Jacqueline Puga

Jacqueline Puga

Instagram’s Most Frequently Asked Q & A

Jacqueline Puga
June 20, 2018
Instagram’s Most Frequently Asked Q & A
Want answers to some of the most burning questions asked about how instagram works? Read up on some of the most common inqueries regarding one of the top social media platforms.
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Inspiration Ideas for Content Creation on Social Media

Jacqueline Puga
June 5, 2018
Inspiration Ideas for Content Creation on Social Media
Whether you are addicted to social media or are late on the bandwagon, social media is a powerful tool for businesses to use to reach their customers. If you’re out of ideas in how to keep your social media channels fresh with exciting content, keep reading to get some inspiration!
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Why you should care about the Facebook Algorithm

Jacqueline Puga
May 17, 2018
hotels that work with influencers
What we know about the Facebook algorithm and how to use it to your advantage.
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Keeping your Hotel Guests in the Know

Jacqueline Puga
May 8, 2018
Keeping your Hotel Guests in the Know
How can a hotel help make their guest experience more pleasant by keeping them in the know? The following tips can give you an edge when it comes to spreading valuable and useful information to your guests.
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Tools for Easily Creating Inspiring Visual Content

Jacqueline Puga
May 2, 2018
How can you continue to produce fresh content that keeps your audience engaged with few resources?
How can you continue to produce fresh content that keeps your audience engaged with few resources?
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Five ways to Humanize your Brand

Jacqueline Puga
April 25, 2018
Five ways to Humanize your Brand
To keep your audience engaged make sure to remind them of the human element behind the brand. Show them that besides a reliable brand, there are real people running the machine.
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Organize Your Outgoing Posts With Hootsuite Bulk Posting

Jacqueline Puga
April 10, 2018
Hootsuite Bulk Posting
Our friends over at Hootsuite have created a platform that allows you to organize your outgoing posts across multiple channels all from one place! Users love the how much control they have from one dashboard but few people have tapped into one of their most convenient feature: bulk posting.
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Branding 101 for Small Businesses

Jacqueline Puga
March 23, 2018
Branding 101 for Small Businesses
With so many curators on all channels, branding has become more important than ever to distinguish you from your competitors.
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5 Tips to Combat the Age of Content Oversaturation

Jacqueline Puga
March 19, 2018
social media strategy for hotels
Let's explore 5 brilliant ways in which content producers can stand out from the crowd in an age of overstimulation. Use these tips to create innovative content for your social media strategy for hotels or any other brand.
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Facebook Video as a Means to Reaching Audiences Organically

Jacqueline Puga
February 15, 2018
Facebook Video as a Means for Reaching Audiences Organically
Now that organic content is more and more infrequently displayed to your audience, let's explore how you can increase reach through video.
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5 Video Tips for Enhancing User Experience

Jacqueline Puga
January 18, 2018
5 Video Tips for Enhancing User Experience
Video is king of engagement on social media. Let’s explore just a few topics which will increase the satisfaction of your viewers and peak their interest enough for them to continue watching your content.
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Building Guest Relationships for Hotels through Social Media

Jacqueline Puga
January 4, 2018
hotel positioning
Learn why it's crucial to build relationships with past and potential guests on social media.
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Evergreen Content: Saving you Valuable Time

Jacqueline Puga
December 28, 2017
benefits of user generated content
While creating large quantities of content can allow you to express yourself creatively and test variations of your posts, updates and videos, there are types of content that may save you time!
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The Importance of Monitoring Social Media Comments

Jacqueline Puga
December 22, 2017
social media strategy for hotels
With social media, comments can let you glimpse into how your audience feels about your content, and that's just the beginning of why you should monitor comments through your social media accounts.
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Facebook Polls: Encouraging Travel

Jacqueline Puga
December 11, 2017
Facebook Polls: Encouraging Travel
Let’s explore how hotels can create polls that engage audiences and encourage travel!
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Twitter's New Character Count

Jacqueline Puga
November 15, 2017
hotel social media strategy
What does this twitter update mean for your hotel social media strategy? Read more to find out.
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How to Hotels can Become a Resource for Travelers

Jacqueline Puga
November 8, 2017
hotel social media strategy
With many social media platforms becoming a source of inspiration for travelers, hotels can leverage it to their advantage!
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10 Instagram Mistakes Hurting your Brand

Jacqueline Puga
October 19, 2017
common mistakes on instagram
If you’re considering hotel strategies to attract customers, social media should be on your radar. Just make sure you are not doing these 10 things!
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Lifestyle Marketing for Hotels

Jacqueline Puga
October 16, 2017
lifestyle marketing for hotels
Have you thought about lifestyle marketing for your hotel? Let's explore how the “lifestyle” angle can benefit your hotel’s marketing strategy.
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5 Free Photos Editing Tools

Jacqueline Puga
September 26, 2017
5 Free Photos Editing Tools
If you are looking to save some cash while making your photos stand out, these five free photo-editing tools are a great place to start.
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5 Tips for Avoiding Mistakes on Social Media

Jacqueline Puga
September 8, 2017
5 Tips for Avoiding Mistakes on Social Media
When it comes to social media, one thing that doesn’t change is that you should scrutinize what you post. These tips can help!
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Micro Influencers - Social Media Brand Ambassadors

Jacqueline Puga
August 24, 2017
Micro Influencers - Social Media Brand Ambassadors
A social media influencers is someone that can become the key evangelist to helping you grow brand awareness that leads to conversions.
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5 Instagram Features for Hotel Marketing

Jacqueline Puga
August 14, 2017
5 Useful Instagram Features
Let’s explore the five top Instagram features that will help boost your hotel’s marketing strategy!
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Using the 80/20 Rule for Social Media

Jacqueline Puga
August 4, 2017
80/20 Rule for Social Media
One of the core principles of marketing is the 80/20 rule. which stated that 20% of your strategy is going to produce 80% of the results!
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#Hashtag101 - From Origins To Present Day

Jacqueline Puga
July 20, 2017
Hashtag 101
Let's talk about where the #hashtag came from and let's see what it can do for you on social media!
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7 Reasons Why Hotels Should be Using Social Media

Jacqueline Puga
July 7, 2017
person pinching to zoom on ipad
There are enormous benefits of using a social media for hotels, here are just seven!
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10 Tips for Creating Engaging Posts

Jacqueline Puga
June 15, 2017
Tips for Creating Engaging Posts
Here are some tips for gaining your audience’s attention on the most popular social media platforms.
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Is Your Hotel Live? Can It Benefit From This New Feature?

Jacqueline Puga
June 1, 2017
going live with social media
Several social media platforms, in particular Facebook, Instagram, and Twitter have rolled out a “live” feature. Learn to use it for your hotel!
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Using GIF Animations for Business Pages

Jacqueline Puga
May 22, 2017
using gifs on social media
You’ve probably seen them all over the internet but do you know how you can use GIFs for social media on your business accounts?
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A Marketing Strategy for you Hotel

Jacqueline Puga
May 9, 2017
computer and papers on a desk
A marketing plan for a hotel should be just as unique as the property itself.
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10 Reasons Why Hoteliers Should Use Instagram

Jacqueline Puga
May 2, 2017
instagram hotels
Here are the top 10 reasons why you shouldn’t go another day without curating an Instagram page for your hotel.
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Facebook Recommendation Feature

Jacqueline Puga
April 20, 2017
facebook recommendations
This feature is simple to use and can be part of a social media strategy for hotels by reaping the benefits of user generated content.
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Leveraging Facebook for Hotels

Jacqueline Puga
April 5, 2017
using facebook for hotels
Here are some ways of optimizing your hotel’s Facebook page to use its features to your advantage as part of your hotel social media strategy.
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Attracting Hotel Customers through Social Media

Jacqueline Puga
March 24, 2017
Social Media
From optimized websites to hotel blogs our end goal is the same: book empty rooms.
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Creating and Maintaining your Hotel’s Visual Brand

Jacqueline Puga
March 13, 2017
designer looking at photo
Maintaining your hotel marketing strategies consists of a various parts. One of..
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Creating Dynamic Blog Photos

Jacqueline Puga
February 24, 2017
elevating your blog with photos
Blogs are crucial in today’s online world. No matter the subject, new content allures audiences across the board....
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Leisure and Business Travel

Jacqueline Puga
February 8, 2017
simplifying rift
What do travelers look for when they shop for a hotel? Well, that depends on the type of...
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Is your Hotel Providing Enough Value to Guests?

Jacqueline Puga
January 30, 2017
providing value to guests through amenities
What makes a person choose one hotel over another? It’s value. Value is what drives every purchaser’s decision, but how can your hotel add more value?
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Increase Engagement on your Hotel’s Social Media

Jacqueline Puga
December 29, 2016
desktop
Does your hotel have a lots of followers but few interactions? Don’t worry, most brands do. Although it...
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How Long Should Social Media Posts be on Various Channels

Jacqueline Puga
November 29, 2016
social media apps on a phone
When creating content for social media a prevalent question recurs: how long should posts be for hotels on social media?
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