Facebook

To learn how to market to baby boomers on Facebook, you must first consider their generation's history, values, and desires. Here are some ideas to get you started.

Are Facebook lookalike audiences effective? Well, that depends. If your goal is to boost sales at a lower cost then you should consider this tactic.

With paid advertising on Facebook, you can target audiences and even tailor your creative design to better appeal to their interests.

A common question small business owners ask is how often they should post on their social channels. Well, the answer depends on the type of business you're in.

Every business will deal with a crisis. Make sure your business has a strategy in place to deal with the various types of crises.

Why Should You Provide Social Customer Service? Today, 72% of adults use at least some type of social media channel. It's also where they're seeking support.

Do you have a large number of followers, but very little engagement or interactions, such as likes, comments, and shares across your social networks?

Learn these set of skills step-by-step to build your social channels, grow your reputation and lay a foundation for your company's online presence.

Instagram's decision to hide likes is expected to create some big changes for both businesses and influencers. Here's the effect it will have on groups.

No matter how you slice it, people love social media. They love keeping up with people in their lives and staying up-to-date with the latest information.

Photos are the ultimate way to sell your hotel to travelers. Many people are visual and love being able to see their destination instead of just picturing it in

Hootsuite is one of the most popular social media scheduling tools in 2019. Familiarize yourself with Hootsuite's new composer.

Did you know Facebook Ads require that you don't use too much text in photos and videos in order to be shown to the maximum number of people?

If you're creating posts for social media, the top Mother's Day hashtags will help your posts gain reach and be seen by a broader audience.

Business owners who are considering online marketing should integrate a strong social campaign into their marketing plan. Social media can enhance the benefit

Breakfast included makes a big difference! From keywords to PPC campaigns, here’s how hotels can improve marketing ROI with paid search for hotels by amenities.

Social media is still going strong for businesses and you’ll want to continue that streak into the new year. Here are some social media best practices.

It can be frustrating when you create a Facebook ad only to see the Not Approved notification, especially for something as simple as too much text in the photo.

Today, promoting your business on social media is all about ads. While this is 100% true, there are still some ways you can promote your business organically.

What sets you apart from your competitor? You need to put a face behind your hotel. Show that you and your team are personable!

If you're running a hotel or work in one, there's no doubt that you've received a ton of emails and calls from "influencers," asking for a free stay.

Here is the most straightforward and most basic guide to creating your first Facebook Ad. Follow this guide to get more business.

If people are interacting with meaningful posts, you will be on Facebook’s good side, and the algorithm will rank you higher.

Be prepared to put in the hours. Here are some steps you can take to grow your Facebook followers organically. Find out more here.

Now that organic content is more and more infrequently displayed to your audience, let's explore how you can increase reach through video.

Businesses have been awaiting the day where Facebook finally announces that the company will be required to pay up if they hope to reach their News Feed.

Let's explore just a few topics which will increase the satisfaction of your viewers and pique their interest enough for them to continue watching your content.

In the hotel business, social media plays a vital role in building relationships with past & potential guests. This is why it is crucial to build relationships.

As part of any social media strategy for hotels, there should be time set aside to review your performance. See how to keep an eye on your comments.

Since these polls are often lighthearted and playful, they may gain more momentum than traditional posts. Read more about Facebook Polls here.

What review sites should your hotel be monitoring in 2017? Make sure you are actively checking and responding on these key sites.

While it’s inconvenient to no longer have the option to edit images and text on Facebook posts, it’s nice to know there are some options and workarounds.

When it comes to social media, one thing that doesn’t change is that you should scrutinize what you post. These tips can help!

Facebook offers a list of 8 tips for taking photos. Learn about each one today! See how. you can use them for your property and put them into action today.

A social media influencers is someone that can become the key evangelist to helping you grow brand awareness that leads to conversions.

There are enormous benefits of using a social media strategy for hotels. Here are seven reasons why your hotel should use social media!

Here are some tips for gaining your audience’s attention on popular social media platforms like LinkedIn, Facebook, Instagram, Twitter and Pinterest.

Several social media platforms, in particular Facebook, Instagram, and Twitter have rolled out a “live” feature. Learn to use it for your hotel!

You’ve probably seen them all over the internet but do you know how you can use GIFs for social media on your business accounts?

This feature is simple to use and can be part of a social media strategy for hotels by reaping the benefits of user generated content.

Everyone knows that if you want to increase your reach, you have to add hashtags. The key is knowing the right hashtags to use that will increase engagement.

Here are some ways of optimizing your hotel’s Facebook page to use its features to your advantage as part of your hotel social media strategy.

Although our approach to every avenue is distinct, I'm going to be highlighting a key point to implement for a successful social media strategy for hotels.

An easy way to ensure that this is always the case is to set reminders on Facebook. Here is how you can do just that. Find out more here.

Growing your engagement is a sign that your audience enjoys your content and may eventually purchase your product or service.

Many content distribution platforms adopted video content in 2017 because of its interactive & informative nature. Why should it matter to your hotel?

When creating content for social media a prevalent question recurs: how long should posts be for hotels on social media? Find out here.

By learning the benefits each channel has for your overall marketing strategy, the better leverage you will have in promoting your hotel’s story.

Everybody’s a critic, especially now that it is easier than ever for customers to voice opinions online. Why should you care about these reviews?

Follow these three effective strategies to create engagement among your audience and to foster a relationship between you and the guest.

No matter how amazing your hotel may be, it will not be immune to receiving backlash online at some point. Find out how to address these issues.

While it can be easy to get caught up in metrics that make it seem like the content you are posting is performing well, you may have to dig a bit deeper.

Social media isn’t a single strategy to gain more bookings. It is used as part of a larger system that makes up your digital marketing strategy.

Are you wondering if social media is worth it for your hotel? Many hoteliers have asked themselves this very question and aren’t sure where to find the answer.

There’s a lot to talk about when developing a social strategy for your hotel. One to keep in mind when forming this strategy is to monitor your competitors.

Here are 3 of the most important social media metrics that hoteliers need to analyze to determine the effectiveness of your social initiatives.

Every hotelier should have a well-crafted social media strategy when it comes to marketing their property through social media.

The Very Responsive Badge will turn on once you reply to 90% of all messages within 5 minutes or less. Find out how your business can get it.

Take a look at analytics to let you know what your audience is interested in. Then you can use this info when looking for future content for your social media.

A successful hotel marketing strategy requires Social Search Optimization (SSO), which incorporates a powerful synergy between SEO and social media.

More hoteliers are getting on board & taking advantage of all that social has to offer, it's crucial to have a solid strategy in place to receive the benefits.

Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.

User-Generated Content (UGC) can be a powerful tool for hotels. User-Generated Content includes any content a guest may create about your hotel,

When it comes to a hotel’s social media channels, there may be more than one staff member you want to assign to either post or monitor the accounts.

Starting as a platform for marketing, it is slowly turning into a platform geared towards customer service as interaction with customers increases across

There are several reasons why a social media presence is essential, and here are some ways hoteliers can utilize it to their advantage.

Although hashtags are standard for social media users, hoteliers should be catching onto this trend if they have not already.

As the hospitality industry becomes more competitive, independent hotels need to offer new features and benefits to attract and retain guests.

Facebook offers businesses a ‘Call-to-Action’ button that provides users with a seamless way to visit your website. See more here.

Does more than 1 Facebook page exist for your hotel? This may not have seemed like that big of a deal in the past, but complications can arise.

Is your hotel engaging users on all social media sites where you are actively posting? While it’s great to have an active presence by posting often

If there is no one there to listen, how can Facebook be effective? Read on to learn how to grow your followers, and increase your likes organically.

As hotels begin realizing the importance of online marketing, they are also starting to see how social media fits into the big picture.

The following suggestions are for refining your social media marketing strategy using attractions. We do this in the hopes that these ideas stir up other ideas.

Hoteliers know they should implement Facebook into their marketing efforts. Knowing is half the battle, taking action is the task at hand here.

Twitter found its way into the fashion world in 2013, with the debut of its Twitter dress. It was seen on UK “X Factor” judge, Nicole Scherzinger.

With many hotels behind the curve on adopting social media into their marketing strategies, many properties are doing a formidable job.

If your small business isn’t on social media yet, you are truly missing out on an excellent opportunity to generate exposure and build a community

For your typical hotel, creating and maintaining a social media presence is hard enough, but growing your network can be.....

We’ve written many times about how social can help hotels engage their communities through Facebook or Twitter. See what we mean here.

HR coordinators and interviewers are not only looking for mentions of your name on the web in general, but they are also specifically seeking you out on social.

At the end of last month, I did the unthinkable. I deactivated my personal Facebook account. One reason for this, was mild laziness.