With so many new startups, agencies, and internet businesses emerging recently, it can be difficult for your company to stand out in the crowd. What sets you apart from the next company? Why would a business want to work with you over someone else? Your website can have all the descriptive content and FAQ pages you want, but there is one important aspect you need to incorporate that is becoming increasingly important as we become more and more social in the digital space. You need to put a face behind your company. You need to exhibit that you aren’t just some anonymous team, but that there is a person, or people, behind the company. Show that you and your team are personable! Relationship building is essential in obtaining new clients and if someone can get to know your business right from the start then you are already ahead of the game. The following are a few ideas of how to spruce up your company’s personality on the web:
Make an exciting About Us page
Take fun photos of your workers, or just team leaders if your company is bigger, and have each person put a little bit about his or herself on an About Us page. You could link to each person’s specific social media profiles or do “fun facts” about each person. Use bright colors so the page stands out. The possibilities are endless!
Don’t use a company logo for your profile pictures
With Facebook’s Timeline for Pages, businesses have the opportunity to be very creative here. The cover photo that is on all Facebook Pages is a great way to showcase your company in an innovative way. Simply putting up a company logo will diminish the value of the cover photo and will turn people off from your company. On Twitter, use a photo of your company representative or the tweeter herself. We did this on our Twitter account, and have found that more people interact with us because they know someone is actually there and it is not just some anonymous company. People also commonly think it is a Twitter spambot following them if the photo is a logo. If you have a company blog, add photos next to your bloggers so readers can put a face with the author.
Making a short video of your company and its members to post on your website or social media channels is another fun way to showcase your business and its personality. You can put this on your About Us page or somewhere else on your site where your readers will see it. Remember to keep it short! If anyone in your company has an interesting talent, or you have a cool office space, why not show that off a little bit too?
There are so many ways you can bring a little personality to your business online!