Aileen Hoang

One of the growing hospitality trends this year is the steady increase in international travel all around the world. Whether or not your hotel’s business mix include

‘Tis the season for holiday travel during one of the busiest times of the year for the hospitality industry. It’s the best time for hoteliers to get into the holiday

Many marketing mistakes have been made by even the largest and most successful hotels, making it beneficial for hoteliers to be aware of these common

Over the past few years, the hospitality industry’s segment of business and leisure travelers have begun to merge into a single entity, now known as

To have a successful business, it is crucial to understand the needs and wants of your customers. Find out what they are looking for in this article.

Even though travel review websites are gaining popularity and significance among travelers, many hoteliers still do not leverage travel reviews

Here are several examples that you can use to provide a personalized experience that guests will appreciate by using Big Data analytics.

To provide for today’s demanding travelers, hoteliers ought to ask themselves, “What value can I provide to guests that would entice them to stay at my

Hoteliers can agree that many, if not all travelers, bring their smartphones along during their travels. It is clear to see that the majority of travelers are highly

It is known that it is less costly for hoteliers to retain a guest than it is to attract a new one. Gaining new guests can cost approximately 5 to 8 times

It’s easy to become accustomed to answering phone calls from the front desk, but is there a way for hoteliers to capitalize on the monotony of the voice channel to b

Hotels must find creative ways to reach and engage guests through their mobile devices to not only stay top of mind but to create more opportunities for

The term ‘Big Data’ has been a trendy buzzword used among marketers and other professionals for the past few years. So what exactly does the

Getting direct bookings through your hotel's website is a constant battle, one in which often leads to defeat rather than success.