There is no doubt--video marketing is on the rise, and it will get more popular in the years to come. This is why aside from long-form written and social media posts, companies are looking into video production to expand their digital marketing strategy. Videos are highly engaging, making them a top choice for content creators to explore their creativity while showcasing their products and services.
However, not all businesses can afford high-end video editing software or pieces of equipment to create promotional and informative videos. It isn’t even necessary to make such high-ticket purchases! It is possible to develop budget-friendly and high-quality videos, especially if you are a beginner. Below, you will find ways to create a high-quality video on a budget using several methods and equipment.
Before buying any equipment or trying out a video creation method, it is crucial to start with a plan. Having a video strategy will allow you to save money and avoid unnecessary expenses in this marketing area.
Having these questions answered in your strategy will allow you to set realistic expectations and create a satisfying plan that fits your needs.
If you were to strip everything down, the essential things you need in shooting videos are your camera, good lighting, and a competent audio capturing device. Here, we will break down each of these three core components and how you can get them for free or on a small budget.
These three core elements are essential if you want to make great videos for free or on a meager budget. You can mix-and-match between these options to see what is right for your shooting needs.
There are also affordable ways to edit your videos, and some of these options can even be free. You can begin with free editing tools such as iMovie, Lightworks, or Hitfilm Express, for starters. The free software has the core features such as splicing clips, zooming in and out of the canvas, speeding up the video, and text and audio overlay.
Otherwise, there are also paid editing software such as Premiere Elements (the basic version of Premiere Pro), which are affordable for a full license. You can explore other full license options in blog posts to see the features that you need.
If you prefer not to shoot your videos or have extra work post-production, there are still ways to create quality graphics or animated content. You can use free animation software to create promotional content, such as Animaker, OpenToonz, or Pencil2D. In these types of software, there is a learning curve that you do have to tackle. However, the great thing about creating these types of videos is less time spent on shooting or sourcing clips.
If animation is not a good fit for your brand and can’t shoot your videos, then stock footage is a great way to create quality video content. Pixabay, Pexels, and Videvo are examples of websites offering free stock footage in different resolutions. You can also get affordable prices on large video libraries from Shutterstock through a membership subscription or single purchases.
Making a high-quality video on a budget does not have to break the bank. Through these actionable tips, you can create quality audiovisual content that will captivate your audience.
E-Marketing Associates can help you develop strategies to drive customers to your business. Whether it’s SEO for your video content descriptions, syncing your listing, or social media management, we are here to help your small business grow.