How to Secure Financing for a Business


Meaghan Macan

Feb 15, 2020


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Accounting & Finance

When it comes to establishing a successful business, the adage applies: To make money, you have to spend it. But what if you don’t have enough – or any – to spend? Whether you need start-up funds, a cushion, or capital to expand, knowing how to secure financing for a business is crucial.

9 Steps for Securing Financing for a Business

1. Know Your Options

Before doing anything else, educate yourself about the most common ways to finance a business. For entrepreneurs especially, self-funding – or bootstrapping – is sometimes a viable option. Saving up at least $5,000 is ideal, but tapping into resources like the equity of your home, your 401(k); or personal credit cards is generally too risky.

Debt financing means taking out a loan or line of credit

In terms of obtaining funding, there are three primary options: debt financing, equity financing, and mezzanine financing.

Debt Financing

Debt financing means taking out a loan or line of credit – e.g., going into debt – to obtain capital. Such financing may be unsecured, but the collateral of some sort more commonly secures it; business assets like inventory and equipment are examples.

Some types of debt financing include:

  • Business loans – Business loans and lines of credit from banks are typically only available to well-established businesses with substantial assets and a proven track record. Small companies rarely qualify.
  • Business credit cards – Like personal credit cards, business credit cards carry a lot of risks. However, when used responsibly, they can help to improve cashflow by extending accounts payable periods.
  • SBA Loans – These refer to loans that are guaranteed by the small business administration (SBA) – not offered directly by them. You’ll have to be turned down for a regular loan first to qualify, and you must meet the definition of a small business for your industry. However, these are among the best options for obtaining funding.
  • Microloans – Offered by the SBA and companies called microlenders, microloans usually provide between $500 and $35,000 of financing. It’s generally easier and faster to qualify for such loans, but they tend to have higher interest rates.
  • Factoring and PO funding – With factoring, a company sells its receivables at a discount to get cash upfront. With purchase order funding, companies that sell goods at markups of at least 30 percent can have suppliers paid directly by PO funding lenders.
  • Business cash advances – Given that these charge interest rates of 30 to 40 percent over periods of just six to 12 months, cash advances should be avoided.

Equity Financing

With equity financing, you sell a portion of your business – an equity stake – to an investor in exchange for cash that doesn’t have to be repaid like a loan.

Some examples of equity financing options include:

Equity financing
  • Angel investor funding – An angel investor may buy an equity stake in your company under the condition that they will recoup their money within three to five years. They may also provide valuable assistance in helping you to run your business. However, it would help if you run business decisions by them since they become a partner.
  • Venture capital funding – This is similar to an angel investor but involves an entire company rather than one individual. Unless you operate a tech company with proven potential for serious growth, you’re unlikely to obtain this competitive type of financing.

Mezzanine Financing

A hybrid between debt financing and equity financing, mezzanine financing, refers to a loan that can be converted to an equity stake for the lender in the event of default. You usually need a proven track record, an actual product, and a history of profitability to qualify.

Other Options

Loans from friends and family may be considered, but they can be risky for obvious reasons. If you go that route, proceed as if you are working with an actual lender and drive home the serious risks that are involved for them. Crowdsourcing through platforms like Kickstarter and IndieGoGo are sometimes useful for short-term funding but aren’t viable sources of long-term funding.

2. Know What You Need

Identify a concise reason for wanting to obtain business financing. How much will you need, what will it be used for, how long will you need it and how soon can you repay it?

3. Figure Out How Much You Can Afford

Calculate your debt service coverage ratio, or DSCR, to have an idea about how much financing you’re likely to qualify for. Divide your periodic cashflow – e.g., the amount of your monthly capital inflow – by the amount of your loan payment for the same period. Know that lenders typically need to see a DSCR of 1.35 or higher.

4. Create a Business Plan

Get assistance from a professional CPA to do this. When creating your plan, be sure to humanize your brand, so it is more appealing to lenders.

Prepare the credit application

5. Prepare for Application

If you’re starting a new business, make sure your credit score is good to excellent; a score of 700 or higher is optimal. If you have an established business, gather the documentation that you will need, including things like business bank statements, profit and loss statements, and business tax returns.

6. Follow Up Promptly

Even if you are very thorough, you will likely be asked to provide additional documentation after applying for financing. Make sure to provide it promptly and thoroughly.

7. Don’t Give Up

If you are turned down, find out precisely why. Use this information to adjust your plan. Ask the lender if they can recommend other lenders that may be more willing to work with a company like yours.

8. Check with Friends and Family

This may work as a last-ditch effort, so don’t count it out.

9. Know What to Watch Out For

Carefully consider the following before securing any financing:

  • Application fees
  • Loan origination fees
  • Late payment fees
  • Prepayment penalties
  • Guarantee fees
  • Check-processing fees
  • Interest rates

Get Started with Obtaining Business Financing Today

The preceding merely skims the surface of the work that’s genuinely involved in obtaining business financing. If you require it, understand that the process is usually long and complicated. It helps enormously to have the right help, and E-Marketing Associates can assist you with things like business objectives reporting that can make a difference. Contact us today for more information.

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