Restaurants & Bars
How Social Media Can Improve Online Marketing
April 2, 2019
Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefits of a solid online marketing plan and help build brand awareness.
Paid Search for Hotels: Target by Amenities on Google & Facebook
March 4, 2019
Breakfast included makes a big difference! From keywords to PPC campaigns, here’s how hotels can improve marketing ROI with paid search for hotels by amenities.
October 10, 2018
Google has finally decided to say goodbye to Google+
The Online Reviews your Hotel HAS to be Monitoring in 2017
October 26, 2017
What review sites should your hotel be monitoring in 2017? Make sure you are actively checking and responding on these key sites.
5 Tips for Avoiding Mistakes on Social Media
September 8, 2017
When it comes to social media, one thing that doesn’t change is that you should scrutinize what you post. These tips can help!
Creating Google My Business Posts
July 10, 2017
Here's everything you need to know about Google My Business Posts and how to create them.
Hashtags Every Hotelier Should Know
April 9, 2017
Want to gain more organic reach for your hotel's social media posts? Here are the best travel hashtags to use.
Video Trends that Hoteliers Should Look Out For
December 28, 2016
Many content distribution platforms adopted video content in 2017 because of its interactive & informative nature. Why should it matter to your hotel?
Is Your Hotel Ready for Expanded Text Ads?
December 22, 2016
Is your hotel ready for Expanded Text Ads? Do you run paid search ads on Google? Do you feel 100%...
How Long Should Social Media Posts be on Various Channels
November 29, 2016
When creating content for social media a prevalent question recurs: how long should posts be for hotels on social media?
Why Online Reviews are Important for Your Business
August 22, 2016
Everybody’s a critic, especially now that it is easier than ever for customers to voice opinions online. Why should you care about these reviews?
Google’s Trip Planning Feature
January 29, 2016
Google continues to come up with latest and innovative features to improve the user experience for travelers. Their latest launch...
Quick Google AdWords Intro for Hoteliers
January 8, 2016
Google’s been in paid search since October of 2000, and they aren’t going anywhere. They’ve held ground for so long because you can target the exact customers you want and you can quantify it.
Google will be Unlinking YouTube and Google+
July 30, 2015
Google announced on July 27, 2015 that in the coming weeks, you will no longer be required to have a...
Best Practices for Responding to Reviews
June 17, 2015
By now your hotel is most likely taking the time to respond to reviews on major sites such as TripAdvisor...
Encourage Google+ Reviews for your Hotel (Part 2)
July 22, 2014
Now that you understand the importance of having a decent number of reviews on Google+ after reading Part 1 of...
Encourage Guests to Leave Reviews on Google+
June 23, 2014
Before learning how to encourage Google+ reviews, let’s discuss why Google+ reviews are important.
4 Ways to Recapture Share from OTAs
December 19, 2013
Online Travel Agencies or OTAs such as Expedia, Priceline, and Hotels.com may seem to be doing hotels a favor at...
Ways To Save Your Hotel’s Reputation After A Bad Review
September 18, 2013
Whether you love or hate them, online reviews get read & they have a great influence on the booking decision. This means hoteliers must take notice.
How the Evolution of Google Products will Impact Hotel Search
August 25, 2013
Let’s review these major changes & discuss how hotels can utilize these features to maximize visibility, increase traffic & boost conversions.
How Hotels Can Use Google+ to Rely Less on OTAs
August 7, 2013
The struggle continues as hotels look to reduce reliance on the OTA's & increase direct bookings. Making a few small adjustments can go a long way!
Google’s Semantic Search Refocuses on Information
May 18, 2012
This update will eliminate the situation mentioned above by working with you to find the information you need with fewer clicks.
Why Project Glass Scares Me
April 6, 2012
I’m sure you’ve seen the Project Glass video by now. I put it off for a while, but eventually, I had to see what everyone on my Facebook feed was talking about.
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