In the age of social media sites like Twitter and Facebook, is blogging still an effective way for hotels to reach out to guests? Absolutely. Although tweets and posts are a great way to connect instantly, blogging is an essential tool for story-telling.
People love stories. It is the reason why movies, books, and television are so popular today – we are always looking for the next great story. In a way, marketing is all about advertising a great story. The best way to tell a good story is with new, fresh content, and blogging is one of the best ways to generate interesting content.
Further, you can convey much more information and spur more conversation with a blog post than a 280-word tweet.
Some may think that it’s difficult to think of a topic to write about every few days or even just weekly. Luckily, hotels are part of the broad lifestyle category that covers many different avenues. Here are some ideas if your hotel blog is looking a little stale:
- Local events: Guests are always looking for cool things to do in the area, so why not help them out?
- Hotel renovations: Perhaps your hotel is building an underground bar, or finally updating the pool. Post about them so that they are inclined to see the new area!
- Recipes: Perhaps your restaurant chef is a whiz at coming up with delicious food. Why not share a few of his recipes?
- Local News: Guests are not only interested in the weather in the area. You can post about venue updates, renovations, or oddball news.
- Spotlight loyal and frequent guests: Tell their story on your blog – it’s an incentive to keep coming back!
- Spotlight employee/Day in the life: You can tell the story of a day in the life of a chef, hotelier, host, and much more. It’s also a great way to reward your employees!
- Local venues: Is there a happening bar, delicious taco spot or great theatre nearby? Tell your guests! You can even make a “best of” list! Once again, it’s yet another reason for them to come back.
Whatever you choose to blog about, make sure to add a personal touch to show that your hotel has a personality.