Whether you’re just starting out, or you’ve been in business for many years, having a professionally designed website will bring you more business than one your nephew made. There are many factors to consider when designing a new website for today’s mobile-centric consumers so be sure to consider the following when hiring a web designer.
Fact “In 2018, 52.2% of all website traffic worldwide was generated through mobile phones”-- Source Statista.com
When developing a new website you should take a mobile-first approach, meaning the website should be designed first for mobile devices, and then for desktops and tablets. Adopting a mobile-first strategy will assure website visitors have a great experience on their first, and successive visits.
The following elements should be considered and included when planning and creating a business website.
Your new design doesn’t have to be complicated, but it does need to have good eye appeal, which enhances visitor perception -- how they feel about your product or service.
When websites are responsive, they will scale to any size screen, and display properly on any device. All of our small business website designs are mobile-friendly and 100% responsive.
As part of the small business website design process, our team will write engaging content that will improve your search engine ranking and increase conversions; both leads and sales.
Professional photography helps improve how visitors perceive your brand. Our design team will choose royalty-free images to compliment the photos you provide. Together, these will add more value to your offering.
NAP is an acronym for “Name, Address, and Phone”, which is critical for any business that wants to rank well in the local organic search results. Many search engines like Google value accurate business information and they take accuracy into account when determining which businesses to show for geo-targeted “local” searches, especially for “near me” searches. As part of our design process, we will update your NAP business information across the website so it is consistent everywhere!
Links to all of your social media channels and review sites will be included on your website making it easier for visitors to find, review and connect with your business.
Your website should load fast on mobiles, desktops, and tablets. If the person designing your website does not know how to “optimize” images for the web, then your site will load slower, and it will most likely get penalized by search engines, which hurts your organic search ranking.
Also known as structured data, Schema Markup is a unique semantic vocabulary that search engines understand. When properly implemented, schema markup will help boost your SEO ranking because it gives search engines the information necessary for them to understand your page content.
All customer websites are hosted on Amazon Web Services (AWS), and website images (e.g. photos, images, PDFs, etc.) are hosted on fastly so your content is delivered in milliseconds!
An SSL (Secure Sockets Layer) Certificate allows your browser to create a safe, secure connection between itself (your computer) and the website you are visiting so the information you submit like credit card details, web forms, etc. are secure, and cannot be viewed by others while in transit.