Most people ask “how can my website generate more business?” or “What can I do to bring traffic to my website?” – the answer to both of these questions is viral content! The content that generates buzz doesn’t simply refer to text – image and video are also content. So, how can hoteliers create content that generates direct bookings? Surprisingly, many hoteliers are missing the target here – most do not take time to ensure the quality of their content. A website that lacks content of high quality can do more harm than good for the hotel.
Quality content will turn lookers into bookers – but, how will you get the lookers to your site? It takes viral content to create a buzz – a buzz strong enough to set you apart from the crowd! Today, it is more about telling a story than simply making a promise to your guests. As the travel industry began to boost, inspiring content went viral. The standards were set high by the surprise KLM gave their passengers. This airline used social media to generate a lot of buzz – check it out here! So, why can’t hoteliers generate buzz like this? Hoteliers can – even if they’ on a budget – it only takes some creativity!
Viral content success stories all have one thing in common – they trigger emotions! Emotional appeal captures the attention and builds relationships that can last a lifetime. Think about the most memorable ad you’ve seen? What emotion(s) did it trigger? Whether your video/image/text is emotional, happy, funny, exciting, or inspiring it should speak to your target – don’t forget that!
Speak to Your Target
Hoteliers must study their market, identify their target, and create content that speaks to that traveler. The traveler could be the busy professional who books mobile, the young adventurous traveler who checks reviews and checks his/her Facebook every hour, or the mom who plans the whole trip herself – it’s important to choose a target as each of these travelers has different needs, wants, and buying criteria. By identifying the interests, needs, and wants of your target, you will be able give your target share-worthy content. If you provide content that is memorable or useful, the traveler will be likely to share with friends and family members – this is how your content will go viral.
Yes! The timing of your content release should be considered. According to tnooz, planning your content release with time bound factors like holidays and events will increase the likelihood of your content going viral.
Visual AppealIt is definitely a good idea to have a designer create your graphics. Remember, a visual appeal is your first impression. Also, the placement of content and color scheme play a huge role! Don’t forget that colors also trigger emotions.
Distribution Via Social MediaThanks to social media, content can be shared to millions of people. You can simply post to your profile or pay for some promoted posts or ads – if done right, you can get a huge ROI!