Strategies to Attract International Travelers
December 19, 2014
One of the growing hospitality trends this year is the steady increase in international travel all around the world.
Decorating Your Hotel Marketing for the Holidays
December 5, 2014
‘Tis the season for holiday travel during one of the busiest times of the year for the hospitality industry.
The Top Four Hotel Marketing Mistakes to Avoid
November 14, 2014
Many marketing mistakes have been made by even the largest and most successful hotels, making it beneficial for hoteliers to be aware of these common fallacies to avoid them.
What Hoteliers Should Know About Bleisure Travelers
October 30, 2014
Over the past few years, the hospitality industry’s segment of business and leisure travelers have begun to merge into a single entity, now known as “bleisure” travelers.
Differences Between Business and Leisure Travelers
October 6, 2014
To have a successful business, it is crucial to understand the needs and wants of your customers.
The Top Seven Hotel Blunders on Travel Reviews
September 19, 2014
Even though travel review websites are gaining popularity and significance among travelers, many hoteliers still do not leverage travel reviews to their hotel’s advantage.
Convergence of Big Data & Personalization
August 27, 2014
Here are several examples that you can use to provide a personalized experience that guests will appreciate by using Big Data analytics.
Hotel Personalization That Gets Greater Conversions
July 27, 2014
To provide for today’s demanding travelers, hoteliers ought to ask themselves, “What value can I provide to guests that would entice them to stay at my hotel over others?”
SMS in Hospitality: A New & Improved Age of Customer Service
July 24, 2014
Hoteliers can agree that many, if not all travelers, bring their smartphones along during their travels.
Exchange Value for Direct Repeat Bookings
July 10, 2014
It is known that it is less costly for hoteliers to retain a guest than it is to attract a new one. Gaining new guests can cost approximately 5 to 8 times more than keeping your current guests.
Using Call Tracking to Drive Mobile Bookings
June 16, 2014
It’s easy to become accustomed to answering phone calls from the front desk, but is there a way for hoteliers to capitalize on the monotony of the voice channel to bring in more ROI for their hotel?
Improving ROI on Mobile Bookings
June 5, 2014
Hotels must find creative ways to reach and engage guests through their mobile devices to not only stay top of mind but to create more opportunities for additional revenues.
Hoteliers’ Blueprint for Decisions and Results
May 9, 2014
The term ‘Big Data’ has been a trendy buzzword used among marketers and other professionals for the past few years. So what exactly does the term mean, and how is it vital to the hospitality industry?
Five Ways to Improve Hotel Website Conversions
April 24, 2014
Getting direct bookings through your hotel's website is a constant battle, one in which often leads to defeat rather than success.
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