Creating an effective hotel marketing plan is no easy feat. If you're in need of some inspiration, this one-size-fits-all approach will help you get started.

What sets you apart from your competitor? You need to put a face behind your hotel. Show that you and your team are personable!

Building a hotel branding strategy is daunting, yet critical. Fortunately, you can have your strategy laid out in no time with these best practices.

If guest services is your weakest link, you might want to go back to the drawing board when it comes to your hotel's priorities.

Whatever business you are in, it pays to keep up to date on the latest marketing news. In this weeks issue, we focus on hotel distribution on TripAdvisor, Restaurants marketing in the summer months, and helping you figure out how to rock content marketing.

With social media being a necessity in mainstream and pop culture, marketing yourself is in the palm of your hands.

If you’re running a hotel or work in one, there’s no doubt that you’ve received a ton of emails and calls from “influencers” asking for a free stay. Here's how to distinguish beneficial influencers from fake influencers.

Learn the basics of creating a Facebook ad in 2018.

To keep your audience engaged make sure to remind them of the human element behind the brand. Show them that besides a reliable brand, there are real people running the machine.

With so many curators on all channels, branding has become more important than ever to distinguish you from your competitors.