Writer Profile

Arielle Reyes

Arielle Reyes

Senior Content Producer
Social Media Director
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Social Media in Times of Crisis
Arielle Reyes
April 14, 2020
social media in times of crisis
Every business will deal with a crisis. Make sure your business has a strategy in place to deal with the various types of crises.
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Customer Service & Social Media
Arielle Reyes
March 9, 2020
person holding phone with social media apps
Why Should You Provide Social Customer Service? Today, 72% of adults use at least some type of social media channel. It's also where they're seeking support.
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Grow Your YouTube Subscribers
Arielle Reyes
December 18, 2019
how to grow youtube subscribers 2020
In all honesty, growing an account’s YouTube subscribers isn’t easy. It takes dedication, hard work, and some inside tips to take you to the top.
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Hiding Likes on Instagram
Arielle Reyes
November 25, 2019
how hiding likes on instagram will affect businesses influencers
Instagram's decision to hide likes is expected to create some big changes for both businesses and influencers. Here's the effect it will have on groups.
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Create Your Holiday Campaigns
Arielle Reyes
August 30, 2019
creating a holiday campaign
Summer’s over, and your business is probably coming down from the summer rush as everyone heads back to school and work. Now is the time to create.
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Find & Use User Generated Content
Arielle Reyes
August 19, 2019
how to find user generated content
No matter how you slice it, people love social media. They love keeping up with people in their lives and staying up-to-date with the latest information.
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Twitter Launches New Layout
Arielle Reyes
August 5, 2019
new twitter layout 2019
After seven years, Twitter has a brand new look for 2019. The site has launched an all-new design that makes the home screen tweets the center of attention.
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Instagram Summer Post Ideas - Hotels
Arielle Reyes
July 9, 2019
instagram post ideas for hotels
Photos are the ultimate way to sell your hotel to travelers. Many people are visual and love being able to see their destination instead of just picturing it in
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Adding Links To Your Instagram
Arielle Reyes
June 24, 2019
instagram camera logo
The majority of social media channels allow businesses to include links in various areas of their sites, including the bio, stories, and most importantly.
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Using Hootsuite's New Composer
Arielle Reyes
June 10, 2019
Hootsuite's New Composer
Hootsuite is one of the most popular social media scheduling tools in 2019. Familiarize yourself with Hootsuite's new composer.
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Too Much Text in Facebook Ads
Arielle Reyes
May 21, 2019
text in facebook ads
Did you know Facebook Ads require that you don't use too much text in photos and videos in order to be shown to the maximum number of people?
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Mother's Day Hashtags for Instagram
Arielle Reyes
May 1, 2019
Mother's Day Hashtags
If you're creating posts for social media, the top Mother's Day hashtags will help your posts gain reach and be seen by a broader audience.
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Twelve Social Media Best Practices
Arielle Reyes
January 1, 2019
social media best practices 2019
Social media is still going strong for businesses and you’ll want to continue that streak into the new year. Here are some social media best practices.
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Exceptions to the Facebook's Rule
Arielle Reyes
November 26, 2018
too much text in facebook ads
It can be frustrating when you create a Facebook ad only to see the Not Approved notification, especially for something as simple as too much text in the photo.
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Promote Business For the Holidays
Arielle Reyes
November 8, 2018
Promoting your business
Today, promoting your business on social media is all about ads. While this is 100% true, there are still some ways you can promote your business organically.
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R.I.P. Google+
Arielle Reyes
October 10, 2018
Google+ is dead
Google has finally decided to say goodbye to Google+. The time has come to say goodbye to Google+ once and for all. Find out what happened, here.
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Request Instagram Verification Now
Arielle Reyes
September 17, 2018
how to request instagram verification
Take these steps to request an Instagram Verification Badge! You can request a verified badge directly from your account and Instagram will review the request.
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Scope Out Fake Influencers
Arielle Reyes
June 28, 2018
should my hotel work with an influencer
If you're running a hotel or work in one, there's no doubt that you've received a ton of emails and calls from "influencers," asking for a free stay.
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Creating Your 1st Facebook Ad
Arielle Reyes
June 11, 2018
creating facebook ads
Here is the most straightforward and most basic guide to creating your first Facebook Ad. Follow this guide to get more business.
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Beat Instagram’s Algorithm Changes
Arielle Reyes
April 16, 2018
Working Around Instagram’s Algorithm Changes
Back in the days on Instagram, the newsfeed was in chronological order. As long as you posted at the right time, your followers would be able to see your posts.
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Organically Grow Your Social Media
Arielle Reyes
March 5, 2018
Grow Your Twitter Followers 2018
If you are interested in growing your Twitter following organically, take a look at these tips. Read on to see how you can implement them for your business.
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Grow Your Social : Facebook
Arielle Reyes
March 4, 2018
Grow Your Facebook Followers 2018
Be prepared to put in the hours. Here are some steps you can take to grow your Facebook followers organically. Find out more here.
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Aesthetically Appealing Instagram
Arielle Reyes
February 16, 2018
aestheticallyCreating an Aesthetically Appealing Instagram in 2018
Anyone can pick up a camera, take a photo, and post it on Instagram but to truly provide value and build a loyal following is something else entirely.
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Instagram Just Got Easier
Arielle Reyes
February 5, 2018
instagram scheduling 2018
Creating engaging content, taking eye-catching photography, and getting your posts just right is not an easy task. See how this change will make life easier.
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Changes Coming to Facebook’s News
Arielle Reyes
January 22, 2018
Facebook Newsfeed Changes
Businesses have been awaiting the day where Facebook finally announces that the company will be required to pay up if they hope to reach their News Feed.
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Reviews Your Hotel Must Monitor
Arielle Reyes
October 26, 2017
Online Reviews your Hotel HAS to be Monitoring in 2017
What review sites should your hotel be monitoring in 2017? Make sure you are actively checking and responding on these key sites.
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FB No Longer Allows You to Edit Post
Arielle Reyes
September 18, 2017
puppy smiling
While it’s inconvenient to no longer have the option to edit images and text on Facebook posts, it’s nice to know there are some options and workarounds.
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Facebook’s Eight Tips for Photos
Arielle Reyes
September 1, 2017
Facebook’s 8 Tips for Taking Great Photos
Facebook offers a list of 8 tips for taking photos. Learn about each one today! See how. you can use them for your property and put them into action today.
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Creating Google My Business Posts
Arielle Reyes
July 10, 2017
Creating Google My Business Posts
If you thought that Google was going to let the idea of a social media site disappear without a fight - think again! Find out more here.
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Snapchat AR Feature - World Lenses
Arielle Reyes
May 8, 2017
snapchat world lenses
Recently, Snapchat introduced a new filter concept - AR, or augmented reality. Snapchat is referring to these filters as World Lenses.
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Hashtags Every Hotelier Should Know
Arielle Reyes
April 9, 2017
best travel hashtags for hotels
Everyone knows that if you want to increase your reach, you have to add hashtags. The key is knowing the right hashtags to use that will increase engagement.
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How to Set Reminders on Facebook
Arielle Reyes
March 12, 2017
how to set reminders on facebook
An easy way to ensure that this is always the case is to set reminders on Facebook. Here is how you can do just that. Find out more here.
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Multiple Photos/Videos to Instagram
Arielle Reyes
February 27, 2017
people taking a picture
Instagram has been adding some new changes in the past year, which is likely due to their increasing need to compete with Snapchat.
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Take Hotel’s Insta to the Next Level
Arielle Reyes
December 16, 2016
woman tapping on phone screen
Ready to get more out of your hotel’s Instagram page? Then it’s time for you to upgrade to a business profile. Find out how here.
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Creating your Hotel’s Story
Arielle Reyes
November 20, 2016
flipping pages of a book
You may have read a plethora of articles advising you to use your hotel’s story when it comes to social media, blogging, and content marketing.
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Everything About Instagram
Arielle Reyes
August 8, 2016
close-up of puppy
Here is everything you need to know about Instagram Stories and how to get started. Find out if it is right for your business and what you should be doing.
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Change TripAdvisor Profile Ownership
Arielle Reyes
July 28, 2016
tripadvisor logo
Reviews on TripAdvisor can make or break a hotel's chance when it comes to a guest booking a room. This is where Reputation Management come into play.
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Recapture Direct Bookings
Arielle Reyes
July 18, 2016
best price
Different OTA sites are taking customers from a hotel’s website. A powerful strategy is needed to combat these losses. This can come in the form of a special.
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Responding to Backlash on Social
Arielle Reyes
June 20, 2016
person typing a response on a laptop
No matter how amazing your hotel may be, it will not be immune to receiving backlash online at some point. Find out how to address these issues.
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FB Metrics that Matter for Hotels
Arielle Reyes
June 6, 2016
upward trend graph
While it can be easy to get caught up in metrics that make it seem like the content you are posting is performing well, you may have to dig a bit deeper.
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Make Your Social Photos Pop!
Arielle Reyes
May 22, 2016
sunset plaza hotel pool
Thanks to a new tool available today, you no longer need to be an expert in photoshop to create exceptional images for your social media accounts.
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Social is Vital for Hotels | Part 2
Arielle Reyes
April 25, 2016
social media apps
Social media isn’t a single strategy to gain more bookings. It is used as part of a larger system that makes up your digital marketing strategy.
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Social Important for Hotels | 1
Arielle Reyes
April 11, 2016
social media apps
Are you wondering if social media is worth it for your hotel? Many hoteliers have asked themselves this very question and aren’t sure where to find the answer.
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A Pinterest Checklist for Success
Arielle Reyes
April 10, 2016
checklist
Whether your hotel currently uses Pinterest or you are looking to improve your current strategy, here is a Pinterest Checklist for success.
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Spice Up Tweets with GIFs!
Arielle Reyes
March 14, 2016
tiles with social networks on them
It’s very easy for your posts to get lost in the noise, which is why hotel marketers are always trying to come up with new ways to make their posts stand out.
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Five Hospitality Blogs for Hoteliers
Arielle Reyes
February 4, 2016
blog clouds
Hoteliers are constantly on the go, and making sure that you are staying on top of the latest news can be difficult. We have 5 blogs to keep you in the loop.
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Monitor Your Hotel Competition
Arielle Reyes
January 22, 2016
chess pieces
There’s a lot to talk about when developing a social strategy for your hotel. One to keep in mind when forming this strategy is to monitor your competitors.
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Facebook’s ‘Very Responsive’ Badge
Arielle Reyes
December 7, 2015
facebook
The Very Responsive Badge will turn on once you reply to 90% of all messages within 5 minutes or less. Find out how your business can get it.
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New Snapchat Lenses!
Arielle Reyes
September 16, 2015
snapchat logo
For its latest update, Snapchat released some new features that currently have everyone talking. The most notable help you up your selfie game!
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Pinterest Board Ideas for Your Hotel
Arielle Reyes
September 14, 2015
pool on hillside
Pinterest is quickly becoming one of the most popular social media channels. Here are some Pinterest board ideas that hotels can benefit from.
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Send Longer Direct Messages
Arielle Reyes
August 13, 2015
typing twitter message on laptop
Social Media has become a key customer service tool for hotels in the past few years. Twitter now makes it easier to communicate through direct messages.
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Social Media Strategy For A Hotel
Arielle Reyes
July 23, 2015
social media icons on keyboard
More hoteliers are getting on board & taking advantage of all that social has to offer, it's crucial to have a solid strategy in place to receive the benefits.
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Responding to Reviews
Arielle Reyes
June 17, 2015
responding to reviews on laptop
Aside from major review sites, hoteliers should be monitoring reviews left on their social channels. Here is some advice from Google on how to handle responses.
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Encourage User Generated Content
Arielle Reyes
June 1, 2015
encourage user generated content
User-Generated Content (UGC) can be a powerful tool for hotels. User-Generated Content includes any content a guest may create about your hotel,
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Social Media Pages Roles
Arielle Reyes
May 14, 2015
people holding hands in a circle
When it comes to a hotel’s social media channels, there may be more than one staff member you want to assign to either post or monitor the accounts.
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Hootsuite Allows to Schedule Photos
Arielle Reyes
April 21, 2015
image display on hootsuite
One of the most accessible tools used to schedule tweets & monitor your presence is Hootsuite. They launched a new feature that will make your life easier.
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Twitter’s ‘Retweet w/ Comment’
Arielle Reyes
April 9, 2015
retweeting
Have you ever had the dilemma of whether to retweet another user's tweet using the retweet button or to RT so that you could enter a comment about the post?
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Create a ‘Book Now’ Call to Action
Arielle Reyes
February 5, 2015
facebook book now button
Facebook offers businesses a ‘Call-to-Action’ button that provides users with a seamless way to visit your website. See more here.
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How To Merge Multiple Facebook Pages
Arielle Reyes
January 12, 2015
back and forth image
Does more than 1 Facebook page exist for your hotel? This may not have seemed like that big of a deal in the past, but complications can arise.
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Social Post Ideas for Hotels
Arielle Reyes
December 29, 2014
social media post ideas
A common mistake many hoteliers make is using social media solely for self-promotion, which is an easy way to drive away fans.
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Interacting with Guests on Social
Arielle Reyes
November 28, 2014
social media icons on smartphone
Is your hotel engaging users on all social media sites where you are actively posting? While it’s great to have an active presence by posting often
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Take Advantage of Twitter Lists
Arielle Reyes
November 5, 2014
twitter logo
This tool can be especially useful when you are looking for relevant content to share with your audience or looking for some quality tweets to retweet.
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Take Advantage of Twitter Lists
Arielle Reyes
October 20, 2014
twitter icon
When using Twitter for your hotel, a good rule of thumb is to share other users’ content along with your content. Searching through your news feed.
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Marketing to Millennials
Arielle Reyes
September 9, 2014
millennials on their cell phones
There has been plenty of talk about this group in the hospitality industry since their purchasing power is increasing. Are you ready to market to this segment?
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Top Amenities Family Travelers Want
Arielle Reyes
June 10, 2014
hotel amenities
Does your hotel host a lot of families? If so, you will want to be sure that your hotel is offering key amenities that these travelers desire.
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Organically Grow Your Facebook Likes
Arielle Reyes
May 6, 2014
Facebook Likes
If there is no one there to listen, how can Facebook be effective? Read on to learn how to grow your followers, and increase your likes organically.
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Provide Better Customer Service
Arielle Reyes
April 28, 2014
teamwork makes the dreamwork
Here are a few easy ways that hotels can provide better social customer service immediately. Implement these and see guest satisfaction skyrocket.
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Twitter’s Feature to Showcase Hotel
Arielle Reyes
March 27, 2014
Twitter circle
Is your hotel on Twitter yet? Twitter is an excellent way for hotels to engage with guests and to build their Social Search Optimization (SSO).
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How Can Flip.to Benefit Your Hotel
Arielle Reyes
February 6, 2014
Flip.to
Flip.to is a platform that helps hotels gain exposure and create buzz through their current guests. It uses technology that ties to the booking process.
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Responding to a Negative Review
Arielle Reyes
January 15, 2014
Writing a Response
If customers notice that your hotel cares enough to address any issues guests have had, it will give them confidence in choosing your hotel.
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3 Ways to Recapture Share from OTAs
Arielle Reyes
December 19, 2013
graph with stacks of coins
If you are tired of the big guy pushing you around, here are three ways hotels can recapture share from the OTAs. Get those direct bookings back!
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Hootsuite to Monitor Online Reviews
Arielle Reyes
December 17, 2013
reputology on hootsuite
Many hoteliers are already using HootSuite to manage various social media accounts, so adding online reviews to the mix is both convenient and helpful.
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The Hotel Experience Begins Online
Arielle Reyes
November 1, 2013
hotel website on mobile, tablet, desktop
What many hoteliers do not realize, is that the hotel experience begins before the guest steps foot on the property. It starts during the research process.
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4 Simple Blog Ideas for Hotels
Arielle Reyes
October 18, 2013
blog on a gold brick
Every hotel wants their site to rank high on Google search. Ranking higher on search engines includes regularly providing fresh content on your site.
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LinkedIn Groups for Hotel Owners
Arielle Reyes
October 7, 2013
independent hotel linkedin profile
Whether you are a marketer or an independent hotel owner, it is crucial to have useful, reliable contacts within your industry.
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Engaging Content for Hotel Websites
Arielle Reyes
August 21, 2013
writing hotel content
All hotel copy should be written with guests in mind to enhance experience. Here are 3 easy suggestions to follow when it comes to writing content for hotels.
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Hotels vs. OTAs: Who Wins on Price?
Arielle Reyes
August 9, 2013
woman thinking
Many customers believe that OTAs have lower prices. While this might not always be the case, it is definitely what the OTAs want customers to believe.
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Take Control of A TripAdvisor Page
Arielle Reyes
July 11, 2013
TripAdvisor logo
Hotel owners should not see TripAdvisor as merely a place for customers to leave reviews but instead, take advantage of TripAdvisor business accounts.
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Building Profiles On LinkedIn
Arielle Reyes
May 29, 2013
LinkedIn
In todays digital-first world, it is important that you put your best foot forward. Optimizing your LinkedIn profile is a great place to start.
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