Arielle Reyes

Arielle Reyes

Converting Pinterest Account to Business Account

Arielle Reyes
September 16, 2019
creating a pinterest business account 2019
Here's how to create a Pinterest Business account in 2019
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It's Time to Create Your Holiday Campaigns

Arielle Reyes
August 30, 2019
creating a holiday campaign
Believe it or not, now is the perfect time to start getting your holiday campaigns ready to go live. Here’s a quick list to get you prepared for your holiday campaigns.
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How to Find and Use User Generated Content

Arielle Reyes
August 19, 2019
how to find user generated content
Amp up your posts with User Generated Content! Here's how to find it.
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Twitter Launches New Layout

Arielle Reyes
August 5, 2019
new twitter layout 2019
Twitter has launched an all-new layout for summer 2019
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Changes to Facebook's Mobile Ads

Arielle Reyes
July 22, 2019
Facebook mobile ads lines of primary text
The shift from desktop to mobile is growing by the minute, so it comes as no surprise that Facebook is currently seeking to improve the mobile ad experience with an update.
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My Instagram Summer Post Ideas for Hotels

Arielle Reyes
July 9, 2019
instagram post ideas for hotels
Engage travelers this summer with great posts on your hotel's Instagram!
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Adding Links To Your Instagram

Arielle Reyes
June 24, 2019
instagram camera logo
The majority of social media channels allow businesses to include links in various areas of their sites, including the bio, stories, and most importantly - posts. Unfortunately, the same isn’t valid for one of the internet’s most popular social media networks - Instagram.
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Using Hootsuite's New Composer

Arielle Reyes
June 10, 2019
Hootsuite's New Composer
Hootsuite is one of the most popular social media scheduling tools in 2019. Familiarize yourself with Hootsuite's new composer.
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Avoiding Too Much Text in Facebook Ads

Arielle Reyes
May 21, 2019
text in facebook ads
Did you know Facebook Ads require that you don't use too much text in photos and videos in order to be shown to the maximum number of people?
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Top Mother's Day Hashtags for Instagram

Arielle Reyes
May 1, 2019
Mother's Day Hashtags
The most popular mother's day hashtags on Instagram and beyond.
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12 Social Media Best Practices

Arielle Reyes
January 1, 2019
social media best practices 2019
Social media is still going strong for businesses and you’ll want to continue that streak into the new year. Here are some social media best practices to keep in mind for 2019.
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Exceptions to the Facebook's 'No Text in Photo Ad' Rule

Arielle Reyes
November 26, 2018
too much text in facebook ads
Here's how you can get your Facebook Ad approved with the photo containing text.
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Organically Promote Your Business For the Holidays: Social Media

Arielle Reyes
November 8, 2018
Promoting your business
Today, promoting your business on social media is all about ads. While this is 100% true, there are still some ways you can promote your business organically.
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RIP Google+

Arielle Reyes
October 10, 2018
Google+ is dead
Google has finally decided to say goodbye to Google+
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You Can Now Request Instagram Verification

Arielle Reyes
September 17, 2018
how to request instagram verification
Take these steps to request an Instagram Verification Badge! Business can now also request to become verified.
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How to Unfollow a User's Posts on Instagram

Arielle Reyes
July 18, 2018
Unfollow a User's Posts on Instagram
Don't want to see a user's posts but still want to follow them? Here's how
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How Hotels Can Scope Out Fake Influencers

Arielle Reyes
June 28, 2018
should my hotel work with an influencer
If you’re running a hotel or work in one, there’s no doubt that you’ve received a ton of emails and calls from “influencers” asking for a free stay. Here's how to distinguish beneficial influencers from fake influencers.
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The Quick Beginners Guide to Creating Your 1st Facebook Ad

Arielle Reyes
June 11, 2018
creating facebook ads
Learn the basics of creating a Facebook ad in 2018.
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Beating Instagram’s Algorithm Changes for Success

Arielle Reyes
April 16, 2018
Working Around Instagram’s Algorithm Changes
Back in the good old days on Instagram, the newsfeed was in chronological order and as long as you posted at the right time, and had a great photo and caption, your followers would have an equal chance of seeing your posts. Now, you have to ensure that you have a basic understanding of Instagram’s algorithm to compete.
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Organically Grow Your Social Media Followers in 2018: Twitter

Arielle Reyes
March 5, 2018
Grow Your Twitter Followers 2018
Ready to grow your Twitter followers organically? Give these tips a try.
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Organically Grow Your Social Media Followers in 2018: Facebook

Arielle Reyes
March 4, 2018
Grow Your Facebook Followers 2018
Businesses are desperate to find ways to continue to grow their following in an organic way, as this gives you real, engaged users. If you are committed to growing your Facebook following organically, fear not! There are still ways that you can make this happen.
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Creating an Aesthetically Appealing Instagram in 2018

Arielle Reyes
February 16, 2018
aestheticallyCreating an Aesthetically Appealing Instagram in 2018
Instagram is no longer a social media channel you can ignore, and if your’e like most you are always on the hunt for how you can make your photos and feed better and more appealing. Learn how to create an aesthetically appealing Instagram in 2018!
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Instagram Just Got Easier For Businesses Thanks to this Feature

Arielle Reyes
February 5, 2018
instagram scheduling 2018
If your business is active on Instagram, you are well aware of how time consuming it can be. Creating engaging content, taking eye catching photography, and getting your posts just right is not an easy task. After all of the work is done, time still needs to be set aside to actually post your content. Now, you can.
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Big Changes Coming to Facebook’s News Feed

Arielle Reyes
January 22, 2018
Facebook Newsfeed Changes
What does Facebook latest newsfeed change mean for your business?
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Facebook Has Officially Launched an Explore Feed

Arielle Reyes
November 13, 2017
Facebook has officially launched an Explore Feed
What does Facebook's new Explore Feed mean for organic business posts?
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The Online Reviews your Hotel HAS to be Monitoring in 2017

Arielle Reyes
October 26, 2017
Online Reviews your Hotel HAS to be Monitoring in 2017
What review sites should your hotel be monitoring in 2017? Make sure you are actively checking and responding on these key sites.
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Facebook No Longer Allows You to Edit Images in Posts

Arielle Reyes
September 18, 2017
puppy smiling
Here's why you can't edit your Facebook link post's photo, title, or description.
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Facebook’s 8 Tips for Taking Great Photos

Arielle Reyes
September 1, 2017
Facebook’s 8 Tips for Taking Great Photos
Facebook offers a list of 8 tips for taking photos. Learn about each one today!
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Google Chat w/ your Customers Directly From Search

Arielle Reyes
July 20, 2017
person checking their phone
Google now allows businesses to chat directly with customers from search. Here's how it works and how to set it up.
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Creating Google My Business Posts

Arielle Reyes
July 10, 2017
Creating Google My Business Posts
Here's everything you need to know about Google My Business Posts and how to create them.
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Snapchat AR Feature - World Lenses

Arielle Reyes
May 8, 2017
snapchat world lenses
If you’re an active Snapchat user, you may have noticed a new type of filter pop up onto your screen.
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Hashtags Every Hotelier Should Know

Arielle Reyes
April 9, 2017
best travel hashtags for hotels
Want to gain more organic reach for your hotel's social media posts? Here are the best travel hashtags to use.
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How to Set Reminders on Facebook

Arielle Reyes
March 12, 2017
how to set reminders on facebook
The best way to get the most out of your social media channels is to post regularly, which...
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Adding Multiple Photos and Videos to Instagram

Arielle Reyes
February 27, 2017
people taking a picture
Instagram has been adding some new changes in the past year, which is likely due to their increasing need to compete with Snapchat.
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Building Your Showcase on Pinterest

Arielle Reyes
February 9, 2017
posting of pictures
The social media space is constantly changing, and if you are utilizing it as part of your online marketing strategy, it’s essential to keep up with all of the latest trends.
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Take your Hotel’s Instagram to the Next Level

Arielle Reyes
December 16, 2016
woman tapping on phone screen
Ready to get more out of your hotel’s Instagram page? Then it’s time for you to upgrade to a business...
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The Secret Guide to Creating your Hotel’s Story

Arielle Reyes
November 20, 2016
flipping pages of a book
You may have read a plethora of articles advising you to use your hotel’s story when it comes to social media, blogging, and content marketing. While this is often a heavily spoken suggestion, most will not tell you how to accomplish this. We're here to help!
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Everything you Need to Know About Instagram

Arielle Reyes
August 8, 2016
close-up of puppy
Let the battle of the social media channels begin! Instagram recently shocked the world on 8/2/16 by releasing...
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How to Change TripAdvisor Profile Ownership

Arielle Reyes
July 28, 2016
tripadvisor logo
Reviews on TripAdvisor and other review sites can make or break a hotel’s chance when it comes to...
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Recapture Direct Bookings with Specials

Arielle Reyes
July 18, 2016
best price
Different OTA sites are taking customers from a hotel’s website. A powerful strategy is needed to combat these losses. This can come in the form of a special.
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The Key to Responding to Backlash on Social Media

Arielle Reyes
June 20, 2016
person typing a response on a laptop
No matter how amazing your hotel may be, it will not be immune to receiving backlash online at...
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The Facebook Metrics that Matter for Hotels

Arielle Reyes
June 6, 2016
upward trend graph
Measuring the success of your social media efforts is a must, regardless of what channels your hotel is...
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Take Your Social Media Photos to the Next Level

Arielle Reyes
May 22, 2016
sunset plaza hotel pool
Here’s how to use Buffer’s Pablo to take your social media photos to the next level!
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Why Social Media is Important for Hotels | Part 2

Arielle Reyes
April 25, 2016
social media apps
Social media isn’t a single strategy to gain more bookings. It is used as part of a larger system that makes up your digital marketing strategy.
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Why Social Media is Important for Hotels | Part 1

Arielle Reyes
April 11, 2016
social media apps
Are you wondering if social media is worth it for your hotel? Many hoteliers have asked themselves this...
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Pinterest Checklist for Success: Hotel Edition

Arielle Reyes
April 10, 2016
checklist
Just as with any other social media network or with marketing in general, a solid strategy is needed to get the most out of Pinterest. With over 100 million active monthly users, the channel has become too large to ignore.
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Instagram’s Update: What Hotels Need to Know

Arielle Reyes
March 28, 2016
person using smartphone
The internet has been buzzing with news that Instagram will be changing its newsfeed to show posts in...
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Spice Up Your Tweets with GIFs!

Arielle Reyes
March 14, 2016
tiles with social networks on them
On social media it’s very easy for your posts to get lost in the noise, which is why...
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5 Hospitality Blogs Hoteliers Should Be Reading

Arielle Reyes
February 4, 2016
blog clouds
Is one of your New Year’s Resolutions as a hotelier to stay more informed when it comes to...
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Using Facebook’s to Monitor Your Hotel Competition

Arielle Reyes
January 22, 2016
chess pieces
There’s a lot of talk about how to develop a social media strategy for your hotel, but one aspect to...
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How to Achieve Facebook’s ‘Very Responsive’ Badge

Arielle Reyes
December 7, 2015
facebook
If you manage a Facebook page for your hotel or any other business for that matter, then you...
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Save Time & Schedule Instagram Posts on Hootsuite

Arielle Reyes
October 6, 2015
schedule posts with hootsuite
Instagram is a great channel for hotels to give guests an inside look at their property. With over...
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The EMA Team Tried Out the New Snapchat Lenses!

Arielle Reyes
September 16, 2015
snapchat logo
Snapchat is currently one of the most popular social networks out there and is estimated to have over...
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Pinterest Board Ideas for Hotels

Arielle Reyes
September 14, 2015
pool on hillside
Pinterest is quickly becoming one of the most widely social media channels, with over 72 million users, and...
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Twitter Users Can Now Send Longer Direct Messages

Arielle Reyes
August 13, 2015
typing twitter message on laptop
Social Media has become a key customer service tool for hotels in the past few years. More and more users...
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Google will be Unlinking YouTube and Google+

Arielle Reyes
July 30, 2015
youtube logo
Google announced on July 27, 2015 that in the coming weeks, you will no longer be required to have a...
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Creating a Social Media Strategy for your Hotel

Arielle Reyes
July 23, 2015
social media icons on keyboard
Social Media is an important part of any hotel’s digital marketing strategy. Not only is it a great way to...
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Best Practices for Responding to Reviews

Arielle Reyes
June 17, 2015
responding to reviews on laptop
By now your hotel is most likely taking the time to respond to reviews on major sites such as TripAdvisor...
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Facebook Is Rolling Out Bluetooth Beacons

Arielle Reyes
June 11, 2015
facebook beacon
Facebook is always searching for new ways to connect users with businesses and to provide a better overall experience. Recently,...
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5 Ways Hotels Can Encourage User Generated Content

Arielle Reyes
June 1, 2015
encourage user generated content
User Generated Content (UGC) can be a powerful tool for hotels. User Generated Content includes any type of content a...
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Understanding Social Media Page Roles

Arielle Reyes
May 14, 2015
people holding hands in a circle
When it comes a hotel’s social media channels, there may be more than one staff member you want to assign...
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Hootsuite Now Allows Users to Schedule Photos

Arielle Reyes
April 21, 2015
image display on hootsuite
If Twitter is part of your hotel’s social media strategy, you know how difficult it can be to take time...
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5 Ways Hotels Use Twitter’s ‘Retweet w/ Comment’

Arielle Reyes
April 9, 2015
retweeting
Have you ever had the dilemma of whether to retweet another user’s tweet using the retweet button or to RT...
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Create a ‘Book Now’ Call to Action on Facebook

Arielle Reyes
February 5, 2015
mega phone
Facebook recently introduced a new ‘Call-to-Action’ button that provides users with a seamless way of visiting your website. The button...
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Merging Multiple Facebook Pages

Arielle Reyes
January 12, 2015
back and forth image
Does more than 1 Facebook page exist for your hotel? This may not have seemed like that big of a...
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Social Media Post Ideas for Hotels

Arielle Reyes
December 29, 2014
social media globe inside monitor
When posting on social media, hoteliers should aim to provide valuable posts for their fans. A common mistake many hoteliers...
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Interacting with Guests on Social Media Channels

Arielle Reyes
November 28, 2014
social media icons on smartphone
Is your hotel engaging users on all social media sites where you are actively posting? While it’s great to have...
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How Hotels Can Take Advantage of Twitter Lists (Part 2)

Arielle Reyes
November 5, 2014
twitter logo
In part 1 of this article, hoteliers were shown how Twitter Lists can be beneficial to their hotel. In...
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How Hotels Can Take Advantage of Twitter Lists (Part 1)

Arielle Reyes
October 20, 2014
twitter icon
When using Twitter for your hotel, a good rule of thumb is to share other users’ content along with your...
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Pinterest’s New Analytics Dashboard

Arielle Reyes
September 17, 2014
Pinterest Blog analytics
Pinterest has updated their Analytics dashboard to include more useful information for marketers. Previously..
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Marketing to Millennials: Hotel Edition

Arielle Reyes
September 9, 2014
millennials on their cell phones
There has been plenty of talk about this group in the hospitality industry since their purchasing power is increasing. Are you ready to market to this segment?
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Choosing a Twitter Cover Photo for your Hotel

Arielle Reyes
August 12, 2014
twitter circle
Earlier this year, Twitter updated the look and feel of user profiles. In order to cater to users’ love of...
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Encourage Google+ Reviews for your Hotel (Part 2)

Arielle Reyes
July 22, 2014
google plus logo
Now that you understand the importance of having a decent number of reviews on Google+ after reading Part 1 of...
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Encourage Guests to Leave Reviews on Google+

Arielle Reyes
June 23, 2014
google plus logo
Before learning how to encourage Google+ reviews, let’s discuss why Google+ reviews are important.
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The Top Amenities Family Travelers Want

Arielle Reyes
June 10, 2014
hotel amenities
Does your hotel host a lot of families? If so, you will want to be sure that your hotel is offering key amenities that these travelers desire. So what exactly are family travelers looking for in a hotel? When it comes to planning a family vacation, travelers want to book a hotel that will meet their needs.
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Why Social Media is Beneficial for Hotels

Arielle Reyes
May 29, 2014
social media
By now, hoteliers have heard about the importance of social media and the fact that they should be using it...
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How to Organically Grow Your Hotel’s Facebook Likes

Arielle Reyes
May 6, 2014
Facebook Likes
Facebook is a great platform to connect with guests. We can offer value to our followers by posting things to do in the area as well as travel tips... But if there is no one there to listen, how can it be effective? Read on to learn how to grow your followers, organically.
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How Hotels Can Provide Better Customer Service

Arielle Reyes
April 28, 2014
teamwork makes the dreamwork
With the growth of social media in today’s day and age, the way hotels are able to communicate...
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Gain More Social Media Engagement Through Photos

Arielle Reyes
April 21, 2014
social media heart
A picture is worth a thousand words. Perhaps this is why photos are the most widely shared posts...
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Using Twitter’s Feature to Showcase Your Hotel

Arielle Reyes
March 27, 2014
Twitter circle
Is your hotel on Twitter yet? Twitter is an excellent way for hotels to engage with guests and to build their Social Search Optimization (SSO).
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How Can Flip.to Benefit Your Hotel

Arielle Reyes
February 6, 2014
Flip.to
Flip.to reaches guests’ connections on social media by having them share their vacation and hotel plans with their entire network. So how can Flip.to benefit your hotel?
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Writing a Response to a Negative Review

Arielle Reyes
January 15, 2014
Writing a Response
If customers notice that your hotel cares enough to address any issues guests have had, it will give them confidence in choosing your hotel.
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3 Ways to Recapture Share from OTAs

Arielle Reyes
December 19, 2013
graph with stacks of coins
Here are three ways hotels can recapture share from the OTAs.
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Use The Hootsuite Reputology App to Monitor Online Reviews

Arielle Reyes
December 17, 2013
reputology on hootsuite
Many hoteliers are already using HootSuite to manage various social media accounts, so adding online reviews to the mix is both convenient and helpful.
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The Hotel Experience Begins Online

Arielle Reyes
November 1, 2013
hotel website on mobile, tablet, desktop
What many hoteliers do not realize, is that the hotel experience begins before the guest even steps foot on the property. It starts during the online research process.
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4 Simple Blog Ideas for Hotels

Arielle Reyes
October 18, 2013
blog on a gold brick
Every hotel wants their site to rank high on Google search. Ranking higher on search engines includes regularly providing fresh content on your site.
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LinkedIn Groups for Hotel Owners

Arielle Reyes
October 7, 2013
independent hotel linkedin profile
Whether you are a marketer or an independent hotel owner, it is crucial to have useful, reliable contacts within your industry.
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Creating Engaging Content for Hotel Websites

Arielle Reyes
August 21, 2013
writing hotel content
All hotel copy should be written with guests in mind to enhance the online experience. Here are three easy suggestions to follow when it comes to writing content for hotel websites.
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Hotels vs. OTAs: Whos Got the Better Price?

Arielle Reyes
August 9, 2013
woman thinking
In the ongoing discussion of hotels vs. OTAs, many customers believe that OTAs automatically have lower prices compared to the actual hotel websites. While this might not always be the case, it is definitely what the OTAs want customers to believe.
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Hotels: Take Control of Your TripAdvisor Page

Arielle Reyes
July 11, 2013
TripAdvisor logo
Hotel owners should not see TripAdvisor as merely a place for customers to leave reviews but instead, take advantage of TripAdvisor business accounts. With a business account, hotels can better manage their online reputation.
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Building Professional Profiles On LinkedIn

Arielle Reyes
May 29, 2013
LinkedIn
In todays digital-first world, it is important that you put your best foot forward. Optimizing your LinkedIn profile is a great place to start.
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