How to Hire and Retain Good Employees


Tracy Givens

Jan 25, 2022


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Human Resources

A business needs to attract trustworthy and hardworking employees to be successful. However, in today's competitive job market, that's easier said than done.

If you want to maintain your reputation as an industry leader, you should know how to hire and retain good employees. That's where this guide comes in.

How To Hire and Retain Good Employees

1. Offer Competitive Salaries

Money Payday

First and foremost, you should ensure that you're paying your workers what they're worth. The best way to attract and retain employees is to offer above-average salaries and competitive benefits packages to go along with them.

Make no mistake: If your wages are too far below the going rate, you'll have a hard time keeping your top talent on board. In addition to a decent starting wage, try offering incentives for long-term employment. This will help you keep recruitment costs to a minimum--and you'll save money on the onboarding process in the long term.

2. Foster Communication

This will be an ongoing process, but it's well worth the effort. Here are a few tips on keeping the channels of communication open at all times.

  • Encourage employees to speak freely. If there's something that needs fixing, your workers should be able to let you know without fear of retribution.
  • Be clear about welcoming feedback. Use an online platform such as Office vibe or Culture Amp to gather information on company morale. Then use what you've learned to make any necessary changes—and make sure to let the employees know that they're being heard and understood.
  • Understand that it's a two-way street. Be specific in your expectations. Online platforms provide a helpful way to gather information, but there's no substitute for one-on-one contact. Train your managers and supervisors on the proper communication techniques to lead by example.

3. Reward Your Top Performers

A competitive salary is a step in the right direction, but you'll need to do more if you want to keep your top talent engaged.

Make achievement recognition a regular part of your work environment. Offer public congratulations and gratitude when an employee has been on board for a certain number of years. This will give them an incentive to stay with the company rather than bouncing around to find a better offer. You might also keep a plan in place for recognizing and celebrating staff birthdays.

If you want to take things further, try prioritizing professional development. Offer employees a chance to hone their skills to move forward within the company. Workers are more likely to perform at high levels when they know they can expect to be rewarded for their hard work.

4. Avoid Micromanaging

Angry manager micromanaging

Most employees are turned off by supervisors who micromanage, but it's incredibly annoying to high-performing workers. You might end up losing your best employees to other companies if you engage in this sort of nitpicking behavior.

Instead of micromanaging, try to keep the focus on the big picture. If the goal is to gain a certain number of new accounts in a given month, prepare your feedback based on whether you've achieved that goal. That way, employees will have a chance to think about what worked and what didn't, instead of getting overwhelmed during the process itself.

5. Be Flexible

When COVID-19 struck, many businesses were forced to reconsider their attendance policies. However, even before the pandemic, flexible work schedules were considered an appealing benefit. Working from home one or two days a week can help employees maintain the ideal work-life balance.

When you offer employees the option for remote work, you're more likely to acquire and retain top talent. The advent of online communication and social media allows team members to collaborate easily, even if they're not occupying the same work environment.

What's more, your competitors are bound to be offering flexible schedules, which means it's in your best interest to do the same. Many job seekers are expecting this benefit to be part of the basic package in this day and age.

6. Optimize Company Benefits


While we're on the subject of benefits, now might be the time to update yours. Is your company offering a reasonable amount of vacation, sick days, and personal paid time off? What about health, dental, and vision? Do you have a 401k with a strong company match? All of these things can help drive up your retention rate.

A competitive benefits package is an excellent tool for attracting job seekers. Aside from the salary, it's one of the first things to catch an applicant's eye. When employees feel well-rewarded for putting in their time, they're more inclined to give 100 percent.

7. Promote From Within

Make sure to keep a close eye on employee productivity so you can identify the hardest workers. Then, find a way to reward these high performers with as many advancement opportunities as possible. Your goal is to ensure that every worker can achieve their most significant potential within the company.

While hiring outside talent for top positions can be tempting, this can be discouraging for long-time employees. No one wants to remain stuck in the same place forever, and good workers will be more inclined to stick around if they can see new challenges on the horizon.

8. Keep Equipment Up To Date

With technology advancing rapidly, clunky equipment can be a significant red flag for potential employees. What's more, it can detract from the company culture as a whole.

If your software and hardware are old and outdated, younger candidates, in particular, may be frustrated. In addition to reducing efficiency, this makes your company appear hopelessly out of touch.

9. Implement a Rewards System

Are you providing your employees with enough incentive to give the job their all? Decent wages, flexible schedules, and competitive wages are a good start, but they may not be enough. Above all, you want to ensure that your workers know how much you appreciate everything they do.

Many companies offer end-of-year bonuses, but why stop there? Larger corporations may benefit from implementing a rewards system that provides incentives for excellent work. Smaller businesses might consider offering bonuses for perfect attendance within a prescribed period or monetary rewards for high production rates. Think about what works best for your budget and the services you offer.

10. Promote Collaboration

Team holding hands together

When workers feel isolated, they're more inclined to suffer from acute boredom. You can help keep employees engaged by promoting a team-building atmosphere in the workplace.

Cooperative behavior may cultivate social relationships between co-workers, encouraging good ideas to blossom into great ones. With each contributing something new to the project, the result is bound to be richer than if everyone had been left to their own devices.

Of course, the team approach doesn't work for all businesses. Before you change your policies, make sure that your company would benefit from this type of collaborative atmosphere. If you decide that it does, now might be the time to consider whether your office staff room design is up to par.

The Bottom Line

The best employee retention strategy is simple: Do your best to remain competitive. An above-average salary, an excellent benefits package, a flexible work schedule, and a consistent rewards system—will all go a long way toward reducing employee turnover and increasing job satisfaction.

Of course, it's equally important to keep your software, equipment, and marketing up to date. Follow this link to learn more about how to achieve the perfect business homepage design for your website.

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