7 Ways to Repurpose Content Across Platforms

Your social media following expects an average of one or two daily posts. This might sound overwhelming, especially if you run multiple social media profiles. Fortunately, learning how to repurpose content for different social media platforms can save time and money, allowing you to focus on creating high-quality assets.

Repurposing content involves sharing the same materials on various social media platforms. Since every platform offers a different format, you might have to tweak the content to make it fit. Still, this is much less time-consuming than writing new posts every day, and it helps you out when you're experiencing a backlog.

1. Break Up Long-form Content

One piece of long-form content, such as a video, an e-book, or a blog post, could have enough material for a dozen posts. To start, review the content and look for the standouts. Inspirational quotes, funny quips, personal stories, and surprising statistics are some elements you could repurpose for social media.

Afterward, figure out how you'll present the material. If you're dealing with a video, you could break the most important sections into short clips and upload them individually. You could turn the quotes into infographics, illustrations, tweets, captions, and slogans for articles and ebooks. Credit the original speaker with a link to the original piece.

Once you've divided the material, it's time to arrange the pieces in your content calendar. Instead of posting everything in a week, try distributing the content throughout the year. This will keep your audience from getting bored and drive traffic to the original upload for weeks or months after publication.

These snippets could help you build your calendar if you're having a themed week. Look for quotes and clips that align with your message, then share them alongside your new materials. You could even include them in a quote or video compilation.

2. Repurpose Short Videos

Sharing videos is essential to learning how to repurpose content for different social media platforms. With TikTok still dominating social media in 2025, short clips are one of the quickest ways to grab your audience's attention. Some platforms rely on videos, while others, such as Facebook, Instagram and Twitter/X, host videos alongside text and images.

Whatever the case, you might have to tweak your videos before repurposing them on different platforms. Facebook and Instagram's Reels are so similar to TikTok that you might not have to change anything. Still, your video could look better if you adjust the resolution, change the text, or add a filter. Try watching videos on various platforms to study the different formats.

If you're uploading clips to YouTube, use the Shorts feature instead of publishing a regular video. Shorts are optimized for mobile and are easier to scroll through. Plus, you'll gain viewers who are looking for fast entertainment.

Some platforms allow you to add different video features, such as music, text, links, GIFS, and shoutouts. This can add fun and humor to your video or help you credit the creators. Before you post, explore the various features to get the most out of the platform.

3. Take Advantage of Holidays

When the holidays arrive, you'll have plenty of opportunities to learn how to repurpose content for different social media platforms. New Year's Eve encourages you to share photos, memories, and blogs from the previous year, inviting your audience to reminisce and prepare for the year ahead. Your followers could even share some memories of their own.

Christmas, Black Friday, and Cyber Monday offer the chance to repackage posts into shopping tips and gift guides. You could create a slideshow with old product photos and encourage customers to start browsing. If you're in a pinch, you may reuse holiday posts from the previous year with a few tweaks.

Look for posts that show your audience how to prove their love for Valentine's Day, Mother's Day, and Father's Day. This may include gift guides, lifestyle tips, recipes, and advice on finding the best deals. Incorporating customer reviews adds a personal touch.

To get creative, look up lesser-known holidays and reshare content that fits the theme. For example, a baking supplies company might repurpose an old article about doughnuts on National Doughnut Day. If you feel stuck in a rut, this can break up your content calendar and delight your audiences with a fun fact.

4. Share User-generated Content

Your customers generate content that you can use for free. Try screenshotting positive comments or reviews and uploading them on different sites to showcase your commitment to quality. Some businesses even share negative reviews to drum up publicity. Ensure you get each customer's permission before putting them in the spotlight.

If you're on Instagram, Facebook, or Twitter/X, you could create a slideshow that highlights your four- and five-star reviews. For TikTok and YouTube Shorts, create a video with cheerful music. You could even film yourself reading the reviews out loud, thanking the customers, and talking more about your products.

Discussion questions inspire your followers to leave more comments, which you could add to your content calendar. For example, if you asked your followers, "How do you keep your hair from getting frizzy?", you might screenshot the best tips and share them on Instagram, Facebook, TikTok, and LinkedIn. As a bonus, this boosts your engagement numbers.

Some customers also share photos that you can repurpose on different platforms. When you check your tagged posts, you might find pictures of clients opening packages, using your products, and offering advice. This is especially common for fashion and makeup lines. You could share these pictures with your fans' permission on social media.

5. Upload Live Events

Online events are a great way to build anticipation, drive traffic to your site, and make connections in your industry. However, the fun doesn't have to end when the live stream is over. Uploading the video could double the amount of traffic you receive and provide a resource for people who missed the event.

YouTube is the best platform for long videos. Once you've published the entire stream, you could choose and upload a few important clips as highlights. Sometimes, you can even monetize your videos, giving you an extra income boost. Invite your audience to share their thoughts in the comments.

Afterward, promote the live stream by talking about it on social media. Let your followers know that they're about to watch a thrilling event with music, special guests, or exclusive interviews. When preparing to host another stream, you could repurpose this video by sharing it again and inviting everyone to catch up.

6. Create Infographics

Infographics make complicated data easy to digest by breaking it into simple steps and adding graphs, charts, and illustrations. They typically appear on sites that support static images, such as Instagram and Bluesky. Some infographics consist of a single chart, while others present an elaborate diagram that guides viewers through the story.

If you review your blogs and videos, you'll probably find information and statistics that you can repurpose into an infographic. How many people report feeling depressed? What are the most significant pain points for modern businesses? When are the biggest shopping days in the United States? You could consolidate this data in a handy graph.

Another option is to use infographics to tell your business's story. Include essential dates, such as your opening day and first product launch, and discuss your achievements on your journey. You could present the infographic as a roadmap that leads to a bright future.

Once you've completed your infographic, you'll post it on various social media platforms. LinkedIn is an excellent infographic site because the user base actively searches for employment data. For TikTok and YouTube Shorts, you may experiment with animated versions.

7. Restructure Blog Posts

Most platforms don't support large blocks of text. However, you can still repurpose those blog posts on your website while educating followers worldwide. For starters, publish your writing on platforms that allow blogs, such as LinkedIn, Tumblr, and Medium. Facebook also supports long-form content, but you must add an image to catch your audience's attention.

On Twitter/X and Bluesky, you could simplify the blog into a basic outline, then create a thread that breaks down each step. At the end, ask your followers a question and invite them to check out the full post. Adding hashtags may expand your reach.

You can't post blogs on Instagram, but you could make an image slideshow with quotes or a simplified outline. If you've ever seen a celebrity post a "Notes app apology" on Instagram, you're familiar with this technique. You could also share a relevant image with an outline of the blog's main points in the caption.

If you don't feel like breaking up the blog post, you could share a link on your social media profiles, inviting followers to check it out and leave comments. However, many people won't make the extra click, so use this method sparingly.

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