Search Engine Optimization, or SEO for short, is essential if you want your website to rank high in the search results. Higher ranking means more traffic to your website, and ultimately more leads and sales. At EMA, our team follows SEO best practices to assure your website content is more useful, engaging, and search engine friendly so your pages will rank higher in the search results.
So, as a small business owner you're probably asking yourself, what can I do to make my website rank higher in search results? Although this may sound like a straightforward question, the answer is anything but simple. To illustrate how search engines might rank your website consider the following.
You launch your new website and Google visits it to "index" your site. Your site is then compared to other sites in the same industry that talk about the same things others in your industry talk about. Google then "Ranks" your website, which determines where it will show up in the search results. Think of "ranking" in this way... Google gives you a score and awards you a "slot" in the search results based on where it thinks you deserve to be placed (e.g. 3rd page, 2nd position). If you want to improve your search ranking and move closer to the first page, there are only two ways to get there.
#1 Provide more meaningful, optimized content than those above you in the search results, or
#2 If someone above you makes changes that search engines don't like then they move down and you move up.