Today, promoting your business on social media is all about ads. While this is 100% true, there are still some ways you can promote your business organically on social media. It’s accurate that organic reach has plummeted in recent years, especially on Facebook, but there is sitll some value in trying to promote your business organically.In the past the . If you think about it, the reason people follow a business on social media is because they’re interested in your products or services.
The main . It helps helps to create posts that are entertaining, provide information, and are made to be shared. Use the holidays to your advantage to craft some awesome promotional posts.
No matter what type of business you are, the main type of post that fans want to see is related to deals or promotions. If your business is offering a promotion this holiday season you’ll want to make sure you have these posts front and center.
Though it can be tempting, stay away from oversaturating your feed with only this type of post. If you want to ensure that as many people see your promotions as possible, you may be better off running an ad as opposed to creating a slew posts about the same deal.
Showcase Holiday Related Products
Whether you’re a hotel, a restaurant, or a retailer, most businesses have some type of holiday related product that they’ll be offering and your fans want to know about it. Build hype about your holiday product by showing a preview on social media before it’s avaiable.
Even hotels can get into the holiday spirit. If you’ll have special decorations for the holidays (including in-room), a special meal, or even just holiday cookies out in the lobby for gets to grab, you’ll want to let your fans know on social media.
Your employees are what make your business run smoothly and efficiently, and there’s no better time to thank them than during the holidays.
Share Charitable Work
Most companies nowadays recgonize the imporatance of social responsibility. Share this with your social media fans through photos, videos, and descriptions of the work your company is doing. You may even be inspired to have
Show Your Holiday Spirit
Engage fans with entertaining posts related to the holidays. Videos are especially popular on socail media, so creating a holiday video to share has the potential to create engagement.