Digital accessibility is more than just a catchphrase – it’s a legal requirement, a reputational safeguard, and a driver of revenue growth. It impacts how people perceive your brand, how they interact with your digital products, and, ultimately, how your business performs.
Digital accessibility ensures websites, apps, and documents can be used by people with visual, auditory, cognitive, or motor impairments.
Laws such as the ADA, Section 508, and the EU Web Accessibility Directive mandate accessible digital experiences; noncompliance can lead to lawsuits, fines, and forced remediation.
Accessible products widen audiences, enhance user satisfaction, and show social responsibility, strengthening brand perception, boosting loyalty, and unlocking new market segments for revenue growth.
Common references include WCAG 2.1, the Americans with Disabilities Act, Section 508, EN 301 549, and various regional human rights codes aligned with WCAG.
Audit current assets against WCAG, prioritize fixes, include disabled testers, embed accessibility in design and development, train staff, pick compliant tools, and monitor continuously.