In the current marketplace, where many businesses are vying for the user’s attention online, there is a stronger emphasis on the importance of a social media strategy. Aside from having a compelling blog post and an eye-catching website, businesses should increase brand awareness on their social media channels.
Since learning to build your brand seems like a very vague concept, some business owners get confused. How does it exactly work in the realm of social media sites? This article will learn about the different things you can do to boost brand awareness for your business among social media users.
Building Brand Awareness on Social Media: A Guide for Beginners
Start with the right social media platform
Your chosen social media platform will largely determine your success in brand awareness. Even if you create the best posts, have stunning visuals, and have a highly integrated system, it can significantly be affected by your social media platform of choice.
Thus, choosing the right social media platform for your business is essential to boost brand awareness. Some questions to ask before deciding include:
- Where does your target audience hang out? Which social media platform are your potential customers likely to browse? Mothers and women are most of the people on Pinterest. Younger people are hanging out on TikTok. Older people use Facebook a lot, and some niche groups use Instagram, Reddit, or Twitter.
- What type of content do you like to post? Social media platforms also have content specialties. For example, Instagram is more inclined to use photos and reels, while Twitter uses short-form text.
- Which social media platform generates results? Some business owners are unsure about what social media platform they need to focus on. The great deciding point is to determine which one or two platforms yield the best results in terms of engagements and clicks over a set period.
Have a content strategy on social media
Creating content in social media is not all about posting your product or services, having funny memes, or reposting quotes. Your posts should have a solid strategy and direction regarding the type of content, how you drive engagement, and your call-to-action.
To better visualize, think of each post as a mini-blog in your chosen social media platform. Some traits that your post should possess are:
- Gives value to your target audience: Whether it’s to inform, entertain, or showcase, your social media posts should be of value to bring in engagement.
- Must be timed or scheduled with a strategy in mind: It is also important to consider holidays, special occasions, or timely and relevant topics when creating social media posts.
- Having a call-to-action in the post: Some examples of call-to-action in social media include clicking links, links in the biography or profile, or swiping up (Instagram). Depending on your social media goals, you can direct users to your shop page, a blog post, or a sign-up page.
In a way, thinking of social media as a part of your content marketing is key to increasing your brand awareness. Much like how you construct your domain and create separate blog posts on your website, your social media content should align with these other marketing strategy elements.
Setting a visual standard for social media
Visuals are crucial for social media platforms. Since people scroll through feeds, those that win in their social media game are the most eye-catching for their target audience. Of course, this all depends on the type of business you have. Below are some examples of how you can set a visual standard for social media:
- Photography business: Showing your photography style in social media, such as crisp and colorful or light and airy, will help your potential customers decide if they would like to inquire about your services.
- Digital marketing: Creating social media infographics with the same typefaces, brand colors, and solid information will help the audience engage in your content.
- Coaching, mentor, or author: Being a thought leader by posting short videos of quotes, anecdotes, and helpful advice can also help trust and engagement.
Your social media visuals highly depend on the type of business you have. To aid you in getting a better insight, you can also look at the social media accounts of competitors or leaders in your industry to see how they strategize their posts.
Learning how to increase brand awareness on social media extends beyond the content you create and how often you post them. Many people hire their own social media marketer as they help in posting consistently across different platforms.
For brands that have most of their engagement in social media, 1-2 daily posts can help boost awareness among their target audience. At the very least, most can benefit from posting 3-4 times a week using various types of posts with a strong call-to-action, attracting potential customers, and providing value to their target audience.
Being mindful of caption elements
Visuals aside, another important element on how to increase brand awareness on social media is to also focus on your searchability. Social media has become a go-to for people to use as a search engine. Thus having the correct caption elements can help.
Some things to help are:
- Using relevant hashtags: Using popular hashtags in your niche can help other users find your social media account in their explore pages.
- Description SEO: Some social media platforms allow for SEO in their captions and descriptions. It can be beneficial to add some relevant keywords in description areas such as on Youtube and Pinterest.
- Compelling text: Much like creating a blog post or a sponsored post, your caption should also captivate your user’s attention. Using a language that your target audience can relate to, persuading through emotions, and sparking their interest through text is another puzzle piece to win social media brand awareness.
How to Increase Brand Awareness on Social Media: Connecting Your Content with Your Audience
Business owners should keep in mind the underlying principle when creating brand awareness in social media is learning how to connect their content with their audience. Compelling interest while establishing authority in various social media platforms is one way to boost one’s brand recognition.
Keep in mind that the context natters. For example commercial vs. something like a non profit or not for profit company. If you want to learn more about what non-profit branding entails and how to utilize it check out the complete guide on nonprofit branding.
Are you looking for e-marketing companies that specialize in social media brand awareness? E-Marketing Associates helps in various areas of content marketing, branding strategy, and web design. Tell us how we can help!