Google

Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefits of a solid online marketing plan and help build brand awareness.

Breakfast included makes a big difference! From keywords to PPC campaigns, here’s how hotels can improve marketing ROI with paid search for hotels by amenities.

Google has finally decided to say goodbye to Google+

What review sites should your hotel be monitoring in 2017? Make sure you are actively checking and responding on these key sites.

When it comes to social media, one thing that doesn’t change is that you should scrutinize what you post. These tips can help!

Here's everything you need to know about Google My Business Posts and how to create them.

Want to gain more organic reach for your hotel's social media posts? Here are the best travel hashtags to use.

Many content distribution platforms adopted video content in 2017 because of its interactive & informative nature. Why should it matter to your hotel?

Is your hotel ready for Expanded Text Ads? Do you run paid search ads on Google? Do you feel 100%...

When creating content for social media a prevalent question recurs: how long should posts be for hotels on social media?

Everybody’s a critic, especially now that it is easier than ever for customers to voice opinions online. Why should you care about these reviews?

Google continues to come up with latest and innovative features to improve the user experience for travelers. Their latest launch...

Google’s been in paid search since October of 2000, and they aren’t going anywhere. They’ve held ground for so long because you can target the exact customers you want and you can quantify it.

Google announced on July 27, 2015 that in the coming weeks, you will no longer be required to have a...

By now your hotel is most likely taking the time to respond to reviews on major sites such as TripAdvisor...

Now that you understand the importance of having a decent number of reviews on Google+ after reading Part 1 of...

Before learning how to encourage Google+ reviews, let’s discuss why Google+ reviews are important.

Online Travel Agencies or OTAs such as Expedia, Priceline, and Hotels.com may seem to be doing hotels a favor at...

Whether you love or hate them, online reviews get read & they have a great influence on the booking decision. This means hoteliers must take notice.

Let’s review these major changes & discuss how hotels can utilize these features to maximize visibility, increase traffic & boost conversions.

The struggle continues as hotels look to reduce reliance on the OTA's & increase direct bookings. Making a few small adjustments can go a long way!

This update will eliminate the situation mentioned above by working with you to find the information you need with fewer clicks.

I’m sure you’ve seen the Project Glass video by now. I put it off for a while, but eventually, I had to see what everyone on my Facebook feed was talking about.