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Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefits of a solid online marketing plan and help build brand awareness.

Breakfast included makes a big difference! From keywords to PPC campaigns, here’s how hotels can improve marketing ROI with paid search for hotels by amenities.

Google has finally decided to say goodbye to Google+

What review sites should your hotel be monitoring in 2017? Make sure you are actively checking and responding on these key sites.

When it comes to social media, one thing that doesn’t change is that you should scrutinize what you post. These tips can help!

Here's everything you need to know about Google My Business Posts and how to create them.

Want to gain more organic reach for your hotel's social media posts? Here are the best travel hashtags to use.

Many content distribution platforms adopted video content in 2017 because of its interactive & informative nature. Why should it matter to your hotel?

Is your hotel ready for Expanded Text Ads? Do you run paid search ads on Google? Do you feel 100%...

When creating content for social media a prevalent question recurs: how long should posts be for hotels on social media?

Everybody’s a critic, especially now that it is easier than ever for customers to voice opinions online. Why should you care about these reviews?

If you are not familiar with how this system works, I will provide a brief rundown on the concept. Most ad platforms run off of the same basic premise.

Aside from major review sites, hoteliers should be monitoring reviews left on their social channels. Here is some advice from Google on how to handle responses.

Here are three ways hotels can recapture share from the OTAs.

Let’s review these major changes & discuss how hotels can utilize these features to maximize visibility, increase traffic & boost conversions.

This update will eliminate the situation mentioned above by working with you to find the information you need with fewer clicks.

I’m sure you’ve seen the Project Glass video by now. I put it off for a while, but eventually, I had to see what everyone on my Facebook feed was talking about.