, you will want to be sure that your hotel is offering key amenities that these travelers desire.
It’s no secret that price is one of the most prominent factors guests consider when shopping for a room. Trying to set those prices to remain attractive and still
Hotels must find creative ways to reach and engage guests through their mobile devices to not only stay top of mind but to create more opportunities for
Before deciding on what you will offer at your hotel during need periods, you will need to identify the following market areas to get the best ROI.
Online reviews are a crucial part of a hotel’s appearance online. When a hotel is first building their review base, each entry can carry a lot of weight in how
The term ‘Big Data’ has been a trendy buzzword used among marketers and other professionals for the past few years. So what exactly does the
What happens when a guest's identity gets stolen, and the leak can be traced back to your hotel? Those reviews are going to have a much more damaging effect.
Entry-level positions have a lot of things in common, regardless of the industry. Depending on the mentality of the employee, they are either jobs or careers.
Getting direct bookings through your hotel's website is a constant battle, one in which often leads to defeat rather than success.
Market segmentation is a marketing strategy used by businesses that mostly results in the targeting of a specific group of customers.
There are some simple & cost-effective ways to get business. Use these 5 helpful tips when navigating the complexities of hospitality marketing.
TripAdvisor launched a product aimed at increasing your property reviews and exposure on TripAdvisor. Check it out in this blog post.
Is your hotel on Twitter yet? Twitter is an excellent way for hotels to engage with guests and to build their Social Search Optimization (SSO).
This study reveals the top incentives or perks that hotels can offer to their guests to encourage more direct bookings. Find out more here.
Flip.to is a platform that helps hotels gain exposure and create buzz through their current guests. It uses technology that ties to the booking process on a hotel’s
If customers notice that your hotel cares enough to address any issues guests have had, it will give them confidence in choosing your hotel.
Large hotels rely on loyalty programs and name recognition. While this is not an impossible feat for small hotels, the landscape does look different.
Many hoteliers are already using HootSuite to manage various social media accounts, so adding online reviews to the mix is both convenient and helpful.
Today, travelers are much savvier when it comes to finding the best airline & hotel deals. As the online world has evolved, so has the modern-day traveler.
Typically, hoteliers do not neglect to update or renovate their properties, and in turn, they should not overlook their digital properties either!
Every hotel wants their site to rank high on Google search. Ranking higher on search engines includes regularly providing fresh content on your site.
Whether you are a marketer or an independent hotel owner, it is crucial to have useful, reliable contacts within your industry.
As hotels begin realizing the importance of online marketing, they are also starting to see how social media fits into the big picture.
By following these simple marketing strategies, you’ll be able to increase reach and sales, promote your business, and generate press.
Let’s review these major changes & discuss how hotels can utilize these features to maximize visibility, increase traffic & boost conversions.
All hotel copy should be written with guests in mind to enhance experience. Here are 3 easy suggestions to follow when it comes to writing content for hotels.
Hoteliers know they should implement Facebook into their marketing efforts. Knowing is half the battle, taking action is the task at hand here.
The following are some guidelines which will help you market your web design business online, thus increasing your chances of success.
In todays digital-first world, it is important that you put your best foot forward. Optimizing your LinkedIn profile is a great place to start.
Guerilla Marketing: an unconventional advertising tactic used by businesses. It employs unusual and in-your-face methods to capture an audience’s attention.
Carla Caccavale, a brand strategist at TrustYou, a company that provides solutions for businesses to analyze reviews, tweets, and posts across the social web
Here are some tips which will help you create compelling product descriptions for your site. Find out how to increase your sales.
There is an ever-increasing number of sites and products to manage your online standing, and their applications are almost endless. Check out how you can use
What if your content marketing strategy relies more on words rather than images? No worries, there is a social network for sharing unique stories, blogs,
Business-to-business marketers will focus on in-house email marketing, social media, and especially referral/advocate marketing strategies in 2018.
Once you've created your property’s promotion, you'll need to spend time marketing the offer using social media. Don't know how? Check out this post.
Coupling creative promotions with specific social media strategies will work twofold to draw guests into both your actual property as well as your social media
Here are some tips on how to respond if you start seeing negative comments from customers on your Facebook Timeline or Twitter feed.
Twitter found its way into the fashion world in 2013, with the debut of its Twitter dress. It was seen on UK “X Factor” judge, Nicole Scherzinger.
Do you work in the hospitality industry? If so, whether you are a manager or simply part of the staff, you may be interested in learning about HotelSwaps
There is a travel guide that utilizes the power of mobile and combines it with the popularity of bookmarking pictures: Everplaces.
Wikivoyage aims to be primarily a Wikipedia for travel. Wikipedia is many Internet users’ go-to for quick information on almost anything. Wikivoyage
The following are a few key ingredients to crafting successful tweets, so that no matter if you tweet multiple times a day or simply once or twice a week
A recent eMarketer article showed some very revealing data about social media marketing that should impact the way marketers are using social networks.
The following are 7 actionable tips that you can use to step up your Instagram game. If you are having trouble coming up with ideas on what to post.
I think it is essential for content producers or copywriters like me to get a complete and accurate picture in our heads of a property. I can explain why in one word
With many hotels behind the curve on adopting social media into their marketing strategies, many properties are doing a formidable job.
Hoteliers should be aware of all these conversations happening regarding their properties for instant, easy feedback. By simply listening
I’d like to share with you my key takeaways on this panel that will hopefully stir up some of your own creative juices when it comes to location-based marketing.
Once you join the site and choose a username that reflects your hotel, the next thing you should do is brainstorm ideas for boards.
In today’s digital world, hotels must step up to the plate and take the time to respond to feedback their guests are leaving. And here’s why.
I recently came across a guest article on Tnooz that sparked my interest and got me thinking again about the importance of blogging for a hotel.
TripAdvisor alleviated its review process more than ever last week when the popular travel website released its newest widget for hotels.
As online marketing continues to become a dominant selling tool, businesses must utilize all areas of marketing opportunities to stay ahead of the competition.
Since mobile is undoubtedly here to stay, hoteliers are investing more than ever before into their mobile sites. What are they doing?
If your small business isn’t on social media yet, you are truly missing out on an excellent opportunity to generate exposure and build a community
For your typical hotel, creating and maintaining a social media presence is hard enough, but growing your network can be.....
We’ve written many times about how social can help hotels engage their communities through Facebook or Twitter. See what we mean here.
The study looked at engagement levels between the Twitter accounts and their respective followers, focusing specifically on engagement levels.
This update will eliminate the situation mentioned above by working with you to find the information you need with fewer clicks.
Hiring an agency or marketing team to flourish your social media presence is a viable option, along with doing it yourself, but neither is without its pros and cons.
Earlier this year, the story began circulating that some employers were asking new job candidates to hand over their Facebook logins and passwords.
I was recently reading an article on Website Magazine that touched upon a topic about which I have some pretty strong feelings.
You can find hundreds of articles on reputable sites and blogs all reporting pretty much the same story. And therein lies the problem.
Every successful business starts with establishing an objective and setting a goal. There are several goals that small and corporate companies hope to achieve
Once you have established a blog for your hotel, there is another step that you must take, to take it to the next level. Traffic is at stake here!
I’m sure you’ve seen the Project Glass video by now. I put it off for a while, but eventually, I had to see what everyone on my Facebook feed was talking about.
According to a new announcement made by Google’s SEO guru, Matt Cutts, there will be a regulation on sites that are considered ‘over-optimized.’
HR coordinators and interviewers are not only looking for mentions of your name on the web in general, but they are also specifically seeking you out on social media
There’s a new trend in social networking called ambient social networking. The possibilities for this are endless. Sharing without all the extra work!
Building a strong and steady Twitter following for your property helps get the word out about your hotel, improves your SEO, and enhances your credibility.
With so many agencies, & online businesses emerging, it's difficult for your company to stand out. Try using these tactics to help humanize your company.
At the end of last month, I did the unthinkable. I deactivated my personal Facebook account. One reason for this, was mild laziness.
Many people turned to the hotel’s Twitter account, hoping for photos, updates, etc. of the chaos surrounding Whitney Houston’s passing. What did they find instead?
Hotels are realizing that they can make their guest interactions fun and mix things up with unique contests. The following are a few creative hotel contests.
Utilizing an iPad or other tablet devices in everyday practices at a hotel can be a rewarding, impressive, and fun way to interact with guests.
I thought it would be fun to put together a list of five areas where hotel websites commonly fail to inspire bookings. Find out what we included.
Read on for a list of new Twitter tips, content ideas, and do’s & don’ts that will help your hotel utilize Twitter to its fullest extent.
People put him in the same class as Walt Disney & I have to agree. He has made the same type of impact and changed our lives in a very dramatic way.
Listen to the advice of today’s most successful advertisers, who believe that creating share-worthy content takes more than just smart creative.
A digital concierge service can be used in conjunction with physical staff and can help improve customer satisfaction and can lighten your daily workload.
SMS apps have their strengths and weaknesses but having used all of them, I must say that Go SMS Pro has become my go-to text messaging application.