Since the beginning of the internet “weblogs” AKA blogs have been very popular. Twitter was the network that brought about “microblogging” and YouTube’s accessibility gave rise to the video counterparts of blogs and “vlogging” was born. By now, we should all be experts in blogging right? Wrong. Many authors have it all wrong. Nevertheless, this guide will help you along the right tracks so that you can keep up with the latest best practices when it comes to blogging and will help you avoid rookie mistakes regardless of weather you are a business travel blogger or writing for leisure travelers or anyone in between.
- Your topics are boring or cliché
Let’s face it, writer's block is real. But that fact is not one your audience cares about. The only thing your reader cares about is the quality of your content, mostly in the sense of the value that it brings to them. Is your content relevant to them? Are your words entertaining or informative enough for them to spend their time reading your ideas or is their time better spent elsewhere?
2. You provide little or no value
Sometimes a verbose prose is great to read on a sunday morning over coffee but not necessarily when you want to find useful information. For this quick, to the point writing is the most appropriate. If a reader loses interest in your article due to the length, they you probably took too long to give them the information they needed. If you do have the appropriate information they needed it would be a shame to lose a reader due to lengthy prose. Try using the pyramid structure in writing where you present your most important point first and go into detail about it in the coming paragraphs. With this format, your reader gets exactly what they need right off the bad and can read about it more indepth if they wish.
3. The content is too broad
For general information, there are various resources online but sometimes the scope of what someone is looking for is not general information. Often times there is something more specific they would like to know. The more detailed your blog is, the better. Oftentimes as with long tail keywords, the more specific the information you have to offer, the more interesting the read will be for your audiences and they may even come back for more information if they like what you have to offer.
4. Too much self promotion
You sound too sales-ey. Bottom line. If your audience feels trapped in a sales pitch they are never going to trust you. If they feel cornered into thinking they are being sold something they don’t want they will simply turn away with a bad taste in their mouths. Instead of pushing your product or services onto them, discreetly or not so discreetly, offer them information of value that aligns with what you have to offer.
5. You skip out on the editing
Mistakes happen. That’s part of life but when it comes to your writing they should be almost non-existent. Careless mistakes show a lack of concern for the way the content is being presented. There are few things that will discredit you more than a silly grammatical error. Don’t alienate yourself from your readers because you didn’t take a few minutes to proofread your piece before posting it.
Keep these five points in mind the next time you write a blog so that you can keep your audience entertained and informed throughout your piece.