Digital Remodeling Checklist for Independent Hotels
July 18, 2018
Many hotels are remodeled every few years to stay up-to-date and in-tune with the latest styles and technologies. In this day and age, this same mentality should be applied to your hotel's digital property.
Kickstart Your 2018 Marketing Plan With Fresh Hotel Photography
January 22, 2014
One commonly neglected marketing material is a hotel’s photography, and any hotel looking to ramp up its online marketing should look at new photography as a good place to start. Images are more powerful than ever before, & hotels should be aware that photography can be the difference when a guest is booking.
Hotels should invest in better photography, and do so quickly to stay ahead of their competitors! Taking advantage of new technology available and evolving social media influences will only help turn casual web browsers into future guests.
The Most Effective Forms of Earned Media for Hotel
October 30, 2013
The most effective online marketing strategy for your hotel incorporates paid, owned, and earned media. Gaining the latter can mean putting in some time, but it will pay off when your hotel appears high organically. This strategy will allow you to reap the benefits for years to come.
Incorporate Local Attractions in your Social Media
August 19, 2013
The following suggestions are for refining your social media marketing strategy using attractions. We do this in the hopes that these ideas stir up other online marketing ideas specific to your property.
Booking a Coachella Hotel from the Eyes of a Hotel Marketer
April 11, 2013
As a hospitality marketer, there are many things of which I take note when booking a hotel room. To my dismay, I found a plethora of hotels in the Palm Springs area that were not worthy of my business and probably realistically don’t receive much business outside of the busy Coachella weekend!
The following are a few key ingredients to crafting successful tweets, so that no matter if you tweet multiple times a day or simply once or twice a week, your tweets will deliver the highest ROI possible.