How to Increase Small Business Cash Flow


Ruth Albertson

Sep 17, 2020


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Accounting & Finance

One of your biggest concerns as a small business owner may be maintaining a healthy cash flow. With limited resources at your disposal, you will be dependent on ready cash flow for paying for marketing, purchasing new inventory, buying new equipment, paying your employees, and much more. If you have struggled to find a way to balance the money going out of your accounts with the money coming into your business, use these tips for increasing cash flow for a small business.

1. Get Rid of Old Equipment or Inventory‍

Man holding a plastic box with old electronics

Old equipment you no longer use is wasting space in your precious real estate and limiting your funds. Find a way to sell it or at least to get money for salvaging it. If the outdated inventory is cluttering your shelves or storage space, offer a deep discount to make some money off it. In the future, if you need new equipment, consider leasing what you need rather than buying it. This will help you improve cash flow by letting you pay for your equipment incrementally rather than all at once.

2. Start Offering Discounts‍

Although discounts may not immediately strike you as a great way to bring in money, they can help you manage them wisely. Offer small discounts that will not impact your bottom line much, but that will incentivize new and old customers to come back for your goods or services. Depending on how you run your small business, you may instead want to offer a small discount to customers who pay off their accounts early or incentivize your customer referral program with discounts.

3. Send Invoices Quickly‍

If your customers do not yet have an invoice, you will not be getting paid. By focusing on getting invoices out as quickly as possible, you will decrease cash flow problems and use this money to obtain new products or services. Consider using accounting software that can instantly turn your receipts and records into stylish yet straightforward invoices for customers to pay, and that can also help you track money inflow and outflow for your small business.

4. Offer Multiple Payment Options‍

Multiple payment options - Cards, mobile apps and a wallet with cash

One way to get customers to pay you quickly is to offer them more payment options. Cash and personal check may be traditional payment methods, but they are not convenient for all customers. Start by accepting multiple types of popular credit cards, and consider adding on Paypal, Venmo, Apple Pay, or other services as you are able. Convenience can often speed up payment times and increase your cash flow.

5. Get Rid of Long-Term Payment Plans‍

The majority of small businesses will not benefit from offering long-term payment plans, as many customers find it easy to let these payments slide. Find ways to encourage faster payments on your current plans, and try to stop acting like a bank extending a line of credit to your customers in the future. You may also want to consider charging late payment penalties on invoices that are not paid within 30 days. Of course, never underestimate the power of a simple telephone call. You may be surprised to find out that some of your customers simply forgot to make the payments or misplaced the invoice and are happy to pay.

6. Consider Invoice Factoring‍

If you are having trouble finding the time to get your customers to pay their bills or simply need some cash right away, invoice factoring can help. With this method, you sell your accounts receivable to a third party to manage customer debts for you. Although you will lose a bit of money on the transaction because you are selling your accounts at a discount to the factoring company, you will benefit by immediately getting your hands on the working capital that you need.

7. Open a Savings Account and Credit Card‍

Savings Account Passbook with coins and credit cards

Savings accounts not only are great places to stash cash for upcoming purchases and unexpected needs but also give you an excellent way to make a few extra dollars. Although the interest rate on most savings accounts these days is not high, you may be able to score a better rate if you opt for a money market savings account or keep your money in a credit union. A business credit card with no annual fee gives you another way to pay for new goods or services that you would need anyway. Opt for a cash-back card that will earn you money every time you make a purchase, and be sure to pay off your card on time every month.

8. Think About Where You Are Spending Money‍

If you look at your budget from the past few months, you may be surprised to see just how much money you are spending in certain areas. You may be getting office supply products that you do not even need. You may even be paying for services that you have not used for months. Although these changes may seem trivial at first glance, they can certainly add up over time. Small business owners may improve cash flow by calling up vendors with whom they work and either canceling products and services or negotiating new rates.

9. Look at Your Prices‍

Woman looking at a price tag

If you have completed all of the previous steps but are still struggling to get the business cash flow you need, your problem may lie with your goods or services’ prices. Perhaps it is time to raise prices if your customer base is strong and loyal. If you are struggling to get customers in the door, your prices may be too high to justify them spending money at your business. Inefficient pricing can cost you quite a bit over time but can be caught and addressed through regular reviews.

Of course, there are plenty of other steps for increasing cash flow for a small business. Finding new avenues for selling, such as an online marketplace, applying for a small business loan, reducing staff overtime, improving your marketing techniques, and even working with a good accountant can get you back on the best path for your business’s financial success.

E-Marketing Associates can help you get your small business back on track regarding everything from increasing sales to generating new leads. Use our online business report today to find out how your business is performing online and to discover new ways to market your business, increase your social media presence, and garner positive business reviews.

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