Arielle Sanchez

Arielle Sanchez

How to Unfollow a User's Posts on Instagram

Arielle Sanchez
July 18, 2018
Unfollow a User's Posts on Instagram
Don't want to see a user's posts but still want to follow them? Here's how
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How Hotels Can Scope Out Fake Influencers

Arielle Sanchez
June 28, 2018
should my hotel work with an influencer
If you’re running a hotel or work in one, there’s no doubt that you’ve received a ton of emails and calls from “influencers” asking for a free stay. Here's how to distinguish beneficial influencers from fake influencers.
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The Quick Beginners Guide to Creating Your 1st Facebook Ad

Arielle Sanchez
June 11, 2018
creating facebook ads
Learn the basics of creating a Facebook ad in 2018.
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Beating Instagram’s Algorithm Changes for Success

Arielle Sanchez
April 16, 2018
Working Around Instagram’s Algorithm Changes
Back in the good old days on Instagram, the newsfeed was in chronological order and as long as you posted at the right time, and had a great photo and caption, your followers would have an equal chance of seeing your posts. Now, you have to ensure that you have a basic understanding of Instagram’s algorithm to compete.
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Organically Grow Your Social Media Followers in 2018: Twitter

Arielle Sanchez
March 5, 2018
Grow Your Twitter Followers 2018
Ready to grow your Twitter followers organically? Give these tips a try.
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Organically Grow Your Social Media Followers in 2018: Facebook

Arielle Sanchez
March 4, 2018
Grow Your Facebook Followers 2018
Businesses are desperate to find ways to continue to grow their following in an organic way, as this gives you real, engaged users. If you are committed to growing your Facebook following organically, fear not! There are still ways that you can make this happen.
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Creating an Aesthetically Appealing Instagram in 2018

Arielle Sanchez
February 16, 2018
aestheticallyCreating an Aesthetically Appealing Instagram in 2018
Instagram is no longer a social media channel you can ignore, and if your’e like most you are always on the hunt for how you can make your photos and feed better and more appealing. Learn how to create an aesthetically appealing Instagram in 2018!
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Instagram Just Got Easier For Businesses Thanks to this Feature

Arielle Sanchez
February 5, 2018
instagram scheduling 2018
If your business is active on Instagram, you are well aware of how time consuming it can be. Creating engaging content, taking eye catching photography, and getting your posts just right is not an easy task. After all of the work is done, time still needs to be set aside to actually post your content. Now, you can.
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Big Changes Coming to Facebook’s News Feed

Arielle Sanchez
January 22, 2018
Facebook Newsfeed Changes
What does Facebook latest newsfeed change mean for your business?
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How to Find and Use User Generated Content

Arielle Sanchez
December 12, 2017
how to find user generated content
Get your hands on user generated content and increase engagement!
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Facebook Has Officially Launched an Explore Feed

Arielle Sanchez
November 13, 2017
Facebook has officially launched an Explore Feed
What does Facebook's new Explore Feed mean for organic business posts?
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The Online Reviews your Hotel HAS to be Monitoring in 2017

Arielle Sanchez
October 26, 2017
Online Reviews your Hotel HAS to be Monitoring in 2017
What review sites should your hotel be monitoring in 2017? Make sure you are actively checking and responding on these key sites.
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Facebook No Longer Allows You to Edit Images in Posts

Arielle Sanchez
September 18, 2017
puppy smiling
Here's why you can't edit your Facebook link post's photo, title, or description.
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Facebook’s 8 Tips for Taking Great Photos

Arielle Sanchez
September 1, 2017
Facebook’s 8 Tips for Taking Great Photos
Facebook offers a list of 8 tips for taking photos. Learn about each one today!
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Google Chat w/ your Customers Directly From Search

Arielle Sanchez
July 20, 2017
person checking their phone
Google now allows businesses to chat directly with customers from search. Here's how it works and how to set it up.
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Creating Google My Business Posts

Arielle Sanchez
July 10, 2017
Creating Google My Business Posts
Here's everything you need to know about Google My Business Posts and how to create them.
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Snapchat AR Feature - World Lenses

Arielle Sanchez
May 8, 2017
snapchat world lenses
If you’re an active Snapchat user, you may have noticed a new type of filter pop up onto your screen.
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Hashtags Every Hotelier Should Know

Arielle Sanchez
April 9, 2017
best travel hashtags for hotels
Want to gain more organic reach for your hotel's social media posts? Here are the best travel hashtags to use.
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How to Set Reminders on Facebook

Arielle Sanchez
March 12, 2017
how to set reminders on facebook
The best way to get the most out of your social media channels is to post regularly, which...
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Adding Multiple Photos and Videos to Instagram

Arielle Sanchez
February 27, 2017
collage of lights
Instagram has been adding a number of new changes in the past year, which is likely due to their increasing..
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Build Your Showcase on Pinterest

Arielle Sanchez
February 9, 2017
collage of pictures
The social media space is constantly changing, and if you are utilizing it as part of your
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Take your Hotel’s Instagram to the Next Level

Arielle Sanchez
December 16, 2016
woman tapping on phone screen
Ready to get more out of your hotel’s Instagram page? Then it’s time for you to upgrade to a business...
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The Secret Guide to Creating your Hotel’s Story

Arielle Sanchez
November 20, 2016
flipping pages of a book
You may have read a plethora of articles advising you to use your hotel’s story when it comes to social media, blogging, and content marketing. While this is often a heavily spoken suggestion, most will not tell you how to accomplish this. We're here to help!
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Everything you Need to Know About Instagram

Arielle Sanchez
August 8, 2016
close-up of puppy
Let the battle of the social media channels begin! Instagram recently shocked the world on 8/2/16 by releasing...
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How to Change TripAdvisor Profile Ownership

Arielle Sanchez
July 28, 2016
tripadvisor logo
Reviews on TripAdvisor and other review sites can make or break a hotel’s chance when it comes to...
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Recapture Direct Bookings with Specials

Arielle Sanchez
July 18, 2016
best price
Different OTA sites are taking customers from a hotel’s website. A powerful strategy is needed to combat these losses. This can come in the form of a special.
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The Key to Responding to Backlash on Social Media

Arielle Sanchez
June 20, 2016
person typing a response on a laptop
No matter how amazing your hotel may be, it will not be immune to receiving backlash online at...
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The Facebook Metrics that Matter for Hotels

Arielle Sanchez
June 6, 2016
upward trend graph
Measuring the success of your social media efforts is a must, regardless of what channels your hotel is...
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Take Your Social Media Photos to the Next Level

Arielle Sanchez
May 22, 2016
sunset plaza hotel pool
Thanks to a ton of new tools available on the internet today, you no longer need to be...
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Why Social Media is Important for Hotels | Part 2

Arielle Sanchez
April 25, 2016
social media apps
Social media isn’t a single strategy to gain more bookings. It is used as part of a larger system that makes up your digital marketing strategy.
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Why Social Media is Important for Hotels | Part 1

Arielle Sanchez
April 11, 2016
social media apps
Are you wondering if social media is worth it for your hotel? Many hoteliers have asked themselves this...
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Pinterest Checklist for Success: Hotel Edition

Arielle Sanchez
April 10, 2016
checklist
Just as with any other social media network or with marketing in general, a solid strategy is needed to get the most out of Pinterest. With over 100 million active monthly users, the channel has become too large to ignore.
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Instagram’s Update: What Hotels Need to Know

Arielle Sanchez
March 28, 2016
person using smartphone
The internet has been buzzing with news that Instagram will be changing its newsfeed to show posts in...
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Spice Up Your Tweets with GIFs!

Arielle Sanchez
March 14, 2016
tiles with social networks on them
On social media it’s very easy for your posts to get lost in the noise, which is why...
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5 Hospitality Blogs Hoteliers Should Be Reading

Arielle Sanchez
February 4, 2016
blog clouds
Is one of your New Year’s Resolutions as a hotelier to stay more informed when it comes to...
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Using Facebook’s to Monitor Your Hotel Competition

Arielle Sanchez
January 22, 2016
chess pieces
There’s a lot of talk about how to develop a social media strategy for your hotel, but one aspect to...
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How to Achieve Facebook’s ‘Very Responsive’ Badge

Arielle Sanchez
December 7, 2015
facebook
If you manage a Facebook page for your hotel or any other business for that matter, then you...
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Save Time & Schedule Instagram Posts on Hootsuite

Arielle Sanchez
October 6, 2015
schedule posts with hootsuite
Instagram is a great channel for hotels to give guests an inside look at their property. With over...
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The EMA Team Tried Out the New Snapchat Lenses!

Arielle Sanchez
September 16, 2015
snapchat logo
Snapchat is currently one of the most popular social networks out there and is estimated to have over...
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Pinterest Board Ideas for Hotels

Arielle Sanchez
September 14, 2015
pool on hillside
Pinterest is quickly becoming one of the most widely social media channels, with over 72 million users, and...
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Twitter Users Can Now Send Longer Direct Messages

Arielle Sanchez
August 13, 2015
typing twitter message on laptop
Social Media has become a key customer service tool for hotels in the past few years. More and more users...
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Google will be Unlinking YouTube and Google+

Arielle Sanchez
July 30, 2015
youtube logo
Google announced on July 27, 2015 that in the coming weeks, you will no longer be required to have a...
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Creating a Social Media Strategy for your Hotel

Arielle Sanchez
July 23, 2015
social media icons on keyboard
Social Media is an important part of any hotel’s digital marketing strategy. Not only is it a great way to...
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Best Practices for Responding to Reviews

Arielle Sanchez
June 17, 2015
responding to reviews on laptop
By now your hotel is most likely taking the time to respond to reviews on major sites such as TripAdvisor...
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Facebook Is Rolling Out Bluetooth Beacons

Arielle Sanchez
June 11, 2015
facebook beacon
Facebook is always searching for new ways to connect users with businesses and to provide a better overall experience. Recently,...
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5 Ways Hotels Can Encourage User Generated Content

Arielle Sanchez
June 1, 2015
encourage user generated content
User Generated Content (UGC) can be a powerful tool for hotels. User Generated Content includes any type of content a...
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Understanding Social Media Page Roles

Arielle Sanchez
May 14, 2015
people holding hands in a circle
When it comes a hotel’s social media channels, there may be more than one staff member you want to assign...
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Hootsuite Now Allows Users to Schedule Photos

Arielle Sanchez
April 21, 2015
image display on hootsuite
If Twitter is part of your hotel’s social media strategy, you know how difficult it can be to take time...
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5 Ways Hotels Use Twitter’s ‘Retweet w/ Comment’

Arielle Sanchez
April 9, 2015
retweeting
Have you ever had the dilemma of whether to retweet another user’s tweet using the retweet button or to RT...
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Create a ‘Book Now’ Call to Action on Facebook

Arielle Sanchez
February 5, 2015
mega phone
Facebook recently introduced a new ‘Call-to-Action’ button that provides users with a seamless way of visiting your website. The button...
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Merging Multiple Facebook Pages

Arielle Sanchez
January 12, 2015
back and forth image
Does more than 1 Facebook page exist for your hotel? This may not have seemed like that big of a...
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Social Media Post Ideas for Hotels

Arielle Sanchez
December 29, 2014
social media globe inside monitor
When posting on social media, hoteliers should aim to provide valuable posts for their fans. A common mistake many hoteliers...
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Interacting with Guests on Social Media Channels

Arielle Sanchez
November 28, 2014
social media icons on smartphone
Is your hotel engaging users on all social media sites where you are actively posting? While it’s great to have...
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How Hotels Can Take Advantage of Twitter Lists (Part 2)

Arielle Sanchez
November 5, 2014
twitter logo
In part 1 of this article, hoteliers were shown how Twitter Lists can be beneficial to their hotel. In...
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How Hotels Can Take Advantage of Twitter Lists (Part 1)

Arielle Sanchez
October 20, 2014
twitter icon
When using Twitter for your hotel, a good rule of thumb is to share other users’ content along with your...
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Pinterest’s New Analytics Dashboard

Arielle Sanchez
September 17, 2014
Pinterest Blog analytics
Pinterest has updated their Analytics dashboard to include more useful information for marketers. Previously..
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Marketing to Millennials: Hotel Edition

Arielle Sanchez
September 9, 2014
millennials on their cell phones
There has been plenty of talk about this group in the hospitality industry since their purchasing power is increasing. Are you ready to market to this segment?
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Choosing a Twitter Cover Photo for your Hotel

Arielle Sanchez
August 12, 2014
twitter circle
Earlier this year, Twitter updated the look and feel of user profiles. In order to cater to users’ love of...
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Encourage Google+ Reviews for your Hotel (Part 2)

Arielle Sanchez
July 22, 2014
google plus logo
Now that you understand the importance of having a decent number of reviews on Google+ after reading Part 1 of...
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Encourage Guests to Leave Reviews on Google+

Arielle Sanchez
June 23, 2014
google plus logo
Before learning how to encourage Google+ reviews, let’s discuss why Google+ reviews are important.
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The Top Amenities Family Travelers Want

Arielle Sanchez
June 10, 2014
hotel amenities
Does your hotel host a lot of families? If so, you will want to be sure that your hotel is offering key amenities that these travelers desire. So what exactly are family travelers looking for in a hotel? When it comes to planning a family vacation, travelers want to book a hotel that will meet their needs.
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Why Social Media is Beneficial for Hotels

Arielle Sanchez
May 29, 2014
social media
By now, hoteliers have heard about the importance of social media and the fact that they should be using it...
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How to Organically Grow Your Hotel’s Facebook Likes

Arielle Sanchez
May 6, 2014
Facebook Likes
Facebook is a great platform to connect with guests. We can offer value to our followers by posting things to do in the area as well as travel tips... But if there is no one there to listen, how can it be effective? Read on to learn how to grow your followers, organically.
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How Hotels Can Provide Better Customer Service

Arielle Sanchez
April 28, 2014
teamwork makes the dreamwork
With the growth of social media in today’s day and age, the way hotels are able to communicate...
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Gain More Social Media Engagement Through Photos

Arielle Sanchez
April 21, 2014
social media heart
A picture is worth a thousand words. Perhaps this is why photos are the most widely shared posts...
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Use Twitter’s New Feature to Showcase Your Hotel

Arielle Sanchez
March 27, 2014
Twitter circle
Is your hotel on Twitter yet? Twitter is a great way for hotels to engage with guests and...
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How Flip.to Can Benefit Your Hotel

Arielle Sanchez
February 6, 2014
Flip24
Flip.to is a platform that helps hotels gain exposure and create buzz through their current...
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How to Write a Response to a Negative Review

Arielle Sanchez
January 15, 2014
Writing a Response
Hoteliers know that regardless of how smoothly they attempt to run operations around the hotel, there is always...
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4 Ways to Recapture Share from OTAs

Arielle Sanchez
December 19, 2013
graph with stacks of coins
Online Travel Agencies or OTAs such as Expedia, Priceline, and Hotels.com may seem to be doing hotels a favor at...
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Use the New Hootsuite Reputology App to Monitor Online Reviews

Arielle Sanchez
December 17, 2013
reputology on hootsuite
Hoteliers are well aware of the importance of managing a hotel’s reputation. A large part of managing that...
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Four Seasons Became Highest Rated Hotel in Austin

Arielle Sanchez
November 13, 2013
the four seasons
Hotels are no stranger to the benefits and dangers that come with online reviews. Travelers are researching hotels...
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The Hotel Guest Experience Begins Online

Arielle Sanchez
November 1, 2013
hotel website on mobile, tablet, desktop
When hoteliers think about providing an excellent experience for hotel guests, their mind immediately directs to the guest...
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Four Simple Blog Ideas for Hotels

Arielle Sanchez
October 18, 2013
blog on a gold brick
Every hotel wants their site to rank high on Google search. Ranking higher on search engines includes regularly providing fresh content on your site.
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LinkedIn Group for Hotel Owners

Arielle Sanchez
October 7, 2013
independent hotel linkedin profile
Whether you are a marketer or an independent hotel owner, it is important to have good, solid...
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Is OTA Market Growth is Losing Steam?

Arielle Sanchez
September 9, 2013
search, social media, and content cogs turning
The time of the OTA rule is slowly coming to an end. OTAs, or Online Travel...
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Creating Engaging Content for Hotel Websites

Arielle Sanchez
August 21, 2013
writing hotel content
By now, hotels are well aware that content within websites must contain certain keywords in order to rank...
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Hotels vs. OTAs: Who Has the Better Price?

Arielle Sanchez
August 9, 2013
the cross section between money ave. and bank st.
Many customers believe that OTAs automatically have lower prices when it comes to hotel rooms as opposed to...
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Independent Hotels: Take Control of Your TripAdvisor Page

Arielle Sanchez
July 11, 2013
TripAdvisor logo
Hotel owners should not see TripAdvisor as merely a place for customers to leave reviews but instead, take advantage of TripAdvisor business accounts. With a business account hotels can better manage their online reputation. If you do not currently have a TripAdvisor business account, follow these steps to get started.
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Building a Professional Profile On LinkedIn

Arielle Sanchez
May 29, 2013
LinkedIn
In todays digital-first world, it is important that you put your best foot forward. Optimizing your LinkedIn profile is a great place to start.
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