Instagram has been adding a number of new changes in the past year, which is likely due to their increasing need to compete with Snapchat. The latest feature that the channel has implemented is the ability to add multiple photos and videos to a single post. Instagram made the announcement on February 22, 2017 via a multiple photo post as well as on their blog.
The concept is simple and users simply have to swipe right/left on the post to view the multiple photos and videos. While this news is good for the average Instagram user, this is great news for businesses. It’s an easy and visual way to showcase multiple videos and photos at once, especially those revolving around a single topic.
To add multiple photos or videos to an Instagram post, start by clicking the + sign at the bottom of the app, just as you would for a regular post. Select library at the bottom left and then you will need to click the the layered squares on the bottom right of the large photo on the screen. This is highlighted in pink in the example below.
Once you click on the layered squares you will be to select the photos that you want included in your post. They are numbered (as shown below) meaning that you can control the order that the photos are shown in your post.
Just as with single photo/video posts, users are able to apply filters to multiple photo/video posts to enhance them. Keep in mind that you can only select one filter and that it will be applied to all of the photos/videos across the board. Be sure to scroll through your photos with the selected filter to see how each photo will be presented.
After selecting the filter you wish to use you can create your caption, tag people, add a location, and share the post to your profile or other social media channels.
Once your post is created, you take a look at your profile to familiarize yourself with how these posts look.
There are 2 ways to tell if an Instagram posts contains multiple photos or videos. If you are already on the post look below the photo. If you see little bubbles at the bottom of the photo, it means that there are multiple photos or videos in the post. The blue bubble signifies where in the series of photos/videos you are. You can then scroll left or right accordingly. The second way is by visiting a profile page and looking to the top right of a photo. If it has the layered squares then it means that posts contains multiple photos/videos. You can seen an example in the photo below.
Benefits of Multiple Photo/Video Posts on Instagram
In regards to social media, businesses have to tinker with the fine line of posting often enough to hold their audience’s attention while also not posting too often, which can cause users to become annoyed and unfollow. Adding several photos and/or videos to a single post not only makes the post more engaging, but it allows your business to paint a more complete picture of any given topics by adding numerous visuals. Plus, it can help keep the balance of posting too often on the same subject.
Do you think these new posts will be a valuable tool for hotels?