Search Engine Optimization, or SEO for short, is essential if you want your website to rank high in the search results. Higher ranking means more traffic to your website, and ultimately more leads and sales. At EMA, our team follows SEO best practices to assure your website content is more useful, engaging, and search engine friendly so your pages will rank higher in the search results.
Fact “Internet users who accessed search services through search engines like Google, Bing or Yahoo is approximately 236.5 million and will reach 239.1 million by 2020”-- Source Statista.com
So, as a small business owner you're probably asking yourself, what can I do to make my website rank higher in search results? Although this may sound like a straightforward question, the answer is anything but simple. To illustrate how search engines might rank your website consider the following.
You launch your new website and Google visits it to "index" your site. Your site is then compared to other sites in the same industry that talk about the same things others in your industry talk about. Google then "Ranks" your website, which determines where it will show up in the search results. Think of "ranking" in this way... Google gives you a score and awards you a "slot" in the search results based on where it thinks you deserve to be placed (e.g. 3rd page, 2nd position).
Each page on your website should provide useful, sharable content that is specific to a given topic. The pages should include the following:
Although there are hundreds of ranking factors, here is a shortlist of the ones we believe to be the most important:
Here is a shortlist of on-page ranking factors to consider:
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