Alex Corral

Are you interested in learning how creating a competitive advantage through positive customer experience can benefit your business? Click here for more.

Keyword research for pay per click ads is one of the most impactful steps of creating an ad campaign. You need to have the best keywords organized in a way that makes sense.

If you're wondering how to create a low-cost PPC campaign in Adwords, we have some answers. Set a strict budget, choose one keyword, and stick to your guns.

If you want to experience the 4400% ROI of email, it’s time to create better emails. Focus on these ten aspects of your email blast to make your subscribers convert!

If you want to decrease your CPC on Google Ads, you need a strategy. Lowering your cost per conversion requires you to take four impactful steps, and we've got them outlined for you.

Forget about bloated sites that take too long to load! Increase website performance with these 17 tips for both beginners and experts. 

When it comes to understanding the personality of your customer base, how can Freud help you to run a successful marketing campaign?

Branded campaigns are cheap and effective. This should be all you need to know to convince you to bid on your brands and boost your conversion rate.

With the rise of Siri, Alexa, and other AI assistants in our homes, cars, and everyday lives, it’s not surprising that Google’s investing significant efforts into SEO voice search.

Follow these tips for creating engaging content this year. If your blog content or social posts have been struggling, this advice can help you improve engagement.

Follow the advice in this article to help improve your email marketing campaigns and increase the email response rate.

We have put together a getting started guide to hotel marketing for independent hotels hoping to increase traffic to their website and grow their businesses.

Increase brand loyalty, improve guest experience, and get more direct bookings by implementing these hotel marketing trends.

Learn these crucial hotel search engine marketing strategies to drive more traffic and steadily increase your hotel bookings throughout the year.

Acquiring new business in today’s climate is only step 1. Once somebody purchases your product or service, they become users. It’s from there where, in the digital age, businesses set themselves apart.

Breakfast included makes a big difference! From keywords to PPC campaigns, here’s how hotels can improve marketing ROI with paid search for hotels by amenities.

A practical guide to hotel web design. Go forth confidently in the competitive world of digital marketing, turning your website visitors into hotel guests.

SEO marketing can do great things for your business. Here’s what you can do to receive more traffic to your website.

When choosing a hotel advertisement slogan, you want to create a phrase that will help you stand out from competitors.

Is your hotel branding strategy hurting or growing your business? Discover the 4 essential branding pillars that your hotel needs to book more guests.

Here are the 20 top trends in recent years for hotel marketing to boost customer engagement and loyalty, and drive greater awareness for your brand amongst consumers.

If you manage a great hotel that guests love (no matter the size), the next step isn’t repeating everything you’re doing. It’s improving.

It’s by no means easy, but when you align some critical internet marketing techniques together you can accomplish new records for your hotel’s website.

Creating an effective hotel marketing plan is no easy feat. If you're in need of some inspiration, this approach for hotels will help you get started.

Building a hotel branding strategy is daunting, yet critical. Fortunately, you can have your strategy laid out in no time with these best practices.

Before you can take advantage of the branding benefits of Yelp, you need to make sure that all your ducks are in order. If that is taken care of then you can start using these tactics for branding.

Whatever business you are in, it pays to keep up to date on the latest marketing news. In this weeks issue, we focus on hotel distribution on TripAdvisor, Restaurants marketing in the summer months, and helping you figure out how to rock content marketing.

As a business owner, you want your website to generate revenue, but converting visitors into customers is not always easy. Poor website interactions, slow load times, and bad follow through are just some of the reasons why your site might not be performing up to speed.

Many of the big brands are represented in the movies, but there are also notable independent hotels as well. Read on to see which hotels have made their way to the big screen.

Are you looking for a simple guide on how to set up alerts? This isn't it. If you are looking for some alerts to keep an eye on things, this article is for you.

There are many guides out there on the subject of SEO. There are also many out there that claim they are the definitive resource on the subject. I am not here to do that. What I am here to do is let you in on some SEO tips for hotels, which are going to be critical to your success in the field.

In today’s society, one is unlikely to come across a person who doesn’t consult online opinions before making a purchase. Online reviews have become a deciding factor when purchasing a product or service. If you have enough reviews, it could seriously affect your business in one way or another.

This method of advertising works so well because you already know that the visitor has an interest in your site. If you maintain a presence when this user browses the internet after visiting, familiarity develops which ultimately leads to trust. Once you have established trust, the sale becomes easier.

The “H” tags. Do they really matter for SEO? Many people don't really understand the “H” tags. In my opinion, I believe that they do, but not for the reasons that many might have you believe.

Keep in mind that your strategy won’t just spring up out of the blue. You really have to sit down and think it through. It might not be a success, but as long as you have a plan there is a greater chance the your hotel will do well

Typically, the writing rules of the real world don’t apply in the context of the web. You definitely want to write something that people can comprehend, but depending on your audience that could take many different forms.

Looking for more transient business for your hotel? Well, I might just have the answer for you. It comes in the form of a 10 minute time investment in AdWords.

Local SEO presents a unique set of challenges for hotels. The nature of our business makes it imperative that the information that potential customers are seeing is relevant, but even more so, it must be accurate. If you are wondering what you need to do, make sure you implement these 3 tactics.

Why isn't my SEO working? This is a question that I get all the time. I usually have my answer to this question once I follow this simple process.

SEO, is a digital marketing discipline that improves the position of your site in search. There is something so vaguely simple about that, but it holds true.

Content marketing is here to stay. The reason is, that when it is done correctly, you can have a piece of content that keeps on giving.

This article helps you allocate time to your paid search accounts where it really matters. If you're spending too much on maintenance, how will you ever grow?

A primary function of marketing is promotion, but what if you struggle to find things to promote? How can you form a content strategy around this?

"Why am I spending so much on AdWords?" I get asked this question the most. Although there could be many issues, 1 simple fix usually does the trick.

If you look at our industry blogs, you will hear the same chatter when it comes to mobile SEO. This chatter is only looking at a few factors.

Presentation, testing,& optimizing are essential to digital marketing. Nailing all three is tough, unless you have a simple framework.

Want to increase the overall quality of your website in a matter of minutes? Follow this simple internal linking guide, & you'll get just that.

They days of targeting a broad match keyword like “hotels in LA” are over. Advertising is now granular. What are you doing to pass up the competition?

Are your ads on AdWords targeting the right people? If you can't find an answer to that question, then you are in luck, because I have the answer.

SEO is the foundation of a successful online presence. You must make it easy for people to find you. I've compiled this list to get you started today.

Having a proper SEO foundation can yield better results. 2 things could make a difference. Find out what they are & how to fix them in this article.

These 8 books will help you market your hotel this year! If you read just 25 pages every day, you will be able to develop a better marketing strategy!

Get the most out of the free tools that Google has to offer by using Google Alert for your hotel.

You know that SEO for hotels is important. You need more people in your hotel to fill those empty rooms! I'll show you why SEO might be the answer.

Bofu? Mofu? Tofu? What on earth is that? I would like to introduce you to these acronyms so that they can help you with your marketing campaigns.

What if I told you that there were hotel marketing tools out there, that could save you hours of marketing your hotel for the price of F-R-E-E, free!.

What comes to mind when you want to improve digital reach & bring in new customers? Would you be surprised if I suggested heuristics?

Marketing plans have been around for a while, but because of the way technology is used today, their implementation has drastically evolved. For example, newspaper ads and flyers can be helpful, but they won’t suffice as any company’s sole marketing measure in today’s marketing landscape!

Today’s quick-evolving technological landscape offers countless tools, resources, and products designed to improve the ease of...

Google is switching to a mobile first index. This means that mobile experience will determine ranking. Is your hotel ready for the upcoming changes?

SEO is a process. Many bases need to be covered to be successful. Using this tried-and-true marketing principle can help facilitate this process.

Do you know your how your hotel is positioned against your competitive set? Have you considered looking at the positioning?

I am sure that at this point you have heard the statement that content is king. Well, I want to take that one step further and tell you that good content is king.

Is your hotel ready for Expanded Text Ads? Do you run paid search ads on Google? Do you feel 100%...

Whenever you can get the help of automation you should at least give it a try. The things that marketers...

There are companies that use email to engage with their customers for branding purposes. There are many companies that use it to drive revenue. There are hotels that use it to help in their customer service. As you can see, there are many use cases. Knowing which route you want to go is the first step to get started.

Hotel PPC campaigns can seem intimidating at first. You can easily spend hundreds of dollars if you’re not...

You are presenting an ad to millions. Among them is a percentage, small or large, whom you hope to interest. Go after that percentage and try to strike the chord that responds.

The hotel industry is as competitive as it has ever been. There are book direct campaigns springing up left and...

Have you ever heard the expression, “it’s not about what you know, but about who you know?” This phrase dates back to 1914-1918 but has never been more valid than when it comes to hotel digital marketing.

Marketing attribution analysis can help you see where your traffic is coming from, and if it is of the quality that you are looking for. Without knowing this, you are moving forward blindly.

The purpose of this article isn’t to tell you how good DSA's might be, but rather show you that there are some caveats. I'll outline some of the most common in the hotel industry, & I'll let you know how to guard against them. Once you know the potential risks that are out there, you can make a more informed decision.

Improving a digital presence can be confusing. You know you need to be there, but there are so many places to be. Which is best for your hotel?

What if I told you that there was a way that you could succeed in paid search for boutique hotels with a small budget? I’m not talking about overnight success. I'm talking about getting some ppc traction for your non-brand hotel. Let’s call it the safest way possible to test the waters. So what is this technique?

There is a new mobile-first mindset for many consumers. Studies have shown us that users turn to their mobile phone, and...

In today’s internet-driven climate, more hotel guests can voice their opinions of your hotel in...

There are so many new ways to get customers to your business, but some good old fashioned marketing principles always seem to do the trick.

In today’s highly competitive business climate, those who wish to stay afloat—and remain profitable—must take a number of steps and measures to do so. For traditional business (and more specifically, hotel owners), some of these measures may come as a complete and total surprise.

Get more business on 123notary.com. Customer operates an online notary directory that caters to lenders, real...

Research from Google suggests that 60% of customers will use the information contained in AdWords extensions to contact your hotel. If your hotel makes use of the AdWords location extension, they can expect to see an increase in website visits. All of this by just adding 1 simple extension!

Competing with others in today’s fast-paced business environment is hard—especially for hotel owners. With the introductions of the...

Staying up-to-date with SEO is tough. The moment you have mastered a certain technique, Google comes in changes everything. How can you stay ahead?

Do you remember why you first got into the hotel business? This is one question that I think gets thrown by the wayside over time. Would you believe it if I told you that adding a little bit more hospitality, could increase your bottom line? Simply improving your customer service could go a long way.

Google has changed the way that they are serving their paid search ads. Paid search...

It does not matter if the avenue you chose to implement your keyword strategy is organic search (SEO) or paid search, you need to be focused.

If you are not familiar with how this system works, I will provide a brief rundown on the concept. Most ad platforms run off of the same basic premise.

Hoteliers work to find ways to increase bookings. In today's digital era, the online website is a hotelier's most potent tool to attract more guests to the property.

With the amount of reservations that move through hotels every year, there is a wealth of data available to the hotelier who is willing to put the time into analyzing it. Find out how you can start conducting guest surveys after checkout.

With more hotels adopting mobile and self-check-in kiosks, the front desk experience is rapidly changing. Check out the possible benefits of the hybrid front desk.

Should you be attracting as many types of guests as possible, or focus on a single segment?

There are some simple & cost-effective ways to get business. Use these 5 helpful tips when navigating the complexities of hospitality marketing.

What works to market a large hotel isn’t necessarily the best course of action for a small hotel. The marketing dynamics are different, but if you focus on these 3 things, you will set yourself up for success.

Businesses launch SEO campaigns all the time, and these campaigns often fail for a few standard reasons.

It's worthwhile to begin exploring other online options that allow your hospitality business to get straight through to the customer. The following are three different ways to do so.

Today’s consumers expect a great shopping experience, and they’re willing to keep searching until they find it.

By following these simple marketing strategies, you’ll be able to increase reach and sales, promote your business, and generate press.

Showing your appreciation to a colleague for a job well done is a crucial part of a good business relationship.

When OTA's were first introduced, hotels viewed them as a saving grace. These websites provided a conduit for property owners to fill rooms that might have otherwise not generated revenue. What hoteliers didn’t predict was that these sites would become so popular that customers stopped reserving rooms in other ways.

The following are some guidelines which will help you market your web design business online, thus increasing your chances of success.

Guerilla Marketing: an unconventional advertising tactic used by businesses. It employs unusual and in-your-face methods to capture an audience’s attention.