Marketing is essentially the action or business of promoting and selling products or services according to Google search. There are various ways to promote a product or service, and some methods will be more effective than others depending on what is being promoted. For hotels specifically, there is a lot to consider because there are hotels everywhere. Marketing allows hoteliers to represent their hotel in a way that will distinguish them from their competitors. Hoteliers must be able to understand the essentials so that they are able to market properly and bring in the right customers. With that being said, there are several trends that hoteliers should be watching out for so that they can market their products and services effectively.
The Importance of Having a Mobile-Friendly Website
In a previous article I have mentioned the importance of Why You Should Go Mobile Now, because more and more customers are browsing the internet on a smaller screen in comparison to sitting down and actually using the computer. The use of handheld devices such as their phones and tablets is slowly gaining more use among consumers. This becomes really important for hoteliers to create a mobile-friendly website so that customers are able to browse for information and get the full experience as if they were browsing it on a regular big screen.
User-Generated Content is Becoming Increasingly Crucial
While it is important for hoteliers to be able to brand their hotels, the power of consumers is becoming extremely powerful and influential. User generated content could be anything from a user review on Tripadvisor or a post on social media depicting their experience staying at the hotel. New potential customers are always looking for user-generated content because generally user-generated content is honest, and it represents how the customer actually felt about their experience whether it may be good or bad. As a result, more positive user-generated content will be more likely to pull in more customers while more negative user-generated content will draw many potential customers away.
Social interaction is important in order to succeed, and this relates to marketing because of the use of social media. Majority of the consumers are active across all platforms of social media, and hoteliers need to do more than just simply post on their social media channels. For example, consumers will be mentioning the hotel in a tweet or asking questions on a posted social media blog post. By re-tweeting the tweet with the mention or answering the question on the same social media channels promotes interaction between the hotel and the consumer. Consumers like it when there is interaction between them and the product or service, because it shows that their user-generated content gets noticed. This also shows that the brand is more than just a product or a service, and this will help promote a better relationship between the brand and the consumer.
There is obviously more to add because there are so many trends that we should be observing and taking into consideration when we are about to market our product/service. What other marketing trends do you think will affect hoteliers?