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Facebook Lookalike Audiences

May 24, 2021
Paper cutout of people - What is Facebook Lookalike Audience?
Are Facebook lookalike audiences effective? Well, that depends. If your goal is to boost sales at a lower cost then you should consider this tactic.

Facebook Ads Versus Boosted Posts

September 21, 2020
Hand holding a mobile with Facebook's splash screen
With paid advertising on Facebook, you can target audiences and even tailor your creative design to better appeal to their interests.

How Often to Post on Social Media

June 20, 2020
Woman holding a "Love" sign - How Often to Post on Social Media
A common question small business owners ask is how often they should post on their social channels. Well, the answer depends on the type of business you're in.

Social Media in Times of Crisis

April 14, 2020
social media in times of crisis
Every business will deal with a crisis. Make sure your business has a strategy in place to deal with the various types of crises.

Customer Service & Social Media

March 9, 2020
person holding phone with social media apps
Why Should You Provide Social Customer Service? Today, 72% of adults use at least some type of social media channel. It's also where they're seeking support.

Increase Social Media Engagement

February 11, 2020
How to increase social media engagement in five easy steps
Do you have a large number of followers, but very little engagement or interactions, such as likes, comments, and shares across your social networks?

Grow Your Social Media Audience

December 24, 2019
how to build up your social media
Learn these set of skills step-by-step to build your social channels, grow your reputation and lay a foundation for your company's online presence.

Hiding Likes on Instagram

November 25, 2019
how hiding likes on instagram will affect businesses influencers
Instagram's decision to hide likes is expected to create some big changes for both businesses and influencers. Here's the effect it will have on groups.

Find & Use User Generated Content

August 19, 2019
how to find user generated content
No matter how you slice it, people love social media. They love keeping up with people in their lives and staying up-to-date with the latest information.

Instagram Summer Post Ideas - Hotels

July 9, 2019
instagram post ideas for hotels
Photos are the ultimate way to sell your hotel to travelers. Many people are visual and love being able to see their destination instead of just picturing it in

Using Hootsuite's New Composer

June 10, 2019
Hootsuite's New Composer
Hootsuite is one of the most popular social media scheduling tools in 2019. Familiarize yourself with Hootsuite's new composer.

Too Much Text in Facebook Ads

May 21, 2019
text in facebook ads
Did you know Facebook Ads require that you don't use too much text in photos and videos in order to be shown to the maximum number of people?

Mother's Day Hashtags for Instagram

May 1, 2019
Mother's Day Hashtags
If you're creating posts for social media, the top Mother's Day hashtags will help your posts gain reach and be seen by a broader audience.

How Social Improves Online Marketing

April 2, 2019
people on their social media apps
Business owners who are considering online marketing should integrate a strong social campaign into their marketing plan. Social media can enhance the benefit

Paid Search for Hotels

March 4, 2019
the marketing funnel
Breakfast included makes a big difference! From keywords to PPC campaigns, here’s how hotels can improve marketing ROI with paid search for hotels by amenities.

Twelve Social Media Best Practices

January 1, 2019
social media best practices 2019
Social media is still going strong for businesses and you’ll want to continue that streak into the new year. Here are some social media best practices.

Exceptions to the Facebook's Rule

November 26, 2018
too much text in facebook ads
It can be frustrating when you create a Facebook ad only to see the Not Approved notification, especially for something as simple as too much text in the photo.

Promote Business For the Holidays

November 8, 2018
Promoting your business
Today, promoting your business on social media is all about ads. While this is 100% true, there are still some ways you can promote your business organically.

Make Your Hotel More Personable

October 4, 2018
a man and woman working on a laptop for project
What sets you apart from your competitor? You need to put a face behind your hotel. Show that you and your team are personable!

Scope Out Fake Influencers

June 28, 2018
should my hotel work with an influencer
If you're running a hotel or work in one, there's no doubt that you've received a ton of emails and calls from "influencers," asking for a free stay.

Creating Your 1st Facebook Ad

June 11, 2018
creating facebook ads
Here is the most straightforward and most basic guide to creating your first Facebook Ad. Follow this guide to get more business.

Care About The Facebook Algorithm

May 17, 2018
hotels that work with influencers
If people are interacting with meaningful posts, you will be on Facebook’s good side, and the algorithm will rank you higher.

Grow Your Social : Facebook

March 4, 2018
Grow Your Facebook Followers 2018
Be prepared to put in the hours. Here are some steps you can take to grow your Facebook followers organically. Find out more here.

Facebook Video Reaching Organically

February 15, 2018
Facebook Video as a Means for Reaching Audiences Organically
Now that organic content is more and more infrequently displayed to your audience, let's explore how you can increase reach through video.

Changes Coming to Facebook’s News

January 22, 2018
Facebook Newsfeed Changes
Businesses have been awaiting the day where Facebook finally announces that the company will be required to pay up if they hope to reach their News Feed.

Five Video Tips for Enhancing UX

January 18, 2018
5 Video Tips for Enhancing User Experience
Let's explore just a few topics which will increase the satisfaction of your viewers and pique their interest enough for them to continue watching your content.

Building Guest Relationships

January 4, 2018
hotel positioning
In the hotel business, social media plays a vital role in building relationships with past & potential guests. This is why it is crucial to build relationships.

Monitoring Social Media Comments

December 22, 2017
social media strategy for hotels
As part of any social media strategy for hotels, there should be time set aside to review your performance. See how to keep an eye on your comments.

Facebook Polls: Encourage Travel

December 11, 2017
Facebook Polls: Encouraging Travel
Since these polls are often lighthearted and playful, they may gain more momentum than traditional posts. Read more about Facebook Polls here.

Reviews Your Hotel Must Monitor

October 26, 2017
Online Reviews your Hotel HAS to be Monitoring in 2017
What review sites should your hotel be monitoring in 2017? Make sure you are actively checking and responding on these key sites.

FB No Longer Allows You to Edit Post

September 18, 2017
puppy smiling
While it’s inconvenient to no longer have the option to edit images and text on Facebook posts, it’s nice to know there are some options and workarounds.

Avoiding Mistakes on Social Media

September 8, 2017
5 Tips for Avoiding Mistakes on Social Media
When it comes to social media, one thing that doesn’t change is that you should scrutinize what you post. These tips can help!

Facebook’s Eight Tips for Photos

September 1, 2017
Facebook’s 8 Tips for Taking Great Photos
Facebook offers a list of 8 tips for taking photos. Learn about each one today! See how. you can use them for your property and put them into action today.

Social Media Brand Ambassadors

August 24, 2017
Micro Influencers - Social Media Brand Ambassadors
A social media influencers is someone that can become the key evangelist to helping you grow brand awareness that leads to conversions.

Hotels Should be Using Social Media

July 7, 2017
person pinching to zoom on ipad
There are enormous benefits of using a social media strategy for hotels. Here are seven reasons why your hotel should use social media!

10 Tips for Creating Engaging Posts

June 15, 2017
Tips for Creating Engaging Posts
Here are some tips for gaining your audience’s attention on popular social media platforms like LinkedIn, Facebook, Instagram, Twitter and Pinterest.

Is Your Hotel Live?

June 1, 2017
going live with social media
Several social media platforms, in particular Facebook, Instagram, and Twitter have rolled out a “live” feature. Learn to use it for your hotel!

Using GIF Animations for Business

May 22, 2017
using gifs on social media
You’ve probably seen them all over the internet but do you know how you can use GIFs for social media on your business accounts?

Facebook Recommendation Feature

April 20, 2017
facebook recommendations
This feature is simple to use and can be part of a social media strategy for hotels by reaping the benefits of user generated content.

Hashtags Every Hotelier Should Know

April 9, 2017
best travel hashtags for hotels
Everyone knows that if you want to increase your reach, you have to add hashtags. The key is knowing the right hashtags to use that will increase engagement.

Leveraging Facebook for Hotels

April 5, 2017
using facebook for hotels
Here are some ways of optimizing your hotel’s Facebook page to use its features to your advantage as part of your hotel social media strategy.

Attracting Hotel Customers

March 24, 2017
Social Media
Although our approach to every avenue is distinct, I'm going to be highlighting a key point to implement for a successful social media strategy for hotels.

How to Set Reminders on Facebook

March 12, 2017
how to set reminders on facebook
An easy way to ensure that this is always the case is to set reminders on Facebook. Here is how you can do just that. Find out more here.

Increase Engagement

December 29, 2016
desktop
Growing your engagement is a sign that your audience enjoys your content and may eventually purchase your product or service.

Video Trends To Look Out For

December 28, 2016
man taking picture facing computer screen
Many content distribution platforms adopted video content in 2017 because of its interactive & informative nature. Why should it matter to your hotel?

How Long Should Social Posts Be

November 29, 2016
social media apps on a phone
When creating content for social media a prevalent question recurs: how long should posts be for hotels on social media? Find out here.

Most Impact on Your Hotel’s ROI

September 8, 2016
social media apps on phone
By learning the benefits each channel has for your overall marketing strategy, the better leverage you will have in promoting your hotel’s story.

Reviews Importance for Business

August 22, 2016
tablet computer and computer keyboard
Everybody’s a critic, especially now that it is easier than ever for customers to voice opinions online. Why should you care about these reviews?

Strategies to Create Engagement

August 9, 2016
social media
Follow these three effective strategies to create engagement among your audience and to foster a relationship between you and the guest.

Responding to Backlash on Social

June 20, 2016
person typing a response on a laptop
No matter how amazing your hotel may be, it will not be immune to receiving backlash online at some point. Find out how to address these issues.

FB Metrics that Matter for Hotels

June 6, 2016
upward trend graph
While it can be easy to get caught up in metrics that make it seem like the content you are posting is performing well, you may have to dig a bit deeper.

Social is Vital for Hotels | Part 2

April 25, 2016
social media apps
Social media isn’t a single strategy to gain more bookings. It is used as part of a larger system that makes up your digital marketing strategy.

Social Important for Hotels | 1

April 11, 2016
social media apps
Are you wondering if social media is worth it for your hotel? Many hoteliers have asked themselves this very question and aren’t sure where to find the answer.

Monitor Your Hotel Competition

January 22, 2016
chess pieces
There’s a lot to talk about when developing a social strategy for your hotel. One to keep in mind when forming this strategy is to monitor your competitors.

Key Social Media Metrics to Analyze

January 15, 2016
google analytics graph
Here are 3 of the most important social media metrics that hoteliers need to analyze to determine the effectiveness of your social initiatives.

Improve Hotel’s Results With Social

December 17, 2015
drawn collage of apps
Every hotelier should have a well-crafted social media strategy when it comes to marketing their property through social media.

Facebook’s ‘Very Responsive’ Badge

December 7, 2015
facebook
The Very Responsive Badge will turn on once you reply to 90% of all messages within 5 minutes or less. Find out how your business can get it.

Social Media Insights Are Important

October 26, 2015
facebook and twitter logo
Take a look at analytics to let you know what your audience is interested in. Then you can use this info when looking for future content for your social media.

Optimizing Social Posts Using SSO

August 19, 2015
thumbs up thumbs down on computer keyboard keys
A successful hotel marketing strategy requires Social Search Optimization (SSO), which incorporates a powerful synergy between SEO and social media.

Social Media Strategy For A Hotel

July 23, 2015
social media icons on keyboard
More hoteliers are getting on board & taking advantage of all that social has to offer, it's crucial to have a solid strategy in place to receive the benefits.

Influence the Booking Decision

June 24, 2015
shopping cart on top of a laptop
Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.

Encourage User Generated Content

June 1, 2015
encourage user generated content
User-Generated Content (UGC) can be a powerful tool for hotels. User-Generated Content includes any content a guest may create about your hotel,

Social Media Pages Roles

May 14, 2015
people holding hands in a circle
When it comes to a hotel’s social media channels, there may be more than one staff member you want to assign to either post or monitor the accounts.

Social-Customer-Care Team

May 8, 2015
social media cubes
Starting as a platform for marketing, it is slowly turning into a platform geared towards customer service as interaction with customers increases across

Importance Social Media Presence

April 15, 2015
social media logos on computer keys
There are several reasons why a social media presence is essential, and here are some ways hoteliers can utilize it to their advantage.

The Power of Hashtags?

April 2, 2015
hastag symbol
Although hashtags are standard for social media users, hoteliers should be catching onto this trend if they have not already.

Increase Guest Loyalty

March 5, 2015
people and loyalty
As the hospitality industry becomes more competitive, independent hotels need to offer new features and benefits to attract and retain guests.

Create a ‘Book Now’ Call to Action

February 5, 2015
facebook book now button
Facebook offers businesses a ‘Call-to-Action’ button that provides users with a seamless way to visit your website. See more here.

How To Merge Multiple Facebook Pages

January 12, 2015
back and forth image
Does more than 1 Facebook page exist for your hotel? This may not have seemed like that big of a deal in the past, but complications can arise.

Interacting with Guests on Social

November 28, 2014
social media icons on smartphone
Is your hotel engaging users on all social media sites where you are actively posting? While it’s great to have an active presence by posting often

Organically Grow Your Facebook Likes

May 6, 2014
Facebook Likes
If there is no one there to listen, how can Facebook be effective? Read on to learn how to grow your followers, and increase your likes organically.

Refine Your Hotel’s FB Strategy

September 16, 2013
facebook insights
As hotels begin realizing the importance of online marketing, they are also starting to see how social media fits into the big picture.

Incorporate Local Attractions

August 19, 2013
woman tapping on computer screen
The following suggestions are for refining your social media marketing strategy using attractions. We do this in the hopes that these ideas stir up other ideas.

Organically Grow Your Hotel FB Page

June 25, 2013
facebook notifications
Hoteliers know they should implement Facebook into their marketing efforts. Knowing is half the battle, taking action is the task at hand here.

Social Media Strategies for A Noobie

February 5, 2013
social media icons on a tree
Twitter found its way into the fashion world in 2013, with the debut of its Twitter dress. It was seen on UK “X Factor” judge, Nicole Scherzinger.

Sell You Hotel On FB Timeline

October 23, 2012
a hotel on facebook
With many hotels behind the curve on adopting social media into their marketing strategies, many properties are doing a formidable job.

Get Started With Social Media

July 27, 2012
posting on social media
If your small business isn’t on social media yet, you are truly missing out on an excellent opportunity to generate exposure and build a community

Get Guests To Join You On Facebook

July 10, 2012
person interacting with facebook
For your typical hotel, creating and maintaining a social media presence is hard enough, but growing your network can be.....

Social Competitions to Engage Guests

June 29, 2012
social media contest participants
We’ve written many times about how social can help hotels engage their communities through Facebook or Twitter. See what we mean here.

Companies Want Access to Your Social

March 21, 2012
a person searching for someone else's information
HR coordinators and interviewers are not only looking for mentions of your name on the web in general, but they are also specifically seeking you out on social.

Facebook Fatigue

February 29, 2012
facebook
At the end of last month, I did the unthinkable. I deactivated my personal Facebook account. One reason for this, was mild laziness.
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