Learn the basics of creating a Facebook ad in 2018.

To keep your audience engaged make sure to remind them of the human element behind the brand. Show them that besides a reliable brand, there are real people running the machine.

With so many curators on all channels, branding has become more important than ever to distinguish you from your competitors.

These 8 books will help you market your hotel this year! If you read just 25 pages every day, you will be able to develop a better marketing strategy!

Bofu? Mofu? Tofu? What on earth is that? I would like to introduce you to these acronyms so that they can help you with your marketing campaigns.

What comes to mind when you want to improve digital reach & bring in new customers? Would you be surprised if I suggested heuristics?

Do you know your how your hotel is positioned against your competitive set? Have you considered looking at the positioning?

Sending and receiving holiday cards has been an American tradition for decades, and in the digital...

With the internet at your fingertips, you don’t have to spend much, or anything at all, as long as you have the know-how & time to commit to online marketing.

Nothing turns away potential customers like blatant advertising. It dehumanizes your brand. To connect with customers you must incorporate the human element.