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How to Grow Your Social Media Audience

December 24, 2019
how to build up your social media
Learn these set of skills step-by-step to build your social channels, grow your reputation and lay a foundation for your company's online presence.
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Hiding Likes on Instagram will Affect Businesses and Influencers

November 25, 2019
how hiding likes on instagram will affect businesses influencers
Instagram's decision to hide likes on its platform is expected to create some big changes for both businesses and influencers. Here's how each of these groups could be affected.
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How to Find & Use User Generated Content

August 19, 2019
how to find user generated content
Amp up your posts with User Generated Content! Here's how to find it.
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Changes to Facebook's Mobile Ads

July 22, 2019
Facebook mobile ads lines of primary text
The shift from desktop to mobile is growing by the minute, so it comes as no surprise that Facebook is currently seeking to improve the mobile ad experience with an update.
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My Instagram Summer Post Ideas for Hotels

July 9, 2019
instagram post ideas for hotels
Engage travelers this summer with great posts on your hotel's Instagram!
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Using Hootsuite's New Composer

June 10, 2019
Hootsuite's New Composer
Hootsuite is one of the most popular social media scheduling tools in 2019. Familiarize yourself with Hootsuite's new composer.
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Avoiding Too Much Text in Facebook Ads

May 21, 2019
text in facebook ads
Did you know Facebook Ads require that you don't use too much text in photos and videos in order to be shown to the maximum number of people?
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Top Mother's Day Hashtags for Instagram

May 1, 2019
Mother's Day Hashtags
The most popular mother's day hashtags on Instagram and beyond.
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How Social Media Can Improve Online Marketing

April 2, 2019
people on their social media apps
Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefits of a solid online marketing plan and help build brand awareness.
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Paid Search for Hotels: Target by Amenities on Google & Facebook

March 4, 2019
the marketing funnel
Breakfast included makes a big difference! From keywords to PPC campaigns, here’s how hotels can improve marketing ROI with paid search for hotels by amenities.
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12 Social Media Best Practices

January 1, 2019
social media best practices 2019
Social media is still going strong for businesses and you’ll want to continue that streak into the new year. Here are some social media best practices to keep in mind for 2019.
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Exceptions to the Facebook's 'No Text in Photo Ad' Rule

November 26, 2018
too much text in facebook ads
Here's how you can get your Facebook Ad approved with the photo containing text.
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Organically Promote Your Business For the Holidays: Social Media

November 8, 2018
Promoting your business
Today, promoting your business on social media is all about ads. While this is 100% true, there are still some ways you can promote your business organically.
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3 Tips To Make Your Hotel More Personable

October 4, 2018
a man and woman working on a laptop for project
What sets you apart from your competitor? You need to put a face behind your hotel. Show that you and your team are personable!
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How Hotels Can Scope Out Fake Influencers

June 28, 2018
should my hotel work with an influencer
If you’re running a hotel or work in one, there’s no doubt that you’ve received a ton of emails and calls from “influencers” asking for a free stay. Here's how to distinguish beneficial influencers from fake influencers.
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The Quick Beginners Guide to Creating Your 1st Facebook Ad

June 11, 2018
creating facebook ads
Learn the basics of creating a Facebook ad in 2018.
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Why you should care about the Facebook Algorithm

May 17, 2018
hotels that work with influencers
What we know about the Facebook algorithm and how to use it to your advantage.
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Organically Grow Your Social Media Followers in 2018: Facebook

March 4, 2018
Grow Your Facebook Followers 2018
Businesses are desperate to find ways to continue to grow their following in an organic way, as this gives you real, engaged users. If you are committed to growing your Facebook following organically, fear not! There are still ways that you can make this happen.
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Facebook Video as a Means to Reaching Audiences Organically

February 15, 2018
Facebook Video as a Means for Reaching Audiences Organically
Now that organic content is more and more infrequently displayed to your audience, let's explore how you can increase reach through video.
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Big Changes Coming to Facebook’s News Feed

January 22, 2018
Facebook Newsfeed Changes
What does Facebook latest newsfeed change mean for your business?
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5 Video Tips for Enhancing User Experience

January 18, 2018
5 Video Tips for Enhancing User Experience
Video is king of engagement on social media. Let’s explore just a few topics which will increase the satisfaction of your viewers and peak their interest enough for them to continue watching your content.
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Building Guest Relationships for Hotels through Social Media

January 4, 2018
hotel positioning
Learn why it's crucial to build relationships with past and potential guests on social media.
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The Importance of Monitoring Social Media Comments

December 22, 2017
social media strategy for hotels
With social media, comments can let you glimpse into how your audience feels about your content, and that's just the beginning of why you should monitor comments through your social media accounts.
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Facebook Polls: Encouraging Travel

December 11, 2017
Facebook Polls: Encouraging Travel
Let’s explore how hotels can create polls that engage audiences and encourage travel!
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Facebook Has Officially Launched an Explore Feed

November 13, 2017
Facebook has officially launched an Explore Feed
What does Facebook's new Explore Feed mean for organic business posts?
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The Online Reviews your Hotel HAS to be Monitoring in 2017

October 26, 2017
Online Reviews your Hotel HAS to be Monitoring in 2017
What review sites should your hotel be monitoring in 2017? Make sure you are actively checking and responding on these key sites.
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Facebook No Longer Allows You to Edit Images in Posts

September 18, 2017
puppy smiling
Here's why you can't edit your Facebook link post's photo, title, or description.
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5 Tips for Avoiding Mistakes on Social Media

September 8, 2017
5 Tips for Avoiding Mistakes on Social Media
When it comes to social media, one thing that doesn’t change is that you should scrutinize what you post. These tips can help!
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Facebook’s 8 Tips for Taking Great Photos

September 1, 2017
Facebook’s 8 Tips for Taking Great Photos
Facebook offers a list of 8 tips for taking photos. Learn about each one today!
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Micro Influencers - Social Media Brand Ambassadors

August 24, 2017
Micro Influencers - Social Media Brand Ambassadors
A social media influencers is someone that can become the key evangelist to helping you grow brand awareness that leads to conversions.
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Using the 80/20 Rule for Social Media

August 4, 2017
80/20 Rule for Social Media
One of the core principles of marketing is the 80/20 rule. which stated that 20% of your strategy is going to produce 80% of the results!
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#Hashtag101 - From Origins To Present Day

July 20, 2017
Hashtag 101
Let's talk about where the #hashtag came from and let's see what it can do for you on social media!
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7 Reasons Why Hotels Should be Using Social Media

July 7, 2017
person pinching to zoom on ipad
There are enormous benefits of using a social media for hotels, here are just seven!
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10 Tips for Creating Engaging Posts

June 15, 2017
Tips for Creating Engaging Posts
Here are some tips for gaining your audience’s attention on the most popular social media platforms.
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Is Your Hotel Live? Can It Benefit From This New Feature?

June 1, 2017
going live with social media
Several social media platforms, in particular Facebook, Instagram, and Twitter have rolled out a “live” feature. Learn to use it for your hotel!
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Snapchat AR Feature - World Lenses

May 8, 2017
snapchat world lenses
If you’re an active Snapchat user, you may have noticed a new type of filter pop up onto your screen.
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Facebook Recommendation Feature

April 20, 2017
facebook recommendations
This feature is simple to use and can be part of a social media strategy for hotels by reaping the benefits of user generated content.
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Hashtags Every Hotelier Should Know

April 9, 2017
best travel hashtags for hotels
Want to gain more organic reach for your hotel's social media posts? Here are the best travel hashtags to use.
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Leveraging Facebook for Hotels

April 5, 2017
using facebook for hotels
Here are some ways of optimizing your hotel’s Facebook page to use its features to your advantage as part of your hotel social media strategy.
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How to Set Reminders on Facebook

March 12, 2017
how to set reminders on facebook
The best way to get the most out of your social media channels is to post regularly, which...
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Video Trends that Hoteliers Should Look Out For

December 28, 2016
man taking picture facing computer screen
Many content distribution platforms adopted video content in 2017 because of its interactive & informative nature. Why should it matter to your hotel?
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How Long Should Social Media Posts be on Various Channels

November 29, 2016
social media apps on a phone
When creating content for social media a prevalent question recurs: how long should posts be for hotels on social media?
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Why Online Reviews are Important for Your Business

August 22, 2016
tablet computer and computer keyboard
Everybody’s a critic, especially now that it is easier than ever for customers to voice opinions online. Why should you care about these reviews?
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The Facebook Metrics that Matter for Hotels

June 6, 2016
upward trend graph
Measuring the success of your social media efforts is a must, regardless of what channels your hotel is...
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Using Facebook’s to Monitor Your Hotel Competition

January 22, 2016
chess pieces
There’s a lot to talk about when developing a social strategy for your hotel. One aspect to keep in mind when forming this strategy is to monitor your competitors.
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Key Social Media Metrics to Analyze

January 15, 2016
google analytics graph
Here are 3 of the most important social media metrics that hoteliers need to analyze to determine the effectiveness of your social initiatives.
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Tips to Help Improve Your Hotel’s Results With Social

December 17, 2015
drawn collage of apps
Every hotelier should have a well-crafted social media strategy when it comes to marketing their property through social media.
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How to Achieve Facebook’s ‘Very Responsive’ Badge

December 7, 2015
facebook
The Very Responsive Badge will turn on once you reply to 90% of all messages within 5 minutes or less. Find out how your business can get it.
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Understanding Social Media Insights Is Important

October 26, 2015
facebook and twitter logo
Take a look at analytics to let you know what your audience is interested in. Then you can use this info when looking for future content for your social media.
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Optimizing Social Media Posts Using SSO

August 19, 2015
thumbs up thumbs down on computer keyboard keys
A successful hotel marketing strategy requires Social Search Optimization (SSO), which incorporates a powerful synergy between SEO and social media.
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Creating A Social Media Strategy For A Hotel

July 23, 2015
social media icons on keyboard
More hoteliers are getting on board & taking advantage of all that social has to offer, it's crucial to have a solid strategy in place to receive the benefits.
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Three Powerful Ways Hoteliers Can Influence the Booking Decision

June 24, 2015
shopping cart on top of a laptop
Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.
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5 Ways Hotels Can Encourage User Generated Content

June 1, 2015
encourage user generated content
Here are some ways hotels can encourage User Generated Content on social media.
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Understanding A Social Media Pages Roles

May 14, 2015
people holding hands in a circle
Here is a closer look at the different page roles each channel offers and how to grant permissions.
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It’s Time to Create a Social-Customer-Care Team

May 8, 2015
social media cubes
Starting as a platform for marketing, it is slowly turning into a platform geared towards customer service as interaction with customers increases across all platforms.
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Importance of your Social Media Presence

April 15, 2015
social media logos on computer keys
There are several reasons why a social media presence is essential, and here are some ways hoteliers can utilize it to their advantage.
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Do You Understand The Power of Hashtags?

April 2, 2015
hastag symbol
Although hashtags are standard for social media users, hoteliers should be catching onto this trend if they have not already.
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Increase Guest Loyalty Through Social Media

March 5, 2015
people and loyalty
As the hospitality industry becomes more competitive, independent hotels need to offer new features and benefits to attract and retain guests. That is where social comes in.
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Create a ‘Book Now’ Call to Action on Facebook

February 5, 2015
facebook book now button
Make sure you create a Book Now ‘Call-to-Action’ button that provides users with a seamless way of visiting your website.
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How To Merge Multiple Facebook Pages

January 12, 2015
back and forth image
There are two different ways to merge multiple Facebook pages.
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Interacting with Guests on Social Media Channels

November 28, 2014
social media icons on smartphone
Is your hotel engaging users on all social media sites where you are actively posting? While it’s great to have...
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Organically Grow Your Hotel’s Facebook Likes

May 6, 2014
Facebook Likes
Facebook is a great platform to connect with guests. We can offer value to our followers by posting things to do in the area as well as travel tips... But if there is no one there to listen, how can it be effective? Read on to learn how to grow your followers, organically.
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Refine Your Hotel’s FB Strategy w/ Page Insights

September 16, 2013
facebook insights
As hotels begin realizing the importance of online marketing, they are also starting to see how social media fits into the big picture.
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Incorporate Local Attractions in your Social Media

August 19, 2013
woman tapping on computer screen
The following suggestions are for refining your social media marketing strategy using attractions. We do this in the hopes that these ideas stir up other online marketing ideas specific to your property.
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Four Tips to Organically Grow Your Hotel’s Facebook Page

June 25, 2013
facebook notifications
Hoteliers know they should implement Facebook into their marketing efforts. Knowing is half the battle, taking action is the task at hand here.
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Social Media Strategies for the Noobie Professional Marketer

February 5, 2013
social media icons on a tree
Noobie marketing strategists and brand ambassadors: this article’s for you.
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Sell You Hotel On Facebook's Timeline

October 23, 2012
a hotel on facebook
With many hotels behind the curve on adopting social media into their marketing strategies, many properties are doing a formidable job. Find out what you can do to succeed on Facebook's Timeline.
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How Small Businesses Can Get Started With Social Media

July 27, 2012
posting on social media
If your small business isn’t on social media yet, you are truly missing out on an excellent opportunity to generate exposure and build a community around your products and services.
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How To Get Your Guests To Join You On Facebook

July 10, 2012
person interacting with facebook
For your typical hotel, creating and maintaining a social media presence is hard enough, but growing your network can be...
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How Hotels Can Use Social Media Competitions to Engage Guests

June 29, 2012
social media contest participants
I’ll describe how some hotels are using the hottest social networks to spice up their competitions below.
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Now Companies Want Access to Your Social Networks

March 21, 2012
a person searching for someone else's information
HR coordinators and interviewers are not only looking for mentions of your name on the web in general, but they are also specifically seeking you out on social media sites.
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Facebook Fatigue: My Life After Deactivation

February 29, 2012
facebook
At the end of last month, I did the unthinkable. I deactivated my personal Facebook account.
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