Marketing is essentially the action or business of promoting and selling products or services according to Google search. There are various ways to promote a product or service, and some methods will be more effective than others, depending on what is being promoted. For hotels specifically, there is a lot to consider because there are hotels everywhere. Marketing allows hoteliers to represent their hotel in a way that will distinguish them from their competitors. Hoteliers must be able to understand the essentials so that they can market correctly and bring in the right customers. With that being said, there are several trends that hoteliers should be watching out for so that they can sell their products and services effectively.
The Importance of Having a Mobile-Friendly Website
More and more customers are browsing the internet on a smaller screen in comparison to sitting down and using the computer. The use of handheld devices, such as their phones and tablets, is slowly gaining more use among consumers. This becomes important for hoteliers to create a mobile-friendly website so that customers can browse for information and get the full experience as if they were browsing it on a regular big screen.
User-Generated Content is Becoming Increasingly Crucial
While hoteliers must be able to brand their hotels, the power of consumers is becoming extremely powerful and influential. User-generated content could be anything from a user review on Tripadvisor or a post on social media depicting their experience staying at the hotel. New potential customers are always looking for user-generated content because generally, user-generated content is honest, and it represents how the customer felt about their experience, whether it might be good or bad. As a result, more positive user-generated content will be more likely to pull in more customers, while more negative user-generated content will draw many potential customers away.
Social interaction is essential to succeed, and this relates to marketing because of the use of social media. The majority of the consumers are active across all platforms of social media, and hoteliers need to do more than post on their social media channels. For example, consumers will be mentioning the hotel in a tweet or asking questions on a posted social media blog post. By re-tweeting, the tweet with the mention or answering the issue on the same social media channels promotes interaction between the hotel and the consumer. Consumers like it when there is an interaction between them and the product or service because it shows that their user-generated content gets noticed. This also indicates that the brand is more than just a product or a service. This will help promote a better relationship between the brand and the consumer.
There are so many trends that we should be observing and taking into consideration when we are about to market our product/service. What other marketing trends do you think will affect hoteliers?