When it comes to engagement on social media, there are many things it can tell us about our followers. What they like, what they don’t, the percentage of people who click on our post and in turn to our website, and so on. There are incredible features on social media, and as platforms improve their usability, we gain robust information that can help us implement our business goals. But regardless of what new function platforms apply or what the latest feature is that rolled out, engagement is king. An increase in engagement means you are captivating your audience, and when you click with the consumer, it pays at the checkout cart. Here are some tips for gaining your audience’s attention on the most popular social media platforms.
Engagement shows that your audience cares about your content, helps algorithms show it to more people, and ultimately drives traffic and sales, turning interest into checkout-cart revenue.
Stick to your expertise and post regularly so followers know what to expect, then mix in photos, videos, and article links that you know they will find compelling.
Use Facebook insights to publish at the times when your audience is most active; hitting peak hours widens reach and sets the stage for stronger engagement.
Pair high-quality, colorful photos with well-researched, niche hashtags. The striking imagery stops the scroll, while popular hashtags spread your message across wider Instagram circles.
Provide clear step-by-step guides, recipes, or itineraries that spark creativity, and actively repin selective, relevant content so your audience benefits while you gain user-generated exposure.