Marketing

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The Quick Beginners Guide to Creating Your 1st Facebook Ad

June 11, 2018
creating facebook ads
Learn the basics of creating a Facebook ad in 2018.
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Five ways to Humanize your Brand

April 25, 2018
Five ways to Humanize your Brand
To keep your audience engaged make sure to remind them of the human element behind the brand. Show them that besides a reliable brand, there are real people running the machine.
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Branding 101 for Small Businesses

March 23, 2018
Branding 101 for Small Businesses
With so many curators on all channels, branding has become more important than ever to distinguish you from your competitors.
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Books to Help Hoteliers Improve Their Marketing In The Next Qtr.

June 1, 2017
stack of books
These 8 books will help you market your hotel this year! If you read just 25 pages every day, you will be able to develop a better marketing strategy!
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Hospitality Digital Marketing - Keep Bofu, Mofu, & Tofu In Mind

April 24, 2017
person taking a panoramic picture on their phone
Bofu? Mofu? Tofu? What on earth is that? I would like to introduce you to these acronyms so that they can help you with your marketing campaigns.
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Website Marketing : 3 Common Heuristics

March 24, 2017
tangled web of nerves
What comes to mind when you want to improve digital reach & bring in new customers? Would you be surprised if I suggested heuristics?
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4 Useful Positioning Strategies for Your Hotel

January 17, 2017
online marketing
Do you know your how your hotel is positioned against your competitive set? Have you considered looking at the positioning?
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Why You Should Use Holiday eCards for Marketing

November 30, 2016
holiday greeting ecards
Sending and receiving holiday cards has been an American tradition for decades, and in the digital...
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7 Budget-Friendly Hotel Marketing Tips

October 18, 2016
piggy bank
With the internet at your fingertips, you don’t have to spend much, or anything at all, as long as you have the know-how & time to commit to online marketing.
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Hotel Marketing: Integrating The Human Element

October 4, 2016
father holding daughters hand
Nothing turns away potential customers like blatant advertising. It dehumanizes your brand. To connect with customers you must incorporate the human element.
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