We have covered before why writing your own blog is beneficial for not only your SEO purposes, but also so you can connect with your audience and generate more exposure for your brand or business. It is important to consistently post fresh and quality content to your blog. Once you have an established blog for your company and have learned how to manage your time so that you can effectively blog on a regular basis, there is yet another step that can take you, as a blogger, as well as your blog itself, to the next level.
Why write a guest blog post?
Guest blogging is a promising tactic that can deliver many positive outcomes. It can increase your exposure drastically, especially if you pair up with a high-traffic blog. It is yet another way to get your name out there and make it synonymous with a specific area or industry. It can enhance your credibility and allow you to be known as an expert within that field. Guest blogging can also help garner a larger community around your business or blog. If someone is a follower of the blog on which you guest post, he or she may also become a reader of your own blog. As you become more experienced in writing and as your content becomes more compelling and insightful, you are more likely to get comments and interesting discussions based on your material. This also helps in increasing your community and your following.
Another great perk of guest blogging is that you get to know other like-minded bloggers who may be influential in your industry. The blogging community is so large and most bloggers are more than happy to help each other out, so it’s really just another way to get involved. Plus, you never know when you will have a busy week and may want to include a guest post on your own site.
Guest blogging improves SEO
One of the biggest reasons to guest blog is that it can greatly improve your SEO. Since Google’s Panda update, it has been all about quality over quantity. Google is looking to increase your placing if you post well-written and relevant content. In addition, the hope is that your posts will be shared by many across multiple social networks.
Guest blogging is very valuable, but remember not to neglect your own blog! Our blog is open to guest bloggers, so feel free to contact us or reach out to us on LinkedIn or Facebook to get the ball rolling.