Renee Radia

Renee Radia

Digital Remodeling Checklist for Independent Hotels

Renee Radia
July 18, 2018
under construction
Many hotels are remodeled every few years to stay up-to-date and in-tune with the latest styles and technologies. In this day and age, this same mentality should be applied to your hotel's digital property.
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Kickstart Your 2018 Marketing Plan With Fresh Hotel Photography

Renee Radia
January 22, 2014
ringing front desk bell
One commonly neglected marketing material is a hotel’s photography, and any hotel looking to ramp up its online marketing should look at new photography as a good place to start. Images are more powerful than ever before, & hotels should be aware that photography can be the difference when a guest is booking.
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Utilizing Professional and User-Generated Photos

Renee Radia
January 20, 2014
professional photographer for hotel photos
Hotels should invest in better photography, and do so quickly to stay ahead of their competitors! Taking advantage of new technology available and evolving social media influences will only help turn casual web browsers into future guests.
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Johnny, the Smug-Nosed Hotel Owner

Renee Radia
December 16, 2013
close-up of frosted christmas tree with red ornament
You know hotels need Facebook...
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Oh, the Places Your Guests Will Go!

Renee Radia
December 5, 2013
Pinterest board locations
On November 20, Pinterest released its newest feature: Place Pins. Cue travel marketers rejoicing. The window...
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Convert Lookers Into Bookers with New Photography

Renee Radia
November 18, 2013
hotel photography
Typically, hoteliers do not neglect to update or renovate their properties, and in turn, they should not overlook their digital properties either!
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@[Hotel] to @[Guest]: “Coffee’s on us!”

Renee Radia
November 8, 2013
coffee beans spilled from coffee cup
Last week, Starbucks announced a new service called Tweet-a-coffee. The program is as intuitive as it sounds –...
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Happy Halloween from EMA!

Renee Radia
October 31, 2013
e-marketing associates halloween
We’d like to wish you all a Happy Halloween from the team at E-Marketing Associates!
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The Most Effective Forms of Earned Media for Hotel

Renee Radia
October 30, 2013
social media apps on smartphone
The most effective online marketing strategy for your hotel incorporates paid, owned, and earned media. Gaining the latter can mean putting in some time, but it will pay off when your hotel appears high organically. This strategy will allow you to reap the benefits for years to come.
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Refine Your Hotel’s FB Strategy w/ Page Insights

Renee Radia
September 16, 2013
facebook insights
As hotels begin realizing the importance of online marketing, they are also starting to see how social media fits...
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Incorporate Local Attractions in your Social Media

Renee Radia
August 19, 2013
woman tapping on computer screen
The following suggestions are for refining your social media marketing strategy using attractions. We do this in the hopes that these ideas stir up other online marketing ideas specific to your property.
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How Hotels Can Use Google+ to Rely Less on OTAs

Renee Radia
August 7, 2013
social apps on a phone
The struggle continues as hotels look to reduce reliance on the OTA's & increase direct bookings. Making a few small adjustments can go a long way!
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4 Tips to Organically Grow Your Hotel’s Facebook Page

Renee Radia
June 25, 2013
facebook notifications
Hoteliers know they should implement Facebook into their marketing efforts. Knowing is half the battle, taking action is the task at hand here.
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Is personalization the key to increasing reviews?

Renee Radia
May 8, 2013
personolizing the guests stay
This week, TripAdvisor launched Review Express, a new system that ultimately aims to increase the amount of content on...
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Booking a Coachella Hotel from the Eyes of a Hotel Marketer

Renee Radia
April 11, 2013
coachella
As a hospitality marketer, there are many things of which I take note when booking a hotel room. To my dismay, I found a plethora of hotels in the Palm Springs area that were not worthy of my business and probably realistically don’t receive much business outside of the busy Coachella weekend!
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Making the Most of Hotel Promotions & Social Media - Part 2

Renee Radia
February 20, 2013
social media promotions
Once you've created your property’s promotion, you'll need to spend time marketing the offer using social media. Don't know how? Check out this post.
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Creative Hotel Promotions & Social Media (Part 1)

Renee Radia
February 13, 2013
media social
With Valentine’s Day just around the corner, hotels have been sure to ramp up their marketing efforts these last few...
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Hoteliers Take Advantage of Foursquare Business

Renee Radia
January 30, 2013
foursquare for business
While it may be true that Foursquare is not doing as well as was initially projected, it is...
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Who will use Facebook’s Graph Search?

Renee Radia
January 23, 2013
facebook
Last week, Facebook revealed the next step in its strategy for world domination. As many expected, the popular social network...
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Wikivoyage: The Dynamic Travel Guide

Renee Radia
January 16, 2013
booking a room
To coincide with Wikipedia’s 12th year of operation, Wikimedia Foundation debuted yesterday its newest project, Wikivoyage, which aims to be...
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Airbnb Pushes Local Travel Discovery

Renee Radia
January 7, 2013
local travel experience
In case you were busy, like myself, doing festive holiday activities the last couple weeks instead of reading travel news...
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Frosty the Hotel Marketer

Renee Radia
December 19, 2012
happy holidays card
Hotel Arazzo was a...
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How to Craft a Killer Tweet

Renee Radia
December 13, 2012
someone tweeting
The following are a few key ingredients to crafting successful tweets, so that no matter if you tweet multiple times a day or simply once or twice a week, your tweets will deliver the highest ROI possible.
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Is Your Social Media Marketing Too Intrusive?

Renee Radia
December 5, 2012
e-marketer social media stats
A recent eMarketer article showed some very revealing data about social media marketing that should greatly impact the...
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Happy Halloween From E-Marketing Associates!

Renee Radia
October 31, 2012
e-marketing associates halloween
After the huge success of Halloween 2011, we decided to keep the tradition alive and have some good...
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Effective Online Marketing Strategy for Hotels

Renee Radia
October 31, 2012
marketing strategy signs
The next post in our 2-part series on the best way for an independent hotel to market itself in the digital space will place a focus on SEO.
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Sell You Hotel On Facebook's Timeline

Renee Radia
October 23, 2012
a hotel on facebook
With many hotels behind the curve on adopting social media into their marketing strategies, many properties are doing a formidable job. Find out what you can do to succeed on Facebook's Timeline.
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My Social Media Week: Insight Into Location & Geosocial Marketing

Renee Radia
September 27, 2012
social media tree
I’d like to share with you my key takeaways on this panel that will hopefully stir up some of your own creative juices when it comes to location-based marketing.
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Encourage Hotel Employees to Share Experiences

Renee Radia
September 12, 2012
local experiences
I recently came across a guest article on Tnooz that sparked my interest and got me thinking again about the importance of blogging for a hotel.
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Importance of TripAdvisor’s New Full Review Form

Renee Radia
September 5, 2012
tripadvisor logo
TripAdvisor alleviated its review process more than ever last week when the popular travel website released its newest widget for hotels.
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5 Key Components to a Hotel’s Mobile Website

Renee Radia
August 10, 2012
e-marker mobile site stats
Since mobile is undoubtedly here to stay, hoteliers are investing more than ever before into their mobile sites. What are they doing?
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Timing Your Tweets & Other Twitter Refreshers

Renee Radia
June 27, 2012
twitter logo watch hands
The study looked at engagement levels between the Twitter accounts and their respective followers, focusing specifically on engagement levels.
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Hotels & Social Media: Agency or DIY?

Renee Radia
May 9, 2012
do it yourself tools
Hiring an agency or marketing team to flourish your social media presence is a viable option, along with doing it yourself, but neither is without its pros and cons.
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Social Networking Online Protection Act

Renee Radia
May 2, 2012
a lock and chains
Earlier this year, the story began circulating that some employers were asking new job candidates to hand over their Facebook logins and passwords.
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Proofread, Then Proofread Again

Renee Radia
April 25, 2012
never make typos, with typo
I was recently reading an article on Website Magazine that touched upon a topic about which I have some pretty strong feelings.
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Information Overload: How To Keep Your Blog Unique & Relevant

Renee Radia
April 18, 2012
keeping blog unique
You can find hundreds of articles on reputable sites and blogs all reporting pretty much the same story. And therein lies the problem.
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Importance of Guest Blogging for Your Hotel

Renee Radia
April 11, 2012
guest blogging
Once you have established a blog for your hotel, there is another step that you must take, to take it to the next level. Traffic is at stake here!
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Now Companies Want Access to Your Social Networks

Renee Radia
March 21, 2012
a person searching for someone else's information
HR coordinators and interviewers are not only looking for mentions of your name on the web in general, but they are also specifically seeking you out on social media sites.
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Hotels: Optimizing Your Twitter Network

Renee Radia
March 14, 2012
twitter bird
Building a strong and steady Twitter following for your property helps get the word out about your hotel, improves your SEO, and enhances your credibility.
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Put a Face Behind Your Company

Renee Radia
March 7, 2012
about us page for a website
With so many agencies, & online businesses emerging, it's difficult for your company to stand out. Try using these tactics to help humanize your company.
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Facebook Fatigue: My Life After Deactivation

Renee Radia
February 29, 2012
facebook
At the end of last month, I did the unthinkable. I deactivated my personal Facebook account.
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Learn from Beverly Hilton’s Twitter Faux Pas

Renee Radia
February 15, 2012
surprised woman
Many people turned to the hotel’s Twitter account, hoping for insider photos, updates, etc. of the chaos surrounding Whitney Houston’s passing. What did they find instead?
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Finding Success with Social Media Contests For Hotels

Renee Radia
January 25, 2012
social media contests
Hotels are realizing that they can make their guest interactions fun and mix things up with unique contests. The following are a few creative hotel contests.
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How Hotels Can Embrace the Tablet Trend Today

Renee Radia
January 11, 2012
woman using a tablet
Utilizing an iPad or other tablet devices in everyday practices at a hotel can be a rewarding, impressive, and fun way to interact with guests.
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Five Tips to Freshen Up Your Hotel’s Tweets

Renee Radia
November 30, 2011
woman tweeting
Read on for a list of new Twitter tips, content ideas, and do’s & don’ts that will help your hotel utilize Twitter to its fullest extent.
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Im Interested
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