How Photos Make Your Brand Credible


Jacqueline Puga

Oct 24, 2018


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When it comes to branding, visuals are crucial. They represent your company on every level. From the color of the logo to the stationary you use, it’s all carefully curated to invoke trust. One of the most prominent visual impacts comes from images in our world. Iconic images are found throughout history and in modern culture, and they are one of the most powerful tools for branding. They can be used as part of a hotel social media strategy and to make promotional materials.

Images matter because they have such a huge impact. Visuals relay a lot of information in a short amount of time. The mood of a photo can evoke certain feelings, the colors can bring to mind outside sources, and the themes can tell stories. The old saying, “a picture is worth a thousand words” still holds. For someone to try to describe all of the action happening in a photo would take at least a thousand words and would always fall short. That’s why it is so important to be able to accurately portray what you want with your photos because they are so powerful.

Photos can be enhanced to turn them into what you need or to work with other promotional material. You can change the colors, fonts, and even add elements to make your images just what you need. These are also helpful when it comes to using these for flyers, ads, or any other materials you need that might have some structure or template associated with them.

Another significant aspect of branding with photos is that you can choose exactly what goes on the screen or to the press. You get to choose what you want. There are various forms of getting just the right image from your brand. You can choose stock photos, or hire your photographer to get the perfect picture or even include some photoshop magic. Once you’ve envisioned what it is in your images that you would like to represent your brand, it’s all about execution. From the right lighting to the grayscale, it all matters. With visuals, any alteration can have a significant impact, so choose wisely.

Photos can also be useful even if you don’t create them yourself. User-Generated Content is a great way to utilize the images from your loyal and loving customers. There are ways to reap the benefits of user-generated content. With social media, it’s easy for brand evangelists to create and share photos that your brand can find using tags or hashtags. By prominently displaying these shots, your brand can make it a point to let others speak for you, that is with your permission.

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