In case you didn’t notice, we recently went through a website redesign. It’s all part of a rebranding process for our company. We’ve changed our focus from services to products to help not clients but customers. If you explore the tabs above, you can read all about our new products.
With the overhaul of our website, we had an unfortunate casualty: our blog analytics. The E-Marketing Associates blog started in June 2010, and over the years, we have had some great stats. With the redesign, we weren’t able to keep our old blog statistics and analytics. This might have been due to not knowing the original WordPress login and password. (Let that be a lesson to you bloggers out there: keep track of your logins!)
We were quite sad to see our stats go since they had performed well. It was a point of pride for our writers, but luckily all our old posts are still archived for visitors to find! I’ll share some insights on how we achieved this success.
We’ve posted a few times about some of our most popular posts. Many of them are popular due to a focus on new technologies, or creativity. We’ve also seen many people find our blog through our SEO keyword targets. Image searches have also been good for us. Don't forget your Alt Tags!. It’s also helpful that we post fresh content 1-3 times a week. This content has different keywords so that there is more potential to show up in Google search.
A consistent source of traffic has been through referral traffic and social bookmarking. This worked more in the past then it does today. Many of our posts get picked up by favorite industry blogs. Social Media Today and HotelMarketing.com are a few that have been good to us.
It’s hard to say what these blogs are looking for when they choose articles to republish. Promoting our items helps to get our name out there. It’s helpful to do what you can to get in front of the right set of eyes.
Also, consider posting your blog to relevant industry forums if you have the option to do so. We have seen many comments and visits from posting on BizSugar, a small business news, and tips blog. We have started submitting our posts to HospitalityNet a site, and tips blog. Just make sure you are not spamming!