The Benefits of Blogging for Hotels

hotel strategies to attract customers
Jacqueline Puga
Jacqueline Puga
August 17, 2018
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There are several hotel strategies to attract customers but have you ever thought about a blog as one? Blogs are a great way to get ideas across to various people who might otherwise not have come across the subject of an article if they were looking for it on their own. There are various types of blogs but the main types of blogs are Personal Blogs and Business Blogs. A Personal Blog usually has the main focus of someone’s life. Articles can span a wide range of subjects from personal interests to activities, advice or anything that relates to that person’s life. A popular niche for personal blogs is travel. These types of blogs take a person’s interest for travel and showcase the best of their trips when in comes to the destinations they visit.

Many travelers turn their blogs into lucrative operations by getting sponsorship from various travel-related industries like airlines, hotels, cities trying to promote travel to their area and countless other brands who benefit from the exposure these influencers bring to their products and services. There are many user generated content benefits that come from being endorsed by an influences but there are some setbacks too. Travel bloggers are often influencers who have made a name for themselves in that niche and are sponsored to showcase a product they endorse. With monetary compensation in the mix, it becomes unclear what is to be trusted and what endorsements are being presented, merely because there is some type of compensation in the mix.

Although these blogs are a great place to find travel advice, trips and tricks for visiting certain destinations, and other relevant information hotel blogs can be just as good or even better for planning out an itinerary. When a hotel showcases the area in which they are situated they have no external obligation to promote anything. Because there are no outside ties, a hotel can tell their audience only about what they think will interest them. The lack of external pressure allows a more transparent situation, but since a hotel is ultimately trying to sell the destination they will want to showcase the best of the area. Because of this you can be sure that a hotel will only allow relevant material into their blogs.

Another great thing about hotel blogs is how they are found. Usually the person who comes across the article is interested in the subject of the blog. It may be a large event in town, a new complex opening like a sports venue or the centennial celebration of a theatre, travel tips or individual features on attractions in the area. Whatever the case may be, if the reader is not from the area, they will be traveling from afar and might need a hotel to stay in while they attend such event. At the end of the day it’s a win-win for both the traveler and the hotel. The hotel invests resources for the opportunity to inform an audience while the reader get the information they are looking for while also landing on the page of a hotel which they might consider using for their upcoming travel.

With such a great system in place, there is no reason for a hotel to skip out on a blog. This potential to attain new customers is a great addition to whatever marketing plans are in place.

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