Blog

Hospitality Digital Marketing - Always Remember Bofu, Mofu, & Tofu

April 24, 2017
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Facebook Recommendation Feature

April 20, 2017

This feature is simple to use and can be part of a social media strategy for hotels by reaping the benefits of user generated content.

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The Best Travel Hashtags for Hotels

April 9, 2017

Want to gain more organic reach for your hotel's social media posts? Here are the best travel hashtags to use.

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7 Free Hotel Marketing Tools To Make SEO Marketing Easier

April 6, 2017

What if I told you that there were hotel marketing tools out there, that could save you hours of marketing your hotel for the price of F-R-E-E, free!.

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Leveraging Facebook for Hotels

April 5, 2017

Here are some ways of optimizing your hotel’s Facebook page to use its features to your advantage as part of your hotel social media strategy.

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Website Marketing : 3 Common Heuristics to Improve Performance

March 24, 2017

What comes to mind when you want to improve digital reach & bring in new customers? Would you be surpriced if I suggested heuristics?

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Attracting Hotel Customers through Social Media

March 24, 2017

From optimized websites to hotel blogs our end goal is the same: book empty rooms.

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Creating and Maintaining your Hotel’s Visual Brand

March 13, 2017

Maintaining your hotel marketing strategies consists of a various parts. One of..

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How to Set Reminders on Facebook

March 12, 2017

The best way to get the most out of your social media channels is to post regularly, which...

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Marketing Strategies for Hotels – Acquiring Backlinks

March 9, 2017

Today’s internet-driven business landscape is unique, exciting, and fast-paced, which means that it has considerable requirements for...

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Are you SoLoMo? Your Competitors are!

February 27, 2017

So, why should hoteliers be SoLoMo (Social, Local, Mobile)? A successful marketing campaign in today’s high tech world requires...

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Adding Multiple Photos and Videos to an Instagram Post

February 27, 2017

Instagram has been adding a number of new changes in the past year, which is likely due to their increasing..

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Creating Dynamic Blog Photos

February 24, 2017

Blogs are crucial in today’s online world. No matter the subject, new content allures audiences across the board....

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Voice Search Optimization Tips for Hotels

February 23, 2017

Today’s quick-evolving technological landscape offers countless tools, resources, and products designed to improve the ease of...

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What Google Switching to Mobile-First Index Means for Hotels

February 13, 2017

Google is switching to a mobile first index.

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Build Your Showcase on Pinterest

February 9, 2017

The social media space is constantly changing, and if you are utilizing it as part of your

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Simplifying the Rift between Leisure and Business Travel

February 8, 2017

What do travelers look for when they shop for a hotel? Well, that depends on the type of...

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Is your Hotel Providing Enough Value to Guests?

January 30, 2017

What makes a person choose one hotel over another? It’s value.

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WiFi Security Concerns for Every Hotelier

January 28, 2017

Recently the FCC has put their foot down on the fight over WiFi Blocking in hotels. They have ruled that...

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Using the AIDA Model in Your SEO Strategy

January 23, 2017

Most of the search engine optimization is a process.

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How Hotels Can Effectively Use Google+

July 2, 2013

It is no surprise that social media is an important marketing tool for hotels in today’s world....

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8 Social Media Updates Hotels Should Post

The following is a guest blog post written by our friend, Unmana, who offers content ideas for your hotel’s social...

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Independent Hotels: Take Control of Your TripAdvisor Page

July 11, 2013

Before going on a trip, it is common practice to check online reviews of hotels. Travelers want a...

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Go Mobile: Create an App for Your Hotel Business

July 15, 2013

The following guest blog post was written by our friend, Andrew, who offers his opinion on why hotels should implement...

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Mastering Local Search for Hotels: 2013 Edition

July 29, 2013

The following blog post was written by our friend, Jeremy, who discusses how hotels can take full advantage of local...

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Web Design – Usability Mistakes to Avoid

August 1, 2013

The following post was written by our friend, Charles, who writes about common flaws in web design and how to...

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How Hotels Can Use Google+ to Rely Less on OTAs

August 7, 2013

The struggle continues as many hotels look to reduce reliance on Online Travel Agencies and increase direct bookings. This may...

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Hotels vs. OTAs: Who Has the Better Price?

August 9, 2013

Many customers believe that OTAs automatically have lower prices when it comes to hotel rooms as opposed to...

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Re: Imagination: Google Re: Brief

August 12, 2013

Before online advertising, a five-word print slogan could sell millions. A captivating billboard picture could convert thousands....

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How to Increase Direct Bookings through your Hotel’s Website

August 13, 2013

In today’s competitive hospitality industry, hoteliers are struggling to get direct bookings with online travel agencies (OTAs) taking such...

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How the Domination of Google Products will Impact Hotel Search

August 25, 2013

In the latest changes and additions to Google’s search landscape, many hoteliers are finding it much more difficult to stand...

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Incorporate Local Attractions into your Hotel’s Social Media Strategy

August 19, 2013

It should not be news by now that an optimized Facebook page can have an impact on organic search...

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Creating Engaging Content for Hotel Websites

August 21, 2013

By now, hotels are well aware that content within websites must contain certain keywords in order to rank...

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Gifts Ideas for Your Hospitality Industry Colleagues

August 23, 2013

The following guest blog post was written by our friend, Jin, who writes about gift ideas for professionals working in...

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What Hoteliers Need to Know about SEO

September 27, 2013

There are endless debates over online marketing techniques. Among those debates, SEO effectiveness is...

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Choosing the ‘Right’ Mobile Solution to Maximize Bookings

August 29, 2013

With the continual rise in traffic and last-minute bookings from mobile devices, it is apparent that having a mobile site...

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How to Market Your Boutique Hotel

September 3, 2013

The following guest blog post is written by our friend, Sam Peters, who discusses marketing for independent and boutique hotels.

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OTA Market Growth is Losing Steam

September 9, 2013

The time of the OTA rule is slowly coming to an end. OTAs, or Online Travel...

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Discover the Preferences of Modern Travelers across Multiple Channels

September 12, 0003

Today, it takes a multichannel marketing strategy to reach and retain consumers. As travelers gain more buying power and...

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Customer Service Options for Your Small Business

September 23, 2013

The following guest blog post comes to us from our friend Harry, who writes about customer service for small businesses.

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Refine Your Hotel’s Facebook Strategy with Page Insights

September 16, 2013

As hotels begin realizing the importance of online marketing, they are also starting to see how social media fits...

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Ways to Save Your Hotel’s Reputation after a Bad Review

September 18, 2013

Whether you love them or hate them, online reviews do get read and they do have a great...

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Buying Domain Names – 6 Major Mistakes to Avoid

September 20, 2013
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Give the People What They Want: The Local Touch

September 25, 2012

A recent eMarketer study showed what was already suspected by many – the majority of the polled leisure...

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LinkedIn Group for Hotel Owners

October 7, 2013

Whether you are a marketer or an independent hotel owner, it is important to have good, solid...

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Beginner’s Guide to Improving Online Reviews

October 9, 2013

Over the past year, you have probably heard about the importance of online reviews on multiple occasions....

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The Rise of Boutique Hotels: Top Locations Around the World

October 11, 2013

The following guest blog post was written by our friend, Maggie, who takes a look at unique boutique hotels from...

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How Hotel Brands Can Leave a Bigger Impression on Guests

October 14, 2013

Hotels affiliated with well-established brands like Ramada, Best Western and Holiday Inn naturally get more representation...

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Blog Ideas for Hotels

October 18, 2013

Every hotel would like their website to rank as high as possible on Google search. One part of...

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3 Ways to Bypass the Travel Booking Sites (and Keep More Money)

October 21, 2013

The following guest blog post is written by our friend, Sam Peters, who discusses how hotels can alleviate dependence on...

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