Aileen Hoang

Aileen Hoang
Effective Hotel Marketing Strategies to Attract International Travelers
Aileen Hoang
December 19, 2014
international traveler on smartphone
One of the growing hospitality trends this year is the steady increase in international travel all around the world.
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Decorate Your Hotel Marketing for the Holidays
Aileen Hoang
December 5, 2014
hotel christmas present
‘Tis the season for holiday travel during one of the busiest times of the year for the hospitality industry. Read more about it here.
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The Top 4 Hotel Marketing Mistakes to Avoid
Aileen Hoang
November 14, 2014
hotel marketing mistakes
Many marketing mistakes have been made by even the largest and most successful hotels, making it beneficial for hoteliers to be aware of these common fallacies to avoid them.
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What Hoteliers Need to Know About Bleisure Travelers
Aileen Hoang
October 30, 2014
bleisure travelers on a tour
Over the past few years, the hospitality industry’s segment of business and leisure travelers have begun to merge into a single entity, now known as “bleisure” travelers.
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Understanding the Differences Between Business and Leisure Travelers
Aileen Hoang
October 6, 2014
business vs leisure travel holding briefcase
To have a successful business, it is crucial to understand the needs and wants of your customers. Find out what they are looking for in this article.
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The Top 7 Hotel Blunders on Travel Reviews
Aileen Hoang
September 19, 2014
happy and sad faces for reviews
Even though travel review websites are gaining popularity and significance among travelers, many hoteliers still do not leverage travel reviews to their hotel’s advantage.
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The Guest Experience: Convergence of Big Data & Personalization in Hospitality
Aileen Hoang
August 27, 2014
big data and personalization
Here are several examples that you can use to provide a personalized experience that guests will appreciate by using Big Data analytics.
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The Anatomy of Hotel Personalization That Gets Greater Conversions
Aileen Hoang
July 27, 2014
happy customer on her phone
To provide for today’s demanding travelers, hoteliers ought to ask themselves, “What value can I provide to guests that would entice them to stay at my hotel over others?”
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SMS in Hospitality: A New and Improved Age of Customer Service
Aileen Hoang
July 24, 2014
woman using sms
Hoteliers can agree that many, if not all travelers, bring their smartphones along during their travels.
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Building Guest Loyalty in Hospitality: Exchange Value for Direct Repeat Bookings
Aileen Hoang
July 10, 2014
guest loyalty check in at the front desk
It is known that it is less costly for hoteliers to retain a guest than it is to attract a new one. Gaining new guests can cost approximately 5 to 8 times more than keeping your current guests.
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How to use Call Tracking to Drive Mobile Bookings
Aileen Hoang
June 16, 2014
person making a reservation
It’s easy to become accustomed to answering phone calls from the front desk, but is there a way for hoteliers to capitalize on the monotony of the voice channel to bring in more ROI for their hotel?
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How to Improve ROI on Mobile Bookings
Aileen Hoang
June 5, 2014
woman using mobile device
Hotels must find creative ways to reach and engage guests through their mobile devices to not only stay top of mind but to create more opportunities for additional revenues.
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Big Data: Hoteliers’ Blueprint for Better Decisions and Greater Results
Aileen Hoang
May 9, 2014
big data all seeing eye
The term ‘Big Data’ has been a trendy buzzword used among marketers and other professionals for the past few years. So what exactly does the term mean, and how is it vital to the hospitality industry?
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5 Ways to Improve Hotel Website Conversions
Aileen Hoang
April 24, 2014
woman looking happily at her reservation
Getting direct bookings through your hotel's website is a constant battle, one in which often leads to defeat rather than success.
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