With the internet at your fingertips, you don’t have to spend much, or anything at all, as long as you have the know-how & time to commit to online marketing.
Nothing turns away potential customers like blatant advertising. It dehumanizes your brand. To connect with customers you must incorporate the human element.
UGC will not only provide you with media you can share on your sites (with permission by the poster), but also provide your online brand with some authenticity.