Jacqueline Puga

Jacqueline Puga
The Best Tips for Incredible Photos Part 2
Jacqueline Puga
May 7, 2019
The Best Tips for Incredible Photos Part 2
If you're looking to save money on professional photography, don't fear! We are here to flesh out some tips on how you can invest just a little elbow grease and make your photos impeccable. Check out this second part on how to get incredible photos.
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The Best Tips for Incredible Photos Part 1
Jacqueline Puga
April 9, 2019
The Best Tips for Incredible Photos Part 1
Hiring a professional photographer is worth the money but can be expensive and might take time to set up a shoot. If you are on a time crunch or looking to save money with a DIY project check out these easy tips for improving your amateur photography skills
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How Can Social Media Improve Online Marketing
Jacqueline Puga
April 2, 2019
people on their social media apps
Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefits of a solid online marketing plan and help build brand awareness.
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8 Social Media Updates Hotels Should Post
Jacqueline Puga
April 1, 2019
social media posting of a wedding
Most hotels have a Facebook page, if not accounts on Twitter, Pinterest, YouTube, and other social media sites as well. But what do you post on your social media pages frequently enough to keep your followers engaged and get new followers?
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Saving Time on Scheduling Content with Hootsuite Bulk Composer
Jacqueline Puga
March 20, 2019
Saving Time on Scheduling Content with the Hootsuite Bulk Composer
Keep in mind that there is a 350 post limit using this tool, but anything after that can be scheduled manually. Happy scheduling.
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How to Engage your Audience: The Secrets Behind Connecting Brands and People
Jacqueline Puga
March 19, 2019
How to Engage your Audience: The Secrets Behind Connecting Brands and People
What is it that makes one stop scrolling on a newsfeed and read a caption? Why are we inclined to like individual posts and not others? Find out here.
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Get More From Less Content
Jacqueline Puga
February 15, 2019
Get More from Less Content
Use all of these tips to cut back on the amount of content you produce and increase the quality of what is posted on your social media channels.
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A New Approach to the 80/20 Rule of Social Media
Jacqueline Puga
February 5, 2019
person taking a picture with phone
Social media is continually changing. That means that with new information, changes, and variable engagement rates, the strategies behind the posts also change.
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The Rise of Robots in Social Media
Jacqueline Puga
January 24, 2019
The Rise of Robots in Social Media
Although Twitter, Instagram, and Facebook all have tried to get this problem under control, it’s an ongoing issue that continues to this day.
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Creating Videos for Social Media Using Adobe Spark
Jacqueline Puga
January 10, 2019
Creating Videos for Social Media using Adobe Spark
There is no doubt that video is king when it comes to social media. Over the years, a move towards video has slowly crept up and now is in full effect.
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5 Tools Everyone Should Use To Improve Their Social Media Presence
Jacqueline Puga
December 6, 2018
5 Tools Everyone Should Use To Improve Their Social Media Presence
Keeping your followers engaged takes a lot of work, but here are five tools to help make that a little bit easier. Check them out and make your life easier!
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Content Marketing 101
Jacqueline Puga
November 20, 2018
Content Marketing 101
The roles of images in content marketing are critical. These are usually the first thing people see when they encounter digital content.
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Holiday Ideas for Social Media This Holiday Season
Jacqueline Puga
November 6, 2018
Holiday Ideas for Social Media This Holiday Season
This article will give you a few ideas about how social media can play a big part in your holiday campaigns. Check out the festive tips and tricks.
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How Photos Make Your Brand Credible
Jacqueline Puga
October 24, 2018
How Photos Make Your Brand Credible
When it comes to branding, visuals are essential. They represent your company on every level. From the color of the logo to the stationary you use, it matters.
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Why Social Media Matters in the Sales Process
Jacqueline Puga
October 1, 2018
ocial media strategy for hotels
There are multiple methods businesses use to support their sales team. Seldom does anyone note social media as a powerful tool in the sales process.
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How To Solve The Biggest Problems With Blogs
Jacqueline Puga
September 5, 2018
How To Solve The Biggest Problems With Blogs
This guide will help you so that you can keep up with the latest best practices when it comes to blogging and it will help you avoid rookie mistakes.
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Social Media Term Glossary for Beginners
Jacqueline Puga
August 27, 2018
Social Media Term Glossary for Beginners
The world of social media is constantly changing and with new updates every so often come new features and terms to know. Take a look at this beginner's guide of terms to know that are indispensable terms for anyone new to working with any form of social media.
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The Benefits of Blogging for Hotels
Jacqueline Puga
August 17, 2018
hotel strategies to attract customers
There are several hotel strategies to attract customers but have you ever thought about a blog as one? See how it can get you more business.
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Customer Service For Hotels Via Social Media
Jacqueline Puga
July 26, 2018
Customer Service for Hotels via Social Media
Customer service is a crucial aspect of any business, but have you ever thought about how it can affect your online presence?
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How Repurposing Content Can Save You Time
Jacqueline Puga
July 13, 2018
How Repurposing Content Can Save You Time
Repurposing content for your various social media channels can be extremely helpful! Doing this alone can help save you hours of time.
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The New Wave of Video is Here - IG TV
Jacqueline Puga
July 2, 2018
The New Wave of Video is Here - IG TV
IG TV is Instagram's newest feature announced on June 20th and its making waves. Let’s take a look at what it is exactly and explore its possible advantages.
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Inspiration Ideas for Content Creation on Social Media
Jacqueline Puga
June 5, 2018
Inspiration Ideas for Content Creation on Social Media
Whether you are addicted to social media or are late on the bandwagon, social media is a powerful tool for businesses to use to reach their customers.
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Why You Should Care About The Facebook Algorithm
Jacqueline Puga
May 17, 2018
hotels that work with influencers
If people are interacting with meaningful posts, you will be on Facebook’s good side, and the algorithm will rank you higher.
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Keeping Your Hotel Guests In The Know
Jacqueline Puga
May 8, 2018
Keeping your Hotel Guests in the Know
How can a hotel help make their guest experience better by keeping them in the know? The following tips can give you an edge when it comes to guest satisfaction.
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Tools for Easily Creating Inspiring Visual Content
Jacqueline Puga
May 2, 2018
How can you continue to produce fresh content that keeps your audience engaged with few resources?
How can you continue to produce fresh content that keeps your audience engaged with few resources? Find out in this article, and take your content to the next level.
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Five Ways To Humanize Your Brand
Jacqueline Puga
April 25, 2018
Five ways to Humanize your Brand
To keep your audience engaged, be sure to remind them of the human element behind the brand. Show them that besides being reliable, there are real people running it.
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Organize Your Outgoing Posts With Hootsuite Bulk Posting
Jacqueline Puga
April 10, 2018
Hootsuite Bulk Posting
Our friends over at Hootsuite have created a platform that allows you to organize your outgoing posts across multiple channels, all from one place!
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Branding 101 for Small Businesses
Jacqueline Puga
March 23, 2018
Branding 101 for Small Businesses
With so many curators on all channels, branding has become more important than ever to distinguish you from your competitors. Read more here.
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5 Tips to Combat the Age of Content Oversaturation
Jacqueline Puga
March 19, 2018
social media strategy for hotels
Our storage seems infinite with "the cloud" and stack upon stacks of external hard drives, memory cards, and the like, we have changed the ways we use photos.
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Facebook Video as a Means for Reaching Audiences Organically
Jacqueline Puga
February 15, 2018
Facebook Video as a Means for Reaching Audiences Organically
Now that organic content is more and more infrequently displayed to your audience, let's explore how you can increase reach through video.
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5 Video Tips for Enhancing User Experience
Jacqueline Puga
January 18, 2018
5 Video Tips for Enhancing User Experience
Let's explore just a few topics which will increase the satisfaction of your viewers and pique their interest enough for them to continue watching your content.
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Building Guest Relationships For Hotels Through Social Media
Jacqueline Puga
January 4, 2018
hotel positioning
In the hotel business, social media plays a vital role in building relationships with past and potential guests. This is why it is crucial to build relationships.
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Evergreen Content: Saving You Valuable Time
Jacqueline Puga
December 28, 2017
benefits of user generated content
There are various benefits of user-generated content, including time-saving, but today we’ll delve deeper into evergreen content
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The Importance of Monitoring Social Media Comments
Jacqueline Puga
December 22, 2017
social media strategy for hotels
As part of any social media strategy for hotels, there should be time set aside to review your performance. See how to keep an eye on your comments.
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Facebook Polls: Encouraging Travel
Jacqueline Puga
December 11, 2017
Facebook Polls: Encouraging Travel
Since these polls are often lighthearted and playful, they may gain more momentum than traditional posts. Read more about Facebook Polls here.
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Twitter's New Character Count
Jacqueline Puga
November 15, 2017
hotel social media strategy
Twitter announced that they would be expanding their character count from 140 characters to a whooping double character count of 280.
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How Hotels Can Become a Resource for Travelers
Jacqueline Puga
November 8, 2017
hotel social media strategy
Joining the “travel” bandwagon builds a momentum that helps gain more business from travelers interested in visiting your location.
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10 Instagram Mistakes Hurting your Brand
Jacqueline Puga
October 19, 2017
common mistakes on instagram
If you’re considering hotel strategies to attract customers, social media should be on your radar. Just make sure you are not doing these 10 things!
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Lifestyle Marketing for Hotels
Jacqueline Puga
October 16, 2017
lifestyle marketing for hotels
Have you thought about lifestyle marketing for your hotel? Let's explore how the “lifestyle” angle can benefit your hotel’s marketing strategy.
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5 Free Photo Editing Tools
Jacqueline Puga
September 26, 2017
5 Free Photo Editing Tools
If you are looking to save some cash while making your photos stand out, these five free photo-editing tools are a great place to start.
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5 Tips for Avoiding Mistakes on Social Media
Jacqueline Puga
September 8, 2017
5 Tips for Avoiding Mistakes on Social Media
When it comes to social media, one thing that doesn’t change is that you should scrutinize what you post. These tips can help!
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Micro Influencers, The Social Media Brand Ambassadors
Jacqueline Puga
August 24, 2017
Micro Influencers - Social Media Brand Ambassadors
A social media influencers is someone that can become the key evangelist to helping you grow brand awareness that leads to conversions.
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5 Indispensable Instagram Features for Hotel Marketing
Jacqueline Puga
August 14, 2017
5 Useful Instagram Features
Let’s explore the five top Instagram features that will help boost your hotel’s marketing strategy! Check out how it can help you get more business.
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Seven Reasons Why Hotels Should be Using Social Media
Jacqueline Puga
July 7, 2017
person pinching to zoom on ipad
There are enormous benefits of using a social media strategy for hotels. Here are seven reasons why your hotel should use social media!
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Ten Tips for Creating Engaging Posts
Jacqueline Puga
June 15, 2017
Tips for Creating Engaging Posts
Here are some tips for gaining your audience’s attention on popular social media platforms like LinkedIn, Facebook, Instagram, Twitter and Pinterest.
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Is Your Hotel Live? Could It Benefit From This New Feature?
Jacqueline Puga
June 1, 2017
going live with social media
Several social media platforms, in particular Facebook, Instagram, and Twitter have rolled out a “live” feature. Learn to use it for your hotel!
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Use GIF Animations for Business Pages
Jacqueline Puga
May 22, 2017
using gifs on social media
You’ve probably seen them all over the internet but do you know how you can use GIFs for social media on your business accounts?
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One Size Does Not Fit All- Hotel Marketing Strategy
Jacqueline Puga
May 9, 2017
computer and papers on a desk
What is the leading best practice today can quickly become outdated. See what you can do to implement your marketing strategy for timeless effectiveness.
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Ten Reasons Why Hoteliers Should Use Instagram
Jacqueline Puga
May 2, 2017
instagram hotels
Here are the top 10 reasons why you shouldn’t go another day without curating an Instagram page for your hotel. Read more to find out why.
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The Facebook Recommendation Feature
Jacqueline Puga
April 20, 2017
facebook recommendations
This feature is simple to use and can be part of a social media strategy for hotels by reaping the benefits of user generated content.
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Leverage Facebook for Hotels
Jacqueline Puga
April 5, 2017
using facebook for hotels
Here are some ways of optimizing your hotel’s Facebook page to use its features to your advantage as part of your hotel social media strategy.
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Attract Hotel Customers through Social Media
Jacqueline Puga
March 24, 2017
Social Media
Although our approach to every avenue is distinct, I'm going to be highlighting a key point to implement for a successful social media strategy for hotels.
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Creating & Maintaining your Hotel’s Visual Brand
Jacqueline Puga
March 13, 2017
designer looking at photo
One of these critical parts is the visual brand of your hotel. Here are some guidelines to help you create and maintain your hotel’s image.
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Creating Blog Photos That Stand Out
Jacqueline Puga
February 24, 2017
elevating your blog with photos
Here we’ll focus on optimizing your blog photos to captivate your audience and entice them to click on your blog. Find out more here.
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Simplifying the Rift between Leisure and Business Travel
Jacqueline Puga
February 8, 2017
simplifying rift
What do travelers look for when they shop for a hotel? Well, that depends on the type of trip they plan. Is their trip business or leisure related?
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Is Your Property Providing Enough Value to Guests?
Jacqueline Puga
January 30, 2017
providing value to guests through amenities
What makes a person choose one hotel over another? It’s value. Value is what drives every purchaser’s decision, but how can your hotel add more value?
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How to Increase Engagement on your Hotel’s Social Media Channels
Jacqueline Puga
December 29, 2016
desktop
Growing your engagement is a sign that your audience enjoys your content and may eventually purchase your product or service.
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How Long Should Social Media Posts be on Different Channels
Jacqueline Puga
November 29, 2016
social media apps on a phone
When creating content for social media a prevalent question recurs: how long should posts be for hotels on social media? Find out here.
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