How to Use X for Business

What differentiates X from other social platforms is its fast-paced, real-time nature. It is also very conversational because of the real-time dimension of a user’s timelines.

This makes X an excellent real-time platform for businesses to quickly spread news, engage in customer service, or contribute to other relevant conversations on topics related to your business.

But in recent years, X has experienced a decline in growth, coupled with numerous controversies (mainly related to its owner Elon Musk) and a mass movement of major brands pulling advertising from the platform.

Plus the growth of social platforms such as Mastodon, Bluesky and Threads has not helped X’s situation. But what does this mean for brands that use and rely on the platform?

In this article, we will examine the current state of X, explore how businesses can still leverage the platform, and assess whether it’s a worthwhile investment for marketers and businesses .

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