Digital Remodeling: A Checklist for Independent Hotels
July 18, 2018
Many hotels are remodeled every few years to stay up-to-date and in-tune with the latest styles and technologies. In this day and age, this same mentality should be
Utilizing Professional and User-Generated Photos in Hotel Marketing
January 20, 2014
Hotels should invest in better photography, and do so quickly to stay ahead of their competitors! Taking advantage of new image centric mediums is essential.
Convert Lookers Into Bookers with Updated Photography
November 18, 2013
Typically, hoteliers do not neglect to update or renovate their properties, and in turn, they should not overlook their digital properties either!
Using Twitter to Satisfy Your Guests
November 8, 2013
Companies within the hospitality industry should be quick to take advantage of this service, as it is low-cost but could have a significant impact.
The Most Effective Forms of Earned Media for Hotels
October 30, 2013
Gaining earned media can mean putting in some time, but it will pay off when your hotel appears high organically. See what it's all about here.
Refine Your Hotel’s Facebook Strategy with Page Insights
September 16, 2013
As hotels begin realizing the importance of online marketing, they are also starting to see how social media fits into the big picture.
Incorporate Local Attractions into your Hotel’s Social Media Strategy
August 19, 2013
The following suggestions are for refining your social media marketing strategy using attractions. We do this in the hopes that these ideas stir up other ideas.
4 Tips to Organically Grow Your Hotel’s Facebook Page
June 25, 2013
Hoteliers know they should implement Facebook into their marketing efforts. Knowing is half the battle, taking action is the task at hand here.
Making the Most of Creative Hotel Promotions & Social Media (Part 2)
February 20, 2013
Once you've created your property’s promotion, you'll need to spend time marketing the offer using social media. Don't know how? Check out this post.
Making the Most of Creative Hotel Promotions & Social Media (Part 1)
February 13, 2013
Coupling creative promotions with specific social media strategies will work twofold to draw guests into both your actual property as well as your social media
Wikivoyage: The Dynamic Travel Guide
January 16, 2013
Wikivoyage aims to be primarily a Wikipedia for travel. Wikipedia is many Internet users’ go-to for quick information on almost anything. Wikivoyage
How to Craft a Killer Tweet
December 13, 2012
The following are a few key ingredients to crafting successful tweets, so that no matter if you tweet multiple times a day or simply once or twice a week
Is Your Social Media Marketing Too Intrusive?
December 5, 2012
A recent eMarketer article showed some very revealing data about social media marketing that should impact the way marketers are using social networks.
How To Sell You Hotel On Facebook's Timeline
October 23, 2012
With many hotels behind the curve on adopting social media into their marketing strategies, many properties are doing a formidable job.
Social Media Week: Insight Into Location & Geosocial Marketing
September 27, 2012
I’d like to share with you my key takeaways on this panel that will hopefully stir up some of your own creative juices when it comes to location-based marketing.
Encourage Hotel Employees to Share Local Experiences
September 12, 2012
I recently came across a guest article on Tnooz that sparked my interest and got me thinking again about the importance of blogging for a hotel.
The Importance of TripAdvisor’s New Full Review Form
September 5, 2012
TripAdvisor alleviated its review process more than ever last week when the popular travel website released its newest widget for hotels.
5 Key Components to a Hotel’s Mobile Site
August 10, 2012
Since mobile is undoubtedly here to stay, hoteliers are investing more than ever before into their mobile sites. What are they doing?
Timing Your Tweets & Other Twitter Refreshers for Hotels
June 27, 2012
The study looked at engagement levels between the Twitter accounts and their respective followers, focusing specifically on engagement levels.
Hotels and Social Media: Agency or DIY?
May 9, 2012
Hiring an agency or marketing team to flourish your social media presence is a viable option, along with doing it yourself, but neither is without its pros and cons.
Social Networking Online Protection Act Seeks to Protect Privacy
May 2, 2012
Earlier this year, the story began circulating that some employers were asking new job candidates to hand over their Facebook logins and passwords.
Proofread. . . Then Proofread Again
April 25, 2012
I was recently reading an article on Website Magazine that touched upon a topic about which I have some pretty strong feelings.
Information Overload: How to Keep Your Blog Unique and Relevant
April 18, 2012
You can find hundreds of articles on reputable sites and blogs all reporting pretty much the same story. And therein lies the problem.
The Importance of Guest Blogging for Your Hotel
April 11, 2012
Once you have established a blog for your hotel, there is another step that you must take, to take it to the next level. Traffic is at stake here!
Companies Want Access to Your Social Networks
March 21, 2012
HR coordinators and interviewers are not only looking for mentions of your name on the web in general, but they are also specifically seeking you out on social media
Hotels: Optimize Your Twitter Network
March 14, 2012
Building a strong and steady Twitter following for your property helps get the word out about your hotel, improves your SEO, and enhances your credibility.
Put a Face Behind Your Company
March 7, 2012
With so many agencies, & online businesses emerging, it's difficult for your company to stand out. Try using these tactics to help humanize your company.
Facebook Fatigue: Life After Deactivation
February 29, 2012
At the end of last month, I did the unthinkable. I deactivated my personal Facebook account. One reason for this, was mild laziness.
What You Can Learn from Beverly Hilton’s Twitter Faux Pas
February 15, 2012
Many people turned to the hotel’s Twitter account, hoping for photos, updates, etc. of the chaos surrounding Whitney Houston’s passing. What did they find instead?
Hotels Finding Success with Social Media Contests
January 25, 2012
Hotels are realizing that they can make their guest interactions fun and mix things up with unique contests. The following are a few creative hotel contests.
How Hotels Can Embrace the Tablet Trend
January 11, 2012
Utilizing an iPad or other tablet devices in everyday practices at a hotel can be a rewarding, impressive, and fun way to interact with guests.
5 Tips to Freshen Up Your Hotel’s Tweets
November 30, 2011
Read on for a list of new Twitter tips, content ideas, and do’s & don’ts that will help your hotel utilize Twitter to its fullest extent.
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