Strategy
What It Means
What It Helps You Show Up In
Why It Matters for Small Businesses
SEO (Search Engine Optimization)
Makes your website easier for Google to find, understand, and rank
Google search results, map listings, and local searches
Combines SEO and GEO so you appear in both search and AI answers
GEO (Generative Engine Optimization)
Formats your content so AI tools can read it and quote it accurately
ChatGPT answers, AI summaries, voice assistants like Siri and Alexa
Helps AI tools pull your business into their answers instead of your competitors
AI Visibility
Combines SEO + GEO + structured data + trust signals to increase your chance of appearing across all AI platforms
Google AI Overviews, ChatGPT, Perplexity, Copilot, AI-powered search tools
Ensures your business stays visible as search moves toward AI-driven answers