How to Use Social Media to Build Credibility


Lynn Rose

Jan 17, 2023


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Social Media

Social media provides many ways to connect with existing clients and make new connections, but many mistakes can occur on the internet and these social platforms. Unfortunately, your digital footprint can be challenging to erase in many cases. If you make a mistake from a digital marketing perspective, it can stick with you for a long time. Since social media platforms are necessary for brand success and development these days, you’ll need to find a way to use social media to build credibility properly.

Search engines were once a very popular way to find out about various products or services. Social media platforms like Facebook, Instagram, and Twitter are gaining popularity. You can use social media to build credibility if you understand these platforms and their importance. It might seem like a lot to take on, but you can easily learn to manage all of these outlets and stay healthy while running a business if you commit to a regular schedule. Let’s take a look at some of the ways that you can utilize social media to enhance your brand’s credibility.

More Personal Interactions

Woman using social media

While having a customer service platform on your website is still important, you can use social media to connect personally with your clients and prospective clients. If you have the right staff in place, you can quickly address people’s concerns and questions through social media to show people that you really care about the demographic you’re serving. There’s just something much more personal about reaching out via social media and receiving an answer than it is to formally submit a question through a website form and await a response.

Your social media posts and comments can also form these personal interactions. If someone responds to something that you have posted, you have the opportunity to comment back. Just make sure that you’re using a friendly and professional voice. We often see brands become too emotionally charged with their responses, which can harm the brand.

Create High-Quality Content

In addition to making regular posts on your social media platforms, you can create high-quality content for your blog and then share it on social media to build credibility. Develop a schedule for sharing regular, high-quality content that supports your brand’s mission. Make sure that you’re coming up with relevant information that isn’t going to be found on the social media platforms of all your competition. Engaging, informative, and SEO-supporting text is the type of content you want to utilize.

Brand Transparency

Brand Building

Social media makes it easy for people to form an opinion of your brand. Your brand's reputation and trustworthiness become apparent through all kinds of information, texts, images, and posts. Being as transparent as you can enhance the interactions that you’re having with your client base. This is a key way of building up your credibility. Always choose to be honest, straightforward, and genuine with the interactions that you’re having on your social media platforms. Answer questions directly and honestly.

Don’t Be Afraid to Try Something New

We’ve seen a big jump in the popularity of certain social media platforms. For example, TikTok has become a fun outlet for many people, but it can also be used to build trust within your social media presence. You'll be surprised how many people you can reach by showing a little bit of your fun side or using a short TikTok to provide additional information that can’t necessarily be found on your website. Just keep in mind certain platforms are used by a younger crowd. It’s a good idea to diversify what kind of social media marketing tactics you use to reach as many people as possible.

Utilize Hashtags

Hand holding a hashtag sign

Hashtags are a great way to enhance your social media presence and improve your brand’s credibility. Not only do you want to use them in your posts and comments, but you should also encourage your followers to use certain relevant hashtags as well. Determine trending trends and see if you can utilize those tags to increase your credibility.

Include Your Customers

While it’s essential for people to feel like they can find the products and services that they need, they also want to feel like they’re a part of something much bigger. You can achieve a high degree of creativity through social media, so see if you can use that to your advantage. Utilize polls, ask questions, share client experiences and give people a snapshot of what your brand really is about at its core. Your goal is to make your customers feel like they’re connected to one another in some way. This is an opportunity to create a sense of community, which is much more than just focusing on your products or services.

Improper Use of Social Media Can Damage Your Reputation

You can damage your brand’s reputation if you don’t properly use social media to build credibility. If you’re unsure how to manage your social media effectively, you should consider hiring a marketing agency to help. Many website developers for small business can help you develop your social media presence in addition to your website.

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