In the highly competitive business world, you should always be looking for ways to get your product or service in front of potential customers. There are various ways to do this, and you might be considering using telemarketing or direct sales to help.
It’s possible that either or both of these methods could lead to more sales. But first, let's take a look at the pros and cons of telemarketing and direct sales. Doing so will give you a better idea of which method to use to market your products and services.
When it comes to telemarketing, this is the process of using call lists and a phone to contact prospects directly, and there are advantages and disadvantages to telemarketing campaigns.
Advantages of Telemarketing
When you make telemarketing calls, you have the ability to talk to prospects in real-time. This gives you the opportunity to know almost immediately if they are interested in what you have to sell and if they are going to buy.
By talking to prospects you are also able to develop an immediate relationship with them. Since most people are looking for ways to feel valued and appreciated by businesses, this might be the best way to make them feel special.
Another advantage of telemarketing is that it can be cost-effective. Since you are able to speak directly with prospects, you have the opportunity to make more sales right away. Plus, telemarketing can also help you generate leads. People may not be ready to buy now, but you’ll have their information and can contact them later when they are ready.
Disadvantages of Telemarketing
Inability to Reach Customers
There are a lot of people in this world who won’t answer the phone if they don’t recognize the number that’s calling them, and that’s because some telemarketers use this method for scams. With so many people adding their number to the Do Not Call list, this reduces the number of people you can contact who might be interested in what you have to offer.
When it comes to direct sales or direct marketing, this is the process of sending out catalogs, mailers or creating ads that go directly to customers. With so many people and businesses using the internet, you can also use social media in the sales process. There are some pros cons to using this marketing technique as well.
Advantages of Direct Sales
Since your marketing campaign can be done using social media or email, this can make the process incredibly affordable. The best part, you can even target specific groups of people by interests, age, geography, etc., that will increase your chances of finding the people who are interested and willing to buy your products and services.
Create Brand Loyalty
By creating more direct sales campaigns and exposing people to your brand, you’ll be able to be recognized. Once people recognize your brand, they may be more willing to buy your products because they trust you.
Disadvantages of Direct Sales
Easy to Ignore
Customers get bombarded with ads and marketing campaigns on a daily basis. They have learned how to ignore them and move on with their lives. Whether you are sending emails, posting on social media, or mailing out flyers or catalogs, if people aren’t interested, they’ll ignore what you have to say.
Finding the Right Marketing Method
Finding the right marketing method can be a challenge. There are pros and cons to telemarketing and direct sales. Although this is true for any marketing endeavor you undertake, it doesn't mean you shouldn’t try.
E-Marketing Associates can help you put together a marketing plan that will get results, and they can even fix incorrect local listings so your business will get more walk-in business and website traffic.