So you ask, does original content matter for SEO? The short answer is: YES! Original content is important for SEO as it helps your website rank higher on Google.
SEO isn’t a one-and-done type of deal. It is competitive, and there will always be people fighting you for the top spot. Here's how to get you some quick wins.
This article will show you how to properly optimize your website for SEO. The best practices laid out in this article will improve your local search results.
The absolute basic of it is that you are optimizing pages on your website. You are doing this in the hopes that you'll get better search placement in the SERPs
If you are on this page, it is because you are beginning with SEO. Keywords are now a thing of the past for you, & you are looking to see what else you can do.
Content marketing is a strategy that has been successful for companies in a wide range of industries and locations. So, how do you get your piece of the pie?
Retention is important for success. What are some tactics you can use to bring customers back, again and again? Learn how to build repeat business here.
Are you interested in learning how creating a competitive advantage through positive customer experience can benefit your business? Click here for more.
Keyword research for ppc ads is one of the most impactful steps of creating a campaign. You need to have the best keywords organized in a way that makes sense.
If you're wondering how to create a low-cost PPC campaign in Google Ads, we have some answers. Set a strict budget, choose one keyword, and stick to your guns.
If you want to experience the 4400% ROI of email, it’s time to create better emails. Focus on these aspects of your email to make your subscribers convert!
Follow these tips for creating engaging content. If your blog content or social posts have been struggling, this advice can help you improve engagement.
We have put together a getting started guide to hotel marketing for independent hotels hoping to increase traffic to their website and grow their businesses.
Breakfast included makes a big difference! From keywords to PPC campaigns, here’s how hotels can improve marketing ROI with paid search for hotels by amenities.
A practical guide to hotel web design. Go forth confidently in the competitive world of digital marketing, turning your website visitors into hotel guests.
When choosing a hotel advertisement slogan, you want to create a phrase that will help you stand out from competitors & keep you top of mind for your customers.
It’s by no means easy, but when you align some critical internet marketing techniques together you can accomplish new records for your hotel’s website.
As a business owner, you want your website to generate revenue, but converting visitors into customers is not always easy. Find out what you can do here.
Are you looking for a simple guide on how to set up alerts? This isn't it. If you are looking for some alerts to keep an eye on things, this article is for you.
Maintain a presence when this user browses, familiarity develops which ultimately leads to trust. Once you have established trust, the sale becomes easier.
Your strategy won’t spring up out of the blue. You really have to sit down and think it through. It might not begin a success, but it'll get better with time.
Looking for more transient business for your hotel? Well, I might have the answer for you. It comes in the form of a 10 minute time investment in Google Ads.
SEO, is a digital marketing discipline that improves the position of your site in search. There is something so vaguely simple about that, but it holds true.
This article helps you allocate time to your paid search accounts where it really matters. If you're spending too much on maintenance, how will you ever grow?
"Why am I spending so much on Google Ads?" I get asked this question the most. Although there could be many issues, 1 simple fix usually does the trick.
Google is fantastic, aren't they? They provide a bunch of valuable tools for free, and if you know how to harness them, they can be very powerful for business.
I am sure that at this point you have heard the statement that content is king. Well, I want to take that one step further & tell you that good content is king.
You are presenting an ad. Among them is a percentage, small or large, whom you hope to interest. Go after that percentage & strike the chord that resonates.
Marketing attribution analysis can help you see where your traffic is coming from, and if it is of the quality that you are looking for. It is critical to know.
There is a new mobile-first mindset. Studies have shown us that users turn to their phones, and more importantly, voice search, when they want answers.
If your hotel makes use of the AdWords location extension, they can expect to see an increase in website visits. All of this by just adding 1 simple extension!
If you are not familiar with how this system works, I will provide a brief rundown on the concept. Most ad platforms run off of the same basic premise.
With the amount of reservations that move through hotels every year, there is a wealth of data available to the hotelier who is willing to put the time
With more hotels adopting mobile & self-check-in, the front desk experience is rapidly changing. Check out the possible benefits of the hybrid front desk.
Diversification can keep your investments protected during financial hardships. If one market takes a turn for the worst, you don't have all your money tied