Aileen Hoang

One of the growing hospitality trends this year is the steady increase in international travel all around the world.

‘Tis the season for holiday travel during one of the busiest times of the year for the hospitality industry.

Many marketing mistakes have been made by even the largest and most successful hotels, making it beneficial for hoteliers to be aware of these common fallacies to avoid them.

Over the past few years, the hospitality industry’s segment of business and leisure travelers have begun to merge into a single entity, now known as “bleisure” travelers.

To have a successful business, it is crucial to understand the needs and wants of your customers.

Even though travel review websites are gaining popularity and significance among travelers, many hoteliers still do not leverage travel reviews to their hotel’s advantage.

Here are several examples that you can use to provide a personalized experience that guests will appreciate by using Big Data analytics.

To provide for today’s demanding travelers, hoteliers ought to ask themselves, “What value can I provide to guests that would entice them to stay at my hotel over others?”

Hoteliers can agree that many, if not all travelers, bring their smartphones along during their travels.

It is known that it is less costly for hoteliers to retain a guest than it is to attract a new one. Gaining new guests can cost approximately 5 to 8 times more than keeping your current guests.

It’s easy to become accustomed to answering phone calls from the front desk, but is there a way for hoteliers to capitalize on the monotony of the voice channel to bring in more ROI for their hotel?

Hotels must find creative ways to reach and engage guests through their mobile devices to not only stay top of mind but to create more opportunities for additional revenues.

The term ‘Big Data’ has been a trendy buzzword used among marketers and other professionals for the past few years. So what exactly does the term mean, and how is it vital to the hospitality industry?

Getting direct bookings through your hotel's website is a constant battle, one in which often leads to defeat rather than success.