Renee Radia

Renee Radia

Kickstart Your 2018 Marketing Plan With Fresh Hotel Photography

Renee Radia
January 22, 2014
ringing front desk bell
One commonly neglected marketing material is a hotel’s photography, and any hotel looking to ramp up its online marketing should look at new photography as a good place to start. Images are more powerful than ever before, & hotels should be aware that photography can be the difference when a guest is booking.
View More

Utilizing Professional and User-Generated Photos

Renee Radia
January 20, 2014
professional photographer for hotel photos
Photography plays an important role in a hotel’s online marketing strategy. Having powerful imagery is a good start to...
View More

Johnny, the Smug-Nosed Hotel Owner

Renee Radia
December 16, 2013
close-up of frosted christmas tree with red ornament
You know hotels need Facebook...
View More

Oh, the Places Your Guests Will Go!

Renee Radia
December 5, 2013
Pinterest board locations
On November 20, Pinterest released its newest feature: Place Pins. Cue travel marketers rejoicing. The window...
View More

Convert Lookers Into Bookers with New Photography

Renee Radia
November 18, 2013
room service breakfast
Imagery on a hotel’s website is one of the most crucial elements for a good user experience. The...
View More

@[Hotel] to @[Guest]: “Coffee’s on us!”

Renee Radia
November 8, 2013
coffee beans spilled from coffee cup
Last week, Starbucks announced a new service called Tweet-a-coffee. The program is as intuitive as it sounds –...
View More

Happy Halloween from EMA!

Renee Radia
October 31, 2013
e-marketing associates halloween
We’d like to wish you all a Happy Halloween from the team at E-Marketing Associates!
View More

The Most Effective Forms of Earned Media for Hotel

Renee Radia
October 30, 2013
social media apps on smartphone
The most effective online marketing strategy for your hotel incorporates paid, owned, and earned media. Gaining the latter can mean putting in some time, but it will pay off when your hotel appears high organically. This strategy will allow you to reap the benefits for years to come.
View More

Refine Your Hotel’s FB Strategy w/ Page Insights

Renee Radia
September 16, 2013
facebook insights
As hotels begin realizing the importance of online marketing, they are also starting to see how social media fits...
View More

Incorporate Local Attractions in your Social Media

Renee Radia
August 19, 2013
woman tapping on computer screen
The following suggestions are for refining your social media marketing strategy using attractions. We do this in the hopes that these ideas stir up other online marketing ideas specific to your property.
View More

How Hotels Can Use Google+ to Rely Less on OTAs

Renee Radia
August 7, 2013
social apps on a phone
The struggle continues as hotels look to reduce reliance on the OTA's & increase direct bookings. Making a few small adjustments can go a long way!
View More

4 Tips to Organically Grow Your Hotel’s Facebook Page

Renee Radia
June 25, 2013
facebook notifications
Hoteliers know they should implement Facebook into their marketing efforts. Knowing is half the battle, taking action is the task at hand here.
View More

Is personalization the key to increasing reviews?

Renee Radia
May 8, 2013
personolizing the guests stay
This week, TripAdvisor launched Review Express, a new system that ultimately aims to increase the amount of content on...
View More

Booking a Coachella Hotel from the Eyes of a Hotel Marketer

Renee Radia
April 11, 2013
coachella
As a hospitality marketer, there are many things of which I take note when booking a hotel room. To my dismay, I found a plethora of hotels in the Palm Springs area that were not worthy of my business and probably realistically don’t receive much business outside of the busy Coachella weekend!
View More

Making the Most of Hotel Promotions & Social Media - Part 2

Renee Radia
February 20, 2013
social media promotions
Once you've created your property’s promotion, you'll need to spend time marketing the offer using social media. Don't know how? Check out this post.
View More

Creative Hotel Promotions & Social Media (Part 1)

Renee Radia
February 13, 2013
media social
With Valentine’s Day just around the corner, hotels have been sure to ramp up their marketing efforts these last few...
View More

Hoteliers Take Advantage of Foursquare Business

Renee Radia
January 30, 2013
foursquare for business
While it may be true that Foursquare is not doing as well as was initially projected, it is...
View More

Who will use Facebook’s Graph Search?

Renee Radia
January 23, 2013
facebook
Last week, Facebook revealed the next step in its strategy for world domination. As many expected, the popular social network...
View More

Wikivoyage: The Dynamic Travel Guide

Renee Radia
January 16, 2013
booking a room
To coincide with Wikipedia’s 12th year of operation, Wikimedia Foundation debuted yesterday its newest project, Wikivoyage, which aims to be...
View More

Airbnb Pushes Local Travel Discovery

Renee Radia
January 7, 2013
local travel experience
In case you were busy, like myself, doing festive holiday activities the last couple weeks instead of reading travel news...
View More

Frosty the Hotel Marketer

Renee Radia
December 19, 2012
happy holidays card
Hotel Arazzo was a...
View More

How to Craft a Killer Tweet

Renee Radia
December 13, 2012
twitter bird
Businesses worldwide have adopted social media strategies and now regularly post, pin, tag, tweet, update, etc. There are many approaches...
View More

Is Your Social Media Marketing Too Intrusive?

Renee Radia
December 5, 2012
e-marketer social media stats
A recent eMarketer article showed some very revealing data about social media marketing that should greatly impact the...
View More

Happy Halloween From E-Marketing Associates!

Renee Radia
October 31, 2012
e-marketing associates halloween
After the huge success of Halloween 2011, we decided to keep the tradition alive and have some good...
View More

Effective Online Marketing Strategy for Hotels

Renee Radia
October 31, 2012
marketing strategy signs
The next post in our 2-part series on the best way for an independent hotel to market itself in the digital space will place a focus on SEO.
View More

Hotels Excelling at Timeline (Las Vegas Edition)

Renee Radia
October 23, 2012
desert rose hotel on facebook
The focus is on Las Vegas in the next part of this blog series. With many hotels behind the curve...
View More

The Most Effective Hotel Online Marketing Strategy

Renee Radia
October 10, 2012
taking notes on marketing strategy
The best online marketing strategy is one that effectively enhances each online marketing component to its fullest potential. In this...
View More

Social Media Week: Insight Into Location & Geosocial Marketing

Renee Radia
September 27, 2012
social media
I’d like to share with you my key takeaways on this panel that will hopefully stir up some of your own creative juices when it comes to location-based marketing.
View More

Give the People What They Want: The Local Touch

Renee Radia
September 25, 2012
local search graph
A recent eMarketer study showed what was already suspected by many – the majority of the polled leisure...
View More

Encourage Hotel Employees to Share Experiences

Renee Radia
September 12, 2012
local experiences
I recently came across a guest article on Tnooz that sparked my interest and got me thinking again about...
View More

The Importance of TripAdvisor’s New Full Review

Renee Radia
September 5, 2012
tripadvisor logo
TripAdvisor alleviated its review process more than ever last week when the popular travel website released its newest widget for...
View More

5 Key Components to a Hotel’s Mobile Site

Renee Radia
August 10, 2012
e-marker mobile site stats
Because mobile is undoubtedly here to stay, hoteliers are investing more than ever before into mobile sites or apps for...
View More

Hotels Excelling at Timeline (Chicago Edition)

Renee Radia
August 1, 2012
dana hotel facebook timeline
After recognizing hotels in both LA and NYC for their best uses of Facebook’s Timeline features, it’s time...
View More

A Look Back: 4 Takeaways from Our Most-Viewed Blog

Renee Radia
July 25, 2012
blogging work station
Time and again, we have shared with you our very own expert tips and tricks on the best web strategies...
View More

Digital Remodeling: A Checklist for Independent Hotels

Renee Radia
July 18, 2012
computer with saftey cones around it
Many hotels are remodeled every few years in order to stay up-to-date and in-tune with the latest styles and technologies....
View More

Timing Your Tweets & Other Twitter Refreshers

Renee Radia
June 27, 2012
twitter logo watch hands
A new study from Buddy Media was released this week that provides helpful insight for social media marketers. The...
View More

Marketers Enjoy LinkedIn Metrics & Targeted Update

Renee Radia
June 20, 2012
linkedin demographics graph
LinkedIn surprised users this week by updating its company pages with a few features that marketers will find valuable....
View More

Top 10 Hotel Websites. . .Respond & Win Starbucks Card!

Renee Radia
June 11, 2012
london hotel website
If you read our blog on a regular basis or have ever come across one of our articles, you’ll notice...
View More

Bitly Redesign: More Social, Yet More Complex

Renee Radia
May 30, 2012
bitly interface redesign
Popular link-shortening site Bitly rolled out a major redesign yesterday that caught many people off guard as they returned...
View More

Hotels Excelling at Timeline (NYC Edition)

Renee Radia
May 23, 2012
hotel close-up shot of the mark hotel
A few weeks ago, I wrote about hotels in Los Angeles that were incorporating Facebook’s new Timeline features into...
View More

Trip-Planning Site Trippy Makes Favorable Updates

Renee Radia
May 16, 2012
trippy user interface
If you are a frequent traveler or simply enjoy traveling from time to time and you haven’t visited travel-planning website...
View More

Hotels and Social Media: Agency or DIY?

Renee Radia
May 9, 2012
do it yourself tools
If you manage or are in a position of power at a hotel, it is probably up to you to...
View More

Social Networking Online Protection Act

Renee Radia
May 2, 2012
a lock and chains
Earlier this year, the story began circulating that some employers were asking new job candidates to hand over their...
View More

Pining for Pinterest (Android App Review)

Renee Radia
April 29, 2012
pinterest sign in page
Popular photo-sharing, social-networking site Pinterest released its highly anticipated Android app on August 15. With Android smartphones...
View More

Proofread. . . then Proofread Again

Renee Radia
April 25, 2012
never make typos, with typo
I was recently reading an article on Website Magazine that touched upon a topic about which I have some...
View More

Information Overload: How To Keep Your Blog Unique & Relevant

Renee Radia
April 18, 2012
keeping blog unique
If you want to find the latest news or really any news at all, most people know by now to...
View More

The Importance of Guest Blogging for Your Hotel

Renee Radia
April 11, 2012
guest blogging
Once you have established a blog for your hotel, there is another step that you must take, to take it to the next level. Traffic is at stake here!
View More

Hotels Excelling at Timeline (LA Edition)

Renee Radia
March 28, 2012
hotel front desk
March 30 is when all Facebook Business Pages will change to the new Timeline format and that date is fast...
View More

Companies Want Access to Your Social Networks

Renee Radia
March 21, 2012
social network tree
Before you get hired for a job, you should expect to be Googled. HR coordinators and interviewers are not only...
View More

Hotels: Optimize Your Twitter Network

Renee Radia
March 14, 2012
twitter bird
I was recently reading a Mashable article about small businesses on Twitter and it got me thinking about a...
View More

Put a Face Behind Your Company

Renee Radia
March 7, 2012
about us page for a website
With so many agencies, & online businesses emerging, it's difficult for your company to stand out. Try using these tactics to help humanize your company.
View More

Facebook Fatigue: Life after Deactivation

Renee Radia
February 29, 2012
facebook
At the end of last month, I did the unthinkable. I deactivated my personal Facebook account. One reason for this,...
View More

Attract Savvy Guest w/ Simple Online Opportunities

Renee Radia
February 24, 2012
blackbird booking process
There are a couple resources out there that hotels should be taking advantage of in order to increase their sales...
View More

Learn from Beverly Hilton’s Twitter Faux Pas

Renee Radia
February 15, 2012
twitter tweet
It was Twitter that first broke the news of Whitney Houston’s sudden and tragic death this past weekend. She...
View More

Current Events Boost Facebook Engagement

Renee Radia
February 8, 2012
creating custom facebook event
Looking to increase fan engagement on your Facebook page? Who isn’t? A recent study by Buddy Media shows how...
View More

Hotels Finding Success with Social Media Contests

Renee Radia
January 25, 2012
social media contests
Hotels are realizing that they can make their guest interactions fun and mix things up with unique contests. The following are a few creative hotel contests.
View More

Stop SOPA: EMA “Goes Dark”

Renee Radia
January 18, 2012
stop SOPA sign
Wikipedia, Reddit, Craigslist, and many other websites have “gone dark” in protest of the House bill, the Stop Online Piracy Act (SOPA).
View More

How Hotels Can Embrace the Tablet Trend

Renee Radia
January 11, 2012
tablet and phone
With over 11% of U.S. adults owning a tablet computer, it’s time for more hotels to get savvy with the trend.
View More

Subpug: The New RSS Reader in Town

Renee Radia
January 4, 2012
rss readers
There’s a new RSS Reader on the market that has been getting a fair amount of attention since its Christmas launch.
View More

5 Tips to Freshen Up Your Hotel’s Tweets

Renee Radia
November 30, 2011
twitter bird sitting on a branch
It shouldn’t be news to you by now that Twitter is an essential tool for your hotel’s social media efforts....
View More

Internet Censorship: Is This Just the Beginning?

Renee Radia
February 1, 0002
internet censorship
Just a short while ago, the Internet was abuzz with discussions about SOPA and the drastic effect this bill...
View More
©2017 E-Marketing Associates | Privacy & Security