Writer Profile

Many hotels are remodeled every few years to stay up-to-date and in-tune with the latest styles and technologies. Your website should be the same.

Hotels should invest in better photography, and do so quickly to stay ahead of their competitors! Taking advantage of new image centric mediums is essential.

Typically, hoteliers do not neglect to update or renovate their properties, and in turn, they should not overlook their digital properties either!

Companies within the hospitality industry should be quick to take advantage of this service, as it is low-cost but could have a significant impact.

Gaining earned media can mean putting in some time, but it will pay off when your hotel appears high organically. See what it's all about here.

As hotels begin realizing the importance of online marketing, they are also starting to see how social media fits into the big picture.

The following suggestions are for refining your social media marketing strategy using attractions. We do this in the hopes that these ideas stir up other ideas.

Hoteliers know they should implement Facebook into their marketing efforts. Knowing is half the battle, taking action is the task at hand here.

Once you've created your property’s promotion, you'll need to spend time marketing the offer using social media. Don't know how? Check out this post.

Coupling creative promotions with specific social media strategies will work twofold to draw guests into both your actual property as well as your social media

Wikivoyage aims to be primarily a Wikipedia for travel. Wikipedia is many Internet users’ go-to for quick information on almost anything. Wikivoyage

The following are a few key ingredients to crafting successful tweets, so that no matter if you tweet multiple times a day or simply once or twice a week

A recent eMarketer article showed some very revealing data about social media marketing that should impact the way marketers are using social networks.

With many hotels behind the curve on adopting social media into their marketing strategies, many properties are doing a formidable job.

I’d like to share with you my takeaways on this panel that will hopefully stir up some of your own creative juices when it comes to location-based marketing.

I recently came across a guest article on Tnooz that sparked my interest and got me thinking again about the importance of blogging for a hotel.

TripAdvisor alleviated its review process more than ever last week when the popular travel website released its newest widget for hotels.

Since mobile is undoubtedly here to stay, hoteliers are investing more than ever before into their mobile sites. What are they doing?

The study looked at engagement levels between the Twitter accounts and their respective followers, focusing specifically on engagement levels.

Hiring an agency or marketing team to do your social media presence is a viable option, along with doing it yourself, but neither is without its pros and cons.

Earlier this year, the story began circulating that some employers were asking new job candidates to hand over their Facebook logins and passwords.

I was recently reading an article on Website Magazine that touched upon a topic about which I have some pretty strong feelings.

You can find hundreds of articles on reputable sites and blogs all reporting pretty much the same story. And therein lies the problem.

Once you have established a blog for your hotel, there is another step that you must take, to take it to the next level. Traffic is at stake here!

HR coordinators and interviewers are not only looking for mentions of your name on the web in general, but they are also specifically seeking you out on social.

Building a strong and steady Twitter following for your property helps get the word out about your hotel, improves your SEO, and enhances your credibility.

With so many agencies, & online businesses emerging, it's difficult for your company to stand out. Try using these tactics to help humanize your company.

At the end of last month, I did the unthinkable. I deactivated my personal Facebook account. One reason for this, was mild laziness.

Many people turned to the hotel’s Twitter account, hoping for photos, updates, etc. of the chaos surrounding Whitney Houston’s passing. What did they find?

Hotels are realizing that they can make their guest interactions fun and mix things up with unique contests. The following are a few creative hotel contests.

Utilizing an iPad or other tablet devices in everyday practices at a hotel can be a rewarding, impressive, and fun way to interact with guests.

Read on for a list of new Twitter tips, content ideas, and do’s & don’ts that will help your hotel utilize Twitter to its fullest extent.