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What We Are Reading This Week: 08/06/18

August 6, 2018
reading
Whatever business you are in, it pays to keep up to date on the latest marketing news. In this weeks issue, we focus on hotel distribution on TripAdvisor, Restaurants marketing in the summer months, and helping you figure out how to rock content marketing.
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Tips To Market Your Boutique Hotel

July 23, 2018
living room with trinkets and nice furniture
With social media being a necessity in mainstream and pop culture, marketing yourself is in the palm of your hands.
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How Hotels Can Scope Out Fake Influencers

June 28, 2018
should my hotel work with an influencer
If you’re running a hotel or work in one, there’s no doubt that you’ve received a ton of emails and calls from “influencers” asking for a free stay. Here's how to distinguish beneficial influencers from fake influencers.
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The Quick Beginners Guide to Creating Your 1st Facebook Ad

June 11, 2018
creating facebook ads
Learn the basics of creating a Facebook ad in 2018.
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Five ways to Humanize your Brand

April 25, 2018
Five ways to Humanize your Brand
To keep your audience engaged make sure to remind them of the human element behind the brand. Show them that besides a reliable brand, there are real people running the machine.
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Branding 101 for Small Businesses

March 23, 2018
Branding 101 for Small Businesses
With so many curators on all channels, branding has become more important than ever to distinguish you from your competitors.
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Books to Help Hoteliers Improve Their Marketing In The Next Qtr.

June 1, 2017
stack of books
These 8 books will help you market your hotel this year! If you read just 25 pages every day, you will be able to develop a better marketing strategy!
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Hospitality Digital Marketing - Keep Bofu, Mofu, & Tofu In Mind

April 24, 2017
person taking a panoramic picture on their phone
Bofu? Mofu? Tofu? What on earth is that? I would like to introduce you to these acronyms so that they can help you with your marketing campaigns.
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Website Marketing : 3 Common Heuristics

March 24, 2017
tangled web of nerves
What comes to mind when you want to improve digital reach & bring in new customers? Would you be surprised if I suggested heuristics?
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4 Useful Positioning Strategies for Your Hotel

January 17, 2017
online marketing
Do you know your how your hotel is positioned against your competitive set? Have you considered looking at the positioning?
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