Writer Profile

Nicole Cruz

Nicole Cruz

SMB Content Producer
Marketing & Social Media
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Hotel Marketing Strategies to Avoid
Nicole Cruz
October 10, 2021
Marketing Strategies for Hotels to Avoid - Hotel under a magnifier
As consumers are now gradually becoming open to going places once again, the hospitality industry must implement new, effective digital marketing strategies.
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Guide to Social Selling on Linkedin
Nicole Cruz
September 29, 2021
Social Selling on Linkedin - Linkedin splash screen on mobile phone
Although the platform has evolved over the years, social selling on LinkedIn has become a profitable strategy for many organizations and business professionals.
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Grow Brand Awareness on Social Media
Nicole Cruz
September 17, 2021
Increase Brand Awareness on Social Media - Coffee with a thumbs up icon next to a laptop
Aside from having a compelling blog post and an eye-catching website, businesses should strive to increase brand awareness on their social media channels.
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Small Biz Social Media Post Ideas
Nicole Cruz
August 21, 2021
Post Ideas for Social Media - Hands using a phone
Most business owners have trouble coming up with social media post ideas for a small business that will increase engagement. Here are some creative ways to do it.
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Social Media Trends in Hospitality
Nicole Cruz
August 6, 2021
Social Media Trends - Women taking a picture
Whether you are new to the hospitality industry or are a seasoned veteran, here are the top social media trends in the hospitality industry that you need to know.
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Small Business Marketing Ideas
Nicole Cruz
July 6, 2021
Boost Sales with these Marketing Ideas
For small businesses, boosting sales is challenging, but essential for growth. These small business marketing ideas will help you get started.
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Marketing With Limited Funds
Nicole Cruz
June 1, 2021
Laptop and money - Focused Marketing on a Budget
Choosing the right marketing channel with limited funds can be challenging. This article will show you how to evaluate and choose the most effective option.
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Get More Leads For My Small Business
Nicole Cruz
May 21, 2021
Magnet attracting people - How to Get More Leads
If you want to boost sales, you need more leads, period. In this article, you will share tips and tricks on how to get more leads for your small business.
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SMB Marketing: DIY vs Outsourcing
Nicole Cruz
May 6, 2021
DIY vs Outsourcing Marketing - Woman working by herself vs team working in marketing
Small business marketing is complicated, and the biggest challenge is deciding whether to DIY or Outsource. The answer: Who has the time and expertise?
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New Social Commerce Trends for 2021
Nicole Cruz
April 28, 2021
Computer tabs open with Facebook, Twitter, LinkedIn and Google - 2021 Trends - Social Commerce
Getting in front of these social commerce trends will boost your social sales, and ultimately impact your bottom line. Keep reading if you want to stay ahead.
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Can Influencers Help Your Business?
Nicole Cruz
April 13, 2021
Happy Woman Influencer - Influencer Marketing Guide
Ever wonder how influencers can help your business? Social media influencers can help you increase sales, improve credibility, and grow your brand.
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How to Boost Social Media Followers
Nicole Cruz
March 17, 2021
A lot of "Like" icons - Boost Your Social Followers
One of the best ways to increase social media followers for your small business is to post interesting content that your audience cares about.
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Hotel Social Media Marketing Tips
Nicole Cruz
February 16, 2021
Hand holding a phone with an Instagram Post - Social Media Tips - Hotels
The average hotel has a very low engagement rate on social media, but you can boost engagement with these social media marketing tips for hotels.
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Brick-and-Mortar Marketing Strategy
Nicole Cruz
February 8, 2021
Four lightbulbs with one of them on - Brick & Mortar Strategies
Crafting and implementing an effective brick-and-mortar marketing strategy can be daunting for small business owners. This guide will help you get started.
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High-Quality Video on a Budget
Nicole Cruz
January 20, 2021
Video camera in a pink background - Creating Video Content on a Budget
Has your small business been struggling with how to create high-quality videos on a budget? This guide will share practical tips on how to do it.
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Cheap Ways to Reinvent Your Business
Nicole Cruz
January 13, 2021
Reinvent your Business without spending too much - Arrows going to different directions
Are you looking for ways to give your business a makeover but you don’t have a lot of money? Here are 5 low-cost ways to reinvent your business.
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Social Media Trends for Business
Nicole Cruz
January 2, 2021
Women taking photo with an Instagram frame - 2021 Trends Social Media
As social media continues to evolve, small businesses need to adapt to stay relevant. Here are the top social media trends for business in 2021.
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