In all honesty, growing an account’s YouTube subscribers isn’t easy. It takes dedication, hard work, and some inside tips to take you to the top.
Just like Instagram, YouTube doesn’t currently allow users to run ads to increase subscribers. While you still may be able to obtain some new subscribers while running other types of video ads on the platform, it’s not a surefire way to increase your subscriber count.
This means you’ll have to stick to traditional methods to grow your YouTube subscribers. Follow these tips to increase your YouTube subscribers in 2020.
- Content is, and forever will be, king. The number one tip is to ensure that you’re meeting the mark when it comes to creating engaging, valuable content for your target audience. This tip goes without saying, but it’s an important reminder that if you don’t put a significant amount of effort into the videos you’re creating, nothing else will matter.
- Use consistent branding. If you follow YouTubers or brands on YouTube, you’ve probably noticed their videos follow a similar template. Create one or a few templates for your channel,
- Choose thumbnails carefully. This is the first glimpse of your video that a user will have. It’s also an image that can be the deciding factor as to whether or not a user will click on your video. Experiment with different thumbnails and see which give you more lift. Your thumbnail, combined with your headline are two of the most important factors to focus on.
- Create a video around keywords. Have your SEO and Social Media Marketing experts come up with a list of keywords for your brand. Work on creating specific videos that fit these keywords to help boost your overall viewership
- Spice up your description. Not only should it include relevant keywords, but it should also tell users why they should convincingly follow you.
- Create a video schedule. Post videos regularly and consistently on specific days or times. This way, your audience knows what to expect and when. Plus, if you typically post videos, you’ll stay top-of-mind with your audience, and they won’t need to go searching elsewhere to get the content they’re looking for.
- Embed YouTube videos on your website. If you have a blog that is related to your video, this is a great place to embed the YouTube video.
- Create a playlist. For example, if you have a YouTube cooking channel, create playlists. Use outcomes
- Add a subscribe button to your videos.
- Make the headline different than other similar results to spark interest. Many times, YouTubers will copy the headlines or descriptions of popular videos. This is a big no-no. Not only is it in bad taste, but your video will blend in with the crowd, not giving anyone a compelling reason to click on your video.
- Create videos based on your blogs. Not everyone has time to sit and read an interesting blog. But some people will take an interest if they can listen to the blog. Encourage users to subscribe at the end of these videos.