Alex Corral

Alex Corral
How to Build Repeat Business
Alex Corral
March 5, 2020
This guide will show you how to build repeat business.
Retention is important for success. What are some tactics you can use to bring customers back, again and again? Learn how to build repeat business here.
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Creating a Competitive Advantage Through Positive Customer Experience
Alex Corral
October 22, 2019
block going from sad to happy
Are you interested in learning how creating a competitive advantage through positive customer experience can benefit your business? Click here for more.
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Keyword Research for Pay Per Click Ads: PPC Research
Alex Corral
October 1, 2019
woman doing research
Keyword research for ppc ads is one of the most impactful steps of creating an ad campaign. You need to have the best keywords organized in a way that makes sense.
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How to Create a Low-Cost PPC Campaign in Google Ads
Alex Corral
September 18, 2019
woman smiling about savings
If you're wondering how to create a low-cost PPC campaign in Google Ads, we have some answers. Set a strict budget, choose one keyword, and stick to your guns.
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10 Ways To Write An Email Blast Your Subscribers Will Love
Alex Corral
September 9, 2019
woman smiling at email blast on her phone
If you want to experience the 4400% ROI of email, it’s time to create better emails. Focus on these ten aspects of your email blast to make your subscribers convert!
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Decrease CPC on Google Ads: Tips to Lower Your CPC
Alex Corral
August 29, 2019
little girl counting change
Do too much, and you'll screw up your entire campaign, do too little, and you won't experience the growth you're looking for.
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17 Ways to Increase Website Performance
Alex Corral
August 5, 2019
person using a stopwatch
Forget about bloated sites that take too long to load! Increase website performance with these 17 tips for both beginners and experts. 
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Things Freud Can Teach You About How to Market
Alex Corral
July 22, 2019
someone coming to a conclusion
When it comes to understanding the personality of your customer base, how can Freud help you to run a successful marketing campaign?
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Understanding the Need for and Uses of Branded Campaigns for PPC
Alex Corral
July 8, 2019
building a brand
Branded campaigns are cheap and effective. This should be all you need to know to convince you to bid on your brands and boost your conversion rate.
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SEO: Voice Search Guide
Alex Corral
June 24, 2019
person using voice search
With the rise of Siri, Alexa, and other AI assistants in our homes, cars, and everyday lives, it’s not surprising that Google’s investing significant efforts into SEO voice search.
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18 Ways to Increase Engagement for Your Content
Alex Corral
June 10, 2019
2 people hugging their computer
Follow these tips for creating engaging content this year. If your blog content or social posts have been struggling, this advice can help you improve engagement.
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Tips To Help Increase Email Response Rate
Alex Corral
May 28, 2019
opening an email
Follow the advice in this article to help improve your email marketing campaigns and increase the email response rate.
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How to Get Started: Hotel Marketing for Beginners
Alex Corral
May 13, 2019
woman taking marketing notes
We have put together a getting started guide to hotel marketing for independent hotels hoping to increase traffic to their website and grow their businesses.
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Hotel Marketing Trends for This Year
Alex Corral
April 15, 2019
woman on her phone waiting for hotel room
Increase brand loyalty, improve guest experience, and get more direct bookings by implementing these hotel marketing trends.
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How To Make Sense of Hotel Search Engine Marketing
Alex Corral
April 1, 2019
person doing research
Learn these crucial hotel search engine marketing strategies to drive more traffic and steadily increase your hotel bookings throughout the year.
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How ‘Users’ Will Take Your Business to the Next Level
Alex Corral
March 18, 2019
woman doing user testing
Once somebody purchases your product or service, they become users. It's from there where, in the digital age, businesses set themselves apart.
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Paid Search for Hotels: Increase Bookings by Targeting Amenities
Alex Corral
March 4, 2019
the marketing funnel
Breakfast included makes a big difference! From keywords to PPC campaigns, here’s how hotels can improve marketing ROI with paid search for hotels by amenities.
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Is Your Hotel Website Designed For Success
Alex Corral
February 18, 2019
person engaging in the hotel design process
A practical guide to hotel web design. Go forth confidently in the competitive world of digital marketing, turning your website visitors into hotel guests.
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How SEO Works Into Your Marketing Strategy
Alex Corral
January 8, 2019
How SEO Works
SEO marketing can do great things for your business. Here’s what you can do to receive more traffic to your website. A little work and some patience goes a long way.
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Creating Your Hotel Advertisement Slogan
Alex Corral
December 24, 2018
hotel advertising
When choosing a hotel advertisement slogan, you want to create a phrase that will help you stand out from competitors and keep you top of mind for your customers.
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Use This Hotel Branding Strategy to Build a Compelling Brand
Alex Corral
December 10, 2018
Branding Strategies
Is your hotel branding strategy hurting or growing your business? Discover the 4 essential branding pillars that your hotel needs to book more guests.
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20 Top Trends in Hotel Marketing
Alex Corral
November 26, 2018
marketing trends
Here are the 20 top trends for hotel marketing to boost customer engagement and loyalty, and drive greater awareness for your brand amongst consumers.
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10 Strategies to Jump Start Your Hotel Marketing Plan
Alex Corral
November 14, 2018
Hotel Marketing Strategies
If you manage a great hotel that guests love (no matter the size), the next step isn’t repeating everything you’re doing. It’s improving.
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7 Internet Marketing Strategies for Hotels to 2x Website Visits
Alex Corral
October 29, 2018
marketing strategy
It’s by no means easy, but when you align some critical internet marketing techniques together you can accomplish new records for your hotel’s website.
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A Hotel Marketing Plan (With Promotions!)
Alex Corral
October 17, 2018
people discussing a marketing plan
Creating an effective hotel marketing plan is no easy feat. If you're in need of some inspiration, this approach for hotels will help you get started.
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How To Build Your Hotel Branding Strategy
Alex Corral
October 1, 2018
branding
Building a hotel branding strategy is daunting, yet critical. Fortunately, you can have your strategy laid out in no time with these best practices.
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Branding Through Yelp
Alex Corral
September 17, 2018
how to build a brand
If you have a good product or exceptional service, then I think that you are a prime candidate to improve your branding through Yelp.
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These 3 Site Improvements Create A Better Experience For Users
Alex Corral
July 9, 2018
designing a website
As a business owner, you want your website to generate revenue, but converting visitors into customers is not always easy. Find out what you can do here.
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Movies With Hotels in Them
Alex Corral
June 25, 2018
people watching movies
This article features movies with hotels in them. It will only feature films in which the hotels are the central filming locations.
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Set Up These Custom Alerts in Google Analytics for Your Business
Alex Corral
May 30, 2018
analytics dashboard
Are you looking for a simple guide on how to set up alerts? This isn't it. If you are looking for some alerts to keep an eye on things, this article is for you.
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The Most Critical SEO Tips for Hotels
Alex Corral
May 29, 2018
seo tips growth
I want to let you know these things that you should focus on to make sure your hotel is showing up in the search results. See what they are here.
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Understanding and Adapting to Bias in Online Reviews: A Guide for Businesses
Alex Corral
May 15, 2018
reviews
In today’s internet-centered society, one is unlikely to come across a person who doesn’t consult online opinions before making a purchase.
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Your Business Guide to Retargeting Campaigns
Alex Corral
April 30, 2018
retargeting on different channels
Maintain a presence when this user browses, familiarity develops which ultimately leads to trust. Once you have established trust, the sale becomes easier.
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Using Header Tags For SEO
Alex Corral
April 17, 2018
typing heading tags
Many people don't really understand the “H” tags. In my opinion, I believe that they do, but not for the reasons that many might have you believe.
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Things To Keep In Mind When Crafting Your Hotel SEO Strategy
Alex Corral
March 26, 2018
seo
Your strategy won’t just spring up out of the blue. You really have to sit down and think it through. It might not begin a success, but it'll get better with time.
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Blog Writing: A Different Beast
Alex Corral
March 6, 2018
writing a blog
If you put out enough good stuff, then people might start associating your brand with whatever service/product you are offering.
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Google Ads Geo Targeting for Hotels | Get More Transient Business
Alex Corral
February 6, 2018
setting up radius targeting in adowrds
Looking for more transient business for your hotel? Well, I might just have the answer for you. It comes in the form of a 10 minute time investment in Google Ads.
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Mastering Local Search for Hotels in 2018
Alex Corral
January 22, 2018
Google search box
Local SEO presents a unique set of challenges for hotels. If you are wondering what you need to do, make sure you implement these 3 tactics.
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Why isn't my SEO working?
Alex Corral
December 12, 2017
seo desk area
Why isn't my SEO working? This is a question that I get all the time. I usually have my answer to this question once I follow this simple process.
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3 Tactics To Improve SEO Rankings That Still Matter in 2017
Alex Corral
November 28, 2017
magnifying glass
SEO, is a digital marketing discipline that improves the position of your site in search. There is something so vaguely simple about that, but it holds true.
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3 Content Marketing Ideas for Hotels
Alex Corral
November 13, 2017
old school typewriter
Content marketing is here to stay. The reason is, that when it is done correctly, you can have a piece of content that keeps on giving.
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Quickly Manage Your Account & Lower Cost With These 3 PPC Scripts
Alex Corral
October 31, 2017
robot for automating scripts
This article helps you allocate time to your paid search accounts where it really matters. If you're spending too much on maintenance, how will you ever grow?
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Content Marketing For Hotels
Alex Corral
October 10, 2017
moleskin for writing down notes
A primary function of marketing is promotion, but what if you struggle to find things to promote? How can you form a content strategy around this?
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DIY Google Ads: Adding Negative Keywords
Alex Corral
October 2, 2017
adding negative keywords
"Why am I spending so much on Google Ads?" I get asked this question the most. Although there could be many issues, 1 simple fix usually does the trick.
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Mobile SEO for Hotels: How to Dominate the SERPS
Alex Corral
October 1, 2017
meeting room
If you look at our industry blogs, you will hear the same chatter when it comes to mobile SEO. This chatter is only looking at a few factors.
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A Simple Framework For Optimizing Titles & Meta Descriptions
Alex Corral
September 18, 2017
the words "test" written on chalk
Presentation, testing,& optimizing are essential to digital marketing. Nailing all three is tough, unless you have a simple framework.
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How To Find The Best Internal Linking Opportunities
Alex Corral
September 4, 2017
magnifying glass on seo search box
Want to increase the overall quality of your website in a matter of minutes? Follow this simple internal linking guide, & you'll get just that.
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What on Earth is a SKAG, & Why Is It The Best Thing for My Google Ads Account
Alex Corral
August 4, 2017
person typing on a computer with question mark background
They days of targeting a broad match keyword like “hotels in LA” are over. Advertising is now granular. What are you doing to pass up the competition?
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Are Your Google Ads Hotel Ads Targeting the Right People?
Alex Corral
July 1, 2017
person taking notes
Are your ads on Google Ads targeting the right people? If you can't find an answer to that question, then you are in luck, because I have the answer.
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Beginners Resources for Search Engine Optimization
Alex Corral
June 19, 2017
search engine optimization
SEO is the foundation of a successful online presence. You must make it easy for people to find you. I've compiled this list to get you started today.
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Get More From Your Hotel SEO By Doing These Two Things
Alex Corral
June 14, 2017
SEO + UX
Having a proper SEO foundation can yield better results. 2 things could make a difference. Find out what they are & how to fix them in this article.
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Books to Help Hoteliers Understand & Improve Their Marketing In The Next Quarter
Alex Corral
June 1, 2017
stack of books
These 8 books will help you market your hotel this year! If you read just 25 pages every day, you will be able to develop a better marketing strategy!
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Spy On The Competition & Protect Your Brand With Google Alerts
Alex Corral
May 19, 2017
kid using magnifying glass to look at floor
Google is fantastic, aren't they? They provide a bunch of valuable tools for free, and if you know how to harness them, they can be very powerful for your business.
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SEO for Hotels : Is It Even Worth It?
Alex Corral
May 8, 2017
clicking on SEO image
You know that SEO for hotels is important. You need more people in your hotel to fill those empty rooms! I'll show you why SEO might be the answer.
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Hospitality Digital Marketing - Keep Bofu, Mofu, and Tofu In Mind
Alex Corral
April 24, 2017
person taking a panoramic picture on their phone
Bofu? Mofu? Tofu? What on earth is that? I would like to introduce you to these acronyms so that they can help you with your marketing campaigns.
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Seven Free Hotel Marketing Tools To Make SEO Marketing Easier
Alex Corral
April 6, 2017
google trends graph
What if I told you that there were hotel marketing tools out there, that could save you hours of marketing your hotel for the price of F-R-E-E, free!.
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Website Marketing : 3 Common Heuristics to Improve Performance
Alex Corral
March 24, 2017
tangled web of nerves
What comes to mind when you want to improve digital reach & bring in new customers? Would you be surprised if I suggested heuristics?
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Marketing Strategies for Hotels – Acquiring Backlinks
Alex Corral
March 9, 2017
links
Let’s take a look at one of the most crucial types of marketing strategies for hotels to get traffic that are available today: building backlinks.
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Voice Optimization Tips for Hotels
Alex Corral
February 23, 2017
voice search logo
As travel business and hotel professionals, this should be a time of action, to assure that growing trends don’t turn into headaches shortly.
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Use the AIDA Model in Your SEO Strategy
Alex Corral
January 23, 2017
AIDA Marketing Model
SEO is a process. Many bases need to be covered to be successful. Using this tried-and-true marketing principle can help facilitate this process.
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4 Useful Positioning Strategies for Your Independent Hotel
Alex Corral
January 17, 2017
online marketing
Do you know how your hotel is positioned against your competitive set? Have you considered looking at the positioning? See what makes the difference.
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Get More Business With These Content Promotion Tips
Alex Corral
January 16, 2017
woman optimizing content on laptop
I am sure that at this point you have heard the statement that content is king. Well, I want to take that one step further and tell you that good content is king.
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Email Marketing Automations That Will Delight Your Guests
Alex Corral
December 8, 2016
guest paying for hotel room
I will share with you a few of my favorite email marketing automations. These should be simple enough to put in place. Find out here.
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Three Email Tips To Help Grow Your Business
Alex Corral
December 5, 2016
computer tablet keyboard
There are companies that use email to engage with customers for branding purposes. There are many companies that use it to drive revenue. What are you using it for?
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Three Hotel PPC Campaigns To Get You Up & Running
Alex Corral
November 17, 2016
adwords in scrabble letters
Once you get the hang of it, you realize that there's potential for fantastic ROI. Below are a few tips to get your PPC account up and running.
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Using Advertising Principles In Your Hotel’s Marketing
Alex Corral
November 7, 2016
person typing on a laptop
You are presenting an ad. Among them is a percentage, small or large, whom you hope to interest. Go after that percentage & strike the chord that resonates.
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5 Timeless Hotel SEO Enhancements
Alex Corral
October 30, 2016
person holding SEO sign
The hotel industry is as competitive as it has ever been. Book direct campaigns are springing up left and right. How can a hotel compete?
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Connecting with the Right People
Alex Corral
October 6, 2016
networking at an event
Have you ever heard the expression, “it’s not about what you know, but about who you know?” This phrase has never been more valid than it is today.
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Hotel Marketing Attribution: Assigning Value to Your Marketing Efforts
Alex Corral
September 22, 2016
hotel
Marketing attribution analysis can help you see where your traffic is coming from, and if it is of the quality that you are looking for. It is critical to know.
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Dynamic Search Ads for Hotels; Are They for Your Business?
Alex Corral
September 8, 2016
taking notes on dynamic search ads
The purpose of this article isn’t to tell you how good DSA's are, but rather show, that there are some caveats. I'll outline some of the most common in the industry.
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Earned, Paid and Owned Media for Hotels
Alex Corral
July 14, 2016
front desk
Improving a digital presence can be confusing. You know you need to be there, but there are so many places to be. Which is best for your hotel?
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A 2-Pronged Approach To Start Paid Search for Boutique Hotels
Alex Corral
June 30, 2016
bands of money
What if I told you that there was a way that you could succeed in paid search for your boutique hotels with a small budget? Find out how here.
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7 Reasons You Should Consider Voice Search for Your Hotel
Alex Corral
June 1, 2016
voice search microphone
There is a new mobile-first mindset. Studies have shown us that users turn to their phones, and more importantly, voice search, when they want answers.
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Do Guests Reviews Really Matter?
Alex Corral
May 18, 2016
pool on mountainside
Hotel guest reviews can have their very own rendition of At the Movies with Gene Siskel and Roger Ebert; Only this review is about your hotel.
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Forget The 4 P’s & Focus On The 3 I’s
Alex Corral
May 9, 2016
two people discussing something at workstation
There are so many new ways to get customers to your business, but some good old fashioned marketing principles always seem to do the trick.
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Effective Branding for Hotels – What’s Your Business About?
Alex Corral
May 4, 2016
hotel rooms
In today’s highly competitive business climate, those who wish to stay afloat—and remain profitable—must take a number of steps and measures to do so.
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LinkedIn Case Study – 123Notary.com
Alex Corral
April 28, 2016
a bunch of books with pages open
123Notary had been in business since 1999, but they didn’t know how to leverage LinkedIn to get more business. Read on to see how we helped get them more business.
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Google Ads Update Strengthens Case for Location Marketing
Alex Corral
April 25, 2016
location markers
If your hotel makes use of the AdWords location extension, they can expect to see an increase in website visits. All of this by just adding one simple extension!
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Intro to PPC: 6 In-Depth Google Ads Resources for Hoteliers
Alex Corral
April 23, 2016
side of a brick building
To find success in the crowded hotel climate of today, you need an edge on the competition. That edge is pay-per-click (PPC) marketing.
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1 Quick & Effective Way to Improve Your SEO
Alex Corral
April 5, 2016
person holding up SEO sign
Staying up-to-date with SEO is tough. The moment you have mastered a certain technique, Google comes in changes everything. How can you stay ahead?
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Google Paid Search Changes to 4 Ad Format
Alex Corral
February 29, 2016
google
The four ads were on some of the higher traffic locations, so we felt that something was about to happen, and just last week, it did.
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The 3 Types of Search Queries
Alex Corral
January 21, 2016
question mark
It does not matter if the avenue you chose to implement your keyword strategy is organic search (SEO) or paid search, you need to be focused.
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Quick Google Ads Intro for Hoteliers
Alex Corral
January 8, 2016
person taking notes on Google Ads
If you are not familiar with how this system works, I will provide a brief rundown on the concept. Most ad platforms run off of the same basic premise.
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Hotel Top 5 Reasons your Direct Bookings are Low
Alex Corral
July 31, 2015
hotel manager on the phone
Hoteliers work to find ways to increase bookings. In today's digital era, the online website is a hotelier's most potent tool to attract more guests to the property.
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Collecting Guest Surveys to Improve Your Hotel
Alex Corral
March 20, 2015
checking off box on survey
With the amount of reservations that move through hotels every year, there is a wealth of data available to the hotelier who is willing to put the time into analyzing it. Find out how you can start conducting guest surveys after checkout.
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What About The Hybrid Front Desk?
Alex Corral
February 6, 2015
woman checking in on Ipad
With more hotels adopting mobile and self-check-in kiosks, the front desk experience is rapidly changing. Check out the possible benefits of the hybrid front desk.
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Is Guest Diversity Good or Bad For Hotels?
Alex Corral
July 16, 2014
guest diversity in hotels
Should you be attracting as many types of guests as possible, or focus on a single segment?
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No Vacancy: How To Attract Customers To Your Hotel
Alex Corral
April 3, 2014
lit up hotel sign
There are some simple & cost-effective ways to get business. Use these 5 helpful tips when navigating the complexities of hospitality marketing.
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Boutique Hotel Marketing Tips
Alex Corral
January 7, 2014
boutique hotel room
What works to market a large hotel isn’t necessarily the best course of action for a small hotel. The marketing dynamics are different, but if you focus on these 3 things, you will set yourself up for success.
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Four Reasons SEO Campaigns Fail, and How To Change That
Alex Corral
December 23, 2013
woman optimizing her site
Businesses launch SEO campaigns all the time, and these campaigns often fail for a few standard reasons.
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3 Ways to Bypass the Travel Booking Sites (and Keep More Money)
Alex Corral
October 21, 2013
woman fighting the ota's
It's worthwhile to begin exploring other online options that allow your hospitality business to get straight through to the customer. The following are three different ways to do so.
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Customer Service Options for Your Small Business
Alex Corral
September 23, 2013
customer service reps
Today’s consumers expect a great shopping experience, and they’re willing to keep searching until they find it.
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How to Market Your Boutique Hotel
Alex Corral
September 3, 2013
Service bell on front desk at hotel
By following these simple marketing strategies, you’ll be able to increase reach and sales, promote your business, and generate press.
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Gifts Ideas for Your Hospitality Industry Colleagues
Alex Corral
August 23, 2013
Hospitality gift ideas
Showing your appreciation to a colleague for a job well done is a crucial part of a good business relationship.
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How You Can Use Design, Reviews and Snail Mail to Generate More Direct Bookings
Alex Corral
July 27, 2013
front desk at a hotel
When OTA's were first introduced, hotels viewed them as a saving grace. These websites provided a conduit for property owners to fill rooms that might have otherwise not generated revenue. What hoteliers didn’t predict was that these sites would become so popular that customers stopped reserving rooms in other ways.
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Guidelines for Marketing Your Web Design Business
Alex Corral
June 3, 2013
website marketing image for web design company
The following are some guidelines which will help you market your web design business online, thus increasing your chances of success.
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If This Isn’t Guerilla Marketing, I Don’t Know What Is
Alex Corral
May 23, 2013
gorilla
Guerilla Marketing: an unconventional advertising tactic used by businesses. It employs unusual and in-your-face methods to capture an audience’s attention.
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Ecommerce – Tips for Writing Product Descriptions
Alex Corral
March 27, 2013
woman writing ecommerce descriptions
Here are some tips which will help you create compelling product descriptions for your site. Find out how to increase your sales.
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B2B Demand Generation Benchmark Analysis
Alex Corral
February 27, 2013
b2b demand generation
Business-to-business marketers will focus on in-house email marketing, social media, and especially referral/advocate marketing strategies in 2018. Read more about it here.
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