Alex Corral

Alex Corral

A Hotel Marketing Plan (With Promotions!)

Alex Corral
October 17, 2018
people discussing a marketing plan
Creating an effective hotel marketing plan is no easy feat. If you're in need of some inspiration, this one-size-fits-all approach will help you get started.
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How To Build Your Hotel Branding Strategy

Alex Corral
October 1, 2018
branding
Building a hotel branding strategy is daunting, yet critical. Fortunately, you can have your strategy laid out in no time with these best practices.
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Branding Through Yelp

Alex Corral
September 17, 2018
how to build a brand
Before you can take advantage of the branding benefits of Yelp, you need to make sure that all your ducks are in order. If that is taken care of then you can start using these tactics for branding.
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What We Are Reading This Week: 08/06/18

Alex Corral
August 6, 2018
reading
Whatever business you are in, it pays to keep up to date on the latest marketing news. In this weeks issue, we focus on hotel distribution on TripAdvisor, Restaurants marketing in the summer months, and helping you figure out how to rock content marketing.
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These 3 Site Improvements Create A Better Experience For Users

Alex Corral
July 9, 2018
designing a website
As a business owner, you want your website to generate revenue, but converting visitors into customers is not always easy. Poor website interactions, slow load times, and bad follow through are just some of the reasons why your site might not be performing up to speed.
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Movies With Hotels in Them

Alex Corral
June 25, 2018
people watching movies
Many of the big brands are represented in the movies, but there are also notable independent hotels as well. Read on to see which hotels have made their way to the big screen.
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Setting Up a Custom Alert in Google Analytics for Your Business

Alex Corral
May 30, 2018
analytics dashboard
Are you looking for a simple guide on how to set up alerts? This isn't it. If you are looking for some alerts to keep an eye on things, this article is for you.
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The Most Critical SEO Tips for Hotels

Alex Corral
May 29, 2018
seo tips growth
There are many guides out there on the subject of SEO. There are also many out there that claim they are the definitive resource on the subject. I am not here to do that. What I am here to do is let you in on some SEO tips for hotels, which are going to be critical to your success in the field.
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Understanding Bias in Online Reviews: A Guide for Businesses

Alex Corral
May 15, 2018
reviews
In today’s society, one is unlikely to come across a person who doesn’t consult online opinions before making a purchase. Online reviews have become a deciding factor when purchasing a product or service. If you have enough reviews, it could seriously affect your business in one way or another.
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Your Business Guide to Retargeting Campaigns

Alex Corral
April 30, 2018
retargeting on different channels
This method of advertising works so well because you already know that the visitor has an interest in your site. If you maintain a presence when this user browses the internet after visiting, familiarity develops which ultimately leads to trust. Once you have established trust, the sale becomes easier.
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Using Header Tags For SEO

Alex Corral
April 17, 2018
typing heading tags
The “H” tags. Do they really matter for SEO? Many people don't really understand the “H” tags. In my opinion, I believe that they do, but not for the reasons that many might have you believe.
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Things To Keep In Mind When Crafting Your Hotel SEO Strategy

Alex Corral
March 26, 2018
seo
Keep in mind that your strategy won’t just spring up out of the blue. You really have to sit down and think it through. It might not be a success, but as long as you have a plan there is a greater chance the your hotel will do well
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Blog Writing: A Different Beast

Alex Corral
March 6, 2018
writing a blog
Typically, the writing rules of the real world don’t apply in the context of the web. You definitely want to write something that people can comprehend, but depending on your audience that could take many different forms.
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Google AdWords Geo Targeting for Hotels Get More Walk-In Business

Alex Corral
February 6, 2018
setting up radius targeting in adowrds
Looking for more transient business for your hotel? Well, I might just have the answer for you. It comes in the form of a 10 minute time investment in AdWords.
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Mastering Local Search for Hotels in 2018

Alex Corral
January 22, 2018
Google search box
Local SEO presents a unique set of challenges for hotels. The nature of our business makes it imperative that the information that potential customers are seeing is relevant, but even more so, it must be accurate. If you are wondering what you need to do, make sure you implement these 3 tactics.
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Why isn't my SEO working?

Alex Corral
December 12, 2017
seo desk area
Why isn't my SEO working? This is a question that I get all the time. I usually have my answer to this question once I follow this simple process.
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3 Tactics To Improve SEO Rankings That Still Matter in 2017

Alex Corral
November 28, 2017
magnifying glass
SEO, is a digital marketing discipline that improves the position of your site in search. There is something so vaguely simple about that, but it holds true.
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3 Content Marketing Ideas for Hotels

Alex Corral
November 13, 2017
old school typewriter
Content marketing is here to stay. The reason is, that when it is done correctly, you can have a piece of content that keeps on giving.
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Quickly Manage Your Account & Lower Cost With These 3 PPC Scripts

Alex Corral
October 31, 2017
robot for automating scripts
This article helps you allocate time to your paid search accounts where it really matters. If you're spending too much on maintenance, how will you ever grow?
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Content Marketing For Hotels

Alex Corral
October 10, 2017
moleskin for writing down notes
A primary function of marketing is promotion, but what if you struggle to find things to promote? How can you form a content strategy around this?
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DIY AdWords: Adding Negative Keywords

Alex Corral
October 2, 2017
adding negative keywords
"Why am I spending so much on AdWords?" I get asked this question the most. Although there could be many issues, 1 simple fix usually does the trick.
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Mobile SEO for Hotels: How to Dominate the SERPS

Alex Corral
October 1, 2017
meeting room
If you look at our industry blogs, you will hear the same chatter when it comes to mobile SEO. This chatter is only looking at a few factors.
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A Simple Framework For Optimizing Titles & Meta Descriptions

Alex Corral
September 18, 2017
the words "test" written on chalk
Presentation, testing,& optimizing are essential to digital marketing. Nailing all three is tough, unless you have a simple framework.
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How To Find The Best Internal Linking Opportunity

Alex Corral
September 4, 2017
magnifying glass on seo search box
Want to increase the overall quality of your website in a matter of minutes? Follow this simple internal linking guide, & you'll get just that. 
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What is a SKAG, & Why Is It The Best Thing for You

Alex Corral
August 4, 2017
person typing on a computer with question mark background
They days of targeting a broad match keyword like “hotels in LA” are over. Advertising is now granular. What are you doing to pass up the competition?
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How Are Your Hotel Ads Performing on AdWords?

Alex Corral
July 1, 2017
person taking notes
Are your ads on AdWords targeting the right people? If you can't find an answer to that question, then you are in luck, because I have the answer.
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Beginners Resources for SEO

Alex Corral
June 19, 2017
search engine optimization
SEO is the foundation of a successful online presence. You must make it easy for people to find you. I've compiled this list to get you started today.
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Get More From Hotel SEO By Doing These Two Things

Alex Corral
June 14, 2017
SEO + UX
Having a proper SEO foundation can yield better results. 2 things could make a difference. Find out what they are & how to fix them in this article.
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Books to Help Hoteliers Improve Their Marketing In The Next Qtr.

Alex Corral
June 1, 2017
stack of books
These 8 books will help you market your hotel this year! If you read just 25 pages every day, you will be able to develop a better marketing strategy!
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Track Rivals & Protect Your Brand w/ Google Alerts

Alex Corral
May 19, 2017
kid using magnifying glass to look at floor
Get the most out of the free tools that Google has to offer by using Google Alert for your hotel.
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Search Engine Optimization for Hotels : Is It Even Worth It?

Alex Corral
May 8, 2017
clicking on SEO image
You know that SEO for hotels is important. You need more people in your hotel to fill those empty rooms! I'll show you why SEO might be the answer.
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Hospitality Digital Marketing - Keep Bofu, Mofu, & Tofu In Mind

Alex Corral
April 24, 2017
person taking a panoramic picture on their phone
Bofu? Mofu? Tofu? What on earth is that? I would like to introduce you to these acronyms so that they can help you with your marketing campaigns.
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7 Free Hotel Marketing Tools To Make SEO Marketing Easier

Alex Corral
April 6, 2017
google trends graph
What if I told you that there were hotel marketing tools out there, that could save you hours of marketing your hotel for the price of F-R-E-E, free!.
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Website Marketing : 3 Common Heuristics

Alex Corral
March 24, 2017
tangled web of nerves
What comes to mind when you want to improve digital reach & bring in new customers? Would you be surprised if I suggested heuristics?
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Hotel Marketing Strategies: Acquiring Backlinks

Alex Corral
March 9, 2017
strategy cubes
Today’s internet-driven business landscape is unique, exciting, and fast-paced, which means that it has considerable requirements for...
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Voice Search Optimization Tips for Hotels

Alex Corral
February 23, 2017
voice search logo
Today’s quick-evolving technological landscape offers countless tools, resources, and products designed to improve the ease of...
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Google Switching to Mobile-First Index for Hotels

Alex Corral
February 13, 2017
person holding seo sign
Google is switching to a mobile first index. This means that mobile experience will determine ranking. Is your hotel ready for the upcoming changes?
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Using the AIDA Model in Your SEO Strategy

Alex Corral
January 23, 2017
computer monitor
SEO is a process. Many bases need to be covered to be successful. Using this tried-and-true marketing principle can help facilitate this process.
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4 Useful Positioning Strategies for Your Hotel

Alex Corral
January 17, 2017
online marketing
Do you know your how your hotel is positioned against your competitive set? Have you considered looking at the positioning?
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Increase Exposure with Content Promotion

Alex Corral
January 16, 2017
woman optimizing content on laptop
I am sure that at this point you have heard the statement that content is king.
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Is Your Hotel Ready for Expanded Text Ads?

Alex Corral
December 22, 2016
adwords
Is your hotel ready for Expanded Text Ads? Do you run paid search ads on Google? Do you feel 100%...
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Email Automations That Will Delight Your Guests

Alex Corral
December 8, 2016
laptop and computer mouse
Whenever you can get the help of automation you should at least give it a try. The things that marketers...
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3 Email Tips To Help Grow Your Business

Alex Corral
December 5, 2016
computer tablet keyboard
There are companies that use email to engage with their customers for branding purposes. There are many companies that use it to drive revenue. There are hotels that use it to help in their customer service. As you can see, there are many use cases. Knowing which route you want to go is the first step to get started.
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3 Hotel PPC Campaigns To Get You Up & Running

Alex Corral
November 17, 2016
adwords in scrabble letters
Hotel PPC campaigns can seem intimidating at first. You can easily spend hundreds of dollars if you’re not...
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Using Advertising Principles to Help Your Hotel’s Marketing

Alex Corral
November 7, 2016
person typing on a laptop
You are presenting an ad to millions. Among them is a percentage, small or large, whom you hope to interest. Go after that percentage and try to strike the chord that responds.
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5 Hotel SEO Enhancements for 2016

Alex Corral
October 30, 2016
person holding SEO sign
The hotel industry is as competitive as it has ever been. There are book direct campaigns springing up left and...
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Connecting with the Right People

Alex Corral
October 6, 2016
person taking notes on marketing
Have you ever heard the expression, “it’s not about what you know, but about who you know?”
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Hotel Marketing Attribution: Assigning Value to Marketing Efforts

Alex Corral
September 22, 2016
hotel
Marketing attribution analysis can help you see where your traffic is coming from, and if it is of the quality that you are looking for. Without knowing this, you are moving forward blindly.
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Dynamic Search Ads for Hotels; Are They for You?

Alex Corral
September 8, 2016
taking notes on dynamic search ads
The purpose of this article isn’t to tell you how good DSA's might be, but rather show you that there are some caveats. I'll outline some of the most common in the hotel industry, & I'll let you know how to guard against them. Once you know the potential risks that are out there, you can make a more informed decision.
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Earned, Paid & Owned Media for Hotels

Alex Corral
July 14, 2016
front desk
Improving a digital presence can be confusing. You know you need to be there, but there are so many places to be. Which is best for your hotel?
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A 2-Pronged Approach To Start Paid Search for Boutique Hotels

Alex Corral
June 30, 2016
bands of money
What if I told you that there was a way that you could succeed in paid search for boutique hotels with a small budget? I’m not talking about overnight success. I'm talking about getting some ppc traction for your non-brand hotel. Let’s call it the safest way possible to test the waters. So what is this technique?
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7 Reasons You Should Consider Voice Search

Alex Corral
June 1, 2016
voice search microphone
There is a new mobile-first mindset for many consumers. Studies have shown us that users turn to their mobile phone, and...
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Do Hotel Guests Reviews Really Matter?

Alex Corral
May 18, 2016
pool on mountainside
In today’s internet-driven climate, more hotel guests can voice their opinions of your hotel in...
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Forget The 4 P’s Of Marketing For Hotels & Focus On The 3 I’s

Alex Corral
May 9, 2016
two people discussing something at workstation
There are so many new ways to get customers to your business, but some good old fashioned marketing principles always seem to do the trick.
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Effective Branding for Hotels – What’s Your Business About?

Alex Corral
May 4, 2016
hotel rooms
In today’s highly competitive business climate, those who wish to stay afloat—and remain profitable—must take a number of steps and measures to do so. For traditional business (and more specifically, hotel owners), some of these measures may come as a complete and total surprise.
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LinkedIn Case Study – 123Notary.com

Alex Corral
April 28, 2016
a bunch of books with pages open
Get more business on 123notary.com. Customer operates an online notary directory that caters to lenders, real...
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Google AdWords Update Strengthens Case for Location Marketing

Alex Corral
April 25, 2016
location markers
Research from Google suggests that 60% of customers will use the information contained in AdWords extensions to contact your hotel. If your hotel makes use of the AdWords location extension, they can expect to see an increase in website visits. All of this by just adding 1 simple extension!
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6 In-Depth AdWords Resources for Hoteliers

Alex Corral
April 23, 2016
side of a brick building
Competing with others in today’s fast-paced business environment is hard—especially for hotel owners. With the introductions of the...
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1 Quick & Effective Way to Improve Your SEO

Alex Corral
April 5, 2016
person holding up SEO sign
Staying up-to-date with SEO is tough. The moment you have mastered a certain technique, Google comes in changes everything. How can you stay ahead?
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How to Improve Customer Reviews

Alex Corral
March 14, 2016
managing customer reviews
Do you remember why you first got into the hotel business? This is...
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Google Paid Search Changes to 4 Ad Format

Alex Corral
February 29, 2016
google
Google has changed the way that they are serving their paid search ads. Paid search...
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The 3 Types of Search Queries

Alex Corral
January 21, 2016
question mark
It does not matter if the avenue you chose to implement your keyword strategy is organic search (SEO) or paid search, you need to be focused.
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Quick Google AdWords Intro for Hoteliers

Alex Corral
January 8, 2016
person taking notes on AdWords
Paid search is a tricky route to go down if you don’t know what you’re doing. Content marketing...
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