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Having knowledge of where potential guests are along the booking path & which resources they use to book can be key to driving direct bookings.

Posting photos on a social media app such as Instagram sounds relatively easy, however there are some mistakes that hoteliers make that should be avoided.

Every hotelier should have a well-crafted social media strategy when it comes to marketing their property through social media.

There are many ways to use Pinterest for marketing, but here are a few tips that will definitely boost your hotel’s visibility on the platform today!

One of the goals of having a content calendar is to plan your content ahead of time. That way you can maintain the flow at which you publish your posts.

Take a look at analytics to let you know what your audience is interested in. Then you can use this info when looking for future content for your social media.

The amount of users using Instagram on a daily basis continues to increase, which can potentially make advertising on Instagram crucial for your hotel.

If you haven’t looked at your Analytics for Pinterest yet, then you should start now. Here are some cool features offered on Pinterest Analytics.

In this day and age, everyone is spending a good portion of their time surfing the internet, so having a website for your hotel is a necessity.

You want to establish a brand for your hotel so people can quickly identify you. Here are a few tips to help you jumpstart your hotel brand on social media.

Instagram is a social channel that allows users to express their creativity with the flexibility to edit and filter images. Why should hotels use Instagram?

Aside from the basics, here are a few ways to improve on that customer service to keep customers happy and satisfied at your hotel.

This social media channel has tons of visual content, and investing in Pinterest could benefit hotels in the long run. See how it can help you.

Visual content has wholly transformed social media, and now just simple text won’t be enough to captivate the visitor’s attention.

Here are a few qualities that every hotel website should have for their hotel to ensure a pleasant experience for their customers and potential customers.

Starting as a platform for marketing, it is slowly turning into a platform geared towards customer service as interaction with customers increases across

When it comes to marketing for hotels, hoteliers must decide on what they want to invest their time and money on in order to produce the best results.

There are several trends that hoteliers should be watching out for so that they can sell their products and services effectively.

Although hashtags are standard for social media users, hoteliers should be catching onto this trend if they have not already.

As more millennials begin to travel, hoteliers must be able to accommodate this change and understand the importance of having a selfie-friendly setting.