
What better way to start the week than with a reminder of our younger years? Below is an acrostic poem about the hospitality industry and how the Internet is revolutionizing the way guests share reviews and experiences.
Just thought this would be a fun way to explain a change.
Happy, memorable and joyful experiences are the goal
One way to reach that is to warm each guest’s soul
Social media is creating a change in a dramatic way
People can instantly share every detail of their stay
Internet marketing has opened the guest’s eyes and ears
To travel reviews, mobile, check-ins, and happy cheers
A step into the technology age is becoming a must
Listening and connecting is now a form of trust
It’s time to build a presence and open your door
To Twitter, Facebook, Youtube and more
Your time is now, so what are you waiting for?
An acrostic poem uses the first letter of each line to spell a word or phrase, in this case Hospitality, with each line describing an aspect of the industry.
Online booking, review sites and real time sharing let guests research, reserve and react instantly, forcing hotels to be transparent, responsive and tech focused.
Ratings and comments on platforms like TripAdvisor or Google influence traveller decisions, shape reputation and can determine revenue, so listening and engaging with reviewers is crucial.
Start with Facebook, Instagram, Twitter, TikTok, Google Business Profile and YouTube; each offers unique ways to showcase rooms, respond to questions, share deals and build community.
Audit existing listings, claim your Google profile, encourage guests to post photos and reviews, reply promptly, create consistent brand visuals, and schedule regular, helpful content across channels.