How to Write a Response to a Negative Review

Writing a Response
Arielle Reyes
Arielle Reyes
January 15, 2014
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Review
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UPDATED:
October 11, 2019

Hoteliers know that regardless of how smoothly they attempt to run operations around the hotel, there is always the chance that a guest could have a negative experience. Even worse, the guest could detail the negative experience on a review site such as TripAdvisor. A hotel’s online reputation is crucial since the majority of travelers will read through a hotel’s reviews to obtain a better idea of what they can expect. Do not be discouraged if your hotel receives a negative review. Instead, take the time to craft a well-thought-out management response. Here are some tips on how to respond to negative reviews.

1. Thank the customer for taking the time to write a review

Thanking a guest for writing a negative review about your hotel may not be the first thought that comes to mind when crafting a management response. It is, however, a friendly and professional way to begin communication.

2. Acknowledge any positive comments

Though the guest may have given your hotel a low score and detailed a negative experience, there still may have been aspects of the stay they enjoyed. If the guest has listed anything positive about their visit, take notice. If they loved the breakfast at the hotel, acknowledge the comment and let them know the kitchen staff works hard every morning to prepare delicious meals for guests.

3. Apologize for the complaint

By apologizing, the guest will feel heard and that their claims have not fallen on deaf ears. It may feel natural to want to provide a response defending your hotel. However, it is essential to be sensitive to the guest’s feelings.

4. Provide a specific plan of how the hotel will fix the problem

Tailor the response based on a particular complaint. Was the guest complaining about rude service at the front desk? Explain that the front desk agent will be given a refresher course on providing excellent customer service to all guests. New employees will receive more rigorous training in the type of service they expect customers to get. Whatever the issue, explain a plan that you intend to carry out. Do not make false promises that cannot be kept.

5. Invite the customer to visit again

You do not want to lose future business from a guest simply because they had one negative experience. After apologizing and explaining how you hope to prevent similar occurrences in the future, invite them to give your hotel another chance. If they are happy with your response, they may be willing to stay at your hotel again.

Be sure to monitor online reviews regularly and respond in a timely fashion. The sooner you reply to the negative review, the fewer the number of people that will see the negative review without an explanation. If customers notice that your hotel cares enough to address any issues guests have had, it will give them confidence in choosing your hotel.

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