If you're looking to save money on professional photography, don't fear! We are here to flesh out some tips on how you can invest just a little elbow grease and make your photos impeccable. Check out this second part on how to get incredible photos.
Hiring a professional photographer is worth the money but can be expensive and might take time to set up a shoot. If you are on a time crunch or looking to save money with a DIY project check out these easy tips for improving your amateur photography skills
Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefits of a solid online marketing plan and help build brand awareness.
Most hotels have a Facebook page, if not accounts on Twitter, Pinterest, YouTube, and other social media sites as well. But what do you post on your social media pages frequently enough to keep your followers engaged and get new followers?
Save Time on Scheduling Content with Hootsuite Bulk Composer
March 20, 2019
The Hootsuite Bulk Composer is a great tool for anyone who runs multiple social media accounts. The major benefit of this uploading tool is the time it saves you. Here is your step by step guide for using the Hootsuite Bulk Composer.
What is it that make one stop scrolling on a newsfeed and read a caption even one that is a hotel caption? Why are we inclined to like certain posts and not other? What exactly is it about some content that makes it perform better than other pieces? It’s the appeal and value they bring to our lives.
Over the years organic reach on social media has declined drastically, in large part to the changing algorithms. Due to these new changes in social media, marketers also have to adjust. Read on to learn about a rising strategy that might be right for you.
A few years ago the golden standard was that marketers should post 80% of useful content about their industry and only about 20% of self promoting material but those days are long over. There is a shift in how material is being consumed.
There is one big issue that keeps arising in social media, robots. Although, Twitter, Instagram and Facebook all have tried to get this problem under control it’s an ongoing issue that continues to this day and it might be affecting you.
Social media is a strong tool in today's digital world and marketers are always looking to improve their feed and accounts with content that speaks to their audience in a new and fresh way. Keeping your followers engaged takes a lot of work but here are five tools to help make that a little bit easier.
When it comes to the holidays, it seems like the day they’re here they swing into full force. But is there anything that marketers can take advantage of during the holiday rush? There is and there are several ways that you can use the holidays to help boost your social media marketing strategy.
Content Marketing is defined as a subset of marketing tactics that involve the large production of digital materials for distribution. These materials includes images, videos, blogs, posts, emails and any other digital content regularly distributed to audiences as part of a marketing plan.
Everyone knows sales are important. There are multiple methods businesses use to support their sales team from specialized trainings to lead generation and so on. Although this is the case, seldom does anyone note social media as a powerful tool in the sales process.
By now, we should all be experts in blogging right? Wrong. Many authors have it all wrong. Nevertheless, this guide will help you along the right tracks so that you can keep up with the latest best practices when it comes to blogging and it will help you avoid rookie mistakes.
The world of social media is constantly changing and with new updates every so often come new features and terms to know. Take a look at this beginner's guide of terms to know that are indispensable terms for anyone new to working with any form of social media.
Repurposing content for your various social media channels can be extremely helpful! Doing this alone can help save you hours of time by tweaking content rather than spending more of your time creating something new from scratch.
IG TV is Instagram's newest feature and was announced on June 20th and is already making waves. Let’s take a look at what it is exactly and explore possible advantages of Instagram’s latest brainchild.
Inspiration Ideas for Content Creation on Social Media
June 5, 2018
Whether you are addicted to social media or are late on the bandwagon, social media is a powerful tool for businesses to use to reach their customers. If you’re out of ideas in how to keep your social media channels fresh with exciting content, keep reading to get some inspiration!
How can a hotel help make their guest experience more pleasant by keeping them in the know? The following tips can give you an edge when it comes to spreading valuable and useful information to your guests.
Organize Your Outgoing Posts With Hootsuite Bulk Posting
April 10, 2018
Our friends over at Hootsuite have created a platform that allows you to organize your outgoing posts across multiple channels all from one place! Users love the how much control they have from one dashboard but few people have tapped into one of their most convenient feature: bulk posting.
5 Tips to Combat the Age of Content Oversaturation
March 19, 2018
Let's explore 5 brilliant ways in which content producers can stand out from the crowd in an age of overstimulation. Use these tips to create innovative content for your social media strategy for hotels or any other brand.
Video is king of engagement on social media. Let’s explore just a few topics which will increase the satisfaction of your viewers and peak their interest enough for them to continue watching your content.