Creating an effective hotel marketing plan is no easy feat. If you're in need of some inspiration, this one-size-fits-all approach will help you get started.

Building a hotel branding strategy is daunting, yet critical. Fortunately, you can have your strategy laid out in no time with these best practices.

Before you can take advantage of the branding benefits of Yelp, you need to make sure that all your ducks are in order. If that is taken care of then you can start using these tactics for branding.

Whatever business you are in, it pays to keep up to date on the latest marketing news. In this weeks issue, we focus on hotel distribution on TripAdvisor, Restaurants marketing in the summer months, and helping you figure out how to rock content marketing.

As a business owner, you want your website to generate revenue, but converting visitors into customers is not always easy. Poor website interactions, slow load times, and bad follow through are just some of the reasons why your site might not be performing up to speed.

Many of the big brands are represented in the movies, but there are also notable independent hotels as well. Read on to see which hotels have made their way to the big screen.

Are you looking for a simple guide on how to set up alerts? This isn't it. If you are looking for some alerts to keep an eye on things, this article is for you.

There are many guides out there on the subject of SEO. There are also many out there that claim they are the definitive resource on the subject. I am not here to do that. What I am here to do is let you in on some SEO tips for hotels, which are going to be critical to your success in the field.

In today’s society, one is unlikely to come across a person who doesn’t consult online opinions before making a purchase. Online reviews have become a deciding factor when purchasing a product or service. If you have enough reviews, it could seriously affect your business in one way or another.

This method of advertising works so well because you already know that the visitor has an interest in your site. If you maintain a presence when this user browses the internet after visiting, familiarity develops which ultimately leads to trust. Once you have established trust, the sale becomes easier.

The “H” tags. Do they really matter for SEO? Many people don't really understand the “H” tags. In my opinion, I believe that they do, but not for the reasons that many might have you believe.

Keep in mind that your strategy won’t just spring up out of the blue. You really have to sit down and think it through. It might not be a success, but as long as you have a plan there is a greater chance the your hotel will do well

Typically, the writing rules of the real world don’t apply in the context of the web. You definitely want to write something that people can comprehend, but depending on your audience that could take many different forms.

Looking for more transient business for your hotel? Well, I might just have the answer for you. It comes in the form of a 10 minute time investment in AdWords.

Local SEO presents a unique set of challenges for hotels. The nature of our business makes it imperative that the information that potential customers are seeing is relevant, but even more so, it must be accurate. If you are wondering what you need to do, make sure you implement these 3 tactics.

Why isn't my SEO working? This is a question that I get all the time. I usually have my answer to this question once I follow this simple process.

SEO, is a digital marketing discipline that improves the position of your site in search. There is something so vaguely simple about that, but it holds true.

Content marketing is here to stay. The reason is, that when it is done correctly, you can have a piece of content that keeps on giving.

This article helps you allocate time to your paid search accounts where it really matters. If you're spending too much on maintenance, how will you ever grow?

A primary function of marketing is promotion, but what if you struggle to find things to promote? How can you form a content strategy around this?

"Why am I spending so much on AdWords?" I get asked this question the most. Although there could be many issues, 1 simple fix usually does the trick.

If you look at our industry blogs, you will hear the same chatter when it comes to mobile SEO. This chatter is only looking at a few factors.

Presentation, testing,& optimizing are essential to digital marketing. Nailing all three is tough, unless you have a simple framework.

Want to increase the overall quality of your website in a matter of minutes? Follow this simple internal linking guide, & you'll get just that. 

They days of targeting a broad match keyword like “hotels in LA” are over. Advertising is now granular. What are you doing to pass up the competition?

Are your ads on AdWords targeting the right people? If you can't find an answer to that question, then you are in luck, because I have the answer.

SEO is the foundation of a successful online presence. You must make it easy for people to find you. I've compiled this list to get you started today.

Having a proper SEO foundation can yield better results. 2 things could make a difference. Find out what they are & how to fix them in this article.

These 8 books will help you market your hotel this year! If you read just 25 pages every day, you will be able to develop a better marketing strategy!

Get the most out of the free tools that Google has to offer by using Google Alert for your hotel.

You know that SEO for hotels is important. You need more people in your hotel to fill those empty rooms! I'll show you why SEO might be the answer.

Bofu? Mofu? Tofu? What on earth is that? I would like to introduce you to these acronyms so that they can help you with your marketing campaigns.

What if I told you that there were hotel marketing tools out there, that could save you hours of marketing your hotel for the price of F-R-E-E, free!.

What comes to mind when you want to improve digital reach & bring in new customers? Would you be surprised if I suggested heuristics?

Today’s internet-driven business landscape is unique, exciting, and fast-paced, which means that it has considerable requirements for...

Today’s quick-evolving technological landscape offers countless tools, resources, and products designed to improve the ease of...

Google is switching to a mobile first index. This means that mobile experience will determine ranking. Is your hotel ready for the upcoming changes?

SEO is a process. Many bases need to be covered to be successful. Using this tried-and-true marketing principle can help facilitate this process.

Do you know your how your hotel is positioned against your competitive set? Have you considered looking at the positioning?

I am sure that at this point you have heard the statement that content is king.

Is your hotel ready for Expanded Text Ads? Do you run paid search ads on Google? Do you feel 100%...

Whenever you can get the help of automation you should at least give it a try. The things that marketers...

There are companies that use email to engage with their customers for branding purposes. There are many companies that use it to drive revenue. There are hotels that use it to help in their customer service. As you can see, there are many use cases. Knowing which route you want to go is the first step to get started.

Hotel PPC campaigns can seem intimidating at first. You can easily spend hundreds of dollars if you’re not...

You are presenting an ad to millions. Among them is a percentage, small or large, whom you hope to interest. Go after that percentage and try to strike the chord that responds.

The hotel industry is as competitive as it has ever been. There are book direct campaigns springing up left and...

Have you ever heard the expression, “it’s not about what you know, but about who you know?”

Marketing attribution analysis can help you see where your traffic is coming from, and if it is of the quality that you are looking for. Without knowing this, you are moving forward blindly.

The purpose of this article isn’t to tell you how good DSA's might be, but rather show you that there are some caveats. I'll outline some of the most common in the hotel industry, & I'll let you know how to guard against them. Once you know the potential risks that are out there, you can make a more informed decision.

Improving a digital presence can be confusing. You know you need to be there, but there are so many places to be. Which is best for your hotel?

What if I told you that there was a way that you could succeed in paid search for boutique hotels with a small budget? I’m not talking about overnight success. I'm talking about getting some ppc traction for your non-brand hotel. Let’s call it the safest way possible to test the waters. So what is this technique?

There is a new mobile-first mindset for many consumers. Studies have shown us that users turn to their mobile phone, and...

In today’s internet-driven climate, more hotel guests can voice their opinions of your hotel in...

There are so many new ways to get customers to your business, but some good old fashioned marketing principles always seem to do the trick.

In today’s highly competitive business climate, those who wish to stay afloat—and remain profitable—must take a number of steps and measures to do so. For traditional business (and more specifically, hotel owners), some of these measures may come as a complete and total surprise.

Get more business on 123notary.com. Customer operates an online notary directory that caters to lenders, real...

Research from Google suggests that 60% of customers will use the information contained in AdWords extensions to contact your hotel. If your hotel makes use of the AdWords location extension, they can expect to see an increase in website visits. All of this by just adding 1 simple extension!

Competing with others in today’s fast-paced business environment is hard—especially for hotel owners. With the introductions of the...

Staying up-to-date with SEO is tough. The moment you have mastered a certain technique, Google comes in changes everything. How can you stay ahead?

Do you remember why you first got into the hotel business? This is...

Google has changed the way that they are serving their paid search ads. Paid search...

It does not matter if the avenue you chose to implement your keyword strategy is organic search (SEO) or paid search, you need to be focused.

Paid search is a tricky route to go down if you don’t know what you’re doing. Content marketing...