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Every business will deal with a crisis. Make sure your business has a strategy in place to deal with the various types of crises.

Why Should You Provide Social Customer Service? Today, 72% of adults use at least some type of social media channel. It's also where they're seeking support.

In all honesty, growing an account’s YouTube subscribers isn’t easy. It takes dedication, hard work, and some inside tips to take you to the top.

Instagram's decision to hide likes is expected to create some big changes for both businesses and influencers. Here's the effect it will have on groups.

Summer’s over, and your business is probably coming down from the summer rush as everyone heads back to school and work. Now is the time to create.

No matter how you slice it, people love social media. They love keeping up with people in their lives and staying up-to-date with the latest information.

After seven years, Twitter has a brand new look for 2019. The site has launched an all-new design that makes the home screen tweets the center of attention.

Photos are the ultimate way to sell your hotel to travelers. Many people are visual and love being able to see their destination instead of just picturing it in

The majority of social media channels allow businesses to include links in various areas of their sites, including the bio, stories, and most importantly.

Hootsuite is one of the most popular social media scheduling tools in 2019. Familiarize yourself with Hootsuite's new composer.

Did you know Facebook Ads require that you don't use too much text in photos and videos in order to be shown to the maximum number of people?

If you're creating posts for social media, the top Mother's Day hashtags will help your posts gain reach and be seen by a broader audience.

Social media is still going strong for businesses and you’ll want to continue that streak into the new year. Here are some social media best practices.

It can be frustrating when you create a Facebook ad only to see the Not Approved notification, especially for something as simple as too much text in the photo.

Today, promoting your business on social media is all about ads. While this is 100% true, there are still some ways you can promote your business organically.

Google has finally decided to say goodbye to Google+. The time has come to say goodbye to Google+ once and for all. Find out what happened, here.

Take these steps to request an Instagram Verification Badge! You can request a verified badge directly from your account and Instagram will review the request.

If you're running a hotel or work in one, there's no doubt that you've received a ton of emails and calls from "influencers," asking for a free stay.

Here is the most straightforward and most basic guide to creating your first Facebook Ad. Follow this guide to get more business.

Back in the days on Instagram, the newsfeed was in chronological order. As long as you posted at the right time, your followers would be able to see your posts.

If you are interested in growing your Twitter following organically, take a look at these tips. Read on to see how you can implement them for your business.

Be prepared to put in the hours. Here are some steps you can take to grow your Facebook followers organically. Find out more here.

Anyone can pick up a camera, take a photo, and post it on Instagram but to truly provide value and build a loyal following is something else entirely.

Creating engaging content, taking eye-catching photography, and getting your posts just right is not an easy task. See how this change will make life easier.

Businesses have been awaiting the day where Facebook finally announces that the company will be required to pay up if they hope to reach their News Feed.

What review sites should your hotel be monitoring in 2017? Make sure you are actively checking and responding on these key sites.

While it’s inconvenient to no longer have the option to edit images and text on Facebook posts, it’s nice to know there are some options and workarounds.

Facebook offers a list of 8 tips for taking photos. Learn about each one today! See how. you can use them for your property and put them into action today.

If you thought that Google was going to let the idea of a social media site disappear without a fight - think again! Find out more here.

Recently, Snapchat introduced a new filter concept - AR, or augmented reality. Snapchat is referring to these filters as World Lenses.

Everyone knows that if you want to increase your reach, you have to add hashtags. The key is knowing the right hashtags to use that will increase engagement.

An easy way to ensure that this is always the case is to set reminders on Facebook. Here is how you can do just that. Find out more here.

Instagram has been adding some new changes in the past year, which is likely due to their increasing need to compete with Snapchat.

Ready to get more out of your hotel’s Instagram page? Then it’s time for you to upgrade to a business profile. Find out how here.

You may have read a plethora of articles advising you to use your hotel’s story when it comes to social media, blogging, and content marketing.

Here is everything you need to know about Instagram Stories and how to get started. Find out if it is right for your business and what you should be doing.

Reviews on TripAdvisor can make or break a hotel's chance when it comes to a guest booking a room. This is where Reputation Management come into play.

Different OTA sites are taking customers from a hotel’s website. A powerful strategy is needed to combat these losses. This can come in the form of a special.

No matter how amazing your hotel may be, it will not be immune to receiving backlash online at some point. Find out how to address these issues.

While it can be easy to get caught up in metrics that make it seem like the content you are posting is performing well, you may have to dig a bit deeper.

Thanks to a new tool available today, you no longer need to be an expert in photoshop to create exceptional images for your social media accounts.

Social media isn’t a single strategy to gain more bookings. It is used as part of a larger system that makes up your digital marketing strategy.

Are you wondering if social media is worth it for your hotel? Many hoteliers have asked themselves this very question and aren’t sure where to find the answer.

Whether your hotel currently uses Pinterest or you are looking to improve your current strategy, here is a Pinterest Checklist for success.

It’s very easy for your posts to get lost in the noise, which is why hotel marketers are always trying to come up with new ways to make their posts stand out.

Hoteliers are constantly on the go, and making sure that you are staying on top of the latest news can be difficult. We have 5 blogs to keep you in the loop.

There’s a lot to talk about when developing a social strategy for your hotel. One to keep in mind when forming this strategy is to monitor your competitors.

The Very Responsive Badge will turn on once you reply to 90% of all messages within 5 minutes or less. Find out how your business can get it.

For its latest update, Snapchat released some new features that currently have everyone talking. The most notable help you up your selfie game!

Pinterest is quickly becoming one of the most popular social media channels. Here are some Pinterest board ideas that hotels can benefit from.

Social Media has become a key customer service tool for hotels in the past few years. Twitter now makes it easier to communicate through direct messages.

More hoteliers are getting on board & taking advantage of all that social has to offer, it's crucial to have a solid strategy in place to receive the benefits.

Aside from major review sites, hoteliers should be monitoring reviews left on their social channels. Here is some advice from Google on how to handle responses.

User-Generated Content (UGC) can be a powerful tool for hotels. User-Generated Content includes any content a guest may create about your hotel,

When it comes to a hotel’s social media channels, there may be more than one staff member you want to assign to either post or monitor the accounts.

One of the most accessible tools used to schedule tweets & monitor your presence is Hootsuite. They launched a new feature that will make your life easier.

Have you ever had the dilemma of whether to retweet another user's tweet using the retweet button or to RT so that you could enter a comment about the post?

Facebook offers businesses a ‘Call-to-Action’ button that provides users with a seamless way to visit your website. See more here.

Does more than 1 Facebook page exist for your hotel? This may not have seemed like that big of a deal in the past, but complications can arise.

A common mistake many hoteliers make is using social media solely for self-promotion, which is an easy way to drive away fans.

Is your hotel engaging users on all social media sites where you are actively posting? While it’s great to have an active presence by posting often

This tool can be especially useful when you are looking for relevant content to share with your audience or looking for some quality tweets to retweet.

When using Twitter for your hotel, a good rule of thumb is to share other users’ content along with your content. Searching through your news feed.

There has been plenty of talk about this group in the hospitality industry since their purchasing power is increasing. Are you ready to market to this segment?

Does your hotel host a lot of families? If so, you will want to be sure that your hotel is offering key amenities that these travelers desire.

If there is no one there to listen, how can Facebook be effective? Read on to learn how to grow your followers, and increase your likes organically.

Here are a few easy ways that hotels can provide better social customer service immediately. Implement these and see guest satisfaction skyrocket.

Is your hotel on Twitter yet? Twitter is an excellent way for hotels to engage with guests and to build their Social Search Optimization (SSO).

Flip.to is a platform that helps hotels gain exposure and create buzz through their current guests. It uses technology that ties to the booking process.

If customers notice that your hotel cares enough to address any issues guests have had, it will give them confidence in choosing your hotel.

If you are tired of the big guy pushing you around, here are three ways hotels can recapture share from the OTAs. Get those direct bookings back!

Many hoteliers are already using HootSuite to manage various social media accounts, so adding online reviews to the mix is both convenient and helpful.

What many hoteliers do not realize, is that the hotel experience begins before the guest steps foot on the property. It starts during the research process.

Every hotel wants their site to rank high on Google search. Ranking higher on search engines includes regularly providing fresh content on your site.

Whether you are a marketer or an independent hotel owner, it is crucial to have useful, reliable contacts within your industry.

All hotel copy should be written with guests in mind to enhance experience. Here are 3 easy suggestions to follow when it comes to writing content for hotels.

Many customers believe that OTAs have lower prices. While this might not always be the case, it is definitely what the OTAs want customers to believe.

Hotel owners should not see TripAdvisor as merely a place for customers to leave reviews but instead, take advantage of TripAdvisor business accounts.

In todays digital-first world, it is important that you put your best foot forward. Optimizing your LinkedIn profile is a great place to start.