Summer’s just about over and your business is probably coming down from the summer rush as everyone heads back to school and work. Believe it or not, now is the perfect time to start getting your holiday campaigns ready to go live. Here’s a quick list to get you ready for your holiday campaigns.
Decide which holidays you will create campaigns for
The holidays doesn’t just mean Thanksgiving and Christmas. There are numerous dates throughout the final months of the year to take into consideration when creating your holiday campaigns. In addition, it’s the most popular shopping time of the year. Take some time to think about what holidays and important dates from September through December could be beneficial for your business. For example, even if you don’t sell a tangible product, perhaps a hotel can take advantage of creating a Cyber Monday deal.
Create your promotion
Once you decide which holiday dates you want to focus on, you’ll need to create a promotion to match. Using the previous example, a hotel creating a Cyber Monday deal would want to follow the rules for these type of promotions. Cyber Monday (and Black Friday) are known for businesses offering their best deals of the year. Put together a one-of-a-kind package that you haven’t put together before or offer a generous discount. Research what your competitors are offering, or offered last year, to ensure that your special is competitive.
Decide on how you will promote your special
You have several options when it comes to promoting your special. This can include:
The channels you use to promote your special should depend on your target audience and how you can best reach and communicate with them.
Develop Graphics and Content
Once you’ve decided how you’re going to promote your campaign, it’s time to begin creating the necessary materials you’ll need to carry it out. This will include content, graphics, videos, web pages, etc. Again, these should be tailored to the specific channels that you will be promoting your special on, so take dimensions into consideration. Videos are becoming more and more popular on social media, so if you’ll be promoting your special through social, you may want to consider creating one.
Create a schedule
You’ll need to decide what goes out at what time. For example, if you’ll be driving people to a specific landing page from your social media posts, it’s important that the page is up and ready to go before you start posting. Work with your team to ensure all aspects of the campaign are completed on time in order to be pushed out on schedule.