RIP Google+

October 10, 2018
Google+ is dead
Google has finally decided to say goodbye to Google+
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The Online Reviews your Hotel HAS to be Monitoring in 2017

October 26, 2017
Online Reviews your Hotel HAS to be Monitoring in 2017
What review sites should your hotel be monitoring in 2017? Make sure you are actively checking and responding on these key sites.
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5 Tips for Avoiding Mistakes on Social Media

September 8, 2017
5 Tips for Avoiding Mistakes on Social Media
When it comes to social media, one thing that doesn’t change is that you should scrutinize what you post. These tips can help!
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Creating Google My Business Posts

July 10, 2017
Creating Google My Business Posts
Here's everything you need to know about Google My Business Posts and how to create them.
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Hashtags Every Hotelier Should Know

April 9, 2017
best travel hashtags for hotels
Want to gain more organic reach for your hotel's social media posts? Here are the best travel hashtags to use.
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Video Trends that Hoteliers Should Look Out For

December 28, 2016
man taking picture facing computer screen
Many content distribution platforms adopted video content in 2017 because of its interactive & informative nature. Why should it matter to your hotel?
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How Long Should Social Media Posts be on Various Channels

November 29, 2016
social media apps on a phone
When creating content for social media a prevalent question recurs: how long should posts be for hotels on social media?
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Why Online Reviews are Important for Your Business

August 22, 2016
tablet computer and computer keyboard
Everybody’s a critic, especially now that it is easier than ever for customers to voice opinions online. Why should you care about these reviews?
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Google will be Unlinking YouTube and Google+

July 30, 2015
youtube logo
Google announced on July 27, 2015 that in the coming weeks, you will no longer be required to have a...
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Best Practices for Responding to Reviews

June 17, 2015
responding to reviews on laptop
By now your hotel is most likely taking the time to respond to reviews on major sites such as TripAdvisor...
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Encourage Google+ Reviews for your Hotel (Part 2)

July 22, 2014
google plus logo
Now that you understand the importance of having a decent number of reviews on Google+ after reading Part 1 of...
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Encourage Guests to Leave Reviews on Google+

June 23, 2014
google plus logo
Before learning how to encourage Google+ reviews, let’s discuss why Google+ reviews are important.
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4 Ways to Recapture Share from OTAs

December 19, 2013
graph with stacks of coins
Online Travel Agencies or OTAs such as Expedia, Priceline, and may seem to be doing hotels a favor at...
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Ways To Save Your Hotel’s Reputation After A Bad Review

September 18, 2013
managing reputation on facebook
Whether you love or hate them, online reviews get read & they have a great influence on the booking decision. This means hoteliers must take notice.
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How the Evolution of Google Products will Impact Hotel Search

August 25, 2013
search engine results page heat map
Let’s review these major changes & discuss how hotels can utilize these features to maximize visibility, increase traffic & boost conversions.
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How Hotels Can Use Google+ to Rely Less on OTAs

August 7, 2013
social apps on a phone
The struggle continues as hotels look to reduce reliance on the OTA's & increase direct bookings. Making a few small adjustments can go a long way!
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How Social Media is Improving Online Marketing

December 15, 2012
people on their social media apps
Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefits of a solid online marketing plan and help build brand awareness. There are also additional ways that social media can help.
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