Whatever business you are in, it pays to keep up to date on the latest marketing news. In this weeks issue, we focus on hotel distribution on TripAdvisor, Restaurants marketing in the summer months, and helping you figure out how to rock content marketing.

With social media being a necessity in mainstream and pop culture, marketing yourself is in the palm of your hands.

If you’re running a hotel or work in one, there’s no doubt that you’ve received a ton of emails and calls from “influencers” asking for a free stay. Here's how to distinguish beneficial influencers from fake influencers.

Learn the basics of creating a Facebook ad in 2018.

To keep your audience engaged make sure to remind them of the human element behind the brand. Show them that besides a reliable brand, there are real people running the machine.

With so many curators on all channels, branding has become more important than ever to distinguish you from your competitors.

These 8 books will help you market your hotel this year! If you read just 25 pages every day, you will be able to develop a better marketing strategy!

Bofu? Mofu? Tofu? What on earth is that? I would like to introduce you to these acronyms so that they can help you with your marketing campaigns.

What comes to mind when you want to improve digital reach & bring in new customers? Would you be surprised if I suggested heuristics?

Do you know your how your hotel is positioned against your competitive set? Have you considered looking at the positioning?