Social Media Term Glossary for Beginners


Jacqueline Puga

Aug 27, 2018


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Social Media

The world of social media is constantly changing and with new updates every so often come new features and terms to know. Take a look at this beginner's guide of terms to know that are indispensable terms for anyone new to working with any form of social media including on a social media strategy for hotels.

Social Media Profile

Handle- The username that is associated with a particular profile.

Influencer- A person with a substantial social media following who can elicit trust with their audience while recommending a product or service.

Troll- A person who purposely fuels the fire of an online conversation or argument for the sake of attention or entertainment.

Bio- The space on a social media platform where you can describe you business on your profile for visitors to find which may include basic information about the types of content user can expect to find on said page.


News feed- The main page of a social media platform where the bulk of the content if fed to the user.

Algorithm- Artificial Intelligence technology that ranks content based on various levels of engagement which vary based on a point system.

Clickbait- Content made with the specific purpose of getting someone to click on a link. These are often eye catching photos with very drastic images or controversial captions meant to trigger a response.

Reach- The number of audience members who see your content.

Impression- The number of times your content is displayed.

Meme- A viral image with text that is used to elicit laughter.

GIF- A moving image which loops and is lower quality than a video and is usually only a few seconds long.

Direct Message- A private message for a page.

User Generated Content- Any form of content that is created to showcase a brand by fans or influencer partners.

Creative Commons- A type of licence that permits various types of content distribution based on different proprietary levels.

Live Streaming- A form of live content in the form of a video that is usually less structured than pre-filmed video. Common forms of live streams are in the form of Q &A’s or rants.

Re-Targeting- Strategy based ads that shows at least one follow-up ad to the initial viewer.

Blog- Periodic articles that showcase a larger theme but stands alone. Topics are based on the blogger’s interests and usually reflect those of their niche audience. Based on the words, “web log.”

Vloging- The same as a blog but in a video format.

Hashtag- A symbol (#) put in front of a word that links to similar content with the same hashtag.


Insights- Quantitative assessments based on your audience’s features such as demographics, time of usage, etc.

Viral- A piece of content that has gained popularity very quickly which has high numbers of views, click and shares.

Clickthrough Rate- The metric of the percentage of people who click on content measured by dividing that number by the number of people who see the content.

Like- A form of engagement.

Mention- The use of a handle to bring that profile into the conversation either in the comment section or the description.

Tag- To add a tag is a form of associating a photo or video to a specific profile on the actual media.

PPC- Pay-Per-Click is a type of ad which is paid for based on the amount of times it is clicked.

Social Media Monitoring- Solutions which pull information from various social channels to check reviews and the overall positive or negative sentiment towards the brand.

Search Engine Optimization- SEO the various methods used with the end goal of making a website more visible to search engines.

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