To learn how to market to baby boomers on Facebook, you must first consider their generation's history, values, and desires. Here are some ideas to get you started.
A common question small business owners ask is how often they should post on their social channels. Well, the answer depends on the type of business you're in.
Why Should You Provide Social Customer Service? Today, 72% of adults use at least some type of social media channel. It's also where they're seeking support.
Instagram's decision to hide likes is expected to create some big changes for both businesses and influencers. Here's the effect it will have on groups.
No matter how you slice it, people love social media. They love keeping up with people in their lives and staying up-to-date with the latest information.
Photos are the ultimate way to sell your hotel to travelers. Many people are visual and love being able to see their destination instead of just picturing it in
Business owners who are considering online marketing should integrate a strong social campaign into their marketing plan. Social media can enhance the benefit
Breakfast included makes a big difference! From keywords to PPC campaigns, here’s how hotels can improve marketing ROI with paid search for hotels by amenities.
Social media is still going strong for businesses and you’ll want to continue that streak into the new year. Here are some social media best practices.
It can be frustrating when you create a Facebook ad only to see the Not Approved notification, especially for something as simple as too much text in the photo.
Today, promoting your business on social media is all about ads. While this is 100% true, there are still some ways you can promote your business organically.
Businesses have been awaiting the day where Facebook finally announces that the company will be required to pay up if they hope to reach their News Feed.
Let's explore just a few topics which will increase the satisfaction of your viewers and pique their interest enough for them to continue watching your content.
In the hotel business, social media plays a vital role in building relationships with past & potential guests. This is why it is crucial to build relationships.
While it’s inconvenient to no longer have the option to edit images and text on Facebook posts, it’s nice to know there are some options and workarounds.
Facebook offers a list of 8 tips for taking photos. Learn about each one today! See how. you can use them for your property and put them into action today.
Everyone knows that if you want to increase your reach, you have to add hashtags. The key is knowing the right hashtags to use that will increase engagement.
Although our approach to every avenue is distinct, I'm going to be highlighting a key point to implement for a successful social media strategy for hotels.
While it can be easy to get caught up in metrics that make it seem like the content you are posting is performing well, you may have to dig a bit deeper.
Are you wondering if social media is worth it for your hotel? Many hoteliers have asked themselves this very question and aren’t sure where to find the answer.
There’s a lot to talk about when developing a social strategy for your hotel. One to keep in mind when forming this strategy is to monitor your competitors.
Take a look at analytics to let you know what your audience is interested in. Then you can use this info when looking for future content for your social media.
More hoteliers are getting on board & taking advantage of all that social has to offer, it's crucial to have a solid strategy in place to receive the benefits.
Here are 3 powerful ways you can capture an interaction, drive engagement and create opportunity to follow-up with a consumer during the booking process.
Starting as a platform for marketing, it is slowly turning into a platform geared towards customer service as interaction with customers increases across
The following suggestions are for refining your social media marketing strategy using attractions. We do this in the hopes that these ideas stir up other ideas.
HR coordinators and interviewers are not only looking for mentions of your name on the web in general, but they are also specifically seeking you out on social.