Writer Profile

Most people ask “how can my website generate more business?” or “What can I do to bring traffic to my website?” – the answer is viral content!

If you choose to tackle a digital marketing campaign that is social, mobile, and local, keep two things in mind – integration and creativity.

Are you using LinkedIn, the world’s largest professional network site, as a sales tool for your hotel? If not, you are missing out on tons of opportunity.

As a hotel professional, how do you feel about online travel agencies (OTAs)? Are you tired of the unfair pricing structure? See how to fight back!

Before you begin responding to reviews, you should review Google’s 6 recommendations. There is a wealth of information here regarding reviews.

Once you have addressed the concerns, it’s time for you to fix the problem – that’s where the real cleaning begins. See what you can do to improve your reviews.

In today's hospitality industry, hoteliers are struggling to get direct bookings with online travel agencies (OTAs) taking such a large chunk of their business.

After reading three articles on the advancement of multiple device interaction in the hospitality industry, it became clear that hoteliers need to assist guests

Carla Caccavale, a brand strategist at TrustYou, a company that provides solutions for businesses to analyze reviews, tweets, and posts across the social web