Reviews

Understanding Bias in Online Reviews: A Guide for Businesses

May 15, 2018
reviews
In today’s society, one is unlikely to come across a person who doesn’t consult online opinions before making a purchase. Online reviews have become a deciding factor when purchasing a product or service. If you have enough reviews, it could seriously affect your business in one way or another.
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The Online Reviews your Hotel HAS to be Monitoring in 2017

October 26, 2017
Online Reviews your Hotel HAS to be Monitoring in 2017
What review sites should your hotel be monitoring in 2017? Make sure you are actively checking and responding on these key sites.
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Why Online Reviews are Important for Your Business

August 22, 2016
tablet computer and computer keyboard
Everybody’s a critic, especially now that it is easier than ever for customers to voice opinions online. Why should you care about these reviews?
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How to Improve Customer Reviews

March 14, 2016
managing customer reviews
Do you remember why you first got into the hotel business? This is...
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Strategies to Improve your Impact on TripAdvisor

August 14, 2015
tripadvisor logo
If you work in the travel industry then chances are you’re well-acquainted with TripAdvisor. The review aggregator travel site can directly affect the amount of bookings your hotel receives
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Best Practices for Responding to Reviews

June 17, 2015
responding to reviews on laptop
By now your hotel is most likely taking the time to respond to reviews on major sites such as TripAdvisor...
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Collecting Guest Surveys to Improve Your Hotel

March 20, 2015
checking off box on survey
With the amount of reservations that move through hotels every year, there is a wealth of data available to the hotelier who is willing to put the time into analyzing it. Find out how you can start conducting guest surveys after checkout.
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How to Write a Response to a Negative Review

January 15, 2014
Writing a Response
Hoteliers know that regardless of how smoothly they attempt to run operations around the hotel, there is always...
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6 Recommendations from Google

November 15, 2013
hotel reviews
Although recent research has indicated that travelers’ review fatigue is setting in, a majority of travelers say that...
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Beginner’s Guide to Improving Online Reviews

October 9, 2013
company standing together
Over the past year, you have probably heard about the importance of online reviews on multiple occasions....
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