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White hat SEO techniques adhere to search engine guidelines, prioritizing human usability and trustworthiness. They include white hat SEO strategies like creating and distributing high-quality content, structured data, and ethical link-building.
Meanwhile, black hat SEO techniques pursue short-term gains with high-risk tactics such as cloaking or automated content. It’s important to note that these techniques are increasingly penalized by 2025’s smart AI systems.
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