Exceptions to Facebook's 'No Text in Photo Ad' Rule

November 26, 2018
too much text in facebook ads
Here's how you can get your Facebook Ad approved with the photo containing text.
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Organically Promote Your Business For the Holidays: Social Media

November 8, 2018
Promote your business on social media for the holidays!
Promote your business on social media for the holidays!
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3 Tips To Make Your Hotel More Personable

October 4, 2018
a man and woman working on a laptop for project
What sets you apart from your competitor? You need to put a face behind your hotel. Show that you and your team are personable!
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How Hotels Can Scope Out Fake Influencers

June 28, 2018
should my hotel work with an influencer
If you’re running a hotel or work in one, there’s no doubt that you’ve received a ton of emails and calls from “influencers” asking for a free stay. Here's how to distinguish beneficial influencers from fake influencers.
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The Quick Beginners Guide to Creating Your 1st Facebook Ad

June 11, 2018
creating facebook ads
Learn the basics of creating a Facebook ad in 2018.
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Why you should care about the Facebook Algorithm

May 17, 2018
hotels that work with influencers
What we know about the Facebook algorithm and how to use it to your advantage.
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Organically Grow Your Social Media Followers in 2018: Facebook

March 4, 2018
Grow Your Facebook Followers 2018
Businesses are desperate to find ways to continue to grow their following in an organic way, as this gives you real, engaged users. If you are committed to growing your Facebook following organically, fear not! There are still ways that you can make this happen.
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Facebook Video as a Means to Reaching Audiences Organically

February 15, 2018
Facebook Video as a Means for Reaching Audiences Organically
Now that organic content is more and more infrequently displayed to your audience, let's explore how you can increase reach through video.
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Big Changes Coming to Facebook’s News Feed

January 22, 2018
Facebook Newsfeed Changes
What does Facebook latest newsfeed change mean for your business?
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5 Video Tips for Enhancing User Experience

January 18, 2018
5 Video Tips for Enhancing User Experience
Video is king of engagement on social media. Let’s explore just a few topics which will increase the satisfaction of your viewers and peak their interest enough for them to continue watching your content.
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Building Guest Relationships for Hotels through Social Media

January 4, 2018
hotel positioning
Learn why it's crucial to build relationships with past and potential guests on social media.
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The Importance of Monitoring Social Media Comments

December 22, 2017
social media strategy for hotels
With social media, comments can let you glimpse into how your audience feels about your content, and that's just the beginning of why you should monitor comments through your social media accounts.
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How to Find and Use User Generated Content

December 12, 2017
how to find user generated content
Get your hands on user generated content and increase engagement!
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Facebook Polls: Encouraging Travel

December 11, 2017
Facebook Polls: Encouraging Travel
Let’s explore how hotels can create polls that engage audiences and encourage travel!
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Facebook Has Officially Launched an Explore Feed

November 13, 2017
Facebook has officially launched an Explore Feed
What does Facebook's new Explore Feed mean for organic business posts?
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The Online Reviews your Hotel HAS to be Monitoring in 2017

October 26, 2017
Online Reviews your Hotel HAS to be Monitoring in 2017
What review sites should your hotel be monitoring in 2017? Make sure you are actively checking and responding on these key sites.
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Facebook No Longer Allows You to Edit Images in Posts

September 18, 2017
puppy smiling
Here's why you can't edit your Facebook link post's photo, title, or description.
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5 Tips for Avoiding Mistakes on Social Media

September 8, 2017
5 Tips for Avoiding Mistakes on Social Media
When it comes to social media, one thing that doesn’t change is that you should scrutinize what you post. These tips can help!
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Facebook’s 8 Tips for Taking Great Photos

September 1, 2017
Facebook’s 8 Tips for Taking Great Photos
Facebook offers a list of 8 tips for taking photos. Learn about each one today!
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Micro Influencers - Social Media Brand Ambassadors

August 24, 2017
Micro Influencers - Social Media Brand Ambassadors
A social media influencers is someone that can become the key evangelist to helping you grow brand awareness that leads to conversions.
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Using the 80/20 Rule for Social Media

August 4, 2017
80/20 Rule for Social Media
One of the core principles of marketing is the 80/20 rule. which stated that 20% of your strategy is going to produce 80% of the results!
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#Hashtag101 - From Origins To Present Day

July 20, 2017
Hashtag 101
Let's talk about where the #hashtag came from and let's see what it can do for you on social media!
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7 Reasons Why Hotels Should be Using Social Media

July 7, 2017
person pinching to zoom on ipad
There are enormous benefits of using a social media for hotels, here are just seven!
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10 Tips for Creating Engaging Posts

June 15, 2017
Tips for Creating Engaging Posts
Here are some tips for gaining your audience’s attention on the most popular social media platforms.
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Is Your Hotel Live? Can It Benefit From This New Feature?

June 1, 2017
going live with social media
Several social media platforms, in particular Facebook, Instagram, and Twitter have rolled out a “live” feature. Learn to use it for your hotel!
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Snapchat AR Feature - World Lenses

May 8, 2017
snapchat world lenses
If you’re an active Snapchat user, you may have noticed a new type of filter pop up onto your screen.
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Facebook Recommendation Feature

April 20, 2017
facebook recommendations
This feature is simple to use and can be part of a social media strategy for hotels by reaping the benefits of user generated content.
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Hashtags Every Hotelier Should Know

April 9, 2017
best travel hashtags for hotels
Want to gain more organic reach for your hotel's social media posts? Here are the best travel hashtags to use.
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Leveraging Facebook for Hotels

April 5, 2017
using facebook for hotels
Here are some ways of optimizing your hotel’s Facebook page to use its features to your advantage as part of your hotel social media strategy.
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How to Set Reminders on Facebook

March 12, 2017
how to set reminders on facebook
The best way to get the most out of your social media channels is to post regularly, which...
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Video Trends that Hoteliers Should Look Out For

December 28, 2016
man taking picture facing computer screen
Many content distribution platforms adopted video content in 2017 because of its interactive & informative nature. Why should it matter to your hotel?
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How Long Should Social Media Posts be on Various Channels

November 29, 2016
social media apps on a phone
When creating content for social media a prevalent question recurs: how long should posts be for hotels on social media?
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Why Online Reviews are Important for Your Business

August 22, 2016
tablet computer and computer keyboard
Everybody’s a critic, especially now that it is easier than ever for customers to voice opinions online. Why should you care about these reviews?
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The Facebook Metrics that Matter for Hotels

June 6, 2016
upward trend graph
Measuring the success of your social media efforts is a must, regardless of what channels your hotel is...
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Using Facebook’s to Monitor Your Hotel Competition

January 22, 2016
chess pieces
There’s a lot of talk about how to develop a social media strategy for your hotel, but one aspect to...
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How to Achieve Facebook’s ‘Very Responsive’ Badge

December 7, 2015
If you manage a Facebook page for your hotel or any other business for that matter, then you...
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3 Powerful Ways Hoteliers Can Influence the Booking Decision

June 24, 2015
shopping cart on top of a laptop
Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.
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Facebook Is Rolling Out Bluetooth Beacons

June 11, 2015
facebook beacon
Facebook is always searching for new ways to connect users with businesses and to provide a better overall experience. Recently,...
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Create a ‘Book Now’ Call to Action on Facebook

February 5, 2015
mega phone
Facebook recently introduced a new ‘Call-to-Action’ button that provides users with a seamless way of visiting your website. The button...
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Merging Multiple Facebook Pages

January 12, 2015
back and forth image
Does more than 1 Facebook page exist for your hotel? This may not have seemed like that big of a...
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How to Organically Grow Your Hotel’s Facebook Likes

May 6, 2014
Facebook Likes
Facebook is a great platform to connect with guests. We can offer value to our followers by posting things to do in the area as well as travel tips... But if there is no one there to listen, how can it be effective? Read on to learn how to grow your followers, organically.
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5 Components of Successful Facebook Promotion

January 17, 2014
facebook screen with friend request
The following blog post was written by our friend, Karleia, who writes about Facebook promotions.
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Refine Your Hotel’s FB Strategy w/ Page Insights

September 16, 2013
facebook insights
As hotels begin realizing the importance of online marketing, they are also starting to see how social media fits...
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Incorporate Local Attractions in your Social Media

August 19, 2013
woman tapping on computer screen
The following suggestions are for refining your social media marketing strategy using attractions. We do this in the hopes that these ideas stir up other online marketing ideas specific to your property.
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4 Tips to Organically Grow Your Hotel’s Facebook Page

June 25, 2013
facebook notifications
Hoteliers know they should implement Facebook into their marketing efforts. Knowing is half the battle, taking action is the task at hand here.
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Making the Most of Hotel Promotions & Social Media - Part 2

February 20, 2013
social media promotions
Once you've created your property’s promotion, you'll need to spend time marketing the offer using social media. Don't know how? Check out this post.
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Who will use Facebook’s Graph Search?

January 23, 2013
Last week, Facebook revealed the next step in its strategy for world domination. As many expected, the popular social network...
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How Social Media is Improving Online Marketing

December 15, 2012
people on their social media apps
Business owners who are considering online marketing should integrate a strong social media campaign into their marketing plan. Social media can enhance the benefits of a solid online marketing plan and help build brand awareness. There are also additional ways that social media can help.
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How To Get Your Hotel Guests To Join You On Facebook

July 10, 2012
twitter, google plus, facebook, and youtube app logos
For your typical hotel, creating and maintaining a social media presence is hard enough, but growing your network can be...
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How Hotels Are Using Social Media Competitions to Engage Guests

June 29, 2012
social media engagement
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Facebook Fatigue: Life after Deactivation

February 29, 2012
At the end of last month, I did the unthinkable. I deactivated my personal Facebook account. One reason for this,...
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TripAdvisor, Gogobot and Foodspotting for Facebook

February 27, 2012
facebook timeline
Very soon Facebook users (which, let’s face it, is just about everyone) will no longer be able to ignore
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Current Events Boost Facebook Engagement

February 8, 2012
creating custom facebook event
Looking to increase fan engagement on your Facebook page? Who isn’t? A recent study by Buddy Media shows how...
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