Marketing

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Ways Inaccurate Business Listings Hurt Hotels

May 24, 2019
red car in front of beautiful hotel
You could be missing out on potential clients because somewhere online your address and phone number are completely inaccurate.
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Avoiding Too Much Text in Facebook Ads

May 21, 2019
text in facebook ads
Did you know Facebook Ads require that you don't use too much text in photos and videos in order to be shown to the maximum number of people?
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How to Get Started With Hotel Marketing for Beginners

May 13, 2019
woman taking marketing notes
We have put together a getting started guide to hotel marketing for independent hotels hoping to increase traffic to their website and grow their businesses.
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Hotel Marketing Trends for 2019

April 15, 2019
woman on her phone waiting for hotel room
Increase brand loyalty, improve guest experience, and get more direct bookings by implementing these hotel marketing trends in 2019.
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How You Can Make Sense of Hotel Search Engine Marketing

April 1, 2019
person doing research
Learn these crucial hotel search engine marketing strategies to drive more traffic and steadily increase your hotel bookings throughout the year.
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Marketing Your Hotel Now

March 19, 2019
people discussing marketing a hotel
Understanding the customer path to purchase is the most critical step to developing your hotel’s marketing strategy. Having knowledge of where your potential guests are going along the booking path and which resources they use to come to their final decision to book can be key to driving direct bookings.
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The Secrets Behind Connecting Brands and People

March 19, 2019
How to Engage your Audience: The Secrets Behind Connecting Brands and People
What is it that make one stop scrolling on a newsfeed and read a caption even one that is a hotel caption? Why are we inclined to like certain posts and not other? What exactly is it about some content that makes it perform better than other pieces? It’s the appeal and value they bring to our lives.
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3 Reasons to Use Explainer Videos

March 19, 2019
man writing formulas on whiteboard
Every single day, marketing strategies are adapting. Writing out your company's values and goals isn't enough. A lot of your potential clients, aren't going to read what you have to say. They would rather have you show them. Check out why you should use explainer videos to capture a newer audience.
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How Users Will Take Your Business to the Next Level

March 18, 2019
woman doing user testing
Acquiring new business in today’s climate is only step 1. Once somebody purchases your product or service, they become users. It’s from there where, in the digital age, businesses set themselves apart.
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7 Subjects to Spruce Up Your Hotel’s Blog

March 5, 2019
optimize a hotel blog
In the age of social media sites like Twitter and Facebook, is blogging still an effective way for hotels to reach out to guests?
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