Paid advertising has swiftly taken over social media, no matter what the channel is. These posts take precedence when it comes to making their way in front of an audience, which causes an issue for those attempting to maximize engagement with organic posts. Organic reach has been significantly diminished on all social media channels. From Facebook’s EdgeRank to both Twitter and Instagram recently switching to an algorithm-based newsfeed, it means that you have to carefully craft content so that it receives the highest number of impressions possible. Everyone knows that if you want to increase your post reach quickly, all you have to do is add some hashtags. The key is knowing the right hashtags to use for your hotel that will maximize reach and increase engagement.
Here are some popular hashtags related to travel. Along with this set, you also want to include hashtags related to your location. For example, if your hotel is located in Los Angeles, you can take advantage of hashtags like #LosAngeles, #LA, #DowntownLA, #Hollywood, #California, etc.
#travel(s)
#traveltuesday
#travelblog
#travelblogger
#vacation
#holiday
#traveling
#traveler
#tourist
#tourism
#trip
#explore
#adventure
#travelphoto
#wanderlust
#traveldiaries
This is a list of popular general hashtags. You can find different ways of incorporating these into your social media posts. For example, you can post an old photo of the hotel on a Thursday and use the hashtag #ThrowbackThursday or #tbt.
#throwbackthursday
#tbt
#waybackwednesday
#workoutwednesday
#tgif
#friday
#motivationmonday
#goodtimes
#hotel(s)
#besthotel(s)
#luxuryhotel
#boutiquehotel
#luxurytraveller
#pool
#hoteldeals
These are popular hashtags to use specifically on Instagram to gain more reach.
#photooftheday
#picoftheday
#instatravel
#instagood
#instadaily
#travelgram
#bestoftheday
#igdaily
#instafood
You must be optimizing each social media post so that it is viewed by the most people possible. Using the above hashtags for your hotel can make this happen. Depending on the channel you are using, you want to keep the number of hashtags in mind. For example, Twitter users only have 140 characters to spell out their message. You don’t want to make your post look like spam by making every other word a hashtag. Happy hashtagging!
What other hashtags does your hotel use in posts?
On Instagram, using 5–11 well-chosen hashtags usually works best. On Twitter, limit yourself to 1–2 because of the 280-character cap and user preference. Always prioritize relevance over quantity.
Yes, blending travel, general, and specific location hashtags broadens visibility while keeping the post targeted. Combine a few from each category to reach travelers, locals, and niche audiences at once.
An effective hotel hashtag is relevant, popular enough to be searched, but not so saturated that your post gets buried. It should describe the experience, location, or audience you want to attract and encourage user-generated content.
Absolutely. Stuffing a caption with dozens of hashtags looks spammy, can trigger platform filters, and may lower engagement. Choose a focused set that feels natural and adds context.
Review and refresh your hashtag set quarterly or whenever trends shift, events arise, or platform algorithms change. Monitoring performance analytics helps you replace underperforming tags with fresher, more relevant options.