How Social Media Can Improve Online Marketing

April 2, 2019
people on their social media apps
Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefits of a solid online marketing plan and help build brand awareness.
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Paid Search for Hotels: Target by Amenities on Google & Facebook

March 4, 2019
the marketing funnel
Breakfast included makes a big difference! From keywords to PPC campaigns, here’s how hotels can improve marketing ROI with paid search for hotels by amenities.
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RIP Google+

October 10, 2018
Google+ is dead
Google has finally decided to say goodbye to Google+
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The Online Reviews your Hotel HAS to be Monitoring in 2017

October 26, 2017
Online Reviews your Hotel HAS to be Monitoring in 2017
What review sites should your hotel be monitoring in 2017? Make sure you are actively checking and responding on these key sites.
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5 Tips for Avoiding Mistakes on Social Media

September 8, 2017
5 Tips for Avoiding Mistakes on Social Media
When it comes to social media, one thing that doesn’t change is that you should scrutinize what you post. These tips can help!
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Creating Google My Business Posts

July 10, 2017
Creating Google My Business Posts
Here's everything you need to know about Google My Business Posts and how to create them.
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Hashtags Every Hotelier Should Know

April 9, 2017
best travel hashtags for hotels
Want to gain more organic reach for your hotel's social media posts? Here are the best travel hashtags to use.
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Video Trends that Hoteliers Should Look Out For

December 28, 2016
man taking picture facing computer screen
Many content distribution platforms adopted video content in 2017 because of its interactive & informative nature. Why should it matter to your hotel?
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Is Your Hotel Ready for Expanded Text Ads?

December 22, 2016
Is your hotel ready for Expanded Text Ads? Do you run paid search ads on Google? Do you feel 100%...
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How Long Should Social Media Posts be on Various Channels

November 29, 2016
social media apps on a phone
When creating content for social media a prevalent question recurs: how long should posts be for hotels on social media?
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Why Online Reviews are Important for Your Business

August 22, 2016
tablet computer and computer keyboard
Everybody’s a critic, especially now that it is easier than ever for customers to voice opinions online. Why should you care about these reviews?
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Google’s Trip Planning Feature

January 29, 2016
google home page on tablet
Google continues to come up with latest and innovative features to improve the user experience for travelers. Their latest launch...
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Quick Google AdWords Intro for Hoteliers

January 8, 2016
person taking notes on AdWords
Google’s been in paid search since October of 2000, and they aren’t going anywhere. They’ve held ground for so long because you can target the exact customers you want and you can quantify it.
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Google will be Unlinking YouTube and Google+

July 30, 2015
youtube logo
Google announced on July 27, 2015 that in the coming weeks, you will no longer be required to have a...
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Best Practices for Responding to Reviews

June 17, 2015
responding to reviews on laptop
By now your hotel is most likely taking the time to respond to reviews on major sites such as TripAdvisor...
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Encourage Google+ Reviews for your Hotel (Part 2)

July 22, 2014
google plus logo
Now that you understand the importance of having a decent number of reviews on Google+ after reading Part 1 of...
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Encourage Guests to Leave Reviews on Google+

June 23, 2014
google plus logo
Before learning how to encourage Google+ reviews, let’s discuss why Google+ reviews are important.
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3 Ways to Recapture Share from OTAs

December 19, 2013
graph with stacks of coins
Here are three ways hotels can recapture share from the OTAs.
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How the Evolution of Google Products Impscts Hotel Search

August 25, 2013
search engine results page heat map
Let’s review these major changes & discuss how hotels can utilize these features to maximize visibility, increase traffic & boost conversions.
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Google’s Semantic Search Refocuses on Information

May 18, 2012
google semantic search
This update will eliminate the situation mentioned above by working with you to find the information you need with fewer clicks.
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Why Project Glass Scares Me

April 6, 2012
I’m sure you’ve seen the Project Glass video by now. I put it off for a while, but eventually, I had to see what everyone on my Facebook feed was talking about.
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